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Andrew Cassidy @andrewcassidy.bsky.social · 2d

In the latest episode of Spilling the T, I sit down with Holly Arnold, Administrator of the @mta.maryland.gov, to talk about modernizing transit, earning rider trust, and how transparency and collaboration are shaping the next generation of transit leadership in Baltimore and Boston.

From Baltimore to Boston with Holly Arnold

On this episode of Spilling the T, we’re joined by Holly Arnold, administrator for the 13th largest transit system in the US, the Maryland Transit Administration. Holly will chat with us about the MTA

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Andrew Cassidy @andrewcassidy.bsky.social · 26d

It was an honor to welcome the @apta-info.bsky.social TRANSform to Boston and help kick things off at the Marketing, Communications, and Customer Experience committee meeting.

Thanks the opportunity to share with fellow transit agencies how we fuse these fields together at the @mbta.com.

Day 1 ✅

American Public Transportation Association @apta-info.bsky.social · 27d

From discussing the importance of Surface Transportation Reauthorization in the Legislative Committee, to strategies improving the @mbta.com customer experience at the MCX Committee meeting, public #transit professionals are hard at work during today's 45 #APTAtransform25 committee meetings.

Andrew Cassidy @andrewcassidy.bsky.social · Aug 6

From the FIFA World Cup to MA250, Boston is gearing up for a historic year. On this episode of Spilling the T, I talk with Erika Mazza, the @mbta.com’s Senior Advisor of Transit Special Projects and Initiatives, about how the T is planning for record-breaking crowds and once-in-a-generation moments.

World Cup Playbook with Erika Mazza

For Boston, Summer 2026 is set to be one of the busiest seasons in recent history. Next year, Massachusetts will host seven FIFA World Cup matches while simultaneously celebrating the 250th anniversar

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Reposted by Andrew Cassidy

Andrew Cassidy @andrewcassidy.bsky.social · Jul 2

The @mbta.com's Spilling the T is up for an award in TWO People's Choice podcast categories:

🎧People’s Choice
🏛Government & Organizations

If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com

#PCA25 #Podcast

Podcast Awards - The People's Choice

The People's Choice Podcast Awards established in 2005 an annual event to honor the best podcasts in the podcasting space. 18th Annual

PodcastAwards.com

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Andrew Cassidy @andrewcassidy.bsky.social · Jul 2

The @mbta.com's Spilling the T is up for an award in TWO People's Choice podcast categories:

🎧People’s Choice
🏛Government & Organizations

If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com

#PCA25 #Podcast

Podcast Awards - The People's Choice

The People's Choice Podcast Awards established in 2005 an annual event to honor the best podcasts in the podcasting space. 18th Annual

PodcastAwards.com

1 1

Andrew Cassidy @andrewcassidy.bsky.social · Jun 26

Today’s episode of Spilling the T is a T-riffic one!

If you’ve watched the hit show, #LoveOnTheSpectrum, you may already know Pari Kim. But long before she appeared on @netflix.com, Pari was a passionate advocate, a talented artist, as well as the @mbta.com’s friend & biggest fan.

The T's Biggest Fan with Pari Kim

On this episode of Spilling the T, we’re joined by Pari Kim, one of the stars of Netflix’s

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Andrew Cassidy @andrewcassidy.bsky.social · May 21

Had the pleasure of speaking with @mbta.com’s Director of Ferry Operations, David Perry about the history, expansion, and future of ferry service in the region.

Set sail with us on the latest episode Spilling the T - available wherever you get your podcasts ⛴️

Perry's Ferries with David Perry

In this episode of Spilling the T, we’re joined by David Perry, Director of Ferry Operations at the MBTA. David shares the story of how his role came to be, what his day to day duties are and how far

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Andrew Cassidy @andrewcassidy.bsky.social · May 19

Looking forward to connecting with and learning from fellow communications professionals at National Association of Government Communicators #CommsSchool2025 this week!

Andrew Cassidy @andrewcassidy.bsky.social · May 6

Just finished my first semester teaching at Emerson College, where I built and taught Digital Crisis Management. It’s been amazing to see students already applying what they learned - a reminder that when a course is built for real-world impact, the value extends far beyond the classroom.

#HigherEd

Digital Communication Leadership (MA - Online)

Emerson College

emerson.edu

Andrew Cassidy @andrewcassidy.bsky.social · May 4

Fascinating new research from Emerson College Polling on social media:

“Despite being the least trusted source, social media or YouTube is the main news source for 37% of Americans—and 64% of those under 30,” Spencer Kimball, Executive Director ECP

Results emersoncollegepolling.com/2025-nationa...

Andrew Cassidy @andrewcassidy.bsky.social · May 2

For the latest episode of Spilling the T, I had the chance to sit down with A Better City President & CEO, Kate Dineen to talk about how @mbta.com is more than just a way to get from point A to B - it's essential to our economy, climate goals, & quality of life.

#PublicTransportation #Boston

Building a Better T and A Better City with Kate Dineen

In this episode of Spilling the T, we’re joined by Kate Dineen, President and CEO of A Better City. Kate shares how her organization is working to shape a more sustainable, connected, and competitive

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Andrew Cassidy @andrewcassidy.bsky.social · Apr 18

Big platforms still matter, but the real energy? It’s in the niches. From transit superfans to startup Slack groups, brands are thriving by going deep, not wide.

#Marketing

Navigating the Shift Toward Niche Communities

In an era defined by fragmentation, the biggest opportunity for brands isn’t mass appeal—it’s resonance. As platforms become more saturated and algorithm-driven content dominates the feed, audiences a...

www.cassidyconsulting.com

Andrew Cassidy @andrewcassidy.bsky.social · Apr 8

Anyone else getting a strange amount of AI Musk posts on Facebook?

Andrew Cassidy @andrewcassidy.bsky.social · Apr 5

A proud day to be a Bostonian

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Andrew Cassidy @andrewcassidy.bsky.social · Apr 5

@bsky.app Are drafts and scheduled posts on the horizon?

Andrew Cassidy @andrewcassidy.bsky.social · Mar 28

Had a great conversation with Senator Brendan Crighton about transit funding, regional projects like the Lynn Ferry, and what's on the horizon with Commuter Rail electrification.

Listen to the latest #SpillingTheT episode wherever you get your podcasts 🎙

Representing the Riders with Senator Brendan Crighton

On this episode of Spilling the T, we’re joined by Senator Brendan Crighton of the Third Essex district. Senator Crighton chats with us about his district’s relationship to transit, how transit helps

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Andrew Cassidy @andrewcassidy.bsky.social · Mar 27

At this point, Emerson College is part of my DNA 🧬

Join me in making a gift to Emerson this Giving Day to make a difference for students 🦁

#EmersonGivingDay #EmersonCollege

Emerson College Giving Day 2025

Join me in making a gift to Emerson College during Giving Day!

www.givecampus.com

Andrew Cassidy @andrewcassidy.bsky.social · Mar 3

Not quite an Oscar, but the @mbta.com's #podcast, Spilling the T just took home a first-place @apta-info.bsky.social AdWheel Award! This podcast has been a wild ride, and I’m so grateful for everyone who’s supported it.

If you haven't yet, be sure to give it a listen: mbta.com/podcast

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Andrew Cassidy @andrewcassidy.bsky.social · Feb 20

Wondering what's ahead for the @mbta.com in 2025?

ICYMI, in the latest episode of Spilling the T, I sit down with the one and only GM Phil Eng to discuss what to expect in the new year.

It's full T ahead!

#Transit #PublicTransportation #Boston

Full T Ahead with General Manager Phil Eng

In this episode of Spilling the T, we’re joined once again by MBTA General Manager Phil Eng, who shares exciting updates on the T’s journey toward improvement. Phil reflects on the successful completi

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Andrew Cassidy @andrewcassidy.bsky.social · Feb 12

Looks like Apple is having some trouble deciding what to call it 🌎

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Andrew Cassidy @andrewcassidy.bsky.social · Feb 11

Maybe it’s time I give Apple Maps another chance

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Reposted by Andrew Cassidy

Daniel Rosney @danielrosney.bsky.social · Jan 28

As more and more brands leave X to come to platforms like here, I added in my latest BBC News radio programme if that’s a good business decision

Take a listen www.bbc.co.uk/sounds/play/...

Business Daily - Is X still good for brands? - BBC Sounds

We hear from companies who are finding alternatives - and those who can't live without it

www.bbc.co.uk

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Andrew Cassidy @andrewcassidy.bsky.social · Jan 31

Had the opportunity to share my thoughts on the current social media landscape with @danielrosney.bsky.social of BBC News

Why leaving X can be a tricky decision for companies

Many companies have left X but it's not always a simple decision.

www.bbc.com

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Andrew Cassidy @andrewcassidy.bsky.social · Jan 29

The @bsky.app verification process is so delightfully simple (and not pay to play)! Such a refreshing alternative to tracking down and sending utility bills from multibillion dollar organizations to Facebook only to still be turned down 🦋

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Andrew Cassidy @andrewcassidy.bsky.social · Jan 10

How’s your 2025 social media strategy looking?