Borja Iglesias
@borjatabe.bsky.social
Dejé X porque ya olía demasiado a almizcle. Follow si lo has pillado.
CMO (Chief Meme Officer) | Experto en marketing digital | Profesor en UC3M. Y más cosas, como pone aquí: www.linkedin.com/in/borjaiglesiastabeayo/
Del Básquet Coruña🍊 y del Dépor🍍.
CMO (Chief Meme Officer) | Experto en marketing digital | Profesor en UC3M. Y más cosas, como pone aquí: www.linkedin.com/in/borjaiglesiastabeayo/
Del Básquet Coruña🍊 y del Dépor🍍.
Pinned
Borja Iglesias
@borjatabe.bsky.social
· Nov 20
Elon Musk イーロンマスク GIF
ALT: Elon Musk イーロンマスク GIF
media.tenor.com
Dejé X porque ya olía demasiado a almizcle.
Follow si lo has pillado.
Follow si lo has pillado.
I'm all in on this year's run to the Finals.
Let's see what unforgettable looks like in 2025.
Let's see what unforgettable looks like in 2025.
May 22, 2025 at 8:26 AM
I'm all in on this year's run to the Finals.
Let's see what unforgettable looks like in 2025.
Let's see what unforgettable looks like in 2025.
But what really sticks with me is the fans.
Not just watching. Recreating. Living the legacy.
Because those Finals moments (Magic's hook, Steph's celebration, Bron's block) aren't just history. They're muscle memory for anyone who's ever dreamed with a ball in their hands.
Not just watching. Recreating. Living the legacy.
Because those Finals moments (Magic's hook, Steph's celebration, Bron's block) aren't just history. They're muscle memory for anyone who's ever dreamed with a ball in their hands.
May 22, 2025 at 8:26 AM
But what really sticks with me is the fans.
Not just watching. Recreating. Living the legacy.
Because those Finals moments (Magic's hook, Steph's celebration, Bron's block) aren't just history. They're muscle memory for anyone who's ever dreamed with a ball in their hands.
Not just watching. Recreating. Living the legacy.
Because those Finals moments (Magic's hook, Steph's celebration, Bron's block) aren't just history. They're muscle memory for anyone who's ever dreamed with a ball in their hands.
You know a campaign is a hit when it makes you want to grab a ball and head out on the court. The NBA's "Unforgettable Awaits" is one of those.
Set to Nat King Cole's timeless classic, the spot isn't just a highlight reel. It's a love letter to the Finals, where greatness happens and is remembered.
Set to Nat King Cole's timeless classic, the spot isn't just a highlight reel. It's a love letter to the Finals, where greatness happens and is remembered.
May 22, 2025 at 8:26 AM
You know a campaign is a hit when it makes you want to grab a ball and head out on the court. The NBA's "Unforgettable Awaits" is one of those.
Set to Nat King Cole's timeless classic, the spot isn't just a highlight reel. It's a love letter to the Finals, where greatness happens and is remembered.
Set to Nat King Cole's timeless classic, the spot isn't just a highlight reel. It's a love letter to the Finals, where greatness happens and is remembered.
"Because everyone else is doing it" is not a marketing strategy.
You don't build a memorable brand by copying someone else's homework.
You build it by doing what no one else has the guts to try.
You don't build a memorable brand by copying someone else's homework.
You build it by doing what no one else has the guts to try.
May 15, 2025 at 4:38 PM
"Because everyone else is doing it" is not a marketing strategy.
You don't build a memorable brand by copying someone else's homework.
You build it by doing what no one else has the guts to try.
You don't build a memorable brand by copying someone else's homework.
You build it by doing what no one else has the guts to try.
Work isn't family.
It's a professional relationship. With expectations, compensation and boundaries.
If it feels like emotional blackmail, it probably is.
Have you ever worked in a place where "we're a family" hid dysfunction? Tell me everything.
It's a professional relationship. With expectations, compensation and boundaries.
If it feels like emotional blackmail, it probably is.
Have you ever worked in a place where "we're a family" hid dysfunction? Tell me everything.
May 12, 2025 at 6:12 PM
Work isn't family.
It's a professional relationship. With expectations, compensation and boundaries.
If it feels like emotional blackmail, it probably is.
Have you ever worked in a place where "we're a family" hid dysfunction? Tell me everything.
It's a professional relationship. With expectations, compensation and boundaries.
If it feels like emotional blackmail, it probably is.
Have you ever worked in a place where "we're a family" hid dysfunction? Tell me everything.
4. Change? Not welcome.
"This is how we've always done it" is the company anthem.
5. Feedback = Betrayal
You're not allowed to question anything without hurting someone's feelings.
"This is how we've always done it" is the company anthem.
5. Feedback = Betrayal
You're not allowed to question anything without hurting someone's feelings.
May 12, 2025 at 6:12 PM
4. Change? Not welcome.
"This is how we've always done it" is the company anthem.
5. Feedback = Betrayal
You're not allowed to question anything without hurting someone's feelings.
"This is how we've always done it" is the company anthem.
5. Feedback = Betrayal
You're not allowed to question anything without hurting someone's feelings.
2. Favorites run the place
Performance doesn't matter if you're not part of the inner circle brunch crew.
3. Unpaid overtime? Normalized.
"Family" sticks around after hours, right? Cool, does "family" pay your rent?
Performance doesn't matter if you're not part of the inner circle brunch crew.
3. Unpaid overtime? Normalized.
"Family" sticks around after hours, right? Cool, does "family" pay your rent?
May 12, 2025 at 6:12 PM
2. Favorites run the place
Performance doesn't matter if you're not part of the inner circle brunch crew.
3. Unpaid overtime? Normalized.
"Family" sticks around after hours, right? Cool, does "family" pay your rent?
Performance doesn't matter if you're not part of the inner circle brunch crew.
3. Unpaid overtime? Normalized.
"Family" sticks around after hours, right? Cool, does "family" pay your rent?
"We're like a family here" 🚩🚩🚩
If you've ever heard this in an interview, run diagnostics immediately.
Because 99% of the time, it's code for:
1. Boundaries? LOL.
Expect Slack messages at 10pm and guilt if you don't respond.
If you've ever heard this in an interview, run diagnostics immediately.
Because 99% of the time, it's code for:
1. Boundaries? LOL.
Expect Slack messages at 10pm and guilt if you don't respond.
May 12, 2025 at 6:12 PM
"We're like a family here" 🚩🚩🚩
If you've ever heard this in an interview, run diagnostics immediately.
Because 99% of the time, it's code for:
1. Boundaries? LOL.
Expect Slack messages at 10pm and guilt if you don't respond.
If you've ever heard this in an interview, run diagnostics immediately.
Because 99% of the time, it's code for:
1. Boundaries? LOL.
Expect Slack messages at 10pm and guilt if you don't respond.
Reposted by Borja Iglesias
Them: "Hey, I'm not a social media expert, but..."
Social media manager:
Social media manager:
May 10, 2025 at 6:35 PM
Them: "Hey, I'm not a social media expert, but..."
Social media manager:
Social media manager:
They hit because they surprise you with something you already know but hadn't named yet.
So if someone throws out a half-serious idea in the middle of a creative review and it gets a laugh, don't dismiss it, investigate it.
That laugh might be hiding the insight you've been trying to find all day.
So if someone throws out a half-serious idea in the middle of a creative review and it gets a laugh, don't dismiss it, investigate it.
That laugh might be hiding the insight you've been trying to find all day.
May 8, 2025 at 3:05 PM
They hit because they surprise you with something you already know but hadn't named yet.
So if someone throws out a half-serious idea in the middle of a creative review and it gets a laugh, don't dismiss it, investigate it.
That laugh might be hiding the insight you've been trying to find all day.
So if someone throws out a half-serious idea in the middle of a creative review and it gets a laugh, don't dismiss it, investigate it.
That laugh might be hiding the insight you've been trying to find all day.
Every joke is a risk, but so is every memorable campaign.
If your idea doesn't sound a little silly at first, it's probably too safe to be remembered.
Ogilvy knew that jokes are really just stripped-down truths wearing a costume of absurdity.
If your idea doesn't sound a little silly at first, it's probably too safe to be remembered.
Ogilvy knew that jokes are really just stripped-down truths wearing a costume of absurdity.
May 8, 2025 at 3:05 PM
Every joke is a risk, but so is every memorable campaign.
If your idea doesn't sound a little silly at first, it's probably too safe to be remembered.
Ogilvy knew that jokes are really just stripped-down truths wearing a costume of absurdity.
If your idea doesn't sound a little silly at first, it's probably too safe to be remembered.
Ogilvy knew that jokes are really just stripped-down truths wearing a costume of absurdity.
Reposted by Borja Iglesias
You haven't really worked in social media until a client says "just make it go viral" with a straight face.
May 7, 2025 at 4:51 PM
You haven't really worked in social media until a client says "just make it go viral" with a straight face.
It's not an ad. It's a confrontation.
And once you've seen it, you can't unsee it.
And once you've seen it, you can't unsee it.
May 6, 2025 at 9:17 AM
It's not an ad. It's a confrontation.
And once you've seen it, you can't unsee it.
And once you've seen it, you can't unsee it.
There's nothing louder than a silent truth.
WWF didn't overload you with stats.
They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath.
The face of a species that disappears with every purchase.
Your snack has a side effect.
Your habits have a habitat cost.
WWF didn't overload you with stats.
They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath.
The face of a species that disappears with every purchase.
Your snack has a side effect.
Your habits have a habitat cost.
May 6, 2025 at 9:17 AM
There's nothing louder than a silent truth.
WWF didn't overload you with stats.
They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath.
The face of a species that disappears with every purchase.
Your snack has a side effect.
Your habits have a habitat cost.
WWF didn't overload you with stats.
They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath.
The face of a species that disappears with every purchase.
Your snack has a side effect.
Your habits have a habitat cost.
If your audience can see the value in two seconds, why over-explain it?
Sometimes the smartest thing you can say... is nothing at all.
Sometimes the smartest thing you can say... is nothing at all.
May 5, 2025 at 1:09 PM
If your audience can see the value in two seconds, why over-explain it?
Sometimes the smartest thing you can say... is nothing at all.
Sometimes the smartest thing you can say... is nothing at all.
The best marketing doesn't need words.
This Mr. Clean stunt made thousands stop, smile and instantly understand the value. Without a single sentence.
No headline.
No clever copy.
Just an absurdly clean stripe on a dirty crosswalk and boom: message delivered.
This Mr. Clean stunt made thousands stop, smile and instantly understand the value. Without a single sentence.
No headline.
No clever copy.
Just an absurdly clean stripe on a dirty crosswalk and boom: message delivered.
May 5, 2025 at 1:09 PM
The best marketing doesn't need words.
This Mr. Clean stunt made thousands stop, smile and instantly understand the value. Without a single sentence.
No headline.
No clever copy.
Just an absurdly clean stripe on a dirty crosswalk and boom: message delivered.
This Mr. Clean stunt made thousands stop, smile and instantly understand the value. Without a single sentence.
No headline.
No clever copy.
Just an absurdly clean stripe on a dirty crosswalk and boom: message delivered.
Reposted by Borja Iglesias
Marketing and Legal when it's time to "align" on the campaign.
May 5, 2025 at 10:40 AM
Marketing and Legal when it's time to "align" on the campaign.
Nothing like the sweet silence of zero unsolicited advice.
Without a doubt, the best thing about working in social media is that no one (absolutely no one) ever tells you how to do your job.
April 29, 2025 at 1:07 PM
Nothing like the sweet silence of zero unsolicited advice.
If you want performance, you need trust.
Social is built on speed, consistency and knowing your audience, not approval cycles and ego-driven edits.
Hire smart. Then get out of the way.
Social is built on speed, consistency and knowing your audience, not approval cycles and ego-driven edits.
Hire smart. Then get out of the way.
April 24, 2025 at 8:11 AM
If you want performance, you need trust.
Social is built on speed, consistency and knowing your audience, not approval cycles and ego-driven edits.
Hire smart. Then get out of the way.
Social is built on speed, consistency and knowing your audience, not approval cycles and ego-driven edits.
Hire smart. Then get out of the way.
Nothing kills a social strategy faster than this: Ignoring your social media manager.
Push their ideas to the bottom of the pile.
Override their expertise with your "gut feeling".
Water down bold creative until it's beige and forgettable.
Now watch your reach shrink and your audience disappear.
Push their ideas to the bottom of the pile.
Override their expertise with your "gut feeling".
Water down bold creative until it's beige and forgettable.
Now watch your reach shrink and your audience disappear.
April 24, 2025 at 8:11 AM
Nothing kills a social strategy faster than this: Ignoring your social media manager.
Push their ideas to the bottom of the pile.
Override their expertise with your "gut feeling".
Water down bold creative until it's beige and forgettable.
Now watch your reach shrink and your audience disappear.
Push their ideas to the bottom of the pile.
Override their expertise with your "gut feeling".
Water down bold creative until it's beige and forgettable.
Now watch your reach shrink and your audience disappear.
Actual footage of a social media manager reviewing yesterday's metrics.
April 22, 2025 at 3:23 PM
Actual footage of a social media manager reviewing yesterday's metrics.
Reposted by Borja Iglesias
The 5 stages of every marketing launch:
1️⃣ Denial: "We have months. No stress."
2️⃣ Procrastination: "Let's circle back next week."
3️⃣ Chaos: "Wait... why isn't anything done?"
4️⃣ Panic: "WE NEED MORE TIME!"
5️⃣ Launch day magic: "We did it. We are geniuses!"
Relatable? 👀
1️⃣ Denial: "We have months. No stress."
2️⃣ Procrastination: "Let's circle back next week."
3️⃣ Chaos: "Wait... why isn't anything done?"
4️⃣ Panic: "WE NEED MORE TIME!"
5️⃣ Launch day magic: "We did it. We are geniuses!"
Relatable? 👀
April 21, 2025 at 4:35 PM
The 5 stages of every marketing launch:
1️⃣ Denial: "We have months. No stress."
2️⃣ Procrastination: "Let's circle back next week."
3️⃣ Chaos: "Wait... why isn't anything done?"
4️⃣ Panic: "WE NEED MORE TIME!"
5️⃣ Launch day magic: "We did it. We are geniuses!"
Relatable? 👀
1️⃣ Denial: "We have months. No stress."
2️⃣ Procrastination: "Let's circle back next week."
3️⃣ Chaos: "Wait... why isn't anything done?"
4️⃣ Panic: "WE NEED MORE TIME!"
5️⃣ Launch day magic: "We did it. We are geniuses!"
Relatable? 👀
Pero Hecary es más que una marca. Es un movimiento. Es para hombres que buscan la excelencia en cada aspecto de su vida. Para los que no se conforman con lo mínimo y entienden que cada pequeño hábito suma.
Porque tu mejor versión no se improvisa. Se construye.
👉 hecary.com
Porque tu mejor versión no se improvisa. Se construye.
👉 hecary.com
April 21, 2025 at 4:25 PM
Pero Hecary es más que una marca. Es un movimiento. Es para hombres que buscan la excelencia en cada aspecto de su vida. Para los que no se conforman con lo mínimo y entienden que cada pequeño hábito suma.
Porque tu mejor versión no se improvisa. Se construye.
👉 hecary.com
Porque tu mejor versión no se improvisa. Se construye.
👉 hecary.com
Y así me uní como cofundador a Hecary.
Después de meses de trabajo, por fin ve la luz. El primer paso en nuestra ruta es simplificar el cuidado de la piel del hombre.
Después de meses de trabajo, por fin ve la luz. El primer paso en nuestra ruta es simplificar el cuidado de la piel del hombre.
April 21, 2025 at 4:25 PM
Y así me uní como cofundador a Hecary.
Después de meses de trabajo, por fin ve la luz. El primer paso en nuestra ruta es simplificar el cuidado de la piel del hombre.
Después de meses de trabajo, por fin ve la luz. El primer paso en nuestra ruta es simplificar el cuidado de la piel del hombre.
Hemos vivido y viajado juntos… ¡hasta fue testigo en mi boda! A Antonio no lo conocía personalmente, pero Manu me había hablado muy bien de él. Bastó una conversación para saber que estábamos totalmente alineados. Era evidente que éramos perfiles complementarios que compartíamos visión y ambición.
April 21, 2025 at 4:25 PM
Hemos vivido y viajado juntos… ¡hasta fue testigo en mi boda! A Antonio no lo conocía personalmente, pero Manu me había hablado muy bien de él. Bastó una conversación para saber que estábamos totalmente alineados. Era evidente que éramos perfiles complementarios que compartíamos visión y ambición.