Callum Richards
@crsocials.bsky.social
Turn social media into your #1 sales rep
Multi-platform content strategy + Funnel
Multi-platform content strategy + Funnel
Your content isn’t bad.
It’s invisible.
You’re posting the right ideas in the wrong way.
Nothing in your first two seconds earns attention.
And if you don’t earn attention, nothing else matters.
Fix the opening
and everything else improves overnight.
Save this before you film again.
It’s invisible.
You’re posting the right ideas in the wrong way.
Nothing in your first two seconds earns attention.
And if you don’t earn attention, nothing else matters.
Fix the opening
and everything else improves overnight.
Save this before you film again.
December 19, 2025 at 11:27 PM
Your content isn’t bad.
It’s invisible.
You’re posting the right ideas in the wrong way.
Nothing in your first two seconds earns attention.
And if you don’t earn attention, nothing else matters.
Fix the opening
and everything else improves overnight.
Save this before you film again.
It’s invisible.
You’re posting the right ideas in the wrong way.
Nothing in your first two seconds earns attention.
And if you don’t earn attention, nothing else matters.
Fix the opening
and everything else improves overnight.
Save this before you film again.
Today didn’t start clean.
It started messy.
Late client work.
Slept through the alarm.
Rushed. Behind. Frustrated.
But I didn’t spiral.
I regained control.
Client content finished.
DMs sent.
New content created.
Outreach replied.
It was a no, and that’s fine.
Because it means the engine is
It started messy.
Late client work.
Slept through the alarm.
Rushed. Behind. Frustrated.
But I didn’t spiral.
I regained control.
Client content finished.
DMs sent.
New content created.
Outreach replied.
It was a no, and that’s fine.
Because it means the engine is
December 19, 2025 at 5:30 PM
Today didn’t start clean.
It started messy.
Late client work.
Slept through the alarm.
Rushed. Behind. Frustrated.
But I didn’t spiral.
I regained control.
Client content finished.
DMs sent.
New content created.
Outreach replied.
It was a no, and that’s fine.
Because it means the engine is
It started messy.
Late client work.
Slept through the alarm.
Rushed. Behind. Frustrated.
But I didn’t spiral.
I regained control.
Client content finished.
DMs sent.
New content created.
Outreach replied.
It was a no, and that’s fine.
Because it means the engine is
If price is the focus, we’re not the right fit.
December 19, 2025 at 6:17 AM
If price is the focus, we’re not the right fit.
Here’s the honest review of my week and why I’m proud of it.
This week proved something simple
When I have a clear task list, I operate differently
Output was higher
Client work was sharper
Systems got cleaner
Even on the days I slept or procrastinated, I didn’t fall off
I recovered
That’s the
This week proved something simple
When I have a clear task list, I operate differently
Output was higher
Client work was sharper
Systems got cleaner
Even on the days I slept or procrastinated, I didn’t fall off
I recovered
That’s the
December 18, 2025 at 10:27 PM
Here’s the honest review of my week and why I’m proud of it.
This week proved something simple
When I have a clear task list, I operate differently
Output was higher
Client work was sharper
Systems got cleaner
Even on the days I slept or procrastinated, I didn’t fall off
I recovered
That’s the
This week proved something simple
When I have a clear task list, I operate differently
Output was higher
Client work was sharper
Systems got cleaner
Even on the days I slept or procrastinated, I didn’t fall off
I recovered
That’s the
If nobody is saving your content, it’s not sharp enough.
Likes are cheap.
Comments are easy.
Saves mean this mattered.
People save content that:
• Changes how they think
• Gives them language they didn’t have
• Helps them make a better decision later
They don’t save recycled advice.
They save
Likes are cheap.
Comments are easy.
Saves mean this mattered.
People save content that:
• Changes how they think
• Gives them language they didn’t have
• Helps them make a better decision later
They don’t save recycled advice.
They save
December 18, 2025 at 5:32 PM
If nobody is saving your content, it’s not sharp enough.
Likes are cheap.
Comments are easy.
Saves mean this mattered.
People save content that:
• Changes how they think
• Gives them language they didn’t have
• Helps them make a better decision later
They don’t save recycled advice.
They save
Likes are cheap.
Comments are easy.
Saves mean this mattered.
People save content that:
• Changes how they think
• Gives them language they didn’t have
• Helps them make a better decision later
They don’t save recycled advice.
They save
Influencers chase attention.
Businesses convert attention.
When you copy influencers, you inherit their incentives:
viral sounds, vague motivation, empty engagement — and no pipeline.
Your content should answer one question clearly:
“Does this move someone closer to becoming a customer?”
Likes
Businesses convert attention.
When you copy influencers, you inherit their incentives:
viral sounds, vague motivation, empty engagement — and no pipeline.
Your content should answer one question clearly:
“Does this move someone closer to becoming a customer?”
Likes
December 18, 2025 at 5:17 AM
Influencers chase attention.
Businesses convert attention.
When you copy influencers, you inherit their incentives:
viral sounds, vague motivation, empty engagement — and no pipeline.
Your content should answer one question clearly:
“Does this move someone closer to becoming a customer?”
Likes
Businesses convert attention.
When you copy influencers, you inherit their incentives:
viral sounds, vague motivation, empty engagement — and no pipeline.
Your content should answer one question clearly:
“Does this move someone closer to becoming a customer?”
Likes
That’s the hard truth most people avoid.
Your content isn’t bad.
It’s just invisible.
If the first two seconds don’t create tension, curiosity, or self-recognition, the rest of the post never gets a chance. The algorithm doesn’t kill your content — indifference does.
Teaching only works after
Your content isn’t bad.
It’s just invisible.
If the first two seconds don’t create tension, curiosity, or self-recognition, the rest of the post never gets a chance. The algorithm doesn’t kill your content — indifference does.
Teaching only works after
December 17, 2025 at 10:21 PM
That’s the hard truth most people avoid.
Your content isn’t bad.
It’s just invisible.
If the first two seconds don’t create tension, curiosity, or self-recognition, the rest of the post never gets a chance. The algorithm doesn’t kill your content — indifference does.
Teaching only works after
Your content isn’t bad.
It’s just invisible.
If the first two seconds don’t create tension, curiosity, or self-recognition, the rest of the post never gets a chance. The algorithm doesn’t kill your content — indifference does.
Teaching only works after
Some days show you exactly why consistency wins.
Today wasn’t flashy, but it moved everything forward.
Client content delivered.
Systems tightened.
One inbound from a single post.
Another client testimonial locked in.
This is what momentum actually looks like.
Not perfect days. Not
Today wasn’t flashy, but it moved everything forward.
Client content delivered.
Systems tightened.
One inbound from a single post.
Another client testimonial locked in.
This is what momentum actually looks like.
Not perfect days. Not
December 17, 2025 at 4:22 PM
Some days show you exactly why consistency wins.
Today wasn’t flashy, but it moved everything forward.
Client content delivered.
Systems tightened.
One inbound from a single post.
Another client testimonial locked in.
This is what momentum actually looks like.
Not perfect days. Not
Today wasn’t flashy, but it moved everything forward.
Client content delivered.
Systems tightened.
One inbound from a single post.
Another client testimonial locked in.
This is what momentum actually looks like.
Not perfect days. Not
A hangover costs more than a night out.
Because momentum is priceless.
Because momentum is priceless.
December 17, 2025 at 4:10 AM
A hangover costs more than a night out.
Because momentum is priceless.
Because momentum is priceless.
December is loud.
Everyone’s posting.
Everyone’s selling.
Everyone’s pushing.
The content that cuts through right now
isn’t louder it’s real.
Talk about what this year taught you.
Show the work behind the wins.
Say the thing you’d normally edit out.
Algorithms change.
Human connection
Everyone’s posting.
Everyone’s selling.
Everyone’s pushing.
The content that cuts through right now
isn’t louder it’s real.
Talk about what this year taught you.
Show the work behind the wins.
Say the thing you’d normally edit out.
Algorithms change.
Human connection
December 16, 2025 at 10:12 PM
December is loud.
Everyone’s posting.
Everyone’s selling.
Everyone’s pushing.
The content that cuts through right now
isn’t louder it’s real.
Talk about what this year taught you.
Show the work behind the wins.
Say the thing you’d normally edit out.
Algorithms change.
Human connection
Everyone’s posting.
Everyone’s selling.
Everyone’s pushing.
The content that cuts through right now
isn’t louder it’s real.
Talk about what this year taught you.
Show the work behind the wins.
Say the thing you’d normally edit out.
Algorithms change.
Human connection
People aren’t buying because they don’t understand.
If your offer takes more than five seconds to explain
it’s already dead.
Confusion kills conversions.
Clarity creates sales.
Simplify the message
or keep struggling to convert.
If your offer takes more than five seconds to explain
it’s already dead.
Confusion kills conversions.
Clarity creates sales.
Simplify the message
or keep struggling to convert.
December 16, 2025 at 4:13 PM
People aren’t buying because they don’t understand.
If your offer takes more than five seconds to explain
it’s already dead.
Confusion kills conversions.
Clarity creates sales.
Simplify the message
or keep struggling to convert.
If your offer takes more than five seconds to explain
it’s already dead.
Confusion kills conversions.
Clarity creates sales.
Simplify the message
or keep struggling to convert.
If I could freeze this week and study it, here’s what I’d tell myself.
This is what happens when you cut the bullshit and stay consistent.
First TikTok ads launched
Client work handled properly
Trust built instead of promised
I’m not perfect yet.
Sleep needs work.
Some tasks still drag longer
This is what happens when you cut the bullshit and stay consistent.
First TikTok ads launched
Client work handled properly
Trust built instead of promised
I’m not perfect yet.
Sleep needs work.
Some tasks still drag longer
December 16, 2025 at 11:06 AM
If I could freeze this week and study it, here’s what I’d tell myself.
This is what happens when you cut the bullshit and stay consistent.
First TikTok ads launched
Client work handled properly
Trust built instead of promised
I’m not perfect yet.
Sleep needs work.
Some tasks still drag longer
This is what happens when you cut the bullshit and stay consistent.
First TikTok ads launched
Client work handled properly
Trust built instead of promised
I’m not perfect yet.
Sleep needs work.
Some tasks still drag longer
Future me remember this day
Nothing flashy
Nothing viral
Just discipline doing the work
Clients moved forward
Content created
Systems maintained
Standards held
This is how the agency gets built
Boring
Consistent
Unbreakable
Save this. This is the formula.
Nothing flashy
Nothing viral
Just discipline doing the work
Clients moved forward
Content created
Systems maintained
Standards held
This is how the agency gets built
Boring
Consistent
Unbreakable
Save this. This is the formula.
December 16, 2025 at 12:12 AM
Future me remember this day
Nothing flashy
Nothing viral
Just discipline doing the work
Clients moved forward
Content created
Systems maintained
Standards held
This is how the agency gets built
Boring
Consistent
Unbreakable
Save this. This is the formula.
Nothing flashy
Nothing viral
Just discipline doing the work
Clients moved forward
Content created
Systems maintained
Standards held
This is how the agency gets built
Boring
Consistent
Unbreakable
Save this. This is the formula.
They call it luck.
I call it reps, failures, and not quitting.
Nothing worked until it did.
And it only did because I kept going.
I call it reps, failures, and not quitting.
Nothing worked until it did.
And it only did because I kept going.
December 15, 2025 at 7:13 PM
They call it luck.
I call it reps, failures, and not quitting.
Nothing worked until it did.
And it only did because I kept going.
I call it reps, failures, and not quitting.
Nothing worked until it did.
And it only did because I kept going.
It’s not the algorithm,
It’s inconsistent execution.
You don’t need a viral hit,
You need 30 disciplined days.
Businesses that post like they expect results,
Get them.
The rest just wait.
It’s inconsistent execution.
You don’t need a viral hit,
You need 30 disciplined days.
Businesses that post like they expect results,
Get them.
The rest just wait.
December 15, 2025 at 7:05 AM
It’s not the algorithm,
It’s inconsistent execution.
You don’t need a viral hit,
You need 30 disciplined days.
Businesses that post like they expect results,
Get them.
The rest just wait.
It’s inconsistent execution.
You don’t need a viral hit,
You need 30 disciplined days.
Businesses that post like they expect results,
Get them.
The rest just wait.
Businesses don’t win by being cute.
They win by being clear.
Fix that and your reach changes fast.
They win by being clear.
Fix that and your reach changes fast.
December 14, 2025 at 11:12 PM
Businesses don’t win by being cute.
They win by being clear.
Fix that and your reach changes fast.
They win by being clear.
Fix that and your reach changes fast.
One bad night = one lost day.
Momentum is fragile.
Some habits build you, some quietly destroy you.
Track your patterns.
They’ll expose everything.
Momentum is fragile.
Some habits build you, some quietly destroy you.
Track your patterns.
They’ll expose everything.
December 12, 2025 at 5:14 PM
One bad night = one lost day.
Momentum is fragile.
Some habits build you, some quietly destroy you.
Track your patterns.
They’ll expose everything.
Momentum is fragile.
Some habits build you, some quietly destroy you.
Track your patterns.
They’ll expose everything.
Some days you’re a machine.
Some days you’re a human. Today I was the second.
I wasn’t lazy, I was drained.
And instead of forcing it and creating garbage output, I did what mattered, protected the streak, and shut it down early.
High-performers don’t win because they’re always “on.”
They win
Some days you’re a human. Today I was the second.
I wasn’t lazy, I was drained.
And instead of forcing it and creating garbage output, I did what mattered, protected the streak, and shut it down early.
High-performers don’t win because they’re always “on.”
They win
December 12, 2025 at 12:06 PM
Some days you’re a machine.
Some days you’re a human. Today I was the second.
I wasn’t lazy, I was drained.
And instead of forcing it and creating garbage output, I did what mattered, protected the streak, and shut it down early.
High-performers don’t win because they’re always “on.”
They win
Some days you’re a human. Today I was the second.
I wasn’t lazy, I was drained.
And instead of forcing it and creating garbage output, I did what mattered, protected the streak, and shut it down early.
High-performers don’t win because they’re always “on.”
They win
Check out my latest video
December 12, 2025 at 6:05 AM
Check out my latest video
The day I slowed down on purpose.
Today wasn’t a big, heroic “I worked 18 hours” story.
It was a smart one.
I’ve been running on 3–4 hours sleep and it finally caught up with me.
So instead of forcing another 10am-to-midnight work block…
I made the call to slow down, clear the essentials, and
Today wasn’t a big, heroic “I worked 18 hours” story.
It was a smart one.
I’ve been running on 3–4 hours sleep and it finally caught up with me.
So instead of forcing another 10am-to-midnight work block…
I made the call to slow down, clear the essentials, and
December 11, 2025 at 11:15 PM
The day I slowed down on purpose.
Today wasn’t a big, heroic “I worked 18 hours” story.
It was a smart one.
I’ve been running on 3–4 hours sleep and it finally caught up with me.
So instead of forcing another 10am-to-midnight work block…
I made the call to slow down, clear the essentials, and
Today wasn’t a big, heroic “I worked 18 hours” story.
It was a smart one.
I’ve been running on 3–4 hours sleep and it finally caught up with me.
So instead of forcing another 10am-to-midnight work block…
I made the call to slow down, clear the essentials, and
Anyone can copy your product.
Anyone can copy your offer.
Hell, they can even copy your posts.
But they’ll never copy your team.
The culture.
The chemistry.
The “get shit done” energy you built from scratch.
That’s the real advantage.
Most businesses don’t lose because of competition…
They lose
Anyone can copy your offer.
Hell, they can even copy your posts.
But they’ll never copy your team.
The culture.
The chemistry.
The “get shit done” energy you built from scratch.
That’s the real advantage.
Most businesses don’t lose because of competition…
They lose
December 11, 2025 at 5:15 PM
Anyone can copy your product.
Anyone can copy your offer.
Hell, they can even copy your posts.
But they’ll never copy your team.
The culture.
The chemistry.
The “get shit done” energy you built from scratch.
That’s the real advantage.
Most businesses don’t lose because of competition…
They lose
Anyone can copy your offer.
Hell, they can even copy your posts.
But they’ll never copy your team.
The culture.
The chemistry.
The “get shit done” energy you built from scratch.
That’s the real advantage.
Most businesses don’t lose because of competition…
They lose
The most valuable thing I’ve built isn’t a system, it’s a habit.
Daily journaling inside ChatGPT.
It breaks down my day, extracts the lessons, and forces me to be brutally honest with myself.
That habit is turning me into someone who can scale any business.
Your documentation becomes your data.
Daily journaling inside ChatGPT.
It breaks down my day, extracts the lessons, and forces me to be brutally honest with myself.
That habit is turning me into someone who can scale any business.
Your documentation becomes your data.
December 11, 2025 at 5:07 AM
The most valuable thing I’ve built isn’t a system, it’s a habit.
Daily journaling inside ChatGPT.
It breaks down my day, extracts the lessons, and forces me to be brutally honest with myself.
That habit is turning me into someone who can scale any business.
Your documentation becomes your data.
Daily journaling inside ChatGPT.
It breaks down my day, extracts the lessons, and forces me to be brutally honest with myself.
That habit is turning me into someone who can scale any business.
Your documentation becomes your data.
You don’t grow by watching tutorials, you grow the moment a real client needs results and you’ve got no choice but to deliver.
December 10, 2025 at 5:14 PM
You don’t grow by watching tutorials, you grow the moment a real client needs results and you’ve got no choice but to deliver.
Most business owners want the win without the reps.
But paid ads don’t care how “good” you think your offer is, they expose the truth fast.
Today I wrapped up the first TikTok ads campaign I’ve ever run.
No conversions.
No fireworks.
Just lessons.
And honestly?
I’m not embarrassed.
I’m
But paid ads don’t care how “good” you think your offer is, they expose the truth fast.
Today I wrapped up the first TikTok ads campaign I’ve ever run.
No conversions.
No fireworks.
Just lessons.
And honestly?
I’m not embarrassed.
I’m
December 10, 2025 at 11:05 AM
Most business owners want the win without the reps.
But paid ads don’t care how “good” you think your offer is, they expose the truth fast.
Today I wrapped up the first TikTok ads campaign I’ve ever run.
No conversions.
No fireworks.
Just lessons.
And honestly?
I’m not embarrassed.
I’m
But paid ads don’t care how “good” you think your offer is, they expose the truth fast.
Today I wrapped up the first TikTok ads campaign I’ve ever run.
No conversions.
No fireworks.
Just lessons.
And honestly?
I’m not embarrassed.
I’m
If your business feels heavy, it’s not because you’re doing too little, it’s because you’re doing too messy.
Clean the system, watch everything move faster.
Clean the system, watch everything move faster.
December 10, 2025 at 6:07 AM
If your business feels heavy, it’s not because you’re doing too little, it’s because you’re doing too messy.
Clean the system, watch everything move faster.
Clean the system, watch everything move faster.