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brickfield.bsky.social
Brickfield Education Labs
@brickfield.bsky.social
190 followers 170 following 340 posts
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brickfield.bsky.social
What if inclusion was part of the highlight reel?

When accessibility is built in from the start, content becomes clearer, calmer, and more meaningful for everyone.

Discover more in our blog: brickfield.ie/endofyearirony

#Accessibility #VideoMarketing
That's Something Genuinely Worth Celebrating. With a few thoughtful choices, any organisation can produce a year-end video that's accessible, inclusive, creative, and impactful—available to everyone who wants to celebrate with you. Creating accessible content isn't a compliance checkbox. It's a reflection of whether inclusion is something you talk about or something you actually practice.
January 30, 2026 at 11:00 AM
brickfield.bsky.social
A phased rollout helped the University of Strathclyde embed accessibility at scale. Starting small built staff confidence and encouraged peer support.

Read more: brickfield.ie/univer...

@unistrathclyde.bsky.social
#Accessibility #InclusiveLearning #EdTech
A quote from Susanna Zanatta from the University of Strathclyde. I was very happy with Brickfield's Accessibility Toolkit because the tool not only identifies issues but also helps users understand accessibility writing good content.
January 29, 2026 at 1:00 PM
brickfield.bsky.social
#ImageAccessibility Tip: Ensure accessibility in image hyperlinks.

Provide descriptive Alt text relevant to destination.

E.g “Go to Home page if an icon of a house is used as a home page link.


#Accessibility #AltText
Accessible Images displayed at the top of the page. In the center - a person with red hair is holding a camera up to their face - ready to take a photo. To the right of the person is an abstract design of a camera in bold lines. The left bottom corner displays geometric shapes in blue - green - pink and red with the Brickfield Education Labs logo in the bottom right of the image.
January 28, 2026 at 2:00 PM
brickfield.bsky.social
What does inaccessible content say about inclusive values?

Celebrating people with content some can’t access creates a quiet contradiction.
It’s rarely intentional but it matters.

Our blog explores this further: brickfield.ie/endofyearirony

#Accessibility #VideoMarketing
The Bigger Picture. When accessibility is missing, the message becomes unintentionally contradictory: we celebrate everyone... except the people who can't access this video. The customers, employees, and partners who helped make those achievements possible may not be able to experience the recap at all. That's not just a missed opportunity. It's a contradiction of the very values these videos are meant to represent.
January 28, 2026 at 11:00 AM
brickfield.bsky.social
Learn how the University of Strathclyde built accessibility momentum by aligning culture, training, and tools whilst using Brickfield's Accessibility Toolkit for Moodle.

Discover the full case study: brickfield.ie/univer...

@unistrathclyde.bsky.social
#Accessibility #Moodle #EdTech
A quote from Susanna Zanatta from the University of Strathclyde. We trained people in each faculty
January 27, 2026 at 1:00 PM
brickfield.bsky.social
Google Slides Tip: Ensure hyperlinks include descriptive text.

Highlight the text you wish to turn into a link, click the Insert link button and enter the URL.

#Accessibility #BrickfieldTips
Google Slides Accessibility at the top of the page. Centred on a laptop screen is a large icon of a yellow Google Slides document next to a partial image of a document with text lines. The Brickfield Education Labs logo in the bottom right of the image.
January 26, 2026 at 2:00 PM
brickfield.bsky.social
What if accessibility improvements were simpler than you expect?

Small choices like unchecked captions and unnecessary motion can quietly exclude people.

We break this down in our blog: brickfield.ie/endofyearirony

#Accessibility #VideoMarketing
More Ways to Remove Barriers. Three recommendations are shown. Caption Properly: auto-captions are a starting point, not a solution; human-edit for accuracy, timing, proper names, and meaningful sound cues. Reduce Unnecessary Motion: animation can remain if thoughtful, readable, purposeful, and high contrast. Check for Flashing: ensure content does not exceed three flashes per second to avoid seizure risk.
January 26, 2026 at 11:00 AM
brickfield.bsky.social
Great conversations yesterday at the Learnovate & Enterprise Ireland networking brunch during #BettUK. A thought-provoking panel moderated by Rose Goggin with insights from Peter Gillis, John Duggan, and Kathleen Hake, PhD.

#EdTech #FutureOfWork #Accessibility
Panel at Bett UK brunch with Rose Goggin, Peter Gillis, John Duggan, and Kathleen Hake under a slide titled ‘Skills, Governance, and the New Professional Landscape.
January 23, 2026 at 1:00 PM
brickfield.bsky.social
Accessibility doesn’t limit creativity, it refines it.

Narration, descriptions, and purposeful motion don’t change ideas; they help more people access them.

Our blog explores how inclusive design benefits everyone: brickfield.ie/endofy...

#Accessibility #VideoMarketing
Making It Accessible Without Killing Creativity. Text explains that accessibility solutions are not complicated or creativity-limiting, but require consideration. Three recommendations appear: Provide a text alternative via a blog post with all text and visual descriptions; Add narration to convey meaning through audio; Create audio description so visual content is meaningful to people who cannot see it.
January 23, 2026 at 11:00 AM
brickfield.bsky.social
See how the University of Strathclyde empowered staff with the right support and tools to improve accessibility and created real, lasting change in their courses.

Read: brickfield.ie/univer...

@unistrathclyde.bsky.social
#Accessibility #DigitalLearning #EdTech
A quote from Susanna Zanatta from the University of Strathclyde. It was hard to engage all the staff effectively and difficult to reach the entire staff base due to volume.
January 22, 2026 at 1:00 PM
brickfield.bsky.social
PDF Tip: Use real text—not images of text.

Keep content selectable and searchable.

#Accessibility #BrickfieldTips
PDF Accessibility Heading - A laptop with a PDF showing on it. Brickfield Education Labs logo at the bottom
January 21, 2026 at 2:00 PM
brickfield.bsky.social
Motion is a powerful design tool, until it isn’t.

Fast transitions and constant movement can overwhelm viewers with cognitive differences or motion sensitivity.

Learn tips on inclusive design practices in our blog: brickfield.ie/endofyearirony

#Accessibility #VideoMarketing
Barriers for Cognitive Differences & Motion Sensitivity. Cognitive & Learning Differences. Text disappears in under 2 seconds. Rapid transitions create cognitive overload. No way to pause and absorb information. Vestibular & Photosensitive. Rapid flashing can trigger seizures. Quick cuts cause dizziness and nausea. Constant motion feels physically unpleasant.
January 21, 2026 at 11:00 AM
brickfield.bsky.social
Scaling accessibility doesn't mean added complexity. See how the University of Strathclyde supports staff and students at scale.

Discover more about their accessibility journey: brickfield.ie/univer...

@unistrathclyde.bsky.social
#Accessibility #EdTech #DigitalAccessibility
A quote from Susanna Zanatta from the University of Strathclyde. Staff felt they did not have the time to work on accessibility or believed it was not their responsibility.
January 20, 2026 at 1:00 PM
brickfield.bsky.social
Compliance Tip: Run regular accessibility audits—automated + manual checks.

#Accessibility #BrickfieldTips
Accessibility Compliance Heading - A clipboard with checklist and a warning sign in the corner. Brickfield Education Labs logo at the bottom.
January 19, 2026 at 2:00 PM
brickfield.bsky.social
What happens when a video’s meaning relies entirely in the sound?

For deaf or hard-of-hearing viewers, missing or inaccurate captions don’t just block access, they break trust.

Learn more in our blog: brickfield.ie/endofy...

#Accessibility #VideoMarketing
Barriers for People Who Are Deaf or Hard of Hearing. Music carries emotional weight and pacing cues that are completely lost. Any voiceover is inaccessible without proper captions. Auto-generated captions mangle names and technical terms. Timing drifts and meaning gets stripped away. "Impact tripled" becomes "impact crippled". Viewers can't trust the information being presented.
January 19, 2026 at 11:00 AM
brickfield.bsky.social
If your message is only visible, is it really being communicated?

Animated text without narration can leave people out. Accessibility ensures the message is shared.

Explore this further in our blog: brickfield.ie/endofy...

#Accessibility #VideoMarketing
Barriers for People Who Are Blind or Have Low Vision. Animated text with no spoken narration means screen reader users receive nothing meaningful. Text that appears briefly cannot be resized, paused, or adjusted. Screen magnifiers often distort animated content. Visual achievements go completely untold without audio description. The story of "our team making a difference" remains invisible.
January 16, 2026 at 11:00 AM
brickfield.bsky.social
The University of Strathclyde's case study explores how accessibility can be embedded effectively, and why support matters as much as technology.

Read: brickfield.ie/univer...

@unistrathclyde.bsky.social
#Accessibility #InclusiveLearning
A view of the University of Strathclyde’s city campus in Glasgow. Many modern buildings surrounded by trees with an orange horizon in the background.
January 15, 2026 at 1:00 PM
brickfield.bsky.social
H5P Tip: Caption and transcribe media.

Don’t ship silent information.

#Accessibility #BrickfieldTips
H5P Accessibility heading at the top. A person surrounded by images of a Laptop - A document a clock and a profile icon. - Brickfield Education Labs logo at the bottom.
January 14, 2026 at 2:00 PM
brickfield.bsky.social
“Best Of” videos work because they tell a strong story.
Accessibility doesn’t remove that, it questions who gets to experience it.

Learn more: brickfield.ie/endofy...

#Accessibility #VideoMarketing
What These Videos Do Really Well. Intro text explains the appeal of the productions. Four sections highlight strengths: Visual Storytelling using fast-paced animations and polished graphics; Kinetic Typography with dynamic moving text; Music-Driven Rhythm shaping tone and pacing; Emotional Resonance that leaves viewers feeling inspired and connected.
January 14, 2026 at 11:00 AM
brickfield.bsky.social
Supporting over 30,000 learners, the University of Strathclyde adopted Brickfield's Accessibility Toolkit to identify issues, build confidence, and embed accessibility into teaching.

Read more: brickfield.ie/univer...

#Accessibility #InclusiveLearning
A view of the University of Strathclyde in Glasgow, showing several modern buildings including the Strathclyde sport centre with large windows. To the left a tall silver building with the university’s name and crest, and to the right of the sport centre is a large red-brick building. High rise city buildings are visible in the background.
January 13, 2026 at 4:00 PM
brickfield.bsky.social
UDL Tip: Offer choice in assessments—essays, presentations, prototypes, portfolios.

#Accessibility #BrickfieldTips
Universal Design for Learning - Laptop showing images - braille - alt text - captions - sitting on top of two books - with headphones and a pen beside it. Brickfield Education Labs logo at the bottom.
January 12, 2026 at 2:00 PM
brickfield.bsky.social
Social media “Best Of” videos flood our feeds, polished, emotional, celebratory.

And yet, many quietly exclude people through unseen accessibility barriers.

This week, we’re unpacking where that happens and how to fix it.

#Accessibility #VideoMarketing
The Irony of "Best Of" Videos. Celebrating the Year While Excluding Your Audience. Every December, companies share polished year-end videos. They're designed to inspire and connect. But many unintentionally exclude the very people they're trying to reach. 70% of Gen Z use subtitles when watching video. 1 in 4 adults live with a disability. 38% more engagement with captioned videos.
January 12, 2026 at 11:00 AM
brickfield.bsky.social
Moodle Tip: Add alt text for all images.

Describe purpose, not pixels—keep it concise & meaningful.

#Accessibility #BrickfieldTips
Learning Management Systems - a monitor with a cap on the corner - and two humans with a lightbulb on the screen - Brickfield Education Labs logo at the bottom.
January 7, 2026 at 2:00 PM
brickfield.bsky.social
Social Media Tip: Include captions for videos.

Use auto-generated captions or manually add captions to videos to ensure they are accessible to deaf or hard-of-hearing users.

#Accessibility #BrickfieldTips
Accessible Social Media displayed. Below- the graphic features a central modern smartphone with three social media icons: 1. The social media platform X icon 2. The Instagram icon and 3. The LinkedIn icon. The left bottom corner displays multicoloured geometric shapes with Brickfield Education Labs logo in the bottom right of the image.
January 5, 2026 at 2:00 PM
brickfield.bsky.social
At #MootIT25, Rossella Welzel presented how digital learning can move beyond access to support learner agency.
Giving learners control over format, pace, and interaction is central to accessibility.

Read our blog: brickfield.ie/mootit25b

#Moodle #Accessibility
MoodleMoot Italia: Building Learner Agency Through Community
Last week at MoodleMoot Italia in Ferrara, we explored what it means to give learners genuine agency in digital education. Beyond accessibility compliance, the conversations focused on creating flexible systems that put learners in control - of format, pace, and experience. It was a reminder that meaningful progress comes from thoughtful design and a committed community working together.
brickfield.ie
January 5, 2026 at 11:01 AM