Mihai Trofin
mihaitrof.bsky.social
Mihai Trofin
@mihaitrof.bsky.social
49 followers 110 following 200 posts
Blending creative strategy, video editing, and paid ads to help DTC brands grow with content that converts
Posts Media Videos Starter Packs
Just grabbed a new domain 👀

What’s the first thing that comes to your mind when you see it?

Be honest, I can take it

#buildinpublic
Now that AWS is down, what tools can’t you use?

No Canva for me this morning

#buildinpublic
Brands are losing 80% of their budget because the video hook is just a nice intro.

The P-A-C framework proves it. An unskippable hook needs:

3+ visual cuts in the first 5 seconds (Pattern Interrupt).

No Dead Air (Silence Kills Retention).

The BIG Promise stated by second 5 (Curiosity Gap).
Cold outreach math:

100 messages →
30 replies →
10 calls →
3 deals in progress →
1 that actually pay

#buildinpublic
You should give it a try, the community is quite impressive, and you can find resources on any integration
That’s a solid plan! You do make the most of the sunny weather, it’s pretty cloudy where I am.
Today I’m back to working on my SaaS after spending yesterday helping my dad with some house work.
How do media buyers analyze 10,000+ creatives per quarter? Asking for my sanity.

The volume is insane. Everyone says 'Creative is 50% of ROI,' but manually reviewing a thousand variants to find the drop-off frame or the best UGC hook is an impossible job for humans.

#creativestrategy #mediabuyer
What’s your plan for the weekend?
Isn’t it funny how people under 20 put their age in the bio?

I haven’t seen anyone in their 30s having their age there.

Why do you guys do that?
I love this, you’re right
Day 15

50 followers
3 agencies already interested in the SaaS
New design
New features

Step by step - building a platform that’ll save brands and agencies thousands on ad spend

#buildinpublic
Is your brand visible too late?

Check your brand visibility timing.

Waiting until the final 5 seconds guarantees a low Memorability Factor.

Fix brand recall first.

#facebookads #dtc #d2c
If I don’t talk nobody knows what I’m building, then when I’m done building nobody wants to hear me talking. I’ve got to prepare everybody for when I’m done building.
I've chosen the fast way, just to have the MVP up and running: Lovable (React) and n8n.
How do you know if your UGC ad will convert before launch?

You can't just guess.

You need to verify the Creator Authenticity score and the Emotional Connection score.

Low scores here guarantee low conversions.

#ugc #ppc #metaads
Week 2 update:

Prototype running.
Bugs everywhere.
Momentum insane.

The tool that’ll save brands + agencies thousands is starting to breathe.

#buildinpublic
How do you know when an ad is actually ready to launch?

Also, who actually decides when an ad is good to go?

The creative team?
The strategist or media buyer?
The client or brand manager?

#ecommerce #marketing #shopify
Been working on a tool that visually breaks down ads frame by frame — hooks, pacing, visuals, CTA strength, authenticity, and more.

All you have to do is upload your video ad (Facebook, Insta, TikTok).

Anyone interested in a quick demo?

#buildinpublic