brooks
@brooksrocco.bsky.social
The Anthropic Super Bowl ad is rightly being lauded as the best of the best, some are already calling it the ad(s) of the year. Genius-level positioning, differentiation, and laddering of the competition. A+++ in both strategy & execution.
What I would love to know is if they used AI to produce it?
What I would love to know is if they used AI to produce it?
February 7, 2026 at 3:43 PM
The Anthropic Super Bowl ad is rightly being lauded as the best of the best, some are already calling it the ad(s) of the year. Genius-level positioning, differentiation, and laddering of the competition. A+++ in both strategy & execution.
What I would love to know is if they used AI to produce it?
What I would love to know is if they used AI to produce it?
All of this could’ve been averted if you mfers had just Pokémon went to the polls
February 6, 2026 at 1:32 PM
All of this could’ve been averted if you mfers had just Pokémon went to the polls
“Buy the dip!!”
The only dip I’m interested in:
The only dip I’m interested in:
February 6, 2026 at 12:29 AM
“Buy the dip!!”
The only dip I’m interested in:
The only dip I’m interested in:
I wrote a bit about why the Epstein Files are no laughing matter.
Gift link: medium.com/@brooksrocco...
Gift link: medium.com/@brooksrocco...
The Epstein Files aren’t funny
Systemic abuse by the power elite is no laughing matter, and here's why.
medium.com
February 5, 2026 at 4:18 PM
I wrote a bit about why the Epstein Files are no laughing matter.
Gift link: medium.com/@brooksrocco...
Gift link: medium.com/@brooksrocco...
Leave no workflow unstreamlined
February 4, 2026 at 11:16 PM
Leave no workflow unstreamlined
I might be ok with Palantir’s global database on all human activity if they’d be more public with how we were being classified.
Like what if we got cool little achievements?
Earned special icons for being a public nuisance? Let us know we’re in the top 1% of people saying Fuck ICE on social?
Like what if we got cool little achievements?
Earned special icons for being a public nuisance? Let us know we’re in the top 1% of people saying Fuck ICE on social?
February 4, 2026 at 7:49 PM
I might be ok with Palantir’s global database on all human activity if they’d be more public with how we were being classified.
Like what if we got cool little achievements?
Earned special icons for being a public nuisance? Let us know we’re in the top 1% of people saying Fuck ICE on social?
Like what if we got cool little achievements?
Earned special icons for being a public nuisance? Let us know we’re in the top 1% of people saying Fuck ICE on social?
One cool thing about being an unfathomably rich man is that the worst thing the media will ever call you is a “disgraced financier,” that’s the ceiling
February 4, 2026 at 7:46 PM
One cool thing about being an unfathomably rich man is that the worst thing the media will ever call you is a “disgraced financier,” that’s the ceiling
Bad Bunny needs to stop being so hard on himself, he’s good
February 2, 2026 at 4:42 AM
Bad Bunny needs to stop being so hard on himself, he’s good
Reposted by brooks
Mayor Mamdani names criminal justice reformer Stanley Richards as NYC’s new Department of Correction commissioner
Richards is the first formerly incarcerated person to lead the city’s jails system
@gothamist.com @wnyc.org
gothamist.com/news/mamdani...
Richards is the first formerly incarcerated person to lead the city’s jails system
@gothamist.com @wnyc.org
gothamist.com/news/mamdani...
Mamdani names reformer Stanley Richards to steer chaotic Rikers complex
Exactly one month into his term, Mayor Zohran Mamdani has appointed a formerly incarcerated person to manage the facility.
gothamist.com
January 31, 2026 at 9:37 PM
Mayor Mamdani names criminal justice reformer Stanley Richards as NYC’s new Department of Correction commissioner
Richards is the first formerly incarcerated person to lead the city’s jails system
@gothamist.com @wnyc.org
gothamist.com/news/mamdani...
Richards is the first formerly incarcerated person to lead the city’s jails system
@gothamist.com @wnyc.org
gothamist.com/news/mamdani...
“Hey I invented a new hammer!”
“Oh that’s cool! What are you gonna call it?”
“…Ball.”
“…”
“…Peen. Ball Peen.”
“…”
“…”
“You can’t call it that.”
“Who’s gonna stop me? I literally have a hammer.”
“…”
“My Ball Peen Hammer.”
“Oh that’s cool! What are you gonna call it?”
“…Ball.”
“…”
“…Peen. Ball Peen.”
“…”
“…”
“You can’t call it that.”
“Who’s gonna stop me? I literally have a hammer.”
“…”
“My Ball Peen Hammer.”
January 31, 2026 at 4:56 AM
“Hey I invented a new hammer!”
“Oh that’s cool! What are you gonna call it?”
“…Ball.”
“…”
“…Peen. Ball Peen.”
“…”
“…”
“You can’t call it that.”
“Who’s gonna stop me? I literally have a hammer.”
“…”
“My Ball Peen Hammer.”
“Oh that’s cool! What are you gonna call it?”
“…Ball.”
“…”
“…Peen. Ball Peen.”
“…”
“…”
“You can’t call it that.”
“Who’s gonna stop me? I literally have a hammer.”
“…”
“My Ball Peen Hammer.”
Epstein Files so bad Amazon just announced ‘Melania 2’
January 31, 2026 at 12:52 AM
Epstein Files so bad Amazon just announced ‘Melania 2’
“What day/night will be the wildest party on =our island?” - Elon Musk emailing Jeffrey Epstein
January 30, 2026 at 8:30 PM
“What day/night will be the wildest party on =our island?” - Elon Musk emailing Jeffrey Epstein
You make fun of people falling for “thirst traps,” but people are THIRSTY! You can DIE of thirst! Have a little compassion
January 30, 2026 at 12:53 PM
You make fun of people falling for “thirst traps,” but people are THIRSTY! You can DIE of thirst! Have a little compassion
What did we even post about when Biden was president, I don’t even remember
January 30, 2026 at 1:57 AM
What did we even post about when Biden was president, I don’t even remember
Turns out our execs are all indescribably excited for all the moonshot projects I pitched, and all of my budget for this fiscal was approved.
It’s me. I’m the dog who got the car.
It’s me. I’m the dog who got the car.
January 29, 2026 at 3:25 PM
Turns out our execs are all indescribably excited for all the moonshot projects I pitched, and all of my budget for this fiscal was approved.
It’s me. I’m the dog who got the car.
It’s me. I’m the dog who got the car.
No one in America is as safe as the Epstein Files rn
January 28, 2026 at 8:30 PM
No one in America is as safe as the Epstein Files rn
Hard to believe there was a time in which the world was in such relative stability that a ridiculous Norwegian song called ‘What Does the Fox Say?’ could tear up the global charts and we all danced with flowers in our hair and laughed and laughed and laughed
January 26, 2026 at 2:11 PM
Hard to believe there was a time in which the world was in such relative stability that a ridiculous Norwegian song called ‘What Does the Fox Say?’ could tear up the global charts and we all danced with flowers in our hair and laughed and laughed and laughed
Could not possibly think of a worse name for boxing than ‘boxing’
January 22, 2026 at 3:57 AM
Could not possibly think of a worse name for boxing than ‘boxing’
It’s so funny to me that Gen Z and Gen Alpha have no idea that “6-7” is actually a direct reference to the volume a Fender Super Reverb needs to be cranked to reach the glassy tone ‘sweet spot’
January 21, 2026 at 8:22 PM
It’s so funny to me that Gen Z and Gen Alpha have no idea that “6-7” is actually a direct reference to the volume a Fender Super Reverb needs to be cranked to reach the glassy tone ‘sweet spot’
Just learned that in the UK ‘Dollar Tree’ is called ‘Pound Land’ and this is exactly why localisation is important
January 21, 2026 at 6:29 PM
Just learned that in the UK ‘Dollar Tree’ is called ‘Pound Land’ and this is exactly why localisation is important
If only things had turned out differently in 2000 our Discover feed might have been dictated by the Al Gore Rhythm
January 21, 2026 at 4:52 PM
If only things had turned out differently in 2000 our Discover feed might have been dictated by the Al Gore Rhythm
They won’t let me at Davos because they know my speech would get too many likes and shares
January 21, 2026 at 1:03 PM
They won’t let me at Davos because they know my speech would get too many likes and shares
[video of several hundred velociraptors moshing at a heavy metal show]
Me, smart: “that’s definitely AI”
Me, smart: “that’s definitely AI”
January 20, 2026 at 2:48 PM
[video of several hundred velociraptors moshing at a heavy metal show]
Me, smart: “that’s definitely AI”
Me, smart: “that’s definitely AI”
USB-C is *such* an improvement over Micro-USB. On the flip side, USB-C is *such* an improvement over Micro-USB.
January 20, 2026 at 2:04 PM
USB-C is *such* an improvement over Micro-USB. On the flip side, USB-C is *such* an improvement over Micro-USB.
People stopped saying ‘Happy New Year!’ around Day 3 of 2026, in case you were wondering how it’s been going
January 20, 2026 at 1:51 PM
People stopped saying ‘Happy New Year!’ around Day 3 of 2026, in case you were wondering how it’s been going