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Jonatan Pinkse

@jonatanpinkse.bsky.social

300 followers 410 following 10 posts

Professor and Director of the Centre for Sustainable Business at King's College London. Doing research on corporate strategies for net zero, tensions in corporate sustainability, and business model innovation. Running in the hills whenever I can. .. more

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Economics 22%

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Jonatan Pinkse @jonatanpinkse.bsky.social · Sep 8

How can we realistically make progress towards a circular economy? Our perspective is that we are caught between a circular utopia and paralysis.

The main message: there is too much talk, too little support, and the hard limits of physics cannot be ignored.

theconversation.com/the-hard-tru...

The hard truth about the circular economy – real change will take more than refillable bottles

It’s fine if steps towards circularity are small – but progress must be consistent.

theconversation.com

Reposted by Dirk Pilat, Jonatan Pinkse, María Savona

The Productivity Institute @productivity.bsky.social · Sep 4

The third set of parallel sessions for the day have begun! Including @mariasavona.bsky.social, @jonatanpinkse.bsky.social and Juan Durán discussing their productivity research.

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Reposted by Jonatan Pinkse, Elvira Uyarra

Regional Studies Journal @regionalstudies.bsky.social · Feb 21

New in #OpenAccess: Examining system-level agency in the context of spatially embedded industries: a study of Greater Manchester’s domestic retrofit industry by Matt Ziembla, @elvirauyarra.bsky.social & @jonatanpinkse.bsky.social

www.tandfonline.com/doi/full/10....

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Reposted by Jonatan Pinkse

Centre for Sustainable Business @csbusiness.bsky.social · Feb 10

Great to see so many colleagues across @kingscollegelondon.bsky.social come together to discuss how we can turn #NetZero goals into a reality. Thanks @jonatanpinkse.bsky.social and the team at @kingsnmes.bsky.social for an insightful workshop 🤝 #Sustainability

Jonatan Pinske addresses a room full of academics.

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Jonatan Pinkse @jonatanpinkse.bsky.social · Feb 9

Feeling hungry and tired after running the Lady Anne’s Way. Very pleased with the result: 126km in 19h32.

Jonatan Pinkse @jonatanpinkse.bsky.social · Jan 19

Uniquely grey colours in the Lakes today

#lakedistrict #fellrunning

Jonatan Pinkse @jonatanpinkse.bsky.social · Jan 12

Fantastic views but super tough running conditions. Deep snow at the Bowland Ultra this weekend. #ultrarunning

Runners in deep snow during ultra marathon.

Reposted by Jonatan Pinkse

Centre for Sustainable Business @csbusiness.bsky.social · Jan 10

✨ As we step into 2025, the journey to net zero is more pressing than ever - but how can we help businesses make the transition?

In this article, our Research Director @jonatanpinkse.bsky.social and Professor Laura J. Spence share three insights: lnkd.in/eKdkHNFD

This link will take you to a page that’s not on LinkedIn

lnkd.in

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Jonatan Pinkse @jonatanpinkse.bsky.social · Dec 17

Following the success of our first workshop, the Centre for Sustainable Business at King's Business School invites submissions for our second Paper and Idea Development Workshop in London on Thursday 20th March 2025.

www.kcl.ac.uk/events/call-...

Call for Papers - Paper and Idea Development Workshop

Join us for the second Centre for Sustainable Business Paper and Idea Development Workshop

www.kcl.ac.uk

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Jonatan Pinkse @jonatanpinkse.bsky.social · Dec 5

Recently, the Centre for Sustainable Business at King's Business School organised a workshop about accelerating to #netzero. Here, Laura Spence and I give our perspective how businesses and SMEs, in particular, can develop strategies to reduce their GHG emissions.

www.kcl.ac.uk/news/comment...

COMMENT: Accelerating to Net Zero: Insights from Professor Jonatan Pinkse and Professor Laura J. Spence

In this article, Professor Jonatan Pinkse and Professor Laura J. Spence share their three insights on how businesses can transition to Net Zero, as presented at our morning workshop last month.

www.kcl.ac.uk

Jonatan Pinkse @jonatanpinkse.bsky.social · Nov 26

The housebuilding sector must evolve to meet the Future Homes Standard and transition towards constructing zero-carbon homes. Matthew Brooker highlights the growing momentum behind timber frame construction as a viable solution. Is this the best way forward?

www.bloomberg.com/opinion/arti...

Wooden Housing Is No Fairy Tale for Britain

England is an outlier in its low use of timber for homebuilding. The climate crisis is changing that.

www.bloomberg.com

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Jonatan Pinkse @jonatanpinkse.bsky.social · Nov 22

Snowy run on the Friday morning.

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Jonatan Pinkse @jonatanpinkse.bsky.social · Nov 15

A butterfly serves as an ideal symbol for my first post on Bluesky. It represents a framework to navigate the opportunities and challenges businesses face when leveraging AI for sustainability. Recently published in Amplify and it is freely available:
www.cutter.com/article/harn...

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