Author | Lightnews

Ash Maurya

Ash Maurya

@ashmaurya.bsky.social

260 followers 520 following 4.6K posts

Author of Running Lean and Creator of Lean Canvas My newsletter: https://leanfoundry.com/newsletter

leanfoundry.com

Posts Media Videos Starter Packs

Ash Maurya @ashmaurya.bsky.social · Jun 10

We spent weeks trying to improve our activation rate through UX enhancements.

Nothing worked.

Then we tried something different: Gathered evidence for the problem BEFORE testing solutions.

Result? Found the real issue in 7 user tests. Fixed it in 2 weeks.

Evidence > Opinions
youtu.be/l1V1Ekul5-Q

The Biggest Cheat Code for Unlocking Startup Growth

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · May 21

"Move fast" is bad advice if you're moving in the wrong direction. I learned this $50,000 lesson the hard way.
Here's the 5-minute test that could have saved my business (and can save yours): youtu.be/c1DOnjx-xm4

How a 5-Minute Test Saved My Business

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · May 13

Most founders struggle to understand what customers want because they're using 3 ineffective approaches:

Building an MVP and waiting for feedback
Directly asking "what do you want?"
Validating a list of problems

Here's what actually works: youtu.be/HxSsThn_ptc?...

How to Uncover What Customers Want

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · Apr 29

🔍 What's the ONE metric that makes investors sit up and pay attention?

In this video, I break down what real traction means (hint: it's not just any metric trending up and to the right).

Watch now to measure what ACTUALLY matters → youtu.be/_4wUM_msN2w

One Startup Metric to Rule Them All

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · Apr 16

As a founder, do you get nervous when it's time to talk pricing? In my latest video, I share the exact 3-step process I use to pitch pricing with confidence. No more butterflies! Watch here: youtu.be/Z9t87HRmsv0

Stop Underpricing: How to Sell Your True Value

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · Mar 26

10 Startup Truths No One Tells First-Time Founders youtu.be/66ApiDp-nV8?...

10 Startup Truths No One Tells First-Time Founders

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · Mar 5

The Secret to Startup Success? Know When to Pivot youtu.be/-jXBs2e3f0w?...

The Secret to Startup Success? Know When to Pivot

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · Feb 26

Start With Why: The 3-Step Vision Framework youtu.be/kA5XYviy2nU?...

Start With Why: The 3-Step Vision Framework

YouTube video by Ash Maurya - LEANFoundry

Reposted by Ash Maurya

George Watt @georgedwatt.bsky.social · Feb 19

7 costly mistakes first-time founders make.
Great video from Ash Maurya @ashmaurya.bsky.social

#LeanStartup #Innovation #Startup
youtu.be/-30TXCM48sg

7 Costliest Mistakes First-Time Founders Make

YouTube video by Ash Maurya - LEANFoundry

Reposted by Ash Maurya

Ash Maurya @ashmaurya.bsky.social · Feb 12

Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey:

youtu.be/GVzkDQkBs_w?...

The Mindset Shift That Changed My Identity as a Startup Founder

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · Feb 12

Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey:

youtu.be/GVzkDQkBs_w?...

The Mindset Shift That Changed My Identity as a Startup Founder

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · Feb 6

Why and How People Buy Anything youtu.be/YgQbJjookYU?...

Why and How People Buy Anything

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · Jan 30

How to Find the Right Startup Idea youtu.be/aOJ18xr4uNM?...

How to Find the Right Startup Idea

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · Jan 24

All happy customers are alike; each unhappy user is unhappy in its own way.

Ash Maurya @ashmaurya.bsky.social · Jan 22

How to create an idea worth stealing with real unfair advantages:

youtu.be/tjb2-votWz4

How Airbnb and Netflix Used This Unfair Advantage to Win Big

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · Jan 22

If your idea isn’t something people want to steal, it’s not a good idea.

If your idea is something people can easily steal, it’s not a good business.

Ash Maurya @ashmaurya.bsky.social · Jan 22

The Stealth Startup Trap: Why Secrecy is Killing Your Business youtu.be/XhT6JzgCuBk?...

The Stealth Startup Trap: Why Secrecy is Killing Your Business

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · Jan 19

Having more passion for your solution than the problem is a problem.

#LoveTheProblem

Ash Maurya @ashmaurya.bsky.social · Jan 17

The best and fastest way to learn isn’t through surveys, landing pages, or metrics. But, talking to your customers.

youtu.be/iWHNt1_aIec

One Habit That Unlocked My Startup Growth.

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · Jan 17

Your vision shapes your mission:
www.leanfoundry.com/lean-1-2-3/j...

Blind Vision = No Mission | LEAN 1-2-3 Newsletter

Posted on JAN 4

www.leanfoundry.com

Ash Maurya @ashmaurya.bsky.social · Jan 15

A #coffee a day keeps the monster away.

Ash Maurya @ashmaurya.bsky.social · Jan 14

If you're still bent on building your idea in stealth, consider taking this "Get My Idea Stolen" challenge:

1. Don’t tell anyone about your best idea.
2. Try to get your second-best idea stolen.
3. Tell everyone.

Then, see if anyone runs off with the idea.

Ash Maurya @ashmaurya.bsky.social · Jan 8

To kick off the new year:
Here are my top 10 work hacks for finding daily, weekly, and quarterly flow in my work schedule.

How I Manage My Time as a Startup Founder:
youtu.be/7qKq08mZsng?...

How I Manage My Time as a Startup Founder - 10 Management Tips

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · Jan 1

My Top 10 Tips for Aspiring Founders: youtu.be/Jf6khE6AOSM?...

My Top 10 Tips for Aspiring Founders

YouTube video by Ash Maurya - LEANFoundry

Ash Maurya @ashmaurya.bsky.social · Jan 1

It's always easier to build something people want than to make people want something you've built.