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Mihai Trofin

Mihai Trofin

@mihaitrof.bsky.social

49 followers 110 following 200 posts

Blending creative strategy, video editing, and paid ads to help DTC brands grow with content that converts

Posts Media Videos Starter Packs

Mihai Trofin @mihaitrof.bsky.social · 13h

Just grabbed a new domain 👀

What’s the first thing that comes to your mind when you see it?

Be honest, I can take it

#buildinpublic

Mihai Trofin @mihaitrof.bsky.social · 16h

Now that AWS is down, what tools can’t you use?

No Canva for me this morning

#buildinpublic

Mihai Trofin @mihaitrof.bsky.social · 18h

Brands are losing 80% of their budget because the video hook is just a nice intro.

The P-A-C framework proves it. An unskippable hook needs:

3+ visual cuts in the first 5 seconds (Pattern Interrupt).

No Dead Air (Silence Kills Retention).

The BIG Promise stated by second 5 (Curiosity Gap).

Mihai Trofin @mihaitrof.bsky.social · 1d

Cold outreach math:

100 messages →
30 replies →
10 calls →
3 deals in progress →
1 that actually pay

#buildinpublic

Mihai Trofin @mihaitrof.bsky.social · 1d

You should give it a try, the community is quite impressive, and you can find resources on any integration

Mihai Trofin @mihaitrof.bsky.social · 1d

That’s a solid plan! You do make the most of the sunny weather, it’s pretty cloudy where I am.
Today I’m back to working on my SaaS after spending yesterday helping my dad with some house work.

Mihai Trofin @mihaitrof.bsky.social · 1d

How do media buyers analyze 10,000+ creatives per quarter? Asking for my sanity.

The volume is insane. Everyone says 'Creative is 50% of ROI,' but manually reviewing a thousand variants to find the drop-off frame or the best UGC hook is an impossible job for humans.

#creativestrategy #mediabuyer

Mihai Trofin @mihaitrof.bsky.social · 2d

What’s your plan for the weekend?

Mihai Trofin @mihaitrof.bsky.social · 3d

Is this true?

Mihai Trofin @mihaitrof.bsky.social · 3d

Isn’t it funny how people under 20 put their age in the bio?

I haven’t seen anyone in their 30s having their age there.

Why do you guys do that?

Mihai Trofin @mihaitrof.bsky.social · 3d

I love this, you’re right

Mihai Trofin @mihaitrof.bsky.social · 3d

Day 15

50 followers
3 agencies already interested in the SaaS
New design
New features

Step by step - building a platform that’ll save brands and agencies thousands on ad spend

#buildinpublic

Mihai Trofin @mihaitrof.bsky.social · 3d

Is your brand visible too late?

Check your brand visibility timing.

Waiting until the final 5 seconds guarantees a low Memorability Factor.

Fix brand recall first.

#facebookads #dtc #d2c

Mihai Trofin @mihaitrof.bsky.social · 3d

If I don’t talk nobody knows what I’m building, then when I’m done building nobody wants to hear me talking. I’ve got to prepare everybody for when I’m done building.

Mihai Trofin @mihaitrof.bsky.social · 3d

I've chosen the fast way, just to have the MVP up and running: Lovable (React) and n8n.

Mihai Trofin @mihaitrof.bsky.social · 3d

How do you know if your UGC ad will convert before launch?

You can't just guess.

You need to verify the Creator Authenticity score and the Emotional Connection score.

Low scores here guarantee low conversions.

#ugc #ppc #metaads

Mihai Trofin @mihaitrof.bsky.social · 4d

looks amazing!

Mihai Trofin @mihaitrof.bsky.social · 4d

yesss sir

Mihai Trofin @mihaitrof.bsky.social · 4d

🤩

Mihai Trofin @mihaitrof.bsky.social · 4d

Week 2 update:

Prototype running.
Bugs everywhere.
Momentum insane.

The tool that’ll save brands + agencies thousands is starting to breathe.

#buildinpublic

Mihai Trofin @mihaitrof.bsky.social · 4d

Totally agree

Mihai Trofin @mihaitrof.bsky.social · 4d

Oh noo, why?

Mihai Trofin @mihaitrof.bsky.social · 4d

How do you know when an ad is actually ready to launch?

Also, who actually decides when an ad is good to go?

The creative team?
The strategist or media buyer?
The client or brand manager?

#ecommerce #marketing #shopify

Mihai Trofin @mihaitrof.bsky.social · 5d

You made it!!

Mihai Trofin @mihaitrof.bsky.social · 5d

Been working on a tool that visually breaks down ads frame by frame — hooks, pacing, visuals, CTA strength, authenticity, and more.

All you have to do is upload your video ad (Facebook, Insta, TikTok).

Anyone interested in a quick demo?

#buildinpublic