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James Hoffmann @jameshoffmann.bsky.social · 9h

If you picked up a copy - thank you so much! It is lovely to be tagged in images as people receive the book! I do hope it adds a little more delight to your next cup of coffee!

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James Hoffmann @jameshoffmann.bsky.social · 10h

The new edition of The World Atlas of Coffee is out now! (except in the USA, sorry! Coming early next month!)
If you'd like to pick up a copy for yourself, or as a generous gift, then there's a few options (including the last few signed copies in the UK&US) to be found here: linktr.ee/jimseven

The World Atlas of Coffee book is on a coffee table, next to a cup of coffee and a houseplant.

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Reposted by James Hoffmann

Fionn Pooler @thepourover.coffee · 14d

I wrote about Baudrillard, pumpkin spice lattes, and the increasing hyperreality of specialty coffee. #CoffeeSky
www.thepourover.coffee/the-hyperrea...

The Hyperreality of Specialty Coffee

Well-funded startups mimic the aesthetics and language of specialty coffee. Giant multinationals cosplay community. Companies chase trends created by social media. It all points towards coffee's growi...

www.thepourover.coffee

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James Hoffmann @jameshoffmann.bsky.social · 21d

New Video: Inside Espresso Pucks With A CT Scanner: www.youtube.com/watch?v=CX-a...

Thanks to @lumafield.bsky.social for letting come and do silly things with serious equipment!

www.youtube.com

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James Hoffmann @jameshoffmann.bsky.social · Aug 20

Ugh, I think there's been some changes to YouTube's midroll settings but I hadn't realised that they were acting retrospectively - I'll go and have a look - I appreciate you letting me know! (As a viewer I don't like them so this is why I have them turned off!)

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James Hoffmann @jameshoffmann.bsky.social · Jul 15

Sorry about this - do please drop us a message and we'll see what can be done! (I hadn't known about this issue before!)

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James Hoffmann @jameshoffmann.bsky.social · Jul 11

Today we're launching a new coffee magazine. It's called Cherry Bones!
Video here: www.youtube.com/watch?v=BmwJ...
Issue 1 is here: shop.cherrybonesmag.com/products/che...
Our goal: interesting work (from properly paid writers and photographers), no ads, and to make a beautiful thing too.

We Made A New Coffee Magazine (Out of Recycled Take Away Cups)

YouTube video by James Hoffmann

www.youtube.com

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James Hoffmann @jameshoffmann.bsky.social · Jul 7

Probably the espresso blend would suit cold brew better - a little easier to extract for a brew method that struggles with extraction a little bit.

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James Hoffmann @jameshoffmann.bsky.social · Jun 27

We decided to update an old video on V60 papers, so did way too much testing and found some interesting stuff so now I have new opinions on the subject: www.youtube.com/watch?v=YY5F...

V60 Papers: Our Excessive Testing Was Worth It!

YouTube video by James Hoffmann

www.youtube.com

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James Hoffmann @jameshoffmann.bsky.social · Jun 2

Today's video is something a little different, but I promise it is an entertaining little moment in modern/speciality coffee's history: www.youtube.com/watch?v=BfNo...

How Starbucks Accidentally Popularised The V60

YouTube video by James Hoffmann

www.youtube.com

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James Hoffmann @jameshoffmann.bsky.social · May 30

I make no apologies.
(I hope the tiramisu is tasty!)

Mpinney @mpinney.bsky.social · May 29

@jameshoffmann.bsky.social you’re a bad influence

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James Hoffmann @jameshoffmann.bsky.social · Apr 12

I suspect not

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James Hoffmann @jameshoffmann.bsky.social · Apr 1

New video: www.youtube.com/watch?v=epIg...

The Secrets Of My Daily Coffee Routine

YouTube video by James Hoffmann

www.youtube.com

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James Hoffmann @jameshoffmann.bsky.social · Mar 14

Strange and specifc question, I know - but anyone know anyone in London who might do custom marzipan fruit work?

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James Hoffmann @jameshoffmann.bsky.social · Mar 5

I have never seen these before, but we're starting some development on siphon stuff so I will check it out!

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James Hoffmann @jameshoffmann.bsky.social · Mar 4

Today's video is about how the power, innovation and excellence in coffee equipment has shifted. It's a bit of history, a bit of equipment nerdery, and a little opinion all mixed up. www.youtube.com/watch?v=r7Yt...

Is The Best Espresso In The World Being Made At Home?

YouTube video by James Hoffmann

www.youtube.com

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James Hoffmann @jameshoffmann.bsky.social · Feb 26

Abused?

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James Hoffmann @jameshoffmann.bsky.social · Feb 21

Today's video is 100% entirely, very, very serious. www.youtube.com/watch?v=N4qD...

Can I Revolutionize Coffee?

YouTube video by James Hoffmann

www.youtube.com

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James Hoffmann @jameshoffmann.bsky.social · Jan 17

Today's video takes a look at the £60 Aldi Espresso Machine. There's no way this can be any good.... right? www.youtube.com/watch?v=zX6F...

The £60 Aldi Espresso Machine

YouTube video by James Hoffmann

www.youtube.com

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James Hoffmann @jameshoffmann.bsky.social · Jan 8

Today's video is mostly for people starting out in their espresso journey (and, if you're already mastering your espresso it is hopefully one you can share with friends who are just getting into it!)
youtu.be/MbTD42FvMVU

A Beginner's Guide To Fixing Bad Espresso

YouTube video by James Hoffmann

youtu.be

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James Hoffmann @jameshoffmann.bsky.social · Jan 8

www.youtube.com/watch?v=st57...

The Ultimate French Press Technique

YouTube video by James Hoffmann

www.youtube.com

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James Hoffmann @jameshoffmann.bsky.social · Jan 3

I don’t know why this makes me as happy as it does, but this is the chart of views for my French Press technique video over the last year. Every little peak happens on a weekend, particularly on Sundays. There is often a notable peak on Christmas Day too!

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James Hoffmann @jameshoffmann.bsky.social · Jan 2

Weirdly, I find editing audio much more painful than editing video. I just plain suck at Lightroom and Photoshop though, which is why i spend no time there. (Thus creating a vicious circle I suppose!)

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James Hoffmann @jameshoffmann.bsky.social · Jan 2

Editing a video today (because the YT team are still on holiday), and wow - I do not miss editing my videos!
I have been meaning to learn Resolve, but suddenly this is making me think twice about that because I'd forgotten the pain of staring at myself and cleaning up my endless mistakes!

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James Hoffmann @jameshoffmann.bsky.social · Dec 29

Not so far!

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