BlueAlpha
@bluealphalabs.bsky.social
https://bluealpha.ai delivers AI-driven marketing solutions to measure impact, optimize spend, ensure privacy, and drive growth - no data science expertise needed.
Pinned
Your MMM can be the most advanced model ever built.
But if it doesn't connect to driving business value?
"It's just another piece of tech that a brand has bought"
BCG Partner Neal Rich on the missing link in marketing measurement 👇
But if it doesn't connect to driving business value?
"It's just another piece of tech that a brand has bought"
BCG Partner Neal Rich on the missing link in marketing measurement 👇
Your MMM can be the most advanced model ever built.
But if it doesn't connect to driving business value?
"It's just another piece of tech that a brand has bought"
BCG Partner Neal Rich on the missing link in marketing measurement 👇
But if it doesn't connect to driving business value?
"It's just another piece of tech that a brand has bought"
BCG Partner Neal Rich on the missing link in marketing measurement 👇
December 1, 2025 at 3:08 PM
Your MMM can be the most advanced model ever built.
But if it doesn't connect to driving business value?
"It's just another piece of tech that a brand has bought"
BCG Partner Neal Rich on the missing link in marketing measurement 👇
But if it doesn't connect to driving business value?
"It's just another piece of tech that a brand has bought"
BCG Partner Neal Rich on the missing link in marketing measurement 👇
Reposted by BlueAlpha
Ad platform attribution is structurally flawed.
At @bluealphalabs.bsky.social, across 40+ brands we see attribution overstate results by a median 25%.
Our platform reveals true cause & effect, giving you weekly, campaign-level next steps to increase incremental sales.
bluealpha.ai/case-studies/
At @bluealphalabs.bsky.social, across 40+ brands we see attribution overstate results by a median 25%.
Our platform reveals true cause & effect, giving you weekly, campaign-level next steps to increase incremental sales.
bluealpha.ai/case-studies/
Case Studies | BlueAlpha
Discover how leading brands use BlueAlpha to optimize marketing performance. Real-world examples of incrementality testing, MMM implementation, and marketing optimization.
bluealpha.ai
November 13, 2025 at 9:30 PM
Ad platform attribution is structurally flawed.
At @bluealphalabs.bsky.social, across 40+ brands we see attribution overstate results by a median 25%.
Our platform reveals true cause & effect, giving you weekly, campaign-level next steps to increase incremental sales.
bluealpha.ai/case-studies/
At @bluealphalabs.bsky.social, across 40+ brands we see attribution overstate results by a median 25%.
Our platform reveals true cause & effect, giving you weekly, campaign-level next steps to increase incremental sales.
bluealpha.ai/case-studies/
Marketing in 2025:
❌ "We need better attribution!"
❌ "Should we use MMM or MTA?"
❌ "Let's find the magic model!"
✅ Build a measurement toolbox
✅ Align with finance first
✅ Focus on insights → action
BCG's Neal Rich drops truth bombs 💣
❌ "We need better attribution!"
❌ "Should we use MMM or MTA?"
❌ "Let's find the magic model!"
✅ Build a measurement toolbox
✅ Align with finance first
✅ Focus on insights → action
BCG's Neal Rich drops truth bombs 💣
November 13, 2025 at 9:10 AM
Marketing in 2025:
❌ "We need better attribution!"
❌ "Should we use MMM or MTA?"
❌ "Let's find the magic model!"
✅ Build a measurement toolbox
✅ Align with finance first
✅ Focus on insights → action
BCG's Neal Rich drops truth bombs 💣
❌ "We need better attribution!"
❌ "Should we use MMM or MTA?"
❌ "Let's find the magic model!"
✅ Build a measurement toolbox
✅ Align with finance first
✅ Focus on insights → action
BCG's Neal Rich drops truth bombs 💣
Tired of juggling endless marketing data sources?
Learn how AI agents can revolutionize this, turning a wealth of fragmented data into clear, actionable insights so you know what's happening and what to do next.
#MarketingInsights #AImarketing #BlueAlpha #AI #AIagents
Learn how AI agents can revolutionize this, turning a wealth of fragmented data into clear, actionable insights so you know what's happening and what to do next.
#MarketingInsights #AImarketing #BlueAlpha #AI #AIagents
November 3, 2025 at 4:30 PM
Tired of juggling endless marketing data sources?
Learn how AI agents can revolutionize this, turning a wealth of fragmented data into clear, actionable insights so you know what's happening and what to do next.
#MarketingInsights #AImarketing #BlueAlpha #AI #AIagents
Learn how AI agents can revolutionize this, turning a wealth of fragmented data into clear, actionable insights so you know what's happening and what to do next.
#MarketingInsights #AImarketing #BlueAlpha #AI #AIagents
Stop grading your own homework.
In this short, Neal Rich (Partner & Director, Marketing at BCG) shows why measurement breaks and how CMO + CFO alignment makes the numbers credible.
#AI #MarketingMeasurement #CMO #CFO #BlueAlpha
In this short, Neal Rich (Partner & Director, Marketing at BCG) shows why measurement breaks and how CMO + CFO alignment makes the numbers credible.
#AI #MarketingMeasurement #CMO #CFO #BlueAlpha
October 28, 2025 at 8:19 PM
Stop grading your own homework.
In this short, Neal Rich (Partner & Director, Marketing at BCG) shows why measurement breaks and how CMO + CFO alignment makes the numbers credible.
#AI #MarketingMeasurement #CMO #CFO #BlueAlpha
In this short, Neal Rich (Partner & Director, Marketing at BCG) shows why measurement breaks and how CMO + CFO alignment makes the numbers credible.
#AI #MarketingMeasurement #CMO #CFO #BlueAlpha
Is your marketing measurement stuck in a slide deck?
How do you get your CFO to believe in it?
We sat down with Neal Rich, Partner and Director of Marketing at BCG, to discuss the three biggest challenges in marketing measurement.
youtu.be/-SwkebMhDaU
How do you get your CFO to believe in it?
We sat down with Neal Rich, Partner and Director of Marketing at BCG, to discuss the three biggest challenges in marketing measurement.
youtu.be/-SwkebMhDaU
Stop Grading Your Own Homework: BCG Partner's Framework for Marketing ROI
YouTube video by BlueAlpha
youtu.be
October 27, 2025 at 6:50 PM
Is your marketing measurement stuck in a slide deck?
How do you get your CFO to believe in it?
We sat down with Neal Rich, Partner and Director of Marketing at BCG, to discuss the three biggest challenges in marketing measurement.
youtu.be/-SwkebMhDaU
How do you get your CFO to believe in it?
We sat down with Neal Rich, Partner and Director of Marketing at BCG, to discuss the three biggest challenges in marketing measurement.
youtu.be/-SwkebMhDaU
Reposted by BlueAlpha
Three major trends in today's marketing: Zero-click search + Video ads + Privacy regulations. And you're telling me you're still using click-based attribution models?
October 2, 2025 at 12:44 PM
Three major trends in today's marketing: Zero-click search + Video ads + Privacy regulations. And you're telling me you're still using click-based attribution models?
Reposted by BlueAlpha
Many marketers add new channels for "precision targeting". Truth: audiences are more homogeneous than sellers claim. To move the needle: prioritize incremental reach, not platform ROAS. Use holdouts/control groups, then MMM to reveal cross-channel lift & dodge click-bias pitfalls.
October 2, 2025 at 12:44 PM
Many marketers add new channels for "precision targeting". Truth: audiences are more homogeneous than sellers claim. To move the needle: prioritize incremental reach, not platform ROAS. Use holdouts/control groups, then MMM to reveal cross-channel lift & dodge click-bias pitfalls.
"The ultimate performance Experiment is the holdout test."
Discover how BlueAlpha automates geo holdouts (matched DMAs, budget & timeline, stat-validated lift) so you can scale with confidence.
#Incrementality #IncrementalityTesting #Growth #MarketingSuccess
Discover how BlueAlpha automates geo holdouts (matched DMAs, budget & timeline, stat-validated lift) so you can scale with confidence.
#Incrementality #IncrementalityTesting #Growth #MarketingSuccess
September 28, 2025 at 2:05 PM
"The ultimate performance Experiment is the holdout test."
Discover how BlueAlpha automates geo holdouts (matched DMAs, budget & timeline, stat-validated lift) so you can scale with confidence.
#Incrementality #IncrementalityTesting #Growth #MarketingSuccess
Discover how BlueAlpha automates geo holdouts (matched DMAs, budget & timeline, stat-validated lift) so you can scale with confidence.
#Incrementality #IncrementalityTesting #Growth #MarketingSuccess
Reposted by BlueAlpha
I've often seen companies panic when growth stalls.
Slashing ad spend across the board, freezing hiring, laying off staff, discounting everything to chase volume.
Big mistake.
When the pie shrinks, small moves create big advantages.
www.steptb.com/how-to-grow-...
Slashing ad spend across the board, freezing hiring, laying off staff, discounting everything to chase volume.
Big mistake.
When the pie shrinks, small moves create big advantages.
www.steptb.com/how-to-grow-...
13 Tactics to Grow a Business in a Declining or Stagnating Market
A list of tactics a company can employ when operating in a declining or stagnating market.
www.steptb.com
September 15, 2025 at 3:22 PM
I've often seen companies panic when growth stalls.
Slashing ad spend across the board, freezing hiring, laying off staff, discounting everything to chase volume.
Big mistake.
When the pie shrinks, small moves create big advantages.
www.steptb.com/how-to-grow-...
Slashing ad spend across the board, freezing hiring, laying off staff, discounting everything to chase volume.
Big mistake.
When the pie shrinks, small moves create big advantages.
www.steptb.com/how-to-grow-...
Reposted by BlueAlpha
U.S. CTV ad revenue tops $30B in 2025. Podcasts hit $4.46B this year. Discover how to scale with control, from Roku to Spotify.
www.steptb.com/why-ctv-and-...
#CTV #MarketingStrategy
www.steptb.com/why-ctv-and-...
#CTV #MarketingStrategy
Why CTV and Podcasts Are Your Next $40B Goldmine
U.S. CTV and OTT ad revenue will exceed $30B in 2025. Podcast ad spend is set to hit $4.46B this year.
www.steptb.com
September 5, 2025 at 1:09 PM
U.S. CTV ad revenue tops $30B in 2025. Podcasts hit $4.46B this year. Discover how to scale with control, from Roku to Spotify.
www.steptb.com/why-ctv-and-...
#CTV #MarketingStrategy
www.steptb.com/why-ctv-and-...
#CTV #MarketingStrategy
Most marketers obsess over signup volume.
Smart ones optimize for revenue quality.
We asked former beehiiv's Head of Growth to break down the budget allocation framework that actually moves the needle 👇
(Spoiler: it's not about the channel driving the most signups)
Smart ones optimize for revenue quality.
We asked former beehiiv's Head of Growth to break down the budget allocation framework that actually moves the needle 👇
(Spoiler: it's not about the channel driving the most signups)
August 21, 2025 at 4:53 PM
Most marketers obsess over signup volume.
Smart ones optimize for revenue quality.
We asked former beehiiv's Head of Growth to break down the budget allocation framework that actually moves the needle 👇
(Spoiler: it's not about the channel driving the most signups)
Smart ones optimize for revenue quality.
We asked former beehiiv's Head of Growth to break down the budget allocation framework that actually moves the needle 👇
(Spoiler: it's not about the channel driving the most signups)
Stop optimizing for vanity metrics.
If you're getting 8X ROAS, you're leaving money on the table. Those returns exist because you're playing it safe with tiny budgets.
Scale up and watch your precious ROAS crumble - but your actual revenue grow.
If you're getting 8X ROAS, you're leaving money on the table. Those returns exist because you're playing it safe with tiny budgets.
Scale up and watch your precious ROAS crumble - but your actual revenue grow.
August 14, 2025 at 8:49 AM
Stop optimizing for vanity metrics.
If you're getting 8X ROAS, you're leaving money on the table. Those returns exist because you're playing it safe with tiny budgets.
Scale up and watch your precious ROAS crumble - but your actual revenue grow.
If you're getting 8X ROAS, you're leaving money on the table. Those returns exist because you're playing it safe with tiny budgets.
Scale up and watch your precious ROAS crumble - but your actual revenue grow.
Marketing's biggest blind spot? The revenue hiding behind 'brand awareness', often dismissed as 'unmeasurable'.
With BlueAlpha, you can skip the months-long guessing game. Our MMM shows skeptical marketers and finance leaders their brand campaigns' impact in real revenue numbers.
With BlueAlpha, you can skip the months-long guessing game. Our MMM shows skeptical marketers and finance leaders their brand campaigns' impact in real revenue numbers.
August 12, 2025 at 1:55 PM
Marketing's biggest blind spot? The revenue hiding behind 'brand awareness', often dismissed as 'unmeasurable'.
With BlueAlpha, you can skip the months-long guessing game. Our MMM shows skeptical marketers and finance leaders their brand campaigns' impact in real revenue numbers.
With BlueAlpha, you can skip the months-long guessing game. Our MMM shows skeptical marketers and finance leaders their brand campaigns' impact in real revenue numbers.
One of the biggest lessons for performance marketers: don't underestimate the power of brand and the holistic impact it has. Nobody wakes up dreaming about your website URL.
BlueAlpha's MMM reveals how much revenue your brand campaigns actually generate (spoiler: it's huge).
BlueAlpha's MMM reveals how much revenue your brand campaigns actually generate (spoiler: it's huge).
August 11, 2025 at 1:01 PM
One of the biggest lessons for performance marketers: don't underestimate the power of brand and the holistic impact it has. Nobody wakes up dreaming about your website URL.
BlueAlpha's MMM reveals how much revenue your brand campaigns actually generate (spoiler: it's huge).
BlueAlpha's MMM reveals how much revenue your brand campaigns actually generate (spoiler: it's huge).
The brand vs performance debate is dead, and we killed it. With BlueAlpha, you can finally prove marketing tactics like OOH campaigns drive both awareness AND conversions. The modeling isn't new - making it accessible to fast-moving teams is.
August 8, 2025 at 2:07 PM
The brand vs performance debate is dead, and we killed it. With BlueAlpha, you can finally prove marketing tactics like OOH campaigns drive both awareness AND conversions. The modeling isn't new - making it accessible to fast-moving teams is.
When CFOs question brand spend, use Marketing Mix Modeling + incrementality tests to turn "trust me" into "here's the proof".
Stop losing attribution to direct/organic.
Stop losing attribution to direct/organic.
August 7, 2025 at 1:38 PM
When CFOs question brand spend, use Marketing Mix Modeling + incrementality tests to turn "trust me" into "here's the proof".
Stop losing attribution to direct/organic.
Stop losing attribution to direct/organic.
Reposted by BlueAlpha
9 metrics are all your CMO dashboard needs.
www.steptb.com/a-pragmatic-...
#dashboards #cmos #growth #marketing #kpis #metrics
www.steptb.com/a-pragmatic-...
#dashboards #cmos #growth #marketing #kpis #metrics
A Pragmatic Framework for the CMO Dashboard
FacebookXLinkedInRedditEmailWhatsAppvKontakte Related posts: Headlines Hype Disruption, Companies Face Friction Which Is the Best Major for Students Who Don’t Know What Career They Want? Value-Driven ...
www.steptb.com
July 11, 2025 at 2:54 PM
9 metrics are all your CMO dashboard needs.
www.steptb.com/a-pragmatic-...
#dashboards #cmos #growth #marketing #kpis #metrics
www.steptb.com/a-pragmatic-...
#dashboards #cmos #growth #marketing #kpis #metrics
40% of marketing budgets are flying blind.
Ad platforms overstate impact, credit wrong touchpoints, miss true influence.
The fix? CFOs need to align with CMOs on incrementality testing & MMM.
Better measurement = better ROI 📈
Ready to bridge the gap?
bluealpha.ai/bluealpha-fo...
Ad platforms overstate impact, credit wrong touchpoints, miss true influence.
The fix? CFOs need to align with CMOs on incrementality testing & MMM.
Better measurement = better ROI 📈
Ready to bridge the gap?
bluealpha.ai/bluealpha-fo...
Why CFOs Need to Partner with CMOs to Reduce Waste in Marketing Spend | BlueAlpha
Up to 40% of marketing budgets may be misallocated due to unreliable attribution data. CFOs need to partner with CMOs to reduce waste in marketing spend.
bluealpha.ai
July 3, 2025 at 3:23 PM
40% of marketing budgets are flying blind.
Ad platforms overstate impact, credit wrong touchpoints, miss true influence.
The fix? CFOs need to align with CMOs on incrementality testing & MMM.
Better measurement = better ROI 📈
Ready to bridge the gap?
bluealpha.ai/bluealpha-fo...
Ad platforms overstate impact, credit wrong touchpoints, miss true influence.
The fix? CFOs need to align with CMOs on incrementality testing & MMM.
Better measurement = better ROI 📈
Ready to bridge the gap?
bluealpha.ai/bluealpha-fo...
Marketers intuitively know brand marketing is the key to growth, but they lack the measurement tools to build a convincing business case for their CFOs.
The reality? #BrandMarketing is actually measurable. Most just don't know how to do it right.
bluealpha.ai/how-to-measu...
The reality? #BrandMarketing is actually measurable. Most just don't know how to do it right.
bluealpha.ai/how-to-measu...
How to Measure Brand Campaign Success | BlueAlpha
How to Measure Brand Campaign Success A Comprehensive Guide for Growth-Minded Marketers Establishing a strong brand is critical to staying relevant and fueling long-term growth. Yet many marketing lea...
bluealpha.ai
June 17, 2025 at 6:51 AM
Marketers intuitively know brand marketing is the key to growth, but they lack the measurement tools to build a convincing business case for their CFOs.
The reality? #BrandMarketing is actually measurable. Most just don't know how to do it right.
bluealpha.ai/how-to-measu...
The reality? #BrandMarketing is actually measurable. Most just don't know how to do it right.
bluealpha.ai/how-to-measu...
By definition, the further away you go from the conversion phase, the higher the potential for incremental effect. 'Potential' is the key word here, though.
June 16, 2025 at 5:02 PM
By definition, the further away you go from the conversion phase, the higher the potential for incremental effect. 'Potential' is the key word here, though.
Marketing exploded with new channels, but brands still optimize in silos, chasing platform ROAS. The real question: what's the next incremental dollar worth? Our clients see 18% profit lift shifting just 15% of budget. Discover how.
bluealpha.ai/the-cmos-gui...
#MarketingStrategy #GrowthMarketing
bluealpha.ai/the-cmos-gui...
#MarketingStrategy #GrowthMarketing
The CMO's Guide to Channel Marketing Optimization | BlueAlpha
Channel marketing optimization is the disciplined practice of managing every paid, owned, and earned touchpoint as a single, dynamic portfolio.
bluealpha.ai
June 5, 2025 at 6:29 PM
Marketing exploded with new channels, but brands still optimize in silos, chasing platform ROAS. The real question: what's the next incremental dollar worth? Our clients see 18% profit lift shifting just 15% of budget. Discover how.
bluealpha.ai/the-cmos-gui...
#MarketingStrategy #GrowthMarketing
bluealpha.ai/the-cmos-gui...
#MarketingStrategy #GrowthMarketing
Think OOH advertising can't be measured? Think again!
Our new article reveals how modern tech tracks outdoor ads with digital-level precision. Discover how to transform OOH into a performance channel.
bluealpha.ai/mastering-oo...
#OOHMarketing #PerformanceMedia #OutOfHome #OOH #ROI #MarketingROI
Our new article reveals how modern tech tracks outdoor ads with digital-level precision. Discover how to transform OOH into a performance channel.
bluealpha.ai/mastering-oo...
#OOHMarketing #PerformanceMedia #OutOfHome #OOH #ROI #MarketingROI
Mastering OOH Measurement: How Modern Marketers Track Offline Media Impact | BlueAlpha
Mastering OOH Measurement How Modern Marketers Track Offline Media Impact While out-of-home (OOH) advertising is often presumed difficult to measure, today’s standards and technologies allow marketers...
bluealpha.ai
May 21, 2025 at 10:46 AM
Think OOH advertising can't be measured? Think again!
Our new article reveals how modern tech tracks outdoor ads with digital-level precision. Discover how to transform OOH into a performance channel.
bluealpha.ai/mastering-oo...
#OOHMarketing #PerformanceMedia #OutOfHome #OOH #ROI #MarketingROI
Our new article reveals how modern tech tracks outdoor ads with digital-level precision. Discover how to transform OOH into a performance channel.
bluealpha.ai/mastering-oo...
#OOHMarketing #PerformanceMedia #OutOfHome #OOH #ROI #MarketingROI
Direct-to-consumer brands: Are your attribution models failing you? Our latest article reveals a powerful alternative that actually works.
bluealpha.ai/solving-mark...
#MarketingAttribution #D2C #DigitalMarketingROI #GrowthMarketing #DataDrivenMarketing #MarketingTips
bluealpha.ai/solving-mark...
#MarketingAttribution #D2C #DigitalMarketingROI #GrowthMarketing #DataDrivenMarketing #MarketingTips
Solving Marketing Attribution Challenges in D2C: Lessons and Strategies for True Impact | BlueAlpha
Solving Marketing Attribution Challenges in D2C Lessons and Strategies for True Impact Direct-to-consumer brands navigate a complex digital world where fragmented customer journeys, limited data visib...
bluealpha.ai
May 12, 2025 at 5:51 PM
Direct-to-consumer brands: Are your attribution models failing you? Our latest article reveals a powerful alternative that actually works.
bluealpha.ai/solving-mark...
#MarketingAttribution #D2C #DigitalMarketingROI #GrowthMarketing #DataDrivenMarketing #MarketingTips
bluealpha.ai/solving-mark...
#MarketingAttribution #D2C #DigitalMarketingROI #GrowthMarketing #DataDrivenMarketing #MarketingTips