Author | Lightnews

Outward Media @outwardmedia.bsky.social · 2h

DYK? The #B2BInfluence podcast is available on Spotify (zurl.co/O5ZWA), Apple Podcasts (zurl.co/GntAT) & your other favorite channels. Listen to our latest episodes featuring the B2B game changers reshaping marketing. Subscribe now & don't forget to leave a review!

Outward Media @outwardmedia.bsky.social · 20h

Advertisers tend to increase their US Q4 ad spend as the holidays approach: Sensor Tower's new research report projects $10 billion in social ad spend each month this quarter. 🤑
Check out all the ad trend stats: zurl.co/XAy9y
#digitalads #adtrends

Outward Media @outwardmedia.bsky.social · 1d

Direct mail is making a power play in B2B marketing. sg360°'s Tedd Aurelius shares five ways it brings emotional resonance & impact to campaigns and how marketers can leverage it to boost engagement & ROI: zurl.co/nxT3t
#B2Bmarketing #DirectMail

Outward Media @outwardmedia.bsky.social · 1d

For B2B marketers, achieving measurable growth starts with eliminating guesswork. Reed Hansen of MarketSurge talks funnel optimization, behavioral intent signals & more on the #B2BInfluence podcast. Listen on Spotify: zurl.co/ZFSXm
#AI

Outward Media @outwardmedia.bsky.social · 1d

Direct mail marketing is having a B2B moment, offering emotional resonance that boosts campaign engagement & ROI. sg360°'s Tedd Aurelius dives into how it connects with B2B audiences, on the #B2BInfluence podcast. Listen on Apple: zurl.co/wkSQ4

#B2Bmarketing #directmail

Outward Media @outwardmedia.bsky.social · 2d

B2B sellers must look beyond traditional decision-makers to also engage hidden buyers 👀 — the influential yet often overlooked stakeholders who can make or break a sale. New research on LinkedIn dives into how to connect with them:
#B2Bsales #thoughtleadership

Outward Media @outwardmedia.bsky.social · 2d

The pandemic dramatically accelerated 💨 not only digital adoption but also advancements in precision targeting & personalization. 🎯 Check out our quote in Forbes Agency on the post-Covid evolutions that are reshaping B2B marketing:zurl.co/GiO2I

#B2Bmarketing #Forbes

Outward Media @outwardmedia.bsky.social · 2d

Data is the new black- and Terry Zelen nails it in this powerful Forbes piece. 🖤✨ Data-driven insights are reshaping how agencies operate, create & connect with audiences. If you’re focused on smarter targeting & stronger marketing outcomes this one’s a must-read: zurl.co/c99ZK

#ThoughtLeadership

Outward Media @outwardmedia.bsky.social · 3d

With traditional SEO, ads & buyer behavior all in flux, Reed Hansen offers a timely roadmap for turning disruption into measurable results, with 5 critical B2B marketing lessons to lean into now: zurl.co/fPiWM

#B2Bmarketing #B2Binfluence

Outward Media @outwardmedia.bsky.social · 5d

It’s not enough to run campaigns efficiently or even to master new channels. Strategic forecaster Oksana Matviichuk shares five ways to future proof #B2Bmarketing during times of rapid change.
#B2BinfluencePodcast
zurl.co/GpeHH

OMI Blog | Email Marketing Blog

Insights from our board of leaders

outwardmedia.com

1

Outward Media @outwardmedia.bsky.social · 6d

As macroeconomic uncertainties 🤷🏻♀️ continue, a new IAB study shows that marketers are once again falling back on performance-driven marketing strategies 📉 -- via @MarketingDive

#IAB #performancemarketing #marketingtrends
zurl.co/OYM6Y

1

Outward Media @outwardmedia.bsky.social · 6d

Stop chasing impressions & don't worry about going viral: Worry about reaching your target customer & the accounts that matter. B2B marketing expert Kneko Burney Miller talks AI, ABM, measurement & more on the #B2BInfluencePodcast. Full episode--> zurl.co/YTLBj

#ABM #B2BMarketing

1

Outward Media @outwardmedia.bsky.social · 7d

Marketers are ditching bloated “Frankenstacks” for composable, AI-powered systems that cut waste, unify data & unlock agility. @CMSwire dives into how brands are finally breaking free from "one-size-fits-none" martech setups. 🧌

#AIinMarketing #MarTech
zurl.co/qYc6q

Outward Media @outwardmedia.bsky.social · 7d

As the 2025 holiday season approaches, marketers are increasingly turning to triggered emails 📧 as a cornerstone of their strategies, leveraging automation to deliver timely, personalized messages 💌 that drive engagement & sales:

#emailmarketing #emailautomation

zurl.co/uUHDA

Outward Media @outwardmedia.bsky.social · 7d

With traditional SEO, ads & buyer behavior all in flux, Reed Hansen offers a timely roadmap for turning disruption into measurable results, with 5 critical B2B marketing lessons to lean into now: zurl.co/FasOP
#B2Bmarketing #B2Binfluence

Outward Media @outwardmedia.bsky.social · 8d

When leads dry up or sales slow, companies often rush to “fix marketing.” Strategic forecaster Oksana Matviichuk explains that the root cause may lie deeper, joining the #B2BInfluence podcast with 5 ways to unlock change --on Apple Podcasts: zurl.co/FgJrl

#B2Bmarketing

Outward Media @outwardmedia.bsky.social · 8d

For B2B marketers, achieving measurable growth starts with eliminating guesswork. Reed Hansen of MarketSurge talks funnel optimization, behavioral intent signals & more on the #B2BInfluence podcast. Listen on Spotify: zurl.co/H4P6T
#AI

Outward Media @outwardmedia.bsky.social · 8d

DYK? The #B2BInfluence podcast is available on Spotify (zurl.co/cvI22), Apple Podcasts (zurl.co/bvVYg) & your other favorite channels. Subscribe now to hear how today’s B2B game changers are reshaping marketing -- and don't forget to leave a review!

Outward Media @outwardmedia.bsky.social · 9d

The always-evolving 🔄 CMO role: @FastCompany shares why the next leap isn’t just redefining what marketing does, but how it delivers value, from brand ownership to enterprise leadership.

#CMO #marketingvalue

zurl.co/sLyoo

Outward Media @outwardmedia.bsky.social · 9d

"Emotion AI lets you capture and interpret real-time emotional & cognitive responses to marketing content, and gain greater insight into what drives engagement, recall & conversion." 🙏 Thanks for quoting us Forbes Agency!

#AIinnovation #AIinMarketing #Forbes

zurl.co/gw0N6

Outward Media @outwardmedia.bsky.social · 10d

It’s not enough to run campaigns efficiently or even to master new channels. Strategic forecaster Oksana Matviichuk shares five ways to future proof #B2Bmarketing during times of rapid change.

#B2BinfluencePodcast
zurl.co/GpeHH

1

Outward Media @outwardmedia.bsky.social · 12d

Q4 is often chaotic for marketers 🔄 -- but now is the time to focus on what matters most: ROI. Check out our 5 truths about ROI--designed to guide you in shaping smarter #B2Bmarketing this quarter & beyond:
#marketingROI
zurl.co/rMOqH

Outward Media @outwardmedia.bsky.social · 13d

90% of B2C marketing executives say they plan to increase their investment in AI over the next year 🤖💰. Forrester shares insights & benchmark data for where organizations across industries are in their journey toward AI mastery:

#AIandMarketing #B2Cmarketing

zurl.co/7WBeN

Outward Media @outwardmedia.bsky.social · 13d

B2B events should be more than brand showcases. They should be tied to KPIs, influencing pipeline, revenue & customer relationships. Katie Meyer of MoonLab Productions shares how marketers can make the shift--on the #B2BInfluence Podcast.
Now on Apple Podcasts: zurl.co/A9gLV

Outward Media @outwardmedia.bsky.social · 13d

Many leaders treat culture as a communication strategy, but it doesn’t shift 🔄 because a new narrative is introduced; it shifts when systems change & leaders take personal risks 🚩. New research shared by HarvardBiz

#cultureshift #companyculture #ThursdayThoughts
zurl.co/X9U5V