Brian de Haaff
@bdehaaff.bsky.social
Seeks wilderness and business adventure. Co-founder and CEO of Aha! (www.aha.io). Proud husband and father. Grad of UC Berkeley and Northwestern. Author of best-seller Lovability and the Startup Adventure newsletter.
I never learned to surf (unlike some folks on the team). Turns out it is never too late.
“There’s a new wave of software building — I’m glad you’re on it, and we are too.” A customer said this about our Aha! Builder program.
That is why we invited customers early. We are building this together.
“There’s a new wave of software building — I’m glad you’re on it, and we are too.” A customer said this about our Aha! Builder program.
That is why we invited customers early. We are building this together.
February 2, 2026 at 11:20 PM
I never learned to surf (unlike some folks on the team). Turns out it is never too late.
“There’s a new wave of software building — I’m glad you’re on it, and we are too.” A customer said this about our Aha! Builder program.
That is why we invited customers early. We are building this together.
“There’s a new wave of software building — I’m glad you’re on it, and we are too.” A customer said this about our Aha! Builder program.
That is why we invited customers early. We are building this together.
Check out this new view in Aha! Builder for managing all of your PM coded applications. Customers in our EAP told us that they need a way to track and manage what their teams are creating. But just because we can create new apps does not mean we should. Clear user needs should still guide our ideas.
January 30, 2026 at 5:58 PM
Check out this new view in Aha! Builder for managing all of your PM coded applications. Customers in our EAP told us that they need a way to track and manage what their teams are creating. But just because we can create new apps does not mean we should. Clear user needs should still guide our ideas.
“Software is a Trojan horse for organizational change.”
A customer shared this when explaining why they would choose Aha! Builder over off-the-shelf tools: software should reinforce how teams work, not force change. The ability to evolve apps over time drives adoption and outcomes.
A customer shared this when explaining why they would choose Aha! Builder over off-the-shelf tools: software should reinforce how teams work, not force change. The ability to evolve apps over time drives adoption and outcomes.
January 29, 2026 at 8:25 PM
“Software is a Trojan horse for organizational change.”
A customer shared this when explaining why they would choose Aha! Builder over off-the-shelf tools: software should reinforce how teams work, not force change. The ability to evolve apps over time drives adoption and outcomes.
A customer shared this when explaining why they would choose Aha! Builder over off-the-shelf tools: software should reinforce how teams work, not force change. The ability to evolve apps over time drives adoption and outcomes.
If you are a product manager, does your company let you use AI to code?
January 28, 2026 at 7:00 PM
If you are a product manager, does your company let you use AI to code?
We just launched Aha! Builder — it fundamentally changes what product managers can do. We are looking for serious product builders to join the early access program. Details here: https://www.aha.io/blog/introducing-aha-builder-the-fastest-way-to-create-trusted-business-applications
Introducing Aha! Builder — the Fastest Way To Create Trusted Business Applications
Aha! Builder lets product managers create internal business applications using AI — without writing code. Build tools for partners, sales, and operations with strategic planning and AI execution. Request early access.
www.aha.io
January 22, 2026 at 6:30 PM
We just launched Aha! Builder — it fundamentally changes what product managers can do. We are looking for serious product builders to join the early access program. Details here: https://www.aha.io/blog/introducing-aha-builder-the-fastest-way-to-create-trusted-business-applications
We just launched Aha! Builder. Every organization needs internal tools that never make the roadmap. Now, product managers can build them. https://www.aha.io/blog/introducing-aha-builder-the-fastest-way-to-create-trusted-business-applications
Introducing Aha! Builder — the Fastest Way To Create Trusted Business Applications
Aha! Builder lets product managers create internal business applications using AI — without writing code. Build tools for partners, sales, and operations with strategic planning and AI execution. Request early access.
www.aha.io
January 22, 2026 at 7:55 AM
We just launched Aha! Builder. Every organization needs internal tools that never make the roadmap. Now, product managers can build them. https://www.aha.io/blog/introducing-aha-builder-the-fastest-way-to-create-trusted-business-applications
PMs are gaining the ability to build far more directly than before. The constraint is no longer technical.
The question now is whether we build the right things — the ones users actually love.
My take on PM coding → https://www.aha.io/blog/the-new-era-of-pm-coding-is-not-about-vibes
The question now is whether we build the right things — the ones users actually love.
My take on PM coding → https://www.aha.io/blog/the-new-era-of-pm-coding-is-not-about-vibes
The New Era of PM Coding Is Not About Vibes
Vibe coding is building by intuition and iteration. PM coding combines disciplined product fundamentals with AI execution. Here is what that means for product teams.
www.aha.io
January 20, 2026 at 8:45 PM
PMs are gaining the ability to build far more directly than before. The constraint is no longer technical.
The question now is whether we build the right things — the ones users actually love.
My take on PM coding → https://www.aha.io/blog/the-new-era-of-pm-coding-is-not-about-vibes
The question now is whether we build the right things — the ones users actually love.
My take on PM coding → https://www.aha.io/blog/the-new-era-of-pm-coding-is-not-about-vibes
Good to be active again.
A lot will change for product managers this year. I look forward to more thoughtful conversations about building products that customers love. That was a concept we pioneered way back in 2013.
AI changes everything and nothing.
A lot will change for product managers this year. I look forward to more thoughtful conversations about building products that customers love. That was a concept we pioneered way back in 2013.
AI changes everything and nothing.
January 13, 2026 at 7:01 PM
Good to be active again.
A lot will change for product managers this year. I look forward to more thoughtful conversations about building products that customers love. That was a concept we pioneered way back in 2013.
AI changes everything and nothing.
A lot will change for product managers this year. I look forward to more thoughtful conversations about building products that customers love. That was a concept we pioneered way back in 2013.
AI changes everything and nothing.
Figured launching a new product was a good reason to post. We just introduced Aha! Discovery to help product teams centralize customer research and connect insights to the roadmap. If you are doing discovery work, I would love to hear how you approach it. www.aha.io/blog/introdu...
Introducing Aha! Discovery — the New Way To Manage Customer Interviews
Learn more about the latest tool for product builders — Aha! Discovery. It is the new way to manage customer interviews, uncover key product insights, and link them to your roadmap.
www.aha.io
March 27, 2025 at 11:47 PM
Figured launching a new product was a good reason to post. We just introduced Aha! Discovery to help product teams centralize customer research and connect insights to the roadmap. If you are doing discovery work, I would love to hear how you approach it. www.aha.io/blog/introdu...
Much of the future can be predicted if you deeply observe the present. But not enough for our fate to be determined.
January 16, 2025 at 8:31 PM
Much of the future can be predicted if you deeply observe the present. But not enough for our fate to be determined.