Author | Lightnews

SwishComms

@swishcomms.bsky.social

3 followers 1 following 81 posts

🤩 Go from ‘meh’ to ‘memorable’. 🚀 Helping tech brands and ambitious leaders grow with unforgettable content. 🏀 Marketing should be like a clean shot—simple and effective. Founded by @borjatabe to bring precision-driven marketing strategies to life.

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SwishComms @swishcomms.bsky.social · Dec 12

Company social media missing shots like an airball?

Struggling to make your marketing game-winning?

Feel like you're stuck on the bench instead of dunking on your competition?

We're here to assist you in turning every shot into a score. We'll help you dominate the court.

SwishComms @swishcomms.bsky.social · May 15

Social media rule #1: The moment you figure out how a platform works, it changes.

SwishComms @swishcomms.bsky.social · May 10

Them: "Hey, I'm not a social media expert, but..."

Social media manager:

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Reposted by SwishComms

Borja Iglesias @borjatabe.bsky.social · May 6

There's nothing louder than a silent truth.

WWF didn't overload you with stats.

They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath.

The face of a species that disappears with every purchase.

Your snack has a side effect.

Your habits have a habitat cost.

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SwishComms @swishcomms.bsky.social · May 7

You haven't really worked in social media until a client says "just make it go viral" with a straight face.

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SwishComms @swishcomms.bsky.social · May 5

Marketing and Legal when it's time to "align" on the campaign.

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SwishComms @swishcomms.bsky.social · May 1

POV: Client approves the social content with no revisions.

SwishComms @swishcomms.bsky.social · Apr 30

The unofficial social media mantra: "No, the link in the Instagram caption doesn't work. Yes, I know. Yes, still."

SwishComms @swishcomms.bsky.social · Apr 29

Without a doubt, the best thing about working in social media is that no one (absolutely no one) ever tells you how to do your job.

Reposted by SwishComms

Borja Iglesias @borjatabe.bsky.social · Apr 22

Actual footage of a social media manager reviewing yesterday's metrics.

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SwishComms @swishcomms.bsky.social · Apr 22

Me after responding 'Sounds good' to an email that ruined my day.

SwishComms @swishcomms.bsky.social · Apr 21

The 5 stages of every marketing launch:

1️⃣ Denial: "We have months. No stress."
2️⃣ Procrastination: "Let's circle back next week."
3️⃣ Chaos: "Wait... why isn't anything done?"
4️⃣ Panic: "WE NEED MORE TIME!"
5️⃣ Launch day magic: "We did it. We are geniuses!"

Relatable? 👀

SwishComms @swishcomms.bsky.social · Apr 17

"We need this to go viral."

Of course you do, Steve.

Because nothing gets people talking like… a product roadmap update.

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SwishComms @swishcomms.bsky.social · Apr 15

Being a social media manager means thinking in memes before words.

Yes, this is a skill.

Yes, I'm proud of it.

SwishComms @swishcomms.bsky.social · Apr 14

You haven't really worked in social media until you've scheduled a post for the wrong client... and realized it five minutes too late.

SwishComms @swishcomms.bsky.social · Apr 11

"Working in marketing must be so much fun."

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SwishComms @swishcomms.bsky.social · Apr 9

Why did the SEO expert break up with PPC?

Because he wanted something organic and long-term.

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Reposted by SwishComms

Borja Iglesias @borjatabe.bsky.social · Apr 7

What happens when a pencil brand borrows from Apple's playbook?

Faber-Castell hijacked one of Apple's most iconic campaigns (Shot on iPhone) and somehow made it even better.

Shot on Faber-Castell features hyperrealistic pencil drawings that, at first glance, look like high-resolution photographs.

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SwishComms @swishcomms.bsky.social · Apr 4

Repeat after me: B2B marketing doesn't have to be boring.

Borja Iglesias @borjatabe.bsky.social · Apr 4

99% of B2B marketing is dry.
Scayle said: let's do the opposite.

Their latest ad is a fever dream of retro ad clichés, absurd enthusiasm and very fake doctors.
And it's outrageously good.

No jargon. No buzzwords. Just a clear message wrapped in chaotic creativity.

And guess what?

SwishComms @swishcomms.bsky.social · Apr 3

"On my roadmap" = Not happening, but thanks for asking.
"Let me check with my team" = No.
"Possibly" = Definitely no.
"We're seeing headwinds" = The company is bleeding money.

SwishComms @swishcomms.bsky.social · Apr 3

Ever wonder what corporate speak really means? Here's your translation guide.

"Let's align on this" = You have to agree with me.
"It's a stretch goal" = This will never happen, but thanks for the effort.
"Let's circle back" = This will never be discussed again.

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SwishComms @swishcomms.bsky.social · Apr 2

Me waiting to be let into the Zoom meeting.

SwishComms @swishcomms.bsky.social · Apr 1

When Legal approves the caption of your social post without a single edit.

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SwishComms @swishcomms.bsky.social · Apr 1

From now on this will be my new email intro:
"I hope this email dramatically changes the course of your day."

Reposted by SwishComms

Borja Iglesias @borjatabe.bsky.social · Mar 27

That black slice? Yes, it should have been smaller.

Viral posts are built on insights, not instincts.

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SwishComms @swishcomms.bsky.social · Mar 26

You share the 13th version of a social asset.
The feedback you get from your client:

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