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Outward Media @outwardmedia.bsky.social · 1d

It’s not enough to run campaigns efficiently or even to master new channels. Strategic forecaster Oksana Matviichuk shares five ways to future proof #B2Bmarketing during times of rapid change.
#B2BinfluencePodcast
zurl.co/GpeHH

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Outward Media @outwardmedia.bsky.social · 2d

As macroeconomic uncertainties 🤷🏻♀️ continue, a new IAB study shows that marketers are once again falling back on performance-driven marketing strategies 📉 -- via @MarketingDive

#IAB #performancemarketing #marketingtrends
zurl.co/OYM6Y

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Outward Media @outwardmedia.bsky.social · 2d

Stop chasing impressions & don't worry about going viral: Worry about reaching your target customer & the accounts that matter. B2B marketing expert Kneko Burney Miller talks AI, ABM, measurement & more on the #B2BInfluencePodcast. Full episode--> zurl.co/YTLBj

#ABM #B2BMarketing

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Outward Media @outwardmedia.bsky.social · 2d

Marketers are ditching bloated “Frankenstacks” for composable, AI-powered systems that cut waste, unify data & unlock agility. @CMSwire dives into how brands are finally breaking free from "one-size-fits-none" martech setups. 🧌

#AIinMarketing #MarTech
zurl.co/qYc6q

Outward Media @outwardmedia.bsky.social · 3d

As the 2025 holiday season approaches, marketers are increasingly turning to triggered emails 📧 as a cornerstone of their strategies, leveraging automation to deliver timely, personalized messages 💌 that drive engagement & sales:

#emailmarketing #emailautomation

zurl.co/uUHDA

Outward Media @outwardmedia.bsky.social · 3d

With traditional SEO, ads & buyer behavior all in flux, Reed Hansen offers a timely roadmap for turning disruption into measurable results, with 5 critical B2B marketing lessons to lean into now: zurl.co/FasOP
#B2Bmarketing #B2Binfluence

Outward Media @outwardmedia.bsky.social · 3d

When leads dry up or sales slow, companies often rush to “fix marketing.” Strategic forecaster Oksana Matviichuk explains that the root cause may lie deeper, joining the #B2BInfluence podcast with 5 ways to unlock change --on Apple Podcasts: zurl.co/FgJrl

#B2Bmarketing

Outward Media @outwardmedia.bsky.social · 4d

For B2B marketers, achieving measurable growth starts with eliminating guesswork. Reed Hansen of MarketSurge talks funnel optimization, behavioral intent signals & more on the #B2BInfluence podcast. Listen on Spotify: zurl.co/H4P6T
#AI

Outward Media @outwardmedia.bsky.social · 4d

DYK? The #B2BInfluence podcast is available on Spotify (zurl.co/cvI22), Apple Podcasts (zurl.co/bvVYg) & your other favorite channels. Subscribe now to hear how today’s B2B game changers are reshaping marketing -- and don't forget to leave a review!

Outward Media @outwardmedia.bsky.social · 5d

The always-evolving 🔄 CMO role: @FastCompany shares why the next leap isn’t just redefining what marketing does, but how it delivers value, from brand ownership to enterprise leadership.

#CMO #marketingvalue

zurl.co/sLyoo

Outward Media @outwardmedia.bsky.social · 5d

"Emotion AI lets you capture and interpret real-time emotional & cognitive responses to marketing content, and gain greater insight into what drives engagement, recall & conversion." 🙏 Thanks for quoting us Forbes Agency!

#AIinnovation #AIinMarketing #Forbes

zurl.co/gw0N6

Outward Media @outwardmedia.bsky.social · 6d

It’s not enough to run campaigns efficiently or even to master new channels. Strategic forecaster Oksana Matviichuk shares five ways to future proof #B2Bmarketing during times of rapid change.

#B2BinfluencePodcast
zurl.co/GpeHH

1

Outward Media @outwardmedia.bsky.social · 8d

Q4 is often chaotic for marketers 🔄 -- but now is the time to focus on what matters most: ROI. Check out our 5 truths about ROI--designed to guide you in shaping smarter #B2Bmarketing this quarter & beyond:
#marketingROI
zurl.co/rMOqH

Outward Media @outwardmedia.bsky.social · 9d

90% of B2C marketing executives say they plan to increase their investment in AI over the next year 🤖💰. Forrester shares insights & benchmark data for where organizations across industries are in their journey toward AI mastery:

#AIandMarketing #B2Cmarketing

zurl.co/7WBeN

Outward Media @outwardmedia.bsky.social · 9d

B2B events should be more than brand showcases. They should be tied to KPIs, influencing pipeline, revenue & customer relationships. Katie Meyer of MoonLab Productions shares how marketers can make the shift--on the #B2BInfluence Podcast.
Now on Apple Podcasts: zurl.co/A9gLV

Outward Media @outwardmedia.bsky.social · 9d

Many leaders treat culture as a communication strategy, but it doesn’t shift 🔄 because a new narrative is introduced; it shifts when systems change & leaders take personal risks 🚩. New research shared by HarvardBiz

#cultureshift #companyculture #ThursdayThoughts
zurl.co/X9U5V

Outward Media @outwardmedia.bsky.social · 10d

B2B marketers are facing increased pressure to show results, with 53% asked to deliver more with fewer resources over the past 12 months, @MarketingWeek’s 2025 State of B2B Marketing research dives into the details including how marketers are responding: ⚠️

#B2Bmarketing
zurl.co/rauEh

B2B marketers on learning to say no in a ‘more with less’ world

Whether the 'more with less' mentality is positioned as a challenge or opportunity is half the battle for B2B marketers learning to manage expectations.

www.marketingweek.com

Outward Media @outwardmedia.bsky.social · 10d

It’s not enough to run campaigns efficiently or even to master new channels. Strategic forecaster Oksana Matviichuk shares five ways to future proof #B2Bmarketing during times of rapid change.

#B2BinfluencePodcast

zurl.co/GpeHH

Outward Media @outwardmedia.bsky.social · 10d

Stop chasing impressions & don't worry about going viral: Worry about reaching your target customer & the accounts that matter. B2B marketing expert Kneko Burney Miller talks AI, ABM, measurement & more on the #B2BInfluencePodcast. Full episode--> zurl.co/h8Rpd #ABM #B2BMarketing

Outward Media @outwardmedia.bsky.social · 11d

When leads dry up or sales slow, companies often rush to “fix marketing.” Strategic forecaster Oksana Matviichuk explains that the root cause may lie deeper, joining the #B2BInfluence podcast with 5 ways to unlock change --on Apple Podcasts: zurl.co/4TxHH
#B2Bmarketing

Outward Media @outwardmedia.bsky.social · 11d

Gen Alpha, born between 2010 & 2024, values instant rewards & represents ~2 billion consumers globally, with an expected economic impact of $5.46 trillion by 2029 💸. MarketingDive sheds light on this up-and-coming generation.
#GenAlpha #GenerationalMarketing

zurl.co/9yX5E

Outward Media @outwardmedia.bsky.social · 12d

📌Marketing tips for brands on how to maximize holiday momentum & attract more customers through partnerships 🤝. Thanks for quoting us Forbes Agency Council!
#holidaymarketingstrategy #customergrowth #forbes

zurl.co/MuEnK

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Outward Media @outwardmedia.bsky.social · 12d

DYK? The #B2BInfluence podcast is available on Spotify (zurl.co/cvI22), Apple Podcasts (zurl.co/bvVYg) & your other favorite channels. Subscribe now to hear how today’s B2B game changers are reshaping marketing -- and don't forget to leave a review!

Outward Media @outwardmedia.bsky.social · 13d

Q4 is often chaotic for marketers 🔄 -- but now is the time to focus on what matters most: ROI. Check out our 5 truths about ROI--designed to guide you in shaping smarter #B2Bmarketing this quarter & beyond:
#marketingROI

zurl.co/6lhcx

Outward Media @outwardmedia.bsky.social · 15d

B2B events are no longer just brand showcases. Today, they should be directly tied to KPIs, influencing pipeline, revenue & customer relationships 📈. Katie Meyer of MoonLab Productions shares how marketers can make this shift:
#B2Bevents #EventKPIs #marketing

zurl.co/OvbBL

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