Author | Lightnews

Wil Reynolds @wilreynolds.bsky.social · 1d

How you could tank a company's reputation with black hat AI tactics.
Query fan out goes deeper than most people would, meaning low quality sites that allow people to do negative reviews, have more power than they would have in a non - AI search world.

Black Hat AI Optimization - Use review sites to hurt a competitors brand answers

With most companies I would imagine if you only see 1 bad review in 23 years you would consider that a GOOD thing, not AI searches, from perplexity to Gemini to ChatGPT - we were seeing a single…

www.youtube.com

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Wil Reynolds @wilreynolds.bsky.social · 3d

Ewwww

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Wil Reynolds @wilreynolds.bsky.social · 3d

Your clients should give a hoot about the sites that influence their results and how much they can or cannot influence those. That's what this got me thinking.

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Wil Reynolds @wilreynolds.bsky.social · 4d

Wow...28% of ChatGPT’s most-cited pages have zero organic visibility. This post from the ahrefs team has some stats that will make you think about what's even optimizable / influenceable in AI answers.

67% of ChatGPT's Top 1,000 Citations Are Off-Limits to Marketers (+ More Findings)

We analyzed ChatGPT's top 1,000 most-cited pages to reveal which types of web content AI trusts and references.

ahrefs.com

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Wil Reynolds @wilreynolds.bsky.social · 4d

These are the kinds of reads that make you think about what marketing in an AI world (less traffic) could look like for publishers (and maybe some other industries too).

Why So Many Publishers Are Launching Brand Campaigns Right Now

Publishers are flooding billboards, subways, and screens with ads for themselves—many for the first time in history.

www.adweek.com

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Wil Reynolds @wilreynolds.bsky.social · 5d

This is going to make people finally riot I bet.

Flightradar24 @flightradar24.com · 5d

The FAA Operations plan that goes into effect at 2200 UTC (now), includes: MCO ground delay program was issued and users can expect a period of time later in the evening when no arrivals will be able to land as there will be no certified air traffic controllers available at MCO.

Flights inbound to Orlando Airport (MCO)

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Wil Reynolds @wilreynolds.bsky.social · 5d

Thanks for this update

Wil Reynolds @wilreynolds.bsky.social · 5d

This is how much of a hype cycle we are in around AI Optimization.

Dude DMs me saying Seer don't show up in AI search
I ask him what prompt did you use.
He says: What Prompt.

Be careful whom you buy from yall.

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Wil Reynolds @wilreynolds.bsky.social · 7d

So glad birds don't sing came out when it did, made me reflect a lot on my mom, this song has been on rotation 100+ times for me, such a great gem.

www.youtube.com/watch?v=kt64...

Clipse, John Legend, Voices of Fire, Pusha T, Malice - The Birds Don't Sing (Official Music Video)

YouTube video by clipseVEVO

www.youtube.com

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Wil Reynolds @wilreynolds.bsky.social · 7d

"I wanna thank Philadelphia for this opportunity I promise you it won't be a regret"

People had things to day draft night on the way he broke down, I was like that is how serious this guy is, how grateful he is, and now look at Tyrese Maxey.

youtu.be/Iar5vnT83SA?...

#sixers

Sixers select Tyrese Maxey with the 21st overall pick | 2020 NBA Draft

YouTube video by ESPN

youtu.be

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Reposted by Wil Reynolds

Max Weiss @maxthegirl.bsky.social · 9d

One year ago

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Wil Reynolds @wilreynolds.bsky.social · 10d

Effective Prompts for Veo 3 - I'm really newbie AF on this stuff so I'm learning so much watching people share before and after prompts like this.

Effective Prompts for Veo 3 Made Easy - Artlist Blog

Discover how the Artlist team unlocked prompts for Veo 3. Learn why less is more, and how to collaborate with AI like a filmmaker.

artlist.io

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Reposted by Wil Reynolds

MeidasTouch @meidastouch.com · 10d

Trump says he’s increasing tariffs on imports of Canadian goods by 10% because Ontario’s commercial that accurately used Ronald Reagan’s words about tariffs made him sad

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Wil Reynolds @wilreynolds.bsky.social · 12d

Stuff inspiring me this week - 90 year old man doing 50k's still...
The parts with his wife were touching too, so touching.
www.youtube.com/watch?v=4AnP...

#ultramarathon #running #marathon

The Hard Way | Running, Aging, and the Power of Perseverance

YouTube video by Adventure Sports TV

www.youtube.com

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Wil Reynolds @wilreynolds.bsky.social · 12d

Agree 1000% on this. It would be so much better to sit with another person - it just isn't economically feasible for a LOT of enterprises.

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Wil Reynolds @wilreynolds.bsky.social · 12d

OK, what do you think the blended cost / hr is for those people?

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Wil Reynolds @wilreynolds.bsky.social · 12d

This is where all the learning happens... a bunch of people saying...you're right...no YOU'RE right is boring and no one learns anything. :) This is why I thanked you for the push back.

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Wil Reynolds @wilreynolds.bsky.social · 12d

I could also use my newsletter which could control for those variables. It woudl be fun.

Wil Reynolds @wilreynolds.bsky.social · 12d

The hard part is the success metric, I distribute by social which would require me to think really hard about the right way to write the posts, promote them, thumbnails, etc. If we could come up w/ a framework, my metric is cost per social / direct visitor and cost per newsletter signup.

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Wil Reynolds @wilreynolds.bsky.social · 12d

5x was a made up number.

I'm down for a head to head test people would learn a ton.
I can give you 5 of my old blog posts, and pay you your rates to interview me and help me rewrite them.

Then I'll run my process, which isn't end to end AI there's humans in the loop after the interview.

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Wil Reynolds @wilreynolds.bsky.social · 12d

I could have an AI call you, ask you tough questions that make you think and pull answers from smart and opinionated people who care about this topic and help you to produce content at a better cost, not be beholden to keyword & semantic sea of sameness, and not use AI drafts writers.

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Wil Reynolds @wilreynolds.bsky.social · 12d

I could not interview you with an AI and use some tool to produce content automatically using AI to write drafts, I hate that idea.

I could hire human interviewers and 5x the cost of my content. Blowing your budget and potentially wrecking the ROI of the content project.

or...

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Wil Reynolds @wilreynolds.bsky.social · 12d

Thanks for this pushback / commentary it is going to help me round out, the alternative case. This is why I de-optimized our SEO RFP post b/c my team of SEOs wrote it with no passion, I read the page and thought, yes it ranks, but none of the advice is what I would tell a friend.

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Wil Reynolds @wilreynolds.bsky.social · 12d

My clients have tons of SMEs who want to help the biz grow, they have tons of people who hate when content marketers using "keyword research" write drafts that they fundamentally disagree with & are just regurgitated paragraphs from the top 5 pages stuffed with keywords and internal links.

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Wil Reynolds @wilreynolds.bsky.social · 12d

No, because they are passionate and they want to help, and they have 10 minute breaks here and there. They just don't want to be given a black google doc and 3 questions and told write a post that uses these keywords, this way.

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