per a reply, the idea of this making you a bottomless pit, and that's really fun and hot at first and then you find that you can't wash it off and now you're perpetually hungry no matter how much you eat...
I really resent the brand-ification // creative agency-ification of outdoorsy-ness.
Eg this launch of Usal's presence in northern california, which brings nature cleanups, birdwatching, bikepacking, visible mending, etc etc all into play as elements of a brand aesthetic and lifestyle package.
thinking about a reverse sound of music where maria is a mean nun who makes the kids give her their colorful clothes so she can spruce up her room with new curtains