Mihai Trofin
mihaitrof.bsky.social
Mihai Trofin
@mihaitrof.bsky.social
51 followers 120 following 210 posts
Building unskippable.co — analyze your video ads frame-by-frame before they go live
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Everything in tech is a wrapper
I struggle on this one as well, I usually try to find a template that illustrates the best my vision
I was doing something similar last week then come back to the same chat today and Gemini completely forgot everything we already discussed haha
Any great Skool communities on DTC, Ecom, paid ads, and creative strategy?

#Skool
Which metric matters least?

- Hook strength

- Message clarity

- Pacing & visuals

- Audio energy

- Performance

- Creative score

- CTA effectiveness

- Visual composition

#metaads
Day 19

⬆️ 49 followers
✅ MVP done

You can now try the MVP to analyze your video ads frame by frame.

#buildinpublic
I'm building a SaaS tool designed to help media buyers, DTC brands, and creative agencies analyze and score their video ad creatives before testing.

unskippable.co
Get feedback as soon as possible!!

Your MVP doesn’t have to be perfect.

If you’re a creative strategist, media buyer, agency owner, or video editor, you can check out my creative video analysis tool below 👇

#buildinpublic
Oh, I’m sorry to hear that. Why imposter syndrome?

I used to feel the same because at some point I was working in an industry I didn’t know that well, but after 1.5 years I certainly don’t feel the same. I’ve got a lot of experience and expertise.
Just grabbed a new domain 👀

What’s the first thing that comes to your mind when you see it?

Be honest, I can take it

#buildinpublic
Now that AWS is down, what tools can’t you use?

No Canva for me this morning

#buildinpublic
Brands are losing 80% of their budget because the video hook is just a nice intro.

The P-A-C framework proves it. An unskippable hook needs:

3+ visual cuts in the first 5 seconds (Pattern Interrupt).

No Dead Air (Silence Kills Retention).

The BIG Promise stated by second 5 (Curiosity Gap).
Cold outreach math:

100 messages →
30 replies →
10 calls →
3 deals in progress →
1 that actually pay

#buildinpublic
You should give it a try, the community is quite impressive, and you can find resources on any integration
That’s a solid plan! You do make the most of the sunny weather, it’s pretty cloudy where I am.
Today I’m back to working on my SaaS after spending yesterday helping my dad with some house work.
How do media buyers analyze 10,000+ creatives per quarter? Asking for my sanity.

The volume is insane. Everyone says 'Creative is 50% of ROI,' but manually reviewing a thousand variants to find the drop-off frame or the best UGC hook is an impossible job for humans.

#creativestrategy #mediabuyer
What’s your plan for the weekend?
Isn’t it funny how people under 20 put their age in the bio?

I haven’t seen anyone in their 30s having their age there.

Why do you guys do that?
I love this, you’re right
Day 15

50 followers
3 agencies already interested in the SaaS
New design
New features

Step by step - building a platform that’ll save brands and agencies thousands on ad spend

#buildinpublic
Is your brand visible too late?

Check your brand visibility timing.

Waiting until the final 5 seconds guarantees a low Memorability Factor.

Fix brand recall first.

#facebookads #dtc #d2c
If I don’t talk nobody knows what I’m building, then when I’m done building nobody wants to hear me talking. I’ve got to prepare everybody for when I’m done building.
I've chosen the fast way, just to have the MVP up and running: Lovable (React) and n8n.
How do you know if your UGC ad will convert before launch?

You can't just guess.

You need to verify the Creator Authenticity score and the Emotional Connection score.

Low scores here guarantee low conversions.

#ugc #ppc #metaads