Correct business design shapes powerful branding. From choosing a name that works internationally to crafting a strong brand identity — IP thinking should guide your strategy so your brand resonates and lasts.
Intellectual property isn’t just about trademarks.
It’s a whole umbrella 🌂 that covers patents, copyrights, design rights, and trade secrets. Each protects a different piece of your business puzzle. Together, they form your safety net.
The family-owned grocery store, run by Don José Mario Alfaro González since 1973, faced a legal challenge from Nintendo when renewing its trademark. But because Nintendo never registered the mark for supermarkets, the small business prevailed!
In an unexpected David vs. Goliath moment, a humble supermarket in Costa Rica has successfully defended its “Super Mario” name against video game giant Nintendo.
Many entrepreneurs fail to secure the IP rights for their ideas before launching, leaving them vulnerable. Intellectual Property isn’t automatic—it’s something you need to identify, capture, and protect.
Make sure your brand has the best chance for success! 🚀
When choosing a brand name, don't just think about what sounds good. Check for existing trademarks to avoid legal issues later. A unique name helps you stand out and ensures you're not infringing on someone else’s IP rights. 💡
Let me help you safeguard your business’s identity!
✅ Is your trademark available in your target countries? ✅ Does it mean something odd or offensive in another language? ✅ Are you ready to file via the Madrid Protocol?
IP is a key aspect of brands and needs to be considered whenever brand identifiers are chosen or changed. Brand identifiers are the container of your brand’s value. They are how you create a distinctive brand, provided you legally protect them.
