Ad Pulse
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Ad Pulse
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Pulse of modern advertising and marketing
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#GAP, the retail brand created a C-suite role, Chief Entertainment Officer. Tasked with turning Gap into an entertainment-first fashion brand, Pam Kaufman's hire spotlights a trend of making it a personality brand.

#Paramount #CEO #CelebrityMarketing
January 21, 2026 at 4:14 PM
"Creative consistency, a critical point for earning consumer trust in 2026", said Vanessa Chin, SVP of marketing at System1.

Talking to Ad Pulse, Chin shared insights on fluent brand devices and establishing brand trust in 2026.

#SuperBowlHalftime #BigGameAds #Recognition #BrandTrust #BrandAsset
Consistency, Familiarity, and the Super Bowl: Vanessa Chin on Brand Trust in 2026 - Ad Pulse
Find out what has Vanessa Chin, SVP of marketing at System1 Group shared on consumer experience and brand trust in 2026.
adpulse.com
January 20, 2026 at 1:51 PM
60 percent of consumers prefer digitally integrated CPG brands. Consumers realize they find CPG brands the same way they locate films, songs, and fashions—first through an online search.

#ConsumerExperience #CPGMarketing #DigitalFirst #RetailMarketing #DigitalMarketing
CPG Branding in a Digital-First World: Daring vs. Dull  - Ad Pulse
Why some CPG brands stand out while others fade. Explore daring vs dull CPG branding strategies for digital-first growth.
adpulse.com
January 19, 2026 at 1:33 PM
Power struggle in #lululemon has shown what brands must not forget.

Calvin McDonald has proved that #CEOs can rewrite cultural DNA that was never designed to stretch. That requires structural change, not nostalgia or internal politics.

#ChipWilson #Controversy #Succession #CEO #Branding
Inside Lululemon’s Power Struggle Over What the Brand Should Be - Ad Pulse
Find out the nuance behind Lululemon decline and political drama brewing in boardroom. Chip Wilson vs new Lululemon is happening.
adpulse.com
January 16, 2026 at 2:00 PM
Centraal Beheer's one typo challenged internal expectations and redefined what “good” creative looks like.

In this edition, Darre van Dijk, CCO, TBWA\NEBOKO explains how turned this Dutch insurer company became talking point.

#TBWA #DigitalMarketing #Marketing #EvenApeldoornBellen
The Risk of Looking Wrong: TBWA\NEBOKO’s CCO on Centraal Beheer’s Typo Play - Ad Pulse
Dig deep into the new Centraal Beheer typo ad and how TWBA/NEBOKO CCO backed the idea of deliberate imperfections in AI world.
adpulse.com
January 15, 2026 at 3:35 PM
AI marketing demands 3 things:
* Speed
* Accuracy
* Continuous improvement

Find out the best AI marketing tools that are reshaping how brands connect with customers and drive growth in 2026.

#Marketing2026 #AIinMarketing #AITools #MarTech #AdTech #AppliedAI
adpulse.com/still-market...
Still Marketing the Hard Way? Meet the AI Marketing Tools Changing the Game in 2026  - Ad Pulse
AI marketing tools are evolving beyond dashboards. Discover how brands use AI to drive revenue, reduce waste, and prove measurable ROI.
adpulse.com
January 13, 2026 at 2:21 PM
Only 1 in 4 Commerce Leaders feel ready, skilled, and confident to adopt AI and automation quickly, in 2026.

#Rithum, a connected commerce platform, surveyed 200 executives in the US and UK.
The intention to use AI is clear, but actual readiness varies.

#CommerceIndustry #AppliedAI #CommerceTrend
The AI Readiness Gap Is Holding Commerce Back in 2026 - Ad Pulse
Dive deep on AI in commerce sector in 2026. In 2026, brands and retailers must combine innovation with strong operations, as Rithum reports.
adpulse.com
January 12, 2026 at 3:22 PM
AI marketing ROI in 2026
AI will create greater marketing success when it is measured by revenue rather than simply movement.
Deloitte’s 2025 AI ROI research provides a more nuanced picture of AI investment and returns.

#MarketingROI #AppliedAI #DataInsight #PurchaseExperience #AIInvestment
AI Marketing ROI in 2026: Data-Backed Insights vs Dashboard Illusions  - Ad Pulse
Dashboards look good. Revenue tells the truth. Here’s what AI marketing ROI really means in 2026—and why most brands are measuring it wrong.
adpulse.com
January 9, 2026 at 2:30 PM
Nielsen's Gauge reports hinted at decline trends of Linear TV throughout 2025.

Now, streaming channels are getting ambitious. Battling for Warner Bros. Entertainment studio is one example.

Every quarter becomes a fight to hold ground.

#Streaming #LinearTV #TVRatings #StreamingPartner #Netflix
The Streaming War in 2026 is about Urgency, not Growth - Ad Pulse
Explore the inside of streaming war in 2026 that is being fought for attention, timing, and cultural relevance.
adpulse.com
January 8, 2026 at 1:31 PM
AI-generated marketing is increasingly triggering public relations disasters, and it’s no longer the exception.

Treating AI as a shortcut, not a strategy. Brands rarely admit regret publicly—but the signs are increasingly clear.

#AppliedAI #McDonaldsAd #AIAd #Branding #GenAI #PR #CreativeAds
AI Backlash Hits Big Brands: What Went Wrong and Why Fans Are Mad - Ad Pulse
The AI backlash is real. Big brands rushed automation and lost trust. Explore the mistakes, backlash, and lessons marketers can’t ignore.
adpulse.com
January 6, 2026 at 2:15 PM
Creativity has moved from being primarily defined by execution to being defined by orchestration of creative elements.

AI is redefining how creative agencies operate.

#CreativeAgency #AppliedAI #AdTechTool #AITools #AIinMarketing #MachineLearning #HumanCreativity
The AI Creative Agency Era: How Machine + Human Teams Are Redefining Creative Work - Ad Pulse
Discover the AI Creative Agency Era: how humans + AI teams are redefining creativity and empathy-driven marketing in 2026.
adpulse.com
January 5, 2026 at 2:07 PM
Product after product, trends after trends—influencers move from one brand to another in no time. And that leaves consumers confused.
On new year, we witness significant challenges in influencer space and recovery may be complex.

#InfluencerMarketing #CreatorEconomy #TrustEconomy #DigitalTrend
The Downfall of Influencer Marketing is Giving a Way to Creator’s Economy - Ad Pulse
Find out how the downfall of influencer marketing helps in giving a boost to community and niche creators.
adpulse.com
January 2, 2026 at 11:45 AM
Here is Ad Pulse 2025 Marketing Wrap.

WARC's multiplier effect and insight famine to disappointed customers in AI, the year was revealing.

Our approach to adland in coming year is not only clear but calibrated. Find out more.

#MarketingWrap #Marketing2025 #Marketing2026 #Core2025 #YearWrapped
December 30, 2025 at 2:12 PM
When 88% of marketers today are using AI tools as part of their daily workflow, 81% of consumers are concerned about how companies use their data.

Two trends moving in parallel and feeding skepticism about what comes next.

#LifestyleMarketing #AIAds #FutureAIMarketing #ConsumerStudy #DataEthics
From Ads to Daily Life: How AI Is Rewriting Lifestyle Marketing - Ad Pulse
Find out how AI in lifestyle marketing starts to reshape the rules. Lifestyle marketing with AI in 2026 and beyond is more about AI.
adpulse.com
December 29, 2025 at 12:36 PM
Consumers are no longer impressed by brands that perform compassion.

This quote did not simply go out of date. The following instances demonstrate how compassion, when used with purpose, creates a genuine impact.

#empathymarketing #marketingstrategy #marketing2026 #brandstrategy
From Nice-to-Have to Must-Have: The Rise of Empathy Marketing in 2026  - Ad Pulse
Learn how empathy marketing helps brands connect with audiences by addressing real feelings, needs, and challenges for stronger loyalty
adpulse.com
December 25, 2025 at 4:17 PM
Social Insider 2025 report says, the average engagement on Instagram dropped to just 0.45% in the middle of 2025. A similar drop in engagement is being experienced across the board.

So, what's the real tea behind this tanking? #SocialMedia #DigitalFootprint #AlgorithmTweak #Algorithm2025
Engagement Is Tanking Everywhere—But It’s Not Your Content. Here’s the Real Tea  - Ad Pulse
Social media algorithm changes 2025 are breaking engagement as we knew it. Here’s why your reach fell — and how to win the feed again.
adpulse.com
December 23, 2025 at 3:22 PM
U.S. ad spending crossed the $400 billion mark in 2025. Yet, trust continued to erode. Hence, brand lift in 2026 has come with a different equation.
The '3Cs and 1M' will bring branding advantage in the new year for agencies and brands. Read here.

#BrandLift2026 ##BrandPerception #Branding #ROI
Brand Lift in 2026: Why Perception, Not Presence, Decides Who Wins - Ad Pulse
Find out what makes brand lift in 2026 different from before. Brand lift in 2026 is not about being everywhere. It’s about being believed.
adpulse.com
December 22, 2025 at 3:19 PM
Your playbook for success in 2026 is straightforward: establish value-oriented metrics instead of vanity metrics. But how?
Even clicks barely scratch the surface.

#PerformanceMarketing #ROIMetrics #ValueOrientedMarketing #BrandMarketing #BrandMetrics
Clicks Don’t Pay the Bills: 8 Performance Marketing Metrics Brands Should Track Now  - Ad Pulse
Track the performance marketing metrics that actually drive outcomes—not clicks—to boost real growth in 2025 and beyond.
adpulse.com
December 19, 2025 at 1:42 PM
In 2025, agencies and brands faced major challenges: AI backlash, fractured audiences, and a significant drop in consumer trust in platforms.

To prevent repeating the mistakes of 2025, marketers in every sector must focus on new strategies for new year.

#Branding #MarketingNews #MarketingMistakes
Marketing Strategies for 2026: Tips for Marketers to Prepare Better - Ad Pulse
Ready to dive deep into marketing strategies for 2026 that stem out of true experiences. Marketers must apply these 5 tips in new year.
adpulse.com
December 17, 2025 at 1:32 PM
Over the past year, Meta has noted that many more of its feed systems are utilizing AI signals than in previous years.

This demonstrates that the best brands do not rely on having the most money to be seen in 2026 but rather on being the smartest.

#SocialAlgorithms #SocialReset #AlAlgorithm
Social Algorithm Reset 2026: How Brands Can Win Organically - Ad Pulse
Learn what the 2025 Social Algorithm Reset means for brand reach, AI-driven ranking shifts, and the smartest organic strategies.
adpulse.com
December 16, 2025 at 2:16 PM
A crane, a polar bear, and a sloth walk into a club… and asked for Coke. Yes, that's what happened in The Coca-Cola Christmas ad. Coke is doubling down on its AI ad.

here are some facts to read for awareness.

#ChristmasAd #AppliedAI #CocaCola #Coke #Backlash #MarketReaction #AudienceReaction
Coca-Cola AI Ad Backlash: Why Is the Soda Company Doubling Down? - Ad Pulse
Find out why Coca-Cola AI ad matters to the company, regardless of the criticism it’s receiving on social media.
adpulse.com
December 15, 2025 at 2:02 PM
Is #syntheticaudience an augmentation or an alternative? Ogilvy did an elaborative discussion, 'dialogue with data'.

From discussing 'feeding the brains' to a necessary caution for brands eager to adapt these synthetic audiences into their systems, we analyzed everything for you. #AIAgent #Ogilvy
Is Synthetic Audience an Alternative to Customer Research? Experts Explain  - Ad Pulse
Find out what experts in marketing explain about Synthetic Audience. Ogilvy panel dived deep into the topic of data and dialogue.
adpulse.com
December 11, 2025 at 1:51 PM
Prime Video & Amazon MGM Studios ad-supported tier grew from 200 million monthly viewers in April 2024 to 315 million in November 2025.

Do you know Amazon's approach behind it? Read our case study.

adpulse.com/what-makes-a...

#AmazonPrime #AdSupportedTiers #StreamingAdServices #MarketingStrategy
What Makes an Amazon Prime Commercial Impossible to Scroll Past? - Ad Pulse
Discover how Amazon Prime commercial uses subtle storytelling to connect with audiences, focusing on kindness and human moments.
adpulse.com
December 10, 2025 at 3:04 PM
What do you feel about it? #warnerbros #netflix #Warnerbrostakeover Are you excited about this merger?
December 8, 2025 at 4:49 PM
Was OpenAI’s #ChatGPT global campaign directly inspired by Meta AI’s campaign? The disappointment was loud.

adpulse.com/openai-chatg...

#OpenAICampaign #ChatGPT #MarketInsight #AppliedAI #CampaignAnalysis #DDB
OpenAI ChatGPT Campaign: What Led to its Drubbing in Market - Ad Pulse
Find out what led first global OpenAI ChatGPT Campaign to its fall. The campaign delivered one message, and it was a messy salad.
adpulse.com
December 8, 2025 at 2:13 PM