beca2025.bsky.social
@beca2025.bsky.social
"Gucci Gang" denotes a brand and a group.
Its connotation: luxury, wealth, status, and flashy consumerism.
Repetition in the lyrics reinforces the identity and values linked to modern youth culture and material success.
May 9, 2025 at 11:15 AM
In semiotics, connotation refers to the secondary, cultural or emotional meanings that a sign carries beyond its literal or primary meaning (denotation). While denotation is the direct, objective reference (a “rose” is a flower), connotation includes the associations we attach to it ( romance)
May 9, 2025 at 11:14 AM
Example: "Donner sa langue au chat"
Signifier: the phrase "donner sa langue au chat"
Signified: to give up guessing
This French idiom, literally "give one's tongue to the cat", means to stop trying to find an answer, it's arbitrary
May 9, 2025 at 11:10 AM
In his course in General Linguistics (1916) (published posthumously by his students), Saussure revolutionized the study of language. He explained the linguistic sign as composed of two inseparable parts:
Signifier: the sound or written form (the word dog).
Signified: the concept or idea (“dogness”).
May 9, 2025 at 11:04 AM
This is freedom, or not.
April 29, 2025 at 12:20 PM
But according to a semiotic reading à la Magritte, it is not freedom itself, only a pictorial representation of freedom. It is only a sign, a visual construction that refers to the idea of ​​freedom without ever being able to fully embody it. It is not "Liberty," it is the image of Liberty.
April 29, 2025 at 12:02 PM
This image is the painting "Liberty Leading the People" by Eugène Delacroix (1830). It represents freedom in a symbolic sense: the woman (an allegory of Liberty) holds aloft the French flag and leads the people, embodying the ideals of revolution and emancipation.
April 29, 2025 at 12:01 PM
Framing bias is when the story itself is biased: facts are selected, certain aspects are emphasized, and others are omitted.

Examples:

A demonstration is shown only with broken windows → anti-protester framing

A strike is presented through human testimonies → pro-union framing
April 8, 2025 at 3:54 PM
Semantic framing is the art of choosing words that influence our perceptions without changing the facts.

Example:

"Freedom fighters" vs "terrorists"
"Racailles " vs "jeune de quartier "
April 8, 2025 at 3:53 PM
Framing refers to the way information is presented: the words used, the angles chosen, the elements highlighted or overlooked.

But it's not the only tool used by the media or decision-makers.

Agenda setting is the power to decide which topics are highlighted (and which are ignored).
April 8, 2025 at 3:49 PM
Basque and Catalan national identity is deeply linked to their language. This cultural and historical connection stimulates movements for linguistic preservation and promotion, contributing to significant social mobilization.
March 25, 2025 at 1:48 PM
Unlike other regions where a minority language may be marginalized, Basque and Catalan enjoy official status in their respective autonomous communities. This institutional recognition promotes their use in education, administration, and daily life, thus strengthening their presence.
March 25, 2025 at 1:47 PM
The availability of media in Basque and Catalan plays a crucial role in the vitality of these languages. Television channels, radio stations, and publications in the regional language enable cultural and informational dissemination, strengthening daily use and intergenerational transmission.
March 25, 2025 at 1:47 PM
Basque and Catalan are often considered particularly resilient minority languages ​​in Europe. This strength can be attributed to the dynamic interaction of three major components: the majority language, the majority media, and the nation.
March 25, 2025 at 1:46 PM
Context : Today in class, our speaker spoke to us about the "power triangle," composed of three key elements: majority language, majority media, and the nation. These three components work like a cog, influencing each other and exerting an immense influence on us from the moment we are born.
March 25, 2025 at 1:17 PM
"Love has many ingredients and one of them is power" Inaki Zabaleta
March 25, 2025 at 1:10 PM
The more dominant an opinion appears, the more it is expressed, and the more opposing opinions are silenced, creating a spiral effect in which the dominant voice becomes more prominent.
March 18, 2025 at 1:05 PM
The spiral of silence theory, developed by Elisabeth Noelle-Neumann in 1974, explains why some opinions become dominant while others disappear from public debate. It is based on the idea that individuals fear social isolation and avoid expressing an opinion perceived as a minority.
March 18, 2025 at 1:05 PM
Today, we had to write a piece about public opinion. We analysed some links. We then reviewed the information and concluded that public opinion grew due to liberalism in the 17th century and became more powerful after 1935's Gallup scientific polling.
March 11, 2025 at 2:01 PM
Today we read an article "The Chicago School of Sociology and Mass Communication Research: Rise, Rejection, Incorporation and Rediscovery" and answered 5 questions on it. We also learned about Jane Addams a progressive social reformer and activist who won a Noble Prize for peace activism.
March 4, 2025 at 1:44 PM
This is on of the first survey in Chicago, made by Jane Addams on the neighborhood-based settlement. Hull-House represented its surroundings, which meant that in its early years, the majority of its clientele were white immigrants. Photographs of early activities show this clearly.
March 4, 2025 at 1:39 PM
Today we went to the circle of fine trees, beside the Fine Arts faculty to analyse articles. It was interesting to sit with different people and learn about different points of view
February 25, 2025 at 12:58 PM
Another interesting model!

Lasswell's model (1948) was very important due to its focus on the effect of the message being communicated. It was a great tool to use in the context of mass media and propaganda! 🔍 Lasswell suggested that the message flows through various channels in his model.
February 18, 2025 at 1:03 PM
In our last class we discussed the transition from democracies to despotic societies. While discussing the state of our respective governments we realized that this phenomenon was quite current, especially in the United States.
February 18, 2025 at 12:47 PM
Do you remember Shannon and Weaver's model ?

It's a model to defines communication but that it was not so complete.. No worries : we found a better one !!

It is the Wilbur Schramm's model, and it add the notion of feedback, that is really important in communication and the field of experience.
February 13, 2025 at 1:58 PM