Benedict Pringle
@benedictpringle.bsky.social
I write about political marketing; host of The Political Marketing Podcast; author of “Primed: five election narratives to win your party’s nomination”; founder of politicaladvertising.co.uk.
Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications politicaladvertising.co.uk/2026/01/12/t...
The Chancellor meets Ellis-Bextor
Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications. This long-form, human conversation gets Reeves access to a culturally eng…
politicaladvertising.co.uk
January 12, 2026 at 10:00 PM
Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications politicaladvertising.co.uk/2026/01/12/t...
There’s a reason why Scottish Labour are making their campaign Presidential in style, despite Sarwar’s favourability trailing Swinney’s… it’s smarter than you might think👇 politicaladvertising.co.uk/2026/01/07/s...
“Sarwar for Scotland”: Scottish Labour positioning campaign as presidential
“Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. Scottish Labour are deliberately framing Holyrood 2026 as a presidential contest between Sarwar and Swinney. As…
politicaladvertising.co.uk
January 7, 2026 at 10:23 PM
There’s a reason why Scottish Labour are making their campaign Presidential in style, despite Sarwar’s favourability trailing Swinney’s… it’s smarter than you might think👇 politicaladvertising.co.uk/2026/01/07/s...
Reposted by Benedict Pringle
🧵With a new Elections Bill expected early next year, the UK faces a once in a generation opportunity to modernise election rules that have barely changed for decades.
If this moment is missed, it may not come again for a long time.
Read about our campaign's progress below and how you can help. 👇
If this moment is missed, it may not come again for a long time.
Read about our campaign's progress below and how you can help. 👇
December 31, 2025 at 10:09 AM
🧵With a new Elections Bill expected early next year, the UK faces a once in a generation opportunity to modernise election rules that have barely changed for decades.
If this moment is missed, it may not come again for a long time.
Read about our campaign's progress below and how you can help. 👇
If this moment is missed, it may not come again for a long time.
Read about our campaign's progress below and how you can help. 👇
Labour’s choice of a new narrative North Star - the cost of living - is a good one.
But only if they stick to it.
politicaladvertising.co.uk/2025/12/14/l...
But only if they stick to it.
politicaladvertising.co.uk/2025/12/14/l...
Labour’s new North Star: the cost of living crisis
For the first 18 months in government, Keir Starmer’s administration has attempted to communicate a narrative centred on the competent delivery of national renewal. However, this narrative doesn’t …
politicaladvertising.co.uk
December 14, 2025 at 4:41 PM
Labour’s choice of a new narrative North Star - the cost of living - is a good one.
But only if they stick to it.
politicaladvertising.co.uk/2025/12/14/l...
But only if they stick to it.
politicaladvertising.co.uk/2025/12/14/l...
The Labour Party’s polling pro, @mcleodp.bsky.social, explains his view that Labour can’t rely on progressive votes alone.
Listen to the full episode of The Political Marketing Podcast wherever you get your pods.
Listen to the full episode of The Political Marketing Podcast wherever you get your pods.
November 16, 2025 at 7:57 PM
The Labour Party’s polling pro, @mcleodp.bsky.social, explains his view that Labour can’t rely on progressive votes alone.
Listen to the full episode of The Political Marketing Podcast wherever you get your pods.
Listen to the full episode of The Political Marketing Podcast wherever you get your pods.
Dive into the maths defining Labour’s election strategy with polling expert @mcleodp.bsky.social
politicaladvertising.co.uk/2025/11/13/i...
politicaladvertising.co.uk/2025/11/13/i...
Inside the Numbers with Labour’s Polling Pro Peter McLeod
I recently had the immense pleasure of interviewing Peter McLeod, founder of Hold Sway, a research, insight and strategy agency, and a veteran of Labour’s 2015 and 2024 general election campa…
politicaladvertising.co.uk
November 13, 2025 at 6:35 PM
Dive into the maths defining Labour’s election strategy with polling expert @mcleodp.bsky.social
politicaladvertising.co.uk/2025/11/13/i...
politicaladvertising.co.uk/2025/11/13/i...
Reposted by Benedict Pringle
RPA's @benedictpringle.bsky.social:
In the Elections Bill "it should be illegal to create or distribute digital content that falsely purports to be a political candidate (or claims to be speaking for them), with the intent to deceive voters."
👇
labourlist.org/2025/11/deep...
In the Elections Bill "it should be illegal to create or distribute digital content that falsely purports to be a political candidate (or claims to be speaking for them), with the intent to deceive voters."
👇
labourlist.org/2025/11/deep...
'AI deception is a threat to democracy. It's time the law caught up' - LabourList
The arrival of generative AI has made it even more urgent to bring forward a new code of conduct for campaigning.
labourlist.org
November 11, 2025 at 8:01 PM
RPA's @benedictpringle.bsky.social:
In the Elections Bill "it should be illegal to create or distribute digital content that falsely purports to be a political candidate (or claims to be speaking for them), with the intent to deceive voters."
👇
labourlist.org/2025/11/deep...
In the Elections Bill "it should be illegal to create or distribute digital content that falsely purports to be a political candidate (or claims to be speaking for them), with the intent to deceive voters."
👇
labourlist.org/2025/11/deep...
Meta & Google announced they're banning political ads in the EU.
What were the EU trying to achieve with the legislation? Why did the platforms decide they'd rather stop taking ads than comply?
I speak to @worklesshard.bsky.social from @whotargets.me about all this & more in the latest episode
What were the EU trying to achieve with the legislation? Why did the platforms decide they'd rather stop taking ads than comply?
I speak to @worklesshard.bsky.social from @whotargets.me about all this & more in the latest episode
August 23, 2025 at 2:52 PM
Meta & Google announced they're banning political ads in the EU.
What were the EU trying to achieve with the legislation? Why did the platforms decide they'd rather stop taking ads than comply?
I speak to @worklesshard.bsky.social from @whotargets.me about all this & more in the latest episode
What were the EU trying to achieve with the legislation? Why did the platforms decide they'd rather stop taking ads than comply?
I speak to @worklesshard.bsky.social from @whotargets.me about all this & more in the latest episode
Labour’s attacks on Farage’s character are a mistake and there’s a better strategy for beating Reform UK - my article in @labourlist.bsky.social labourlist.org/2025/08/fara...
'Labour’s personal attacks on Farage will backfire' - LabourList
Benedict Pringle argues Labour should take a leaf out of the Tories' book when it comes to Reform.
labourlist.org
August 22, 2025 at 7:04 PM
Labour’s attacks on Farage’s character are a mistake and there’s a better strategy for beating Reform UK - my article in @labourlist.bsky.social labourlist.org/2025/08/fara...
Meta and Google are pulling political ads in the EU. But what does that mean for democracy?
I spoke with Sam Jeffers from @whotargets.me to break down the seismic shift in digital campaigning.
politicaladvertising.co.uk/2025/08/14/t...
I spoke with Sam Jeffers from @whotargets.me to break down the seismic shift in digital campaigning.
politicaladvertising.co.uk/2025/08/14/t...
The Future of Digital Campaigns with Sam Jeffers
In this week’s episode of The Political Marketing Podcast, I sit down with a true trailblazer in the field of political advertising, Sam Jeffers. Sam is the founder of Who Targets Me, a trans…
politicaladvertising.co.uk
August 14, 2025 at 5:20 PM
Meta and Google are pulling political ads in the EU. But what does that mean for democracy?
I spoke with Sam Jeffers from @whotargets.me to break down the seismic shift in digital campaigning.
politicaladvertising.co.uk/2025/08/14/t...
I spoke with Sam Jeffers from @whotargets.me to break down the seismic shift in digital campaigning.
politicaladvertising.co.uk/2025/08/14/t...
“An internet without political ads, where algorithms are the primary deciders of what voters do and don’t see, where there’s little transparency, & where the good guys who follow rules are punished while the bad guys who don’t, is worse than an internet with them.” open.substack.com/pub/whotarge...
How (and why) to fix political ads in the EU
Meta follows Google (and TikTok and Microsoft) and leaves the EU political advertising market. The damage will be significant.
open.substack.com
August 1, 2025 at 6:22 PM
“An internet without political ads, where algorithms are the primary deciders of what voters do and don’t see, where there’s little transparency, & where the good guys who follow rules are punished while the bad guys who don’t, is worse than an internet with them.” open.substack.com/pub/whotarge...
The essential dilemma for Labour over the course of this Parliament is whether their attempt to stem the flow of votes to Reform will prevent them from gaining tactical votes from LibDem & Green-minded voters
July 20, 2025 at 2:30 PM
The essential dilemma for Labour over the course of this Parliament is whether their attempt to stem the flow of votes to Reform will prevent them from gaining tactical votes from LibDem & Green-minded voters
Could Labour’s hope for the future be gaining tactical votes from Green & LibDem supporters? 👀
Polling guru @damiansurvation.bsky.social breaks down this strategic dilemma in the latest episode of The Political Marketing Podcast.
politicaladvertising.co.uk/2025/07/19/p...
Polling guru @damiansurvation.bsky.social breaks down this strategic dilemma in the latest episode of The Political Marketing Podcast.
politicaladvertising.co.uk/2025/07/19/p...
Polling & Political Strategy: An Inside Look At What Parties Really Know About Voters
In the most recent episode of The Political Marketing Podcast I had the privilege of sitting down with Damian Lyons Lowe, CEO of Survation, one of the UK’s most influential market research firms.&n…
politicaladvertising.co.uk
July 19, 2025 at 4:52 PM
Could Labour’s hope for the future be gaining tactical votes from Green & LibDem supporters? 👀
Polling guru @damiansurvation.bsky.social breaks down this strategic dilemma in the latest episode of The Political Marketing Podcast.
politicaladvertising.co.uk/2025/07/19/p...
Polling guru @damiansurvation.bsky.social breaks down this strategic dilemma in the latest episode of The Political Marketing Podcast.
politicaladvertising.co.uk/2025/07/19/p...
Reposted by Benedict Pringle
🧵 The government published a significant policy paper today "Restoring trust in our democracy: Our strategy for modern and secure elections".
It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough.
cc @rushanaraalibgs.bsky.social
It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough.
cc @rushanaraalibgs.bsky.social
July 17, 2025 at 6:24 PM
🧵 The government published a significant policy paper today "Restoring trust in our democracy: Our strategy for modern and secure elections".
It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough.
cc @rushanaraalibgs.bsky.social
It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough.
cc @rushanaraalibgs.bsky.social
Sir Chris Powell on Labour’s Shadow Communications Agency, Populism, and the Art of Persuasion politicaladvertising.co.uk/2025/07/12/s...
Sir Chris Powell on Labour’s Shadow Communications Agency, Populism, and the Art of Persuasion
In the second episode of The Political Marketing Podcast, I spoke to Sir Chris Powell, one of the most influential figures in British advertising and political communication. Chris helped advise th…
politicaladvertising.co.uk
July 12, 2025 at 7:35 AM
Sir Chris Powell on Labour’s Shadow Communications Agency, Populism, and the Art of Persuasion politicaladvertising.co.uk/2025/07/12/s...
Article by me >> One year on: what the 2024 election campaigns say about today's political landscape www.campaignlive.co.uk/article/one-...
One year on: what the 2024 election campaigns say about today's political landscape
The political parties' ad strategies deployed during last year's election were surprising and have implications for the current and future political landscape.
www.campaignlive.co.uk
July 2, 2025 at 12:21 PM
Article by me >> One year on: what the 2024 election campaigns say about today's political landscape www.campaignlive.co.uk/article/one-...
Reposted by Benedict Pringle
On Brexit anniversary week a spam email with an update on how Alexander Nix (ex Cambridge Analytica) is putting joy into the world lands in our inbox.
There are still no content rules for election ads …we are campaigning to change that. reformpoliticaladvertising.org
@carolecadwalla.bsky.social
There are still no content rules for election ads …we are campaigning to change that. reformpoliticaladvertising.org
@carolecadwalla.bsky.social
June 24, 2025 at 5:15 PM
On Brexit anniversary week a spam email with an update on how Alexander Nix (ex Cambridge Analytica) is putting joy into the world lands in our inbox.
There are still no content rules for election ads …we are campaigning to change that. reformpoliticaladvertising.org
@carolecadwalla.bsky.social
There are still no content rules for election ads …we are campaigning to change that. reformpoliticaladvertising.org
@carolecadwalla.bsky.social
Terrifying. Very little out there to stop this happening in UK.
“Dougan boasted that he used AI to generate nearly 90,000 articles a month, working from home. He claimed that his material had been viewed by some 40 million people in western countries.”
apple.news/AbvNRgsvcQva...
“Dougan boasted that he used AI to generate nearly 90,000 articles a month, working from home. He claimed that his material had been viewed by some 40 million people in western countries.”
apple.news/AbvNRgsvcQva...
France accuses Russia over AI video of Brigitte Macron sex-abuse claims — The Times and The Sunday Times
France has accused Russian agents of targeting Brigitte Macron, the president’s wife who was a teacher, with a video generated by artificial intelligence that appears to show a former pupil accusing h...
apple.news
May 8, 2025 at 7:14 PM
Terrifying. Very little out there to stop this happening in UK.
“Dougan boasted that he used AI to generate nearly 90,000 articles a month, working from home. He claimed that his material had been viewed by some 40 million people in western countries.”
apple.news/AbvNRgsvcQva...
“Dougan boasted that he used AI to generate nearly 90,000 articles a month, working from home. He claimed that his material had been viewed by some 40 million people in western countries.”
apple.news/AbvNRgsvcQva...
Did a deeply misleading campaign from the Tories nearly cost Labour the North Tyneside Mayoral contest?
This is the wakeup call Labour needed.
Election ad regulation must be delivered before the next general election.
reformpoliticaladvertising.org/near-miss-fo...
This is the wakeup call Labour needed.
Election ad regulation must be delivered before the next general election.
reformpoliticaladvertising.org/near-miss-fo...
Near miss for Labour in North Tyneside should be a wake up call - Reform Political Advertising
As the dust settles from this week’s local and mayoral elections, one thing seems clear: the UK’s political landscape shifted. Labour and the Conservatives lost their grip as voters fragmented towards...
reformpoliticaladvertising.org
May 5, 2025 at 8:36 PM
Did a deeply misleading campaign from the Tories nearly cost Labour the North Tyneside Mayoral contest?
This is the wakeup call Labour needed.
Election ad regulation must be delivered before the next general election.
reformpoliticaladvertising.org/near-miss-fo...
This is the wakeup call Labour needed.
Election ad regulation must be delivered before the next general election.
reformpoliticaladvertising.org/near-miss-fo...
Appalling behaviour from North Tyneside Conservative Party. Deeply cynical. Bordering on illegal.
1. North Tyneside Matters is a Facebook Page created on March 23, 2025.
It is designed to look like a media publisher and is listed on Facebook as a “news & media website”
.
The page has been publishing attacks on The Labour Party’s Mayoral candidate in North Tyneside.
It is designed to look like a media publisher and is listed on Facebook as a “news & media website”
.
The page has been publishing attacks on The Labour Party’s Mayoral candidate in North Tyneside.
May 2, 2025 at 7:49 PM
Appalling behaviour from North Tyneside Conservative Party. Deeply cynical. Bordering on illegal.
Reposted by Benedict Pringle
🧵We've just published our review of the 2025 local council and mayoral elections.
They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.
They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.
April 30, 2025 at 7:20 AM
🧵We've just published our review of the 2025 local council and mayoral elections.
They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.
They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.
Reposted by Benedict Pringle
Help us keep up our momentum...
Around 20% of all the mayoral candidates standing across the UK have signed our ad code that commits to "make every effort not to mislead voters".
Please take 1 minute to ask your local candidate to join them.
👇
reformpoliticaladvertising.org/take-action/...
Around 20% of all the mayoral candidates standing across the UK have signed our ad code that commits to "make every effort not to mislead voters".
Please take 1 minute to ask your local candidate to join them.
👇
reformpoliticaladvertising.org/take-action/...
April 23, 2025 at 7:28 PM
Help us keep up our momentum...
Around 20% of all the mayoral candidates standing across the UK have signed our ad code that commits to "make every effort not to mislead voters".
Please take 1 minute to ask your local candidate to join them.
👇
reformpoliticaladvertising.org/take-action/...
Around 20% of all the mayoral candidates standing across the UK have signed our ad code that commits to "make every effort not to mislead voters".
Please take 1 minute to ask your local candidate to join them.
👇
reformpoliticaladvertising.org/take-action/...
Reposted by Benedict Pringle
We are delighted in the leadership being shown by Ros Jones, Mayor of Doncaster who has signed up to our advertising code for the Doncaster mayoral election on 1st May. 👏👏
You can read the full code here.
reformpoliticaladvertising.org/a-simple-ad-...
You can read the full code here.
reformpoliticaladvertising.org/a-simple-ad-...
April 8, 2025 at 11:36 AM
We are delighted in the leadership being shown by Ros Jones, Mayor of Doncaster who has signed up to our advertising code for the Doncaster mayoral election on 1st May. 👏👏
You can read the full code here.
reformpoliticaladvertising.org/a-simple-ad-...
You can read the full code here.
reformpoliticaladvertising.org/a-simple-ad-...
Love this.
Supreme Court in Canada rule election advertising should not be surpressed unduly.
Reason: it’s a contributing factor to a citizen’s right to vote in an informed way www.lexology.com/library/deta...
Supreme Court in Canada rule election advertising should not be surpressed unduly.
Reason: it’s a contributing factor to a citizen’s right to vote in an informed way www.lexology.com/library/deta...
A penny for your vote: Spending limits on third-party political advertising violate the Charter
In a 5-4 decision in Ontario (Attorney General) v. Working Families Coalition (Canada), the Supreme Court of Canada struck down Ontario's spending…
www.lexology.com
March 20, 2025 at 9:06 PM
Love this.
Supreme Court in Canada rule election advertising should not be surpressed unduly.
Reason: it’s a contributing factor to a citizen’s right to vote in an informed way www.lexology.com/library/deta...
Supreme Court in Canada rule election advertising should not be surpressed unduly.
Reason: it’s a contributing factor to a citizen’s right to vote in an informed way www.lexology.com/library/deta...