William Moss
@williammoss.bsky.social
260 followers 300 following 1.1K posts
Trans-Pacific spin doctor with feet in San Francisco, Singapore and Taiwan. Head of global media relations at TSMC. Personal account.
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williammoss.bsky.social
Literally only part of what they have.
williammoss.bsky.social
Checking out the giant Korean supermarket that opened in the old Target space in East Palo Alto and I see some hotpot in my future.
A row of freezers full of endless packets of sliced hotpot meat. More than you would believe.
williammoss.bsky.social
Also, this my nice armchair smh.
williammoss.bsky.social
Plus! The great Britpop battle of the early nineties.
Text reading: 

Blur:
Thinking person's Britpop band
Sing about gender fluidity.
Rhyme "Balzac" and "Prozac"
7 million albums

Oasis:
Wankers
Concerts full of chavs
"Fuckin' in the Bushes"
75 million albums

Behold your revealed preferences.
williammoss.bsky.social
Bonus imagined pop-culture conversations!
Three short blocks of dialogue:
1976: Star Wars
Producer: And how do we show that the Empire is evil?
George Lucas: We'll make them look like Nazis. We'll call the soldiers
"Stormtroopers." They'll blow up a planet. Also the main bad guy will choke people with his mind.
2013: The Force Awakens
Producer: And how do we show that the New Order is evil?
J.J. Abrams: We'll make them look like Nazis. Domhnall Gleeson will give a Hitler speech. They'll blow up a planet. Also, the main bad guy will choke people with his mind.
2023: Andor
Producer: And how do we show that the Empire is evil?
Tony Gilroy: In a nod to Arendt's Eichmann in Jerusalem, we will show how colorless but self-interested bureaucrats are cogs in the genocidal machinery of fascism.
Producer: But will the main bad guy choke people with his mind?
Tony Gilroy: Grow the fuck up.
williammoss.bsky.social
I used an offhand remark someone made about my recent attendance at an Oasis concert to go down a rabbit hole on the durability of Nazi iconography as a pop culture signaling mechanism because I am weird that way. williammoss.substack.com/p/triumph-of...
A photograph taken from the back of the field-level crowd of Oasis’ performance on Sept. 6 2025 in Pasadena. Three huge video screens are visible on the stage, with Noel Gallagher playing guitar on the left-hand one, Liam Gallagher holding a tambourine in his mouth in the right-hand one, and on the center one a crowd shot of attendees at the concert waving their arms. The speaker stacks are visible hanging from scaffolds in front the screens. A row of orange and blue stage lights shines toward the crowd from above all the screens, casting radiant beams through the smoke. At the top of the center scaffold, over the band, is an “Oasis” logo sign. The band themselves are dwarfed by the state setup, and barely visible as tiny figures under the center screen. All the audience members are rim-lit in orange by the stage lights. Superimposed on the image is the title “Triumph of the Wankers” and the subtitle, “Stadium Concerts and the Iconography of Totalitarianism.”
williammoss.bsky.social
I have now released the squirrel. The cat absolutely does not believe it.
williammoss.bsky.social
My wife points out this means the cat isn’t nagging her for dinner while she cooks. So for that, thank you Mr. Squirrel.
williammoss.bsky.social
In that phase of my life I once spent an hour gently tapping two glass paperweights together because it made the most delightful, ascending "schwooop!" noise.
williammoss.bsky.social
My colleagues in China used to call one of the cats we had there the "看墙猫" because he would gaze at the wall or, as we theorized, into some universe only he could see. Occasionally, he would then freak out.
williammoss.bsky.social
If you follow the Evangelical eschatology, that is not necessarily incompatible with what they think here. Except that it will ALSO apply to China.
williammoss.bsky.social
Sometimes he gets worked up about literally nothing at all. A mote of dust or whatever. That's cats for you.
williammoss.bsky.social
Sometimes it takes a while to figure out what he's worked up about.
williammoss.bsky.social
Bucky (an indoor-only cat these days) is scandalized that he was not allowed out to commit murder.
williammoss.bsky.social
We closed the door a moment later, but it’s been an hour and the squirrel is still frozen in the umbrella.
williammoss.bsky.social
🚨There’s a squirrel in the patio umbrella!🚨
williammoss.bsky.social
I had to work up to it. The first time I rode up King's Mountain I thought I was going to hurl.
williammoss.bsky.social
Lovely place to ride a bike. (Or a horse, I guess.)
williammoss.bsky.social
But also, NIMBYism makes people a kind of crazy.

Disclaimer: My sister-in-law's parents also live in Woodside, and they are lovely.
williammoss.bsky.social
Maybe I just don't sufficiently appreciate the charms of horse country. I loved living in a high-rise with every conceivable amenity at ground level and a subway station next door in an eternally convulsing megacity of 20 million people.
williammoss.bsky.social
He had constructed an entire, elaborate fantasy of how this bill meant he and his family could burn to death because their egress was going to be blocked by a bunch of (non-horse owning) people shopping at Target.

It was, however, a really nice dinner!
williammoss.bsky.social
As he put it, if there is a wildfire (a valid risk in that area!), we'll have to fight our way through all those people to get out!