Steppa
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steppa.bsky.social
Steppa
@steppa.bsky.social
160 followers 240 following 39 posts
🎵 | Artist × DJ × Host 👊 | Hang In There • All Storms Pass ▶️ | New Music: ⏬️ https://linktr.ee/steppamusic
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PLATFORM STRATEGY:

TikTok = Discovery engine
Instagram = Relationship building
Email = Conversion channel

Your email list is the ONLY audience you truly own.

One algorithm change and your social reach disappears.
THE REALISTIC TIMELINE:

Months 1-6: 50-200 fans (90% quit here)
Months 7-12: Growth accelerates
Months 18-24: 1,000 true fans

Kevin Kelly's framework: 1,000 fans × £100/year = £100K revenue

The math hasn't changed since 2008.
STOP TRACKING VANITY METRICS.

Track this instead: Response rate to direct outreach.

When you DM someone who engaged, what % respond?

<10% = Audience
10-25% = Building Relationships
25%+ = True fans

This single metric predicts everything.
I've watched artists with 50,000 Instagram followers struggle to sell 75 tickets.

Meanwhile artists with 3,000 followers sell out 250-capacity venues consistently.

The difference? One built followers. The other built FANS.
THE 2025 REALITY:

• 60K tracks hit Spotify daily
• 1,500 artists earned $1M+ in 2024
• 80% never hit Global Top 50

The challenge isn't accessing platforms. It's achieving visibility and converting listeners into fans who actually show up.
After 30 years managing independent artists, here's the uncomfortable truth about building a fanbase in 2025:

Most quit at month 5 when they "only" have 200 engaged fans.

They abandon the process right before the compound growth phase kicks in.

Thread 👇
Just published thoughts on a framework, I've seen consistently produce results.

For anyone navigating today's music landscape, this systematic approach provides clarity in the chaos.

iqmgmnt.com/artist-caree...

#MusicIndustry #ArtistDevelopment
#IndependentMusic #MusicStrategy
Spent months analysing why music piracy bounced back in 2024 despite streaming dominance.

It turns out it's not about "free music". It's about platform reliability & value perception & its on the rise.

Full analysis: iqmgmnt.com/music-piracy...

#musicpiracy #streamingeconomics #digitalrights
Understanding music contracts can help you make better career decisions.

👉 iqmgmnt.com/navigating-u...

These agreements define ownership, revenue sharing, and creative control for years. 📝

#MusicEducation #UKMusic #ContractBasics #ArtistDevelopment
Just published a deep dive into UK music industry internships for 2025.

Major labels are recruiting differently, legal requirements have tightened around minimum wage, & the skills employers want aren't what most expect

📝: iqmgmnt.com/music-indust...

#MusicIndustry #Internships #MusicCareers
Just published my deep dive into sync licensing rates 📊

Everyone asks "how much does sync pay?" That depends on many variables.

The real question is "What drives the fee?"

Full breakdown: iqmgmnt.com/uk-sync-lice...

#synclicensing #musiclicensing #tvmusic #filmmusic
🎵 Music marketing strategies that work in 2025

The landscape keeps evolving but smart artists focus on the fundamentals that stay consistent across platforms.

Complete guide with strategies: iqmgmnt.com/music-market...

#musicmarketing #independentartists #tiktokmarketing
30 years in music taught me that A&R is the most misunderstood job.

iqmgmnt.com/what-does-a-...

Reality: They're not gatekeepers. They're scouts, analysing data like stock traders.

"Repertoire"? Now it's about shaping entire creative visions.

#MusicIndustry #AR #ArtistDevelopment #MusicBusiness
AI-generated tracks are exploding, but UK copyright law hasn’t kept pace. And, no one in the music industry wants to talk about this uncomfortable issue.

New blog 👉 iqmgmnt.com/ai-generated...

#musicindustry #aimusic #copyrightlaw
🚨 BREAKING: Peshay’s iconic 1996 Studio Set was removed from YouTube TWICE.
Sykes registered “Chameleon – Links” as his own (SR0001026600).

🎯 GOAL: 50K signatures to force reform.

🔗 www.change.org/SavePeshaySet

Share this post to spread the word!

#SavePeshayMix #DrumAndBass #CopyrightReform
They tried to take it away, so DJ Peshay brought it back. 🙏❤️

Peshay Studio Set 1996 with 3 million views, was the recent victim of a wrongful copyright claim & removed from YouTube.

Now, its back.

Watch/Listen youtu.be/xSXL8Z93AnE?...

#peshay #studioset1996 #dnbmusic ##drumandbass
The 2025 remaster for Peshay's Sept 1993 Yaman mix is available to watch and listen to over on the Tube. 🎵📺
What a mix!!

youtu.be/m61b2nRC3nA?...

More on the way for 2025!

Enjoy! 🙏❤️

#peshay #jungletechno #ravemusic #drumandbass
In the untamed West, a pioneer and his protégé set out on a perilous journey. Amidst great hardships, bonds were forged as they strived towards a shared goal.

🎶 Peshay & Steppa - Red Sun (Edit)
📽 RDP

#drumandbass #newmusic #videoviral #redsun #musicsky
Love it Jim 🙌❤️
Wow!! 🙏❤️
Thank you!!! 🙏❤️