Blythe Thomas
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blythethomas.bsky.social
Blythe Thomas
@blythethomas.bsky.social
Kansas native. Boy mom. Sun lover. Aspiring golfer. DC sports fan. Miss my hedgehog. Obsessed with animal videos. Work @PewResearch.org
"We’re not up against a fire to contain. We’re facing an organism." New piece from PRSA about the evolution of Comms professionals to evolve, become the "...voice of trust / steward of credibility in the age of deepfakes, deniability and the liar's dividend." bit.ly/3SKR0jd
Why PR Must Step Forward in the Fight Against AI Swarms, Synthetic Influence and Mass Deception - PRsay
Save the date: On the next Strategies & Tactics Live, join Michael Cherenson, APR, Fellow PRSA, and Mark J. McGrath for insights on how communicators can lead in the fight for truth, trust, and public...
bit.ly
June 12, 2025 at 2:05 PM
LOVE this post from #HubSpot about developing content pillars for social media. "Think of (content pillars) like the main conversation starters your brand keeps coming back to-- the ones your audience actually cares about." bit.ly/3YUCuc1
Content pillars for social media: Reaching your audience with the content they need
Learn what content pillars actually are and the many ways they can help your social media strategy.
bit.ly
May 19, 2025 at 8:40 PM
Great (short) piece in PRSA's newsletter from Jodi Harris: bit.ly/437TDQH. Best example is @vox.com's Eater. #ContentMarketing
How To Create a Content Marketing Mission Statement
You need a content mission statement. It will help marketing deliver on the brand’s goals and attract and retain your target audience. Here’s how.
bit.ly
May 12, 2025 at 4:01 PM
"Because in the end, the platforms may change. But the mission of journalism - to inform, to challenge, to connect - remains the same. The opportunity now is to meet that mission in new ways for a new era." Smart insights w/ Jodie Hopperton from INMA: bit.ly/3RQsyfB
Content discovery is changing — is media ready to lead the next era?
How audiences get to news content is changing. How are news companies meeting those changes?
bit.ly
April 16, 2025 at 9:49 PM
Did anything else happen this weekend except the Masters? I couldn't sit still until I saw him sink this putt. ❤️Rory for the win! youtu.be/6bKoORH2sY4
Rory McIlroy wins the Masters to complete the career Grand Slam 🏆 | 2025 Masters
YouTube video by ESPN
youtu.be
April 14, 2025 at 1:57 PM
ICYMI: @pewresearch.org About half of U.S. adults say there is no best age to get married but on average, people in the U.S. say the best age is 26.5. (I feel this - I got married at 27!) pewrsr.ch/43Uyqf6
What Age Do People Around the World Think Is Best to Reach Major Life Milestones?
People in mostly middle-income survey countries say it’s ideal to start a family and own a home by 30, and retire by 60.
www.pewresearch.org
March 24, 2025 at 3:46 PM
"Routine drinkers are more likely to perceive heightened health risks." Anybody else see themselves in this @pewresearch.org data following the US Surgeon General's warning linking alcohol to cancer? 🍻🍷🍸https://tinyurl.com/mr4dhnjh
March 10, 2025 at 8:35 PM