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Sophie Oxley @sophie.chiefstudio.co.uk · May 22

Actual footage of Matt and I working youtube.com/shorts/ngsYQ...

THIS IS A DREAM #theoffice #comedy #funny #laugh #stevecarell #dream #lunch

YouTube video by Laugh Hard

youtube.com

Sophie Oxley @sophie.chiefstudio.co.uk · May 17

Such fun!!! Thanks for having me MicroConf. Such an awesome group to talk to ❤️

Next stop: Türkiye 🇹🇷 see you there @tracyosborn.com

MicroConf @microconf.com · May 15

“We’re comfortable talking about technology, but talking about value is hard, because value is very human.” @sophie.chiefstudio.co.uk #MicroConf Growth Retreat London

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Sophie Oxley @sophie.chiefstudio.co.uk · Apr 24

It's not a secret that I have a love-hate relationship with LinkedIn. I love what it could be. I hate what it is a lot of the time — a half-hearted cheer squad. So, how do you make it work, without selling your soul? @matthewoxley.bsky.social shares his ideas: chiefstudio.co.uk/blog/the-lon...

The Long Game of LinkedIn: how to reach out without selling your soul — CHIEF STUDIO

A practical guide to LinkedIn outreach. Learn how to make your profile work for you, send better connection requests, and build real relationships through consistent, human engagement — without soundi...

chiefstudio.co.uk

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Reposted by Sophie Oxley

emily freeman @emilyfreeman.bsky.social · Apr 22

I know this runs counter to a lot of advice but… Do not try to improve on the things you’re awful at. You’re probably always going to be bad at them.

Instead focus on the things you’re good at. Rise to the absolute top at those things. The rest either doesn’t matter or can be outsourced.

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Sophie Oxley @sophie.chiefstudio.co.uk · Apr 22

#Copywriters. You are still needed, my god, you are still needed. But the market that 'gets' the value you bring is completely different from the pre-AI era. It's also a lot more fun to work with. Keen to find out more? Join Writers Against the Algorithm! I'm speaking tomorrow on this subject 💪

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Sophie Oxley @sophie.chiefstudio.co.uk · Apr 12

So I’ve been running some tests, getting the bot to write content about soap and it’s pretty good. I actually nearly changed my opinion of its talents. But then it completely malfunctioned into a brobot spouting garbage the second it had to write about tech again so….. yeah sorry I’m still here 😘

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Sophie Oxley @sophie.chiefstudio.co.uk · Apr 11

Thank you Rand! 🙏🙏

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Sophie Oxley @sophie.chiefstudio.co.uk · Apr 10

🕺🕺 I’m back, baby. Can’t wait to hang out with the Misfits in London next month at @microconf.com ‘s Growth Retreat! Discount code below if you’re after a ticket to the magic ❤️

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Sophie Oxley @sophie.chiefstudio.co.uk · Feb 11

How long is that piece of string again?

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Sophie Oxley @sophie.chiefstudio.co.uk · Feb 8

Hahahaha every single time.

Sophie Oxley @sophie.chiefstudio.co.uk · Feb 6

Omg this is amazing 😂😂

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Reposted by Sophie Oxley

Matthew Oxley @matthewoxley.bsky.social · Feb 5

Each month, I'll be doing a "deep dive" (🤮) into a word or phrase that's overused and meaningless in B2B.

First up… 🥁 good old "actionable".

If you like, plz repost — it's the only way posts get seen on here.

www.theick.app/blog/ick-wor...

ick word of the month: actionable — ick

B2B marketing is getting more engaging, but in return, we’re drowning in buzzwords—'actionable' being one of the worst. In this word-of-the-month article, see how it jumped from a legal term to a grou...

www.theick.app

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Sophie Oxley @sophie.chiefstudio.co.uk · Feb 5

Like this.

a man is holding a boombox over his head in front of a blue car .

ALT: a man is holding a boombox over his head in front of a blue car .

media.tenor.com

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Sophie Oxley @sophie.chiefstudio.co.uk · Feb 4

Honestly where has @amandanat.bsky.social been all my marketing life. What. A. Sage.

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Sophie Oxley @sophie.chiefstudio.co.uk · Feb 4

Hey Jay 👀

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Sophie Oxley @sophie.chiefstudio.co.uk · Feb 4

If you are using those auto reply things on LinkedIn. Can you just not? #teamhuman

Sophie Oxley @sophie.chiefstudio.co.uk · Feb 4

Shame on me 😂 use.theick.app

ick

The AI-free writing app for B2B content.

use.theick.app

Sophie Oxley @sophie.chiefstudio.co.uk · Feb 3

Thanks Jay! 🎉 It’s a copywriting app that gives you advice on particular words that are... Icky 😉 take it for a spin!

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Sophie Oxley @sophie.chiefstudio.co.uk · Feb 3

This will be my morning brainfood tomorrow ☕

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Sophie Oxley @sophie.chiefstudio.co.uk · Feb 3

It’s alive! Today @matthewoxley.bsky.social and I had our first app baby. Check out ick for free at use.theick.app 🎉🎊🎈

#buildinpublic #gettheick

youtu.be/HqVQSUAkzro?...

Happy Launch Day! A demo of ick

YouTube video by ick

youtu.be

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Sophie Oxley @sophie.chiefstudio.co.uk · Feb 2

Talking a stream of consciousness into a Loom like a 10 year old version of myself singing Genie in a Bottle into a hairbrush and exporting the transcript is my new blank page weapon. Whats yours? #teamhuman #gettheick

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Sophie Oxley @sophie.chiefstudio.co.uk · Feb 2

I have seen so many Reddit threads about students doing this in their essays 😳

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Reposted by Sophie Oxley

Jay Acunzo @jayacunzo.com · Feb 1

Adding mistakes doesn’t make your writing “not AI.”

Adding your perspective, personal stories, and quirks do.

We humans also run on LLMs. Little life moments.

We’ve just been trained to write like bots.

No more. Your unfair advantage is who you are.

Use it.

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Reposted by Sophie Oxley

theick.app @theick.app · Jan 30

Which industry buzzwords would you like to banish?

Thanks so much to
@creativeboom.bsky.social for featuring our humble little writing app ❤️

www.creativeboom.com/features/buz...

The buzzwords creatives are ditching in 2025 (and what to say instead)

We explore which buzzwords creatives want to banish and look into a useful new app that might just be the answer to our prayers. Ah, the creative industries—where everyone is an innovator, a disru...

www.creativeboom.com

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Reposted by Sophie Oxley

Michele Hansen @mjwhansen.com · Jan 30

if my calendar were an honest representation of my day

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