Lightnews — Scholar-powered news

Asia Orangio @asiaorangio.bsky.social · 19h

I've seen too many founders spend $100K with an agency only to learn they didn't have product-market fit.

There are cheaper ways to learn this.

Before you hire the big agency, make sure you have:

80%+ NRR at 12 months
Clear channel hypotheses
>6 months of customer data

2

Asia Orangio @asiaorangio.bsky.social · 4d

I am also triggered by this 😂

2

Asia Orangio @asiaorangio.bsky.social · 4d

You've probably written about this before and I should do my research, but I've always been curious about your writing practice.

How it developed, how it's evolved over the years.

Contact Us | DemandMaven: Strategic growth partner for SaaS & Software Companies

Asia Orangio @asiaorangio.bsky.social · 6d

Wild stat from my years troubleshooting slow growth:

60-70% of product opportunities aren't even conscious in your customers' minds.

They can tell you about "quality-of-life improvements", but rarely about "true value generators".

That's *your* job to figure out.

2

Asia Orangio @asiaorangio.bsky.social · 7d

Founder: "We're doing everything right but stuck at $50k MRR." Me: Have you looked at net revenue cohort retention, activation rates, or customer jobs-to-be-done yet? 😉 Need help getting unstuck? DM me or book your free growth audit at demandmaven.io/contact

Book a discovery call today and learn more about how we can help you grow.

Contact Us | DemandMaven: Strategic growth partner for SaaS & Software Companies

3

Asia Orangio @asiaorangio.bsky.social · 13d

"We're doing everything right but still can't grow."

Translation: You haven't checked your retention yet. Under 80% after 12 months? Marketing won't save you – you've got a leaky bucket.

Let's fix it: demandmaven.io/contact/

Book a discovery call today and learn more about how we can help you grow.

Asia Orangio @asiaorangio.bsky.social · 13d

Someone needs to make a SaaS that shows you all the courses you bought so when you reach to buy the next one, it's like

*AHT AHT* here are the 2-3 other courses you already have like the one you're about to pay for.

4

Asia Orangio @asiaorangio.bsky.social · 14d

Pull your revenue cohort retention report right now. If you're under 80% after 12 months, stop throwing marketing tactics at the wall. Fix the leak first, then optimize acquisition.

DM me if you need help diagnosing what's really holding you back.

Asia Orangio @asiaorangio.bsky.social · 14d

The fix isn't always obvious:

Sometimes it's activation.
Sometimes it's monetization.
Sometimes it's customer fit.
Sometimes it's product gaps.

Asia Orangio @asiaorangio.bsky.social · 14d

Best-in-class SaaS companies?

They hit 100%+ retention after 12 months through retention AND expansion revenue. Comfortable growth usually starts around 80% retention.

Anything below 60% after 6 months = leaky bucket problem.

Asia Orangio @asiaorangio.bsky.social · 14d

If you're at 50% retention after 6 months, you're replacing half your MRR every 6 months.

If you're at 45% retention after 12 months, you're replacing 55% of your revenue annually.

And that, my friend, is why growth feels like pushing a boulder uphill.

Asia Orangio @asiaorangio.bsky.social · 14d

Net Revenue Retention. Most subscription metrics platforms have this report built-in (Stripe, ProfitWell, ChartMogul, etc.) but founders rarely know how to use it.

It shows you what % of revenue from each cohort is retained month-over-month.

Customer research tips for SaaS growth with Asia Orangio

Asia Orangio @asiaorangio.bsky.social · 14d

Your monthly churn looks fine at 3-5%, but you're still struggling to grow?

Here's the metric that's probably punching you in the face: ↓

2 1

Asia Orangio @asiaorangio.bsky.social · 18d

If you’re a founder, product leader, or marketer trying to figure out why growth has stalled—this one’s for you: www.usertesting.com/resources/po...

Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.

www.usertesting.com

Asia Orangio @asiaorangio.bsky.social · 18d

Had a fantastic conversation on the #InsightsUnlocked podcast with Lija Hogan from UserTesting. We dug into what it really takes to troubleshoot growth challenges in SaaS, and why customer conversations are the secret weapon so many teams overlook.

1 1 2

Asia Orangio @asiaorangio.bsky.social · Aug 22

Random but I always wondered who got the OG Asia handle. :)

Reposted by Asia Orangio

Balsamiq @balsamiq.bsky.social · Aug 12

Most teams try to fix stalled growth by building more features. @sparktoro.bsky.social did it by fixing their UX.

After some solid user research with @asiaorangio.bsky.social, they used Balsamiq to rethink the product—and grew signups by 20%.

See how they did it: balsamiq.com/customers/sp...

How SparkToro grew signups by 20% with Balsamiq

After a major setback, SparkToro rethought their product with wireframes. Here’s how a UX-focused redesign helped them ship faster and grow again.

balsamiq.com

Asia Orangio @asiaorangio.bsky.social · Jul 24

"I wish your product could do [feature that already exists]." Heard this in 3 churn interviews last month. But your churn problem isn't missing features ➡️ It's customers not knowing what you can already do.
demandmaven.io/ep46-how-to...

Asia Orangio @asiaorangio.bsky.social · Jul 22

Your 3% monthly churn might look healthy, but your 60% Net Revenue Retention says you're replacing half your customers every year. Yikes 😓 #SaaSFounders, here's the numbers you really need to be looking at
demandmaven.io/ep46-how-to...

Asia Orangio @asiaorangio.bsky.social · Jul 17

Stop 👏 using 👏 survivor bias 👏 to justify 👏 poor onboarding.
3-5 #UXinterviews will show you exactly where you're losing good prospects. My tips:
demandmaven.io/ep45-the-fo...

Asia Orangio @asiaorangio.bsky.social · Jul 15

Don't guess your activation metrics. Build a new user retention report and layer different behaviors on top. Look for ANY action that beats your baseline retention by 2-3x. Listen to the latest #InDemand podcast ep:
demandmaven.io/ep45-the-fo...

Asia Orangio @asiaorangio.bsky.social · Jul 10

💯

Awesome! Let me know if you have any questions. Happy to help if I can.

EP43: How our customer research process has evolved | DemandMaven: Strategic growth partner for SaaS & Software Companies

Asia Orangio @asiaorangio.bsky.social · Jul 10

Everyone puts "data-driven" in their core values but then makes decisions based on feelings and assumptions.
Your actual core values are what you do under pressure, not what looks good on your website.
demandmaven.io/ep44-a-real...

Asia Orangio @asiaorangio.bsky.social · Jul 9

❤️❤️❤️

corey @iamcoreyg.com · Jul 8

SOOO many gems in this episode. @asiaorangio.bsky.social 🤯

demandmaven.io/ep43-how-our...

We dive deep into how our customer research sprints have evolved, the different types of research we now conduct, and what we wish more teams were doing.