Brad Gessler
@bradgessler.com
I build stuff people want with Ruby—like BeautifulRuby.com, Terminalwire.com, TinyZap.com, Thingybase.com, LegibleNews.com, Sitepress.cc, and more.
🧑🏻💻 bradgessler.com 🏗️ rocketship.io 🌉 SF Bay Area
🧑🏻💻 bradgessler.com 🏗️ rocketship.io 🌉 SF Bay Area
Phree Phlex videos are back! This one shows how to cram lots of Phlex components into one file with nested classes and endless method.
I also kept the Black Friday deal going for a couple more days.
I also kept the Black Friday deal going for a couple more days.
Inheritance
This video course teaches you how to use Phlex to build high quality Rails frontends that you can use with existing Erb apps or go all-in and build from the ground up with components. Phlex brings san...
beautifulruby.com
December 11, 2025 at 5:17 AM
Phree Phlex videos are back! This one shows how to cram lots of Phlex components into one file with nested classes and endless method.
I also kept the Black Friday deal going for a couple more days.
I also kept the Black Friday deal going for a couple more days.
I ditched the 10 minute time-box for the videos so I wouldn’t have to be as rushed.
37 signals released the source code for their latest Rails SaaS called Fizzy. I did a source code read through video and wrote about it.
I think I found 2 potential security issues along the way too.
Enjoy!
beautifulruby.com/code/fizzy
I think I found 2 potential security issues along the way too.
Enjoy!
beautifulruby.com/code/fizzy
37 Signals Fizzy Kanban board
I walk through the source code of the latest Rails application open-sourced by 37 Signals
beautifulruby.com
December 2, 2025 at 9:51 PM
I ditched the 10 minute time-box for the videos so I wouldn’t have to be as rushed.
Hotwire counts. Adding to list!
December 1, 2025 at 4:08 PM
Hotwire counts. Adding to list!
Last Ruby deals push, this time for Cyber Monday!
I picked up a few more deals and listed them at the bottom of Friday’s list.
There’s some great deals on software & lots of discounted courses if you have some training budget left in the tank this year.
beautifulruby.com/articles/rub...
I picked up a few more deals and listed them at the bottom of Friday’s list.
There’s some great deals on software & lots of discounted courses if you have some training budget left in the tank this year.
beautifulruby.com/articles/rub...
2025 Ruby Cyber Monday & Black Friday Deals
Save money on Ruby books, courses, licenses, & software
beautifulruby.com
December 1, 2025 at 6:06 AM
Last Ruby deals push, this time for Cyber Monday!
I picked up a few more deals and listed them at the bottom of Friday’s list.
There’s some great deals on software & lots of discounted courses if you have some training budget left in the tank this year.
beautifulruby.com/articles/rub...
I picked up a few more deals and listed them at the bottom of Friday’s list.
There’s some great deals on software & lots of discounted courses if you have some training budget left in the tank this year.
beautifulruby.com/articles/rub...
100% discount? What’s the normal price?
December 1, 2025 at 1:45 AM
100% discount? What’s the normal price?
Gearing up for one last push on Cyber Monday! I picked up a few more deals that I put on the page. If there's any more please LMK today so I can include in my final Ruby deal push.
I collected all Ruby Black Friday deals I could find & posted them in one spot. Highlights include:
$130 off @beautifulruby.com Phlex on Rails course
$81 off @gorails.com annual subscription
+20% @joemasilotti.com Hotwire native content
Lots of @pragprog.com deals
Enjoy! 🦃🔥💰
$130 off @beautifulruby.com Phlex on Rails course
$81 off @gorails.com annual subscription
+20% @joemasilotti.com Hotwire native content
Lots of @pragprog.com deals
Enjoy! 🦃🔥💰
2025 Ruby Black Friday Deals
Save money on Ruby books, courses, and software
beautifulruby.com
November 29, 2025 at 6:43 PM
Gearing up for one last push on Cyber Monday! I picked up a few more deals that I put on the page. If there's any more please LMK today so I can include in my final Ruby deal push.
Time to open a bakery. Is the brown stuff cinnamon sugar? Looks delicious.
November 29, 2025 at 6:27 PM
Time to open a bakery. Is the brown stuff cinnamon sugar? Looks delicious.
I collected all Ruby Black Friday deals I could find & posted them in one spot. Highlights include:
$130 off @beautifulruby.com Phlex on Rails course
$81 off @gorails.com annual subscription
+20% @joemasilotti.com Hotwire native content
Lots of @pragprog.com deals
Enjoy! 🦃🔥💰
$130 off @beautifulruby.com Phlex on Rails course
$81 off @gorails.com annual subscription
+20% @joemasilotti.com Hotwire native content
Lots of @pragprog.com deals
Enjoy! 🦃🔥💰
2025 Ruby Black Friday Deals
Save money on Ruby books, courses, and software
beautifulruby.com
November 27, 2025 at 8:58 PM
I collected all Ruby Black Friday deals I could find & posted them in one spot. Highlights include:
$130 off @beautifulruby.com Phlex on Rails course
$81 off @gorails.com annual subscription
+20% @joemasilotti.com Hotwire native content
Lots of @pragprog.com deals
Enjoy! 🦃🔥💰
$130 off @beautifulruby.com Phlex on Rails course
$81 off @gorails.com annual subscription
+20% @joemasilotti.com Hotwire native content
Lots of @pragprog.com deals
Enjoy! 🦃🔥💰
I was surprised at how few talks I got to sit down and watch. Also looking forward to watching the videos.
November 25, 2025 at 1:07 PM
I was surprised at how few talks I got to sit down and watch. Also looking forward to watching the videos.
I've got a few more in the queue from the SF Ruby Conf.
I'm definitely going to be shooting more of these in different locations with other Rubyists and people who are building cool stuff.
I'm definitely going to be shooting more of these in different locations with other Rubyists and people who are building cool stuff.
During the @sfruby.com conference I got a chance to walk with @adrianthedev.com, founder of @avohq.io, and talk about the business of selling self-hosted, installed software to developers.
Turns out it's pretty challenging, but there's some upsides if you can figure out how to do it. 💪
Turns out it's pretty challenging, but there's some upsides if you can figure out how to do it. 💪
Adrian Marin, founder of Avo, talks about the business of selling software to developers
YouTube video by BeautifulRuby․com
www.youtube.com
November 21, 2025 at 9:31 PM
I've got a few more in the queue from the SF Ruby Conf.
I'm definitely going to be shooting more of these in different locations with other Rubyists and people who are building cool stuff.
I'm definitely going to be shooting more of these in different locations with other Rubyists and people who are building cool stuff.
Did customs accept the Ruby passports?
November 18, 2025 at 7:39 AM
Did customs accept the Ruby passports?
I’m there Tuesday through Friday.
November 18, 2025 at 4:59 AM
I’m there Tuesday through Friday.
Where are Ruby devs looking for Black Friday deals this season?
I’ve got an $80 off BFD for the @beautifulruby.com Phlex on Rails course and want to get it in front of more Ruby developers.
beautifulruby.com/phlex
I’ve got an $80 off BFD for the @beautifulruby.com Phlex on Rails course and want to get it in front of more Ruby developers.
beautifulruby.com/phlex
Phlex on Rails
Build amazing user interfaces in Rails with Phlex 💪
beautifulruby.com
November 17, 2025 at 6:54 PM
Where are Ruby devs looking for Black Friday deals this season?
I’ve got an $80 off BFD for the @beautifulruby.com Phlex on Rails course and want to get it in front of more Ruby developers.
beautifulruby.com/phlex
I’ve got an $80 off BFD for the @beautifulruby.com Phlex on Rails course and want to get it in front of more Ruby developers.
beautifulruby.com/phlex
I write a lot about Ruby @beautifulruby.com and on here.
November 16, 2025 at 5:21 AM
I write a lot about Ruby @beautifulruby.com and on here.
Sure. Two weeks from now?
I’ve got SFRuby conf next week.
I’ve got SFRuby conf next week.
November 15, 2025 at 5:48 PM
Sure. Two weeks from now?
I’ve got SFRuby conf next week.
I’ve got SFRuby conf next week.
It’s not like they can just upload files to that repo, they’re disabled!
November 15, 2025 at 6:17 AM
It’s not like they can just upload files to that repo, they’re disabled!
Kicking off a BFD (Black Friday Deal) for @beautifulruby.com!
Between now and Sunday, December 7, 2025 you can save over 20% off the course with an $80 coupon.
To claim the deal, use the normal Stripe checkout flow at beautifulruby.com/phlex#invest
Between now and Sunday, December 7, 2025 you can save over 20% off the course with an $80 coupon.
To claim the deal, use the normal Stripe checkout flow at beautifulruby.com/phlex#invest
November 12, 2025 at 9:06 PM
Kicking off a BFD (Black Friday Deal) for @beautifulruby.com!
Between now and Sunday, December 7, 2025 you can save over 20% off the course with an $80 coupon.
To claim the deal, use the normal Stripe checkout flow at beautifulruby.com/phlex#invest
Between now and Sunday, December 7, 2025 you can save over 20% off the course with an $80 coupon.
To claim the deal, use the normal Stripe checkout flow at beautifulruby.com/phlex#invest
Know how to get on their radars?
November 12, 2025 at 8:06 PM
Know how to get on their radars?
Today's phree @beautifulruby.com Phlex on Rails video reviews the most fundamental concept of @phlex.fun, creating HTML tags & attributes.
One of the most powerful things about Phlex is how certain attributes, like class, style, and data, handle hashes & arrays, making Phlex great for components.
One of the most powerful things about Phlex is how certain attributes, like class, style, and data, handle hashes & arrays, making Phlex great for components.
Tags, attributes, & text
This video course teaches you how to use Phlex to build high quality Rails frontends that you can use with existing Erb apps or go all-in and build from the ground up with components. Phlex brings san...
beautifulruby.com
November 12, 2025 at 7:58 PM
Today's phree @beautifulruby.com Phlex on Rails video reviews the most fundamental concept of @phlex.fun, creating HTML tags & attributes.
One of the most powerful things about Phlex is how certain attributes, like class, style, and data, handle hashes & arrays, making Phlex great for components.
One of the most powerful things about Phlex is how certain attributes, like class, style, and data, handle hashes & arrays, making Phlex great for components.
What are some good Ruby podcasts that would want their audience to hear me talk about Phlex, Superform, Supermail, etc?
November 10, 2025 at 11:40 PM
What are some good Ruby podcasts that would want their audience to hear me talk about Phlex, Superform, Supermail, etc?
If you're wondering how I packaged up Ruby code into binaries people can run on Linux and macOS, Tebako is it.
In this RTSFC I walk through the internals of Tebako, which is a lot of scripts that compile ruby, download gems into a package, and set entry points for your code.
In this RTSFC I walk through the internals of Tebako, which is a lot of scripts that compile ruby, download gems into a package, and set entry points for your code.
Portable macOS, Linux, and Windows binaries with Tebako: Read the Friendly Source Code
YouTube video by BeautifulRuby․com
youtu.be
November 10, 2025 at 9:57 PM
If you're wondering how I packaged up Ruby code into binaries people can run on Linux and macOS, Tebako is it.
In this RTSFC I walk through the internals of Tebako, which is a lot of scripts that compile ruby, download gems into a package, and set entry points for your code.
In this RTSFC I walk through the internals of Tebako, which is a lot of scripts that compile ruby, download gems into a package, and set entry points for your code.
Today's free Phlex on Rails video is all about rendering, which is very polymorphic in Phlex.
Partials, strings, values, components, component classes, and collections all Just Work™ when passed into the `render` method.
Partials, strings, values, components, component classes, and collections all Just Work™ when passed into the `render` method.
Rendering
This video course teaches you how to use Phlex to build high quality Rails frontends that you can use with existing Erb apps or go all-in and build from the ground up with components. Phlex brings san...
beautifulruby.com
November 10, 2025 at 5:19 PM
Today's free Phlex on Rails video is all about rendering, which is very polymorphic in Phlex.
Partials, strings, values, components, component classes, and collections all Just Work™ when passed into the `render` method.
Partials, strings, values, components, component classes, and collections all Just Work™ when passed into the `render` method.
Fonts are the most annoying part of setting up server-side OG rendering.
November 8, 2025 at 10:20 AM
Fonts are the most annoying part of setting up server-side OG rendering.
Today's free Phlex on Rails video kicks off Unit 2, starting with the basics of a Phlex component!💪
If you're a Rails developer that's never heard of Phlex, you'll want to follow along this week as I premiere Unit 2.
If you're a Rails developer that's never heard of Phlex, you'll want to follow along this week as I premiere Unit 2.
Phlex is Ruby
This video course teaches you how to use Phlex to build high quality Rails frontends that you can use with existing Erb apps or go all-in and build from the ground up with components. Phlex brings san...
beautifulruby.com
November 7, 2025 at 9:18 PM
Today's free Phlex on Rails video kicks off Unit 2, starting with the basics of a Phlex component!💪
If you're a Rails developer that's never heard of Phlex, you'll want to follow along this week as I premiere Unit 2.
If you're a Rails developer that's never heard of Phlex, you'll want to follow along this week as I premiere Unit 2.
It's two things: "transparency theater" and "flooding the zone"
Stuff that's actually transparent is articulated plainly and concisely in a manner that doesn't overwhelm the reader.
Stuff that's actually transparent is articulated plainly and concisely in a manner that doesn't overwhelm the reader.
November 7, 2025 at 8:59 PM
It's two things: "transparency theater" and "flooding the zone"
Stuff that's actually transparent is articulated plainly and concisely in a manner that doesn't overwhelm the reader.
Stuff that's actually transparent is articulated plainly and concisely in a manner that doesn't overwhelm the reader.