Outward Media
@outwardmedia.bsky.social
OMI empowers Fortune 2000 businesses and startups alike with the highest quality, most accurate #audiencedata to fuel engaged, integrated #omnichannel campaigns
In 2026, marketers are shifting away from assumptions and toward accuracy: real people, real engagement, real outcomes. Here’s our POV on how to translate that shift into a more effective #B2Bsocialmediamarketing strategy. zurl.co/i2H07
January 30, 2026 at 10:00 PM
In 2026, marketers are shifting away from assumptions and toward accuracy: real people, real engagement, real outcomes. Here’s our POV on how to translate that shift into a more effective #B2Bsocialmediamarketing strategy. zurl.co/i2H07
Converting across channels takes more than volume—it takes context. We’re grateful to #Forbes for quoting us on how identity graphs help connect social, email & first- and third-party data to turn opt-ins into real customer relationships. zurl.co/anPOl
#identitygraphs #audiencebuilding
#identitygraphs #audiencebuilding
January 30, 2026 at 7:00 PM
Converting across channels takes more than volume—it takes context. We’re grateful to #Forbes for quoting us on how identity graphs help connect social, email & first- and third-party data to turn opt-ins into real customer relationships. zurl.co/anPOl
#identitygraphs #audiencebuilding
#identitygraphs #audiencebuilding
We’re seeing #programmatic settle into its next phase: maturity with higher expectations. When 82% of marketers now view AI-powered optimization as essential, it’s no longer a differentiator—it’s table stakes. Worth reading this breakdown in @PPCLand. zurl.co/8OpOJ
January 29, 2026 at 10:30 PM
We’re seeing #programmatic settle into its next phase: maturity with higher expectations. When 82% of marketers now view AI-powered optimization as essential, it’s no longer a differentiator—it’s table stakes. Worth reading this breakdown in @PPCLand. zurl.co/8OpOJ
No matter how it stacks up across generations, email's still got it, and marketers need to know how to use it to their advantage, especially when it comes to “cold” email campaigns. Here are 7 modern tips for optimizing cold emails. zurl.co/TBR2r
#emailmarketing #coldemails #aquisitionemails
#emailmarketing #coldemails #aquisitionemails
January 29, 2026 at 7:30 PM
No matter how it stacks up across generations, email's still got it, and marketers need to know how to use it to their advantage, especially when it comes to “cold” email campaigns. Here are 7 modern tips for optimizing cold emails. zurl.co/TBR2r
#emailmarketing #coldemails #aquisitionemails
#emailmarketing #coldemails #aquisitionemails
Nearly a 40% lift—not from guesswork, but from #AI that understands emotion and context. On the #B2BInfluence Podcast, Marc Fernandez of Neurologyca explains how identifying positive anticipatory emotion helped a #CPG brand choose the right creative and dramatically boost lift & recall.
January 29, 2026 at 4:31 PM
Nearly a 40% lift—not from guesswork, but from #AI that understands emotion and context. On the #B2BInfluence Podcast, Marc Fernandez of Neurologyca explains how identifying positive anticipatory emotion helped a #CPG brand choose the right creative and dramatically boost lift & recall.
We’ve seen this firsthand: brands that invest early in emerging #programmatic formats & streamline their tech stacks, tend to outperform those that don’t. Focus matters. New research in @MediaPost reinforces why smart investment & simplification go hand in hand. zurl.co/Wurjo
January 27, 2026 at 6:00 PM
We’ve seen this firsthand: brands that invest early in emerging #programmatic formats & streamline their tech stacks, tend to outperform those that don’t. Focus matters. New research in @MediaPost reinforces why smart investment & simplification go hand in hand. zurl.co/Wurjo
Omnichannel isn’t about being everywhere — it’s about being cohesive. Audiences experience brands as a single, continuous relationship, not disconnected channels. We’re honored to be quoted in #Forbes on how this shift is reshaping loyalty, trust & decision-making. zurl.co/wT7lr
How To Evolve Omnichannel Marketing Strategies: 19 Expert Tips
Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent and trust from one interaction to the next.
www.forbes.com
January 26, 2026 at 8:00 PM
Omnichannel isn’t about being everywhere — it’s about being cohesive. Audiences experience brands as a single, continuous relationship, not disconnected channels. We’re honored to be quoted in #Forbes on how this shift is reshaping loyalty, trust & decision-making. zurl.co/wT7lr
In 2026, marketers are shifting away from assumptions and toward accuracy: real people, real engagement, real outcomes. Here’s our POV on how to translate that shift into a more effective #B2Bsocialmedia marketing strategy. zurl.co/xwOZm
January 26, 2026 at 5:00 PM
In 2026, marketers are shifting away from assumptions and toward accuracy: real people, real engagement, real outcomes. Here’s our POV on how to translate that shift into a more effective #B2Bsocialmedia marketing strategy. zurl.co/xwOZm
Email may not be the loudest or trendiest marketing channel, but it’s still one of the most reliable, cost-effective ways to reach B2B decision-makers. Here’s our take on why email still matters —and how to elevate precision to increase impact & ROI. zurl.co/ZkASW
#B2Bmarketing #emailmarketing
#B2Bmarketing #emailmarketing
January 23, 2026 at 9:00 PM
Email may not be the loudest or trendiest marketing channel, but it’s still one of the most reliable, cost-effective ways to reach B2B decision-makers. Here’s our take on why email still matters —and how to elevate precision to increase impact & ROI. zurl.co/ZkASW
#B2Bmarketing #emailmarketing
#B2Bmarketing #emailmarketing
POV: Too many B2B brands confuse activity with impact on social. This piece in @MarTechIsMktg is a reminder that focus, consistency & intent matter more than volume. Social works when it’s built to influence—not just post. zurl.co/VYXsc
#B2Bsocial #B2Bmarketing
#B2Bsocial #B2Bmarketing
January 23, 2026 at 6:00 PM
POV: Too many B2B brands confuse activity with impact on social. This piece in @MarTechIsMktg is a reminder that focus, consistency & intent matter more than volume. Social works when it’s built to influence—not just post. zurl.co/VYXsc
#B2Bsocial #B2Bmarketing
#B2Bsocial #B2Bmarketing
If marketers treat AI like a silver bullet, they’re missing the point. @CMSWire reminds us that success starts with solid strategy, invested teams & genuine connection — technology amplifies what’s already strong.
Worth a read: zurl.co/pFabF
#CMOtrends #AIinMarketing
Worth a read: zurl.co/pFabF
#CMOtrends #AIinMarketing
January 22, 2026 at 10:30 PM
If marketers treat AI like a silver bullet, they’re missing the point. @CMSWire reminds us that success starts with solid strategy, invested teams & genuine connection — technology amplifies what’s already strong.
Worth a read: zurl.co/pFabF
#CMOtrends #AIinMarketing
Worth a read: zurl.co/pFabF
#CMOtrends #AIinMarketing
One client cut pipeline time by 30% by working with our team to fix CRM data at the source. With email decay quietly compounding every month, we focus on keeping records current—emails, titles, buying groups & more—to directly impact revenue velocity.
#CRMdata #DataEnrichment
#CRMdata #DataEnrichment
January 22, 2026 at 7:31 PM
One client cut pipeline time by 30% by working with our team to fix CRM data at the source. With email decay quietly compounding every month, we focus on keeping records current—emails, titles, buying groups & more—to directly impact revenue velocity.
#CRMdata #DataEnrichment
#CRMdata #DataEnrichment
If you're a leader making waves in the B2B marketing space, then we want you on the #B2BInfluencePodcast, where we spotlight marketing innovators driving growth & transformation.
Join our list of esteemed guests here: zurl.co/BRJkX
#B2Bmarketing
Join our list of esteemed guests here: zurl.co/BRJkX
#B2Bmarketing
January 22, 2026 at 4:30 PM
If you're a leader making waves in the B2B marketing space, then we want you on the #B2BInfluencePodcast, where we spotlight marketing innovators driving growth & transformation.
Join our list of esteemed guests here: zurl.co/BRJkX
#B2Bmarketing
Join our list of esteemed guests here: zurl.co/BRJkX
#B2Bmarketing
In 2026, marketers are shifting away from assumptions and toward accuracy: real people, real engagement, real outcomes. In our latest blog, we share our POV on how to translate that shift into a more effective #B2Bsocialmediamarketing strategy. zurl.co/1QXBN
January 21, 2026 at 9:00 PM
In 2026, marketers are shifting away from assumptions and toward accuracy: real people, real engagement, real outcomes. In our latest blog, we share our POV on how to translate that shift into a more effective #B2Bsocialmediamarketing strategy. zurl.co/1QXBN
A rock-solid B2B brand strategy now requires two layers: A clear “keynote” message at the company level and tailored “breakouts” for specific audiences. Relevance truly lives in the details. Insightful discussion with Jed Morley on the #B2BInfluencePodcast – check it out. #B2Bbrandstrategy
January 21, 2026 at 6:01 PM
A rock-solid B2B brand strategy now requires two layers: A clear “keynote” message at the company level and tailored “breakouts” for specific audiences. Relevance truly lives in the details. Insightful discussion with Jed Morley on the #B2BInfluencePodcast – check it out. #B2Bbrandstrategy
What we're seeing: Personalization at scale only works when it’s grounded in real contact data. Intent signals matter but connecting them to actual people is what drives action across email, social, display & CTV. Smart data wins. At OMI, that’s our focus.
#RealPeople #B2Bmarketing
#RealPeople #B2Bmarketing
January 20, 2026 at 9:01 PM
What we're seeing: Personalization at scale only works when it’s grounded in real contact data. Intent signals matter but connecting them to actual people is what drives action across email, social, display & CTV. Smart data wins. At OMI, that’s our focus.
#RealPeople #B2Bmarketing
#RealPeople #B2Bmarketing
It’s always been our mission to view marketing through an impact lens — which is why @DG_Report’s research findings are so disappointing. The good news: Marketers have a way to fix the disconnect: zurl.co/HFW1H
#martechstack #marketingmeasurement
#martechstack #marketingmeasurement
January 20, 2026 at 6:00 PM
It’s always been our mission to view marketing through an impact lens — which is why @DG_Report’s research findings are so disappointing. The good news: Marketers have a way to fix the disconnect: zurl.co/HFW1H
#martechstack #marketingmeasurement
#martechstack #marketingmeasurement
Podcasting is no longer just a channel. It’s a content engine--and formats, distribution & expectations are evolving fast. Honored to have our perspective included in this look at what’s shaping podcasts in 2026. zurl.co/bqyOb
#Forbes #PodcastingTrends
#Forbes #PodcastingTrends
January 19, 2026 at 8:00 PM
Podcasting is no longer just a channel. It’s a content engine--and formats, distribution & expectations are evolving fast. Honored to have our perspective included in this look at what’s shaping podcasts in 2026. zurl.co/bqyOb
#Forbes #PodcastingTrends
#Forbes #PodcastingTrends
Email may not be the loudest or trendiest marketing channel, but it’s still one of the most reliable, cost-effective ways to reach B2B decision-makers. Here’s our take on why email still matters —and how to elevate precision to increase impact & ROI. zurl.co/qcH13
#B2Bmarketing #emailmarketing
#B2Bmarketing #emailmarketing
January 19, 2026 at 5:00 PM
Email may not be the loudest or trendiest marketing channel, but it’s still one of the most reliable, cost-effective ways to reach B2B decision-makers. Here’s our take on why email still matters —and how to elevate precision to increase impact & ROI. zurl.co/qcH13
#B2Bmarketing #emailmarketing
#B2Bmarketing #emailmarketing
Big news to kick off 2026: Fusion92 is launching #curatedaudiences powered by our B2B & B2B2C identity-driven data. Advertisers now have a scalable, identity-verified way to reach decision-makers, consumers & blended #B2B2C households across display, CTV & digital video: zurl.co/f5cbm
January 16, 2026 at 8:00 PM
Big news to kick off 2026: Fusion92 is launching #curatedaudiences powered by our B2B & B2B2C identity-driven data. Advertisers now have a scalable, identity-verified way to reach decision-makers, consumers & blended #B2B2C households across display, CTV & digital video: zurl.co/f5cbm
A nice shift for all of us in B2B: In 2026, B2B marketers have more spend--69% expect their budgets to increase--and a renewed focus on brand visibility, according to @DemandGenRpt: zurl.co/lSiIQ
#B2Bmarketing #B2Btrends
#B2Bmarketing #B2Btrends
January 16, 2026 at 5:00 PM
A nice shift for all of us in B2B: In 2026, B2B marketers have more spend--69% expect their budgets to increase--and a renewed focus on brand visibility, according to @DemandGenRpt: zurl.co/lSiIQ
#B2Bmarketing #B2Btrends
#B2Bmarketing #B2Btrends
We've all seen how #GenAI is rapidly changing how B2B buyers discover & evaluate vendors, but an article in @DC360_Official says the final decision still comes down to traditional fundamentals—like RFPs & industry expertise. zurl.co/CQPsS
#B2Bbuying #B2Bresearch
#B2Bbuying #B2Bresearch
January 15, 2026 at 10:30 PM
We've all seen how #GenAI is rapidly changing how B2B buyers discover & evaluate vendors, but an article in @DC360_Official says the final decision still comes down to traditional fundamentals—like RFPs & industry expertise. zurl.co/CQPsS
#B2Bbuying #B2Bresearch
#B2Bbuying #B2Bresearch
We see it all the time: data that isn’t activated is just noise. At OMI, we turn high-quality data into identity-verified audiences—powering smarter targeting & measurable results across digital and CTV.
#audiencedata #B2B2Cdata
#audiencedata #B2B2Cdata
January 15, 2026 at 7:31 PM
We see it all the time: data that isn’t activated is just noise. At OMI, we turn high-quality data into identity-verified audiences—powering smarter targeting & measurable results across digital and CTV.
#audiencedata #B2B2Cdata
#audiencedata #B2B2Cdata
With Reddit now one of the most-cited sources in AI chatbot responses, B2B brands need to know how to boost their presence on the platform. We're liking the looks of this new how-to guide from Reddit & Hubspot, shared by @SocialMedia2Day: zurl.co/871hd
January 15, 2026 at 4:30 PM
With Reddit now one of the most-cited sources in AI chatbot responses, B2B brands need to know how to boost their presence on the platform. We're liking the looks of this new how-to guide from Reddit & Hubspot, shared by @SocialMedia2Day: zurl.co/871hd
Intent signals alone aren't enough. Our approach is to connect intent signals to high-quality contact data—turning insight into activated audiences and measurable engagement.
#OMI #intentdata #B2B2Cdata
#OMI #intentdata #B2B2Cdata
January 14, 2026 at 5:01 PM
Intent signals alone aren't enough. Our approach is to connect intent signals to high-quality contact data—turning insight into activated audiences and measurable engagement.
#OMI #intentdata #B2B2Cdata
#OMI #intentdata #B2B2Cdata