Despite the volatility of #Meta's algorithm, here's how we helped AlterMe reduce cost and improve conversions:
Read the case study here 🔗🔗 shorturl.at/hoOTc
#eComMarketing #PerformanceMarketing #GrowthMarketing #PredictiveAI #PredictiveCAPI

When you think #ROI, are you thinking about uplift modeling? This predictive technique directly models the incremental impact of a direct marketing action on an individual's behavior.

Here's how:
- to measure it
- it differs from traditional response modeling
- it increases ROI

🔗 shorturl.at/Rswqu

Meta's ad auction now bids based on the incremental value of each impression. Clean exposure data is key here, but this is a major blocker for greater adoption, but walled gardens, keep it close because that’s their superpower.
🔗 shorturl.at/Q8Nq9

#PerformanceMarketing #DigitalMarketing #Meta

#ForWellness came to #AnglerAI because they needed reliable metrics to make #StrategicMarketing decisions – traditional #LTV wasn't enough. Here's how real-time performance reads enabled them to scale confidently, despite the market's volatility.

👉 shorturl.at/XrTTJ

#PerformanceMarketing #tariffs

Get to know Angler's CEO and Co-Founder, Reeto Mookherjee, Ph.D.!

Reeto’s journey from data science #academia to #TechFounder is a reminder that diving into the unknown is when the clarity starts to happen.

Watch here:
🎥 www.youtube.com/watch?v=crYV...

Start implementing #omniretail with #Meta today:

⚡ Campaign objectives for online + in store
👬 Lookalike modeling to target ideal customers
⚖️ Assign different weights to store and web conversions

Full article here 🔗 shorturl.at/rxsWt

With loyal customers already under its belt, #ChristyDawn wanted to turn their attention to new customers by:
⚡ Optimizing #MetaAds for new customer acquisition
⚡ Improving ROAS from first-time orders
⚡ Implementing advanced reporting
Here's how they did it – and found success 👉 bit.ly/3AgSufc

#Yardzen wanted to attract high-value leads with #Meta because they have a long consideration cycle. So they focused on leads that would have a higher conversion rate.
With predictive lead scoring they achieved:
⚡ 53% YoY CPL decrease
⚡ 92% YoY ROAS increase
Read the case study:
shorturl.at/SInaY

#ICYMI: Become a smarter Shopify merchant with the Ecommerce Coffee Break Podcast! 🎙️

🚀 Reeto Mookherjee on AI-powered marketing in a privacy-first world.
🎯 Nate Littlewood on goal setting that actually works.

🔗 ecommercecoffeebreak.com/all-episodes/

#dtc #d2#dtcc#d2cr#ecommerce

Consumers demand convenience and consistency. Seamless, personalized touches are expected every step of the way.

It all starts with comprehensive and accurate #data.

Here's how to get started with #Meta's #Omnichannel Solution Suite (beta):

🔗 shorturl.at/18Pd5

If you’re using #Northbeam's multi-touch #attribution and #MetaAds, you've likely noticed a difference between the two. Which can be...frustrating. Northbeam’s reported #ROAS is typically lower than Meta’s – often by a substantial margin.

Why? Here are the differences:
🔗 👉 shorturl.at/2V5Pr

Now on #Meta brands can optimize campaigns towards TOF metrics (like Viewed Product or Added to Cart) instead of only revenue.

Here's why it matters + results from our recent case study:
👉🔗 shorturl.at/Uj0s9

#B2C #TOFMarketing #MetaAds #DigitalMarketing

In this podcast episode, we discuss how to work around walled gardens and reach more customers with Reeto Mookherjee, CEO and Co-Founder at getangler.ai

🔗 ecommercecoffeebreak.com/performance-market...#podcast #marketing #ecom#podcasth#marketingw#ecommercer#shopifyp#growth

How to *Actually* Work Around Walled Gardens and Reach More Customers — Reeto Mookherjee, CEO and Co-Founder at getangler.ai | We discuss how to work around walled gardens and reach more customers.

🔗 ecommercecoffeebreak.com/performance-marketing-best-practices

Here are the top few performance marketing items to focus on this spring 🌷

1. Leverage Custom Events for Precision #Optimization
2. Sync CRM and Existing Customer Data Daily
3. Collect and Use Zero-Party Data for #Personalization

Read more here:
🔗 👀 shorturl.at/4GcO7

Instead of optimizing for short-term, brands can now guide #Meta and #Google toward users likely to bring in higher long-term value 🤑

#pLTV-based bidding is a powerful strategy ⚡ but only if your signals are timely, accurate.

Here's how to start: shorturl.at/lYGa5