Author | Lightnews

Alan Shoebridge @ashoebridge.bsky.social · 3d

Excellent.
youtu.be/XWQRuRIxMBI?...

The Ontario anti-tariff ad which led Trump to end trade talks with Canada

YouTube video by Global News

youtu.be

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Alan Shoebridge @ashoebridge.bsky.social · 10d

Full event recap of the SHSMD Connections conference. Get all the daily recaps AND more.
👇Check out my blog post here:
www.alanshoebridge.com/post/insight...

Insights and inspirations: SHSMD Connections 2025

Welcoming the audience – made up of many first timers – on the opening day of the conference, SHSMD board president David Grandy addressed the importance of community and supporting each other during ...

www.alanshoebridge.com

Reposted by Alan Shoebridge

Tom Nichols @radiofreetom.bsky.social · 27d

The generals and admirals at Quantico today should be forgiven if they walked out of the auditorium and wondered: What on earth is wrong with the commander in chief?

www.theatlantic.com/newsletters/...

The Commander in Chief Is Not Okay

Trump put on a disturbing show for America’s generals and admirals.

www.theatlantic.com

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Alan Shoebridge @ashoebridge.bsky.social · Sep 28

There is absolutely nothing for the military to do here. Raking leaves, maybe?

Alan Shoebridge @ashoebridge.bsky.social · Sep 28

Riding through the Portland war zone today, the most dangerous thing I spotted was a handful of aggressive, suspicious-looking geese. I made a hasty retreat when they advanced on my position near the Hawthorne Bridge. Stay safe! #Portland

Alan Shoebridge @ashoebridge.bsky.social · Sep 20

Why do I have so many bikes? What was my favorite TV show as a kid? What was my first concert? I’m not great about sharing personal details, but all those answers—and more—were pulled out of me during this fun “unscripted” interview with W2 Content.

youtu.be/eyUTJFiqXCs?...

In the spotlight with Alan Shoebridge of Providence | Unscripted | WG Content

YouTube video by WG Content

youtu.be

Alan Shoebridge @ashoebridge.bsky.social · Sep 6

I rode my bike through "hell" today in Portland. Don't know how I made it ...

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Reposted by Alan Shoebridge

Tom Nichols @radiofreetom.bsky.social · Sep 5

It is impossible to overstate the inanity of the vapid and stupid stunt of renaming the Defense Department, and Congress should step in and put a stop to it immediately.
Gift link:
www.theatlantic.com/ideas/archiv...

Pete Hegseth’s Department of Cringe

Renaming the Defense Department is a pathetic stunt.

www.theatlantic.com

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Alan Shoebridge @ashoebridge.bsky.social · Sep 1

Every hotel bathroom should have:
- A nighlight
- Solid wood doors that fully close and lock.
- A fan
- Adequate lighting over the sink
- Optional, but preferred: a walk-in shower

Why is this so challenging to do?

Thank you for your attention to this matter ...

Alan Shoebridge @ashoebridge.bsky.social · Aug 29

🚨 NEW blog post: New logo? How about NO! Inspired by recent events ... whenever someone asks about creating a new name or logo, my advice is almost always NOT to do it.

www.alanshoebridge.com/post/should-...

Should we rebrand? Why the answer is almost always no

Note: Less than 48 hours after finishing my first draft of this post, Cracker Barrel reversed its decision to launch a new logo, an outcome which (I believe) only strengthens every point you'll read b...

www.alanshoebridge.com

Alan Shoebridge @ashoebridge.bsky.social · Aug 9

💯 absolutely!

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Alan Shoebridge @ashoebridge.bsky.social · Jul 31

NEW blog post! **Communications and marketing in the 'post-shame, post-truth' era**

What does it all mean?

How did we get here?

What comes next?

👇 My latest blog post breaks it down.

www.alanshoebridge.com/post/communi...

Communications and marketing in the ‘post shame, post truth’ era

“There’s no such thing as bad publicity.” – P.T. BarnumWorking in communications and marketing for more than 20 years, I’ve heard some version of that infamous quote countless times. I always wince. B...

www.alanshoebridge.com

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Reposted by Alan Shoebridge

Kara Swisher @karaswisher.bsky.social · Jul 23

Exactly

Charlie Warzel @cwarzel.bsky.social · Jul 22

You can tell a lot about how Trump feels about his own power and influence by the way he’s posting. In that context, I wrote about Trump's addled social media crashout over the weekend and how it's different from a few months ago when he had more juice www.theatlantic.com/technology/a...

Trump’s Social-Media Habit Is Getting Weirder

The president’s posts on Truth Social are starting to look desperate.

www.theatlantic.com

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Reposted by Alan Shoebridge

The New Republic @newrepublic.com · Jul 16

Lawlessness begets lawlessness. There is a limit to how much of it the American constitutional order can endure, and at the moment, Supreme Court seems eager to find out what it is. https://trib.al/2KEZzhO

The Supreme Court Says Laws Aren’t Real

The Roberts court majority seems bound and determined to end the American constitutional order.

trib.al

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Alan Shoebridge @ashoebridge.bsky.social · Jun 29

To do it now really says something, and it's not good.

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Reposted by Alan Shoebridge

George Takei @georgetakei.bsky.social · Jun 28

Louder for the people in the back!

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Alan Shoebridge @ashoebridge.bsky.social · Jun 22

My mind remains unchanged. #coverletters
www.linkedin.com/posts/shoebr...

✋ My mind remains unchanged on the value of cover letters ... | Alan Shoebridge

✋ My mind remains unchanged on the value of cover letters ... ... but I have a new reason for ranting today. I've seen quite a few posts from people complaining about candidates using AI to assis...

www.linkedin.com

Alan Shoebridge @ashoebridge.bsky.social · Jun 18

Shocking!

a black and white photo of two men with the caption i 'm shocked shocked to find that gambling is going on

ALT: a black and white photo of two men with the caption i 'm shocked shocked to find that gambling is going on

media.tenor.com

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Alan Shoebridge @ashoebridge.bsky.social · Jun 14

#NoKings

Alan Shoebridge @ashoebridge.bsky.social · Jun 7

@jvl.bsky.social thought you would like this.

Alan Shoebridge @ashoebridge.bsky.social · Jun 4

New article:
Four Ps of Building a Personal Brand: Purpose, Presence, Persistence and Performance
www.linkedin.com/pulse/four-p...

Four Ps of Building a Personal Brand: Purpose, Presence, Persistence and Performance

Every marketer knows the "4Ps" of marketing: product, price, place and promotion. That’s been a useful framework for decades thanks to Phillip Kotler.

www.linkedin.com

Alan Shoebridge @ashoebridge.bsky.social · May 31

A brief clip from a fun conversation on personal brand building.
www.linkedin.com/posts/shoebr...

👍Focusing on 𝐘𝐄𝐒. When given an opportunity to expand your horizons at… | Alan Shoebridge

👍Focusing on 𝐘𝐄𝐒. When given an opportunity to expand your horizons at work, more often than not you should take advantage of that if you want to grow your career. There are many reasons why. Perhaps...

www.linkedin.com

Alan Shoebridge @ashoebridge.bsky.social · May 22

A brief clip of my fun conversation with @ahavaleibtag.bsky.social from @ahamediagroup.bsky.social
www.linkedin.com/posts/shoebr...

🤔 What's the "best" content strategy for LinkedIn? 💡 It's the one you'll… | Alan Shoebridge

🤔 What's the "best" content strategy for LinkedIn? 💡 It's the one you'll actually do! Here is a brief clip from my recent conversation with Ahava Leibtag. We talked about so ma...

www.linkedin.com

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Alan Shoebridge @ashoebridge.bsky.social · May 20

‼️𝐌𝐢𝐬𝐬𝐢𝐨𝐧: 𝐈𝐦𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 - Communications leader at X‼️
What’s harder? Racing against time to find the Entity, a rogue artificial intelligence that can destroy mankind, OR succeeding as the new communication leader for X? My latest blog post answers that question.
www.alanshoebridge.com/post/mission...

Reposted by Alan Shoebridge

Robbie Schneider @robbieschneider.bsky.social · May 15

Healthcare marketers: Make plans to join @ashoebridge.bsky.social and I at 3 p.m. ET next Wednesday for a candid conversation on burnout and balance on your team. #hcsm

Robbie Schneider @robbieschneider.bsky.social · Apr 30

Friends in the digital marketing space: Join me and Healthcare Communications Northwest for "Leadership conversation: From burnout to balance," at noon PDT May 21.

Register for the webinar online:
www.eventbrite.com/e/leadership...

#nism #socialmediamarketing #digitalmarketing

Healthcare Communicators Northwest: From Burnout to Balance: Prioritizing the well-being of you and your team.
Featuring Alan Shoebridge and Robbie Schneider
May 21, noon to 1 PST

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