Lightnews — Scholar-powered news

Aaron Weiche @aaronweiche.bsky.social · Aug 14

I'll take this compliment.

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Aaron Weiche @aaronweiche.bsky.social · May 27

Here is her article on Search Engine Land: searchengineland.com/google-revie...

Why Google reviews will power up your local SEO in 2025

Photo-rich, specific reviews help your business rank higher in local search. Here's how to build a smarter Google review strategy.

searchengineland.com

Aaron Weiche @aaronweiche.bsky.social · May 27

The brilliant @elizabethrule.bsky.social recently shared that 📸 photo-rich, specific reviews will help your local business rank higher in Google in 2025.

⭐️⭐️⭐️⭐️⭐️ See how to make Google reviews WITH photos easier for your customers to leave: leadferno.com/blog/how-to-...

How To Get More Reviews That Include Photos - Leadferno

See why photos matter in your reviews for trust and conversion. See how to get more reviews to include photos.

leadferno.com

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Aaron Weiche @aaronweiche.bsky.social · Apr 23

It’s so fun and motivating when I do case studies with our 🔥 Leadferno clients. The latest is an 8 location garage door repair company who has closed hundreds of new jobs using SMS. They converted 19.7% of website leads using us.

leadferno.com/blog/case-st...

Case Study: Garage Door Company Converts 19.7% of Website Text Leads - Leadferno

When opportunity knocks… it’s probably a garage door that won’t open. For Mid-Atlantic Door Group, that’s a familiar sound — and one that needs a fast response. Whether it’s a stuck door, a busted spr...

leadferno.com

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Aaron Weiche @aaronweiche.bsky.social · Mar 26

Anyone else watching season 1 of Murder She Wrote? 🤣

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Aaron Weiche @aaronweiche.bsky.social · Feb 28

I redesigned my friends e-com site back in October. Got him on Shopify & wanted to get him ⭐⭐⭐⭐⭐ reviews (he had ZERO in 10 years!)

Now he has over 140 5-star reviews across 20 products. Set-up auto review requests post purchase & he's including hand notes. Now averaging 15 new reviews a month.

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Aaron Weiche @aaronweiche.bsky.social · Feb 23

Ran out of gas for the 1st time in my life at age 50. In a roundabout. 😂

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Aaron Weiche @aaronweiche.bsky.social · Feb 5

A nice addition for Google Business Profiles to add SMS as a CTA. See how Leadferno can make this even better.
leadferno.com/blog/google-...

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Aaron Weiche @aaronweiche.bsky.social · Feb 2

Italian restaurants in South Beach really like go flex their emoji game in GBP. 😂💪💥

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Aaron Weiche @aaronweiche.bsky.social · Jan 30

A funky fresh new SEO “weather report” from the @localseoguide.com team!
☀️⛅️🌧️⛈️🌬️…. Find out!

www.localseoguide.com/do-we-really...

www.localseoguide.com

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Aaron Weiche @aaronweiche.bsky.social · Jan 23

Google is returning "Chat" to GBP, but this time it's using SMS or WhatsApp directly instead of it's past (failures) messaging products (many). Still rolling out, but you can enable in your Contact tab in GBP and it displays on your mobile profile.
(🔥 This is a win for Leadferno and our clients!)

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Aaron Weiche @aaronweiche.bsky.social · Jan 15

What was the reason for the follow-ups to get it "up to speed"?

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Aaron Weiche @aaronweiche.bsky.social · Jan 12

The 2 beasts at my house love playoff football.

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Aaron Weiche @aaronweiche.bsky.social · Jan 6

Not a local 😂, but I stayed here 8 years ago (with whole fam) and loved the area. Easy access to Hyde Park and other attractions. maps.app.goo.gl/nmguQMncgVPD...

Google Maps

Find local businesses, view maps and get driving directions in Google Maps.

maps.app.goo.gl

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Reposted by Aaron Weiche

Mike Blumenthal @mikeblumenthal.bsky.social · Jan 6

What were the big stories impacting search marketing in 2024? @gsterling.bsky.social @davidmihm.bsky.social & I highlight the obvious and not so obvious trends in our most recent podcast. Greg's take on Google responding to ChatGPT 👇/1

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Aaron Weiche @aaronweiche.bsky.social · Dec 31

Someone is really going to miss the tree tomorrow.

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Aaron Weiche @aaronweiche.bsky.social · Dec 23

Fun snow sluff off the sauna roof today. ❄️🔥

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Aaron Weiche @aaronweiche.bsky.social · Dec 18

Love it.

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Reposted by Aaron Weiche

Aaron Weiche @aaronweiche.bsky.social · Nov 19

Seriously, the easiest $200 I’ve ever spent to get continued access to fantastic coverage and insight of the local SEO landscape from Mike, David and Greg. A compelte steal. www.nearmedia.co?ref=near-med...

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Aaron Weiche @aaronweiche.bsky.social · Dec 12

Finishing the first AI feature for Lead🔥ferno and scoping/planning the ones to follow.

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Aaron Weiche @aaronweiche.bsky.social · Dec 12

That’s awesome! ❤️

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Aaron Weiche @aaronweiche.bsky.social · Dec 12

Never ending?!? Good luck and what a great outcome it will be.

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Aaron Weiche @aaronweiche.bsky.social · Dec 11

What’s the big thing you are working on wrap up before the end of the year??

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Aaron Weiche @aaronweiche.bsky.social · Dec 10

Wow, that’s wild. Worth celebrating!

Aaron Weiche @aaronweiche.bsky.social · Dec 10

The High Cost of ⭐️ Review Fraud:
An Economic Analysis of Consumer Harm revealed an estimated ~$300 billion in annual consumer harm. 🤯 The average US household suffers $2,385 in annual harm, by being misled by positive reviews that are likely to be fake.

askfortransparency.com/research/hig...

High Cost of Review Fraud - The Transparency Company

askfortransparency.com