Mike Buckbee
@buckbee.bsky.social
Dev+Founder+Dad -> Wafris, SendCheckIt, Knowatoa, ExpeditedWAF.
Mostly post about cybersecurity and AI SEO stuff.
Discover how your brand ranks in ChatGPT, Perplexity, and Gemini at knowatoa.com/bsky
Mostly post about cybersecurity and AI SEO stuff.
Discover how your brand ranks in ChatGPT, Perplexity, and Gemini at knowatoa.com/bsky
Pinned
Mike Buckbee
@buckbee.bsky.social
· Dec 18
B.I.S.C.U.I.T. Framework
Learn the exact steps to get indexed, ranked, and win in AI search.
buff.ly
❓ "How do I get my site to rank in ChatGPT?"
💯 I get asked 100 times daily. The answer?
🍪 The "BISCUIT" framework.
🙏 It's the collective wisdom of hundreds of discussions with SEOs, thousands of site audits, and an analysis of millions of AI responses.
https://buff.ly/4fpsvRe
#seo #ai
💯 I get asked 100 times daily. The answer?
🍪 The "BISCUIT" framework.
🙏 It's the collective wisdom of hundreds of discussions with SEOs, thousands of site audits, and an analysis of millions of AI responses.
https://buff.ly/4fpsvRe
#seo #ai
While lots of marketing people continue to argue on LinkedIn about whether or not AI search is real, we're starting to see some of the grim reality of it.
It's clear that different industries are adopting AI at different rates, but far and way AI has taken over software development. To date the-
It's clear that different industries are adopting AI at different rates, but far and way AI has taken over software development. To date the-
January 17, 2026 at 2:07 PM
While lots of marketing people continue to argue on LinkedIn about whether or not AI search is real, we're starting to see some of the grim reality of it.
It's clear that different industries are adopting AI at different rates, but far and way AI has taken over software development. To date the-
It's clear that different industries are adopting AI at different rates, but far and way AI has taken over software development. To date the-
I keep seeing articles arguing that AI search "hasn't arrived yet" or that it's some small, separate thing you can ignore.
I understand where this comes from, but I think it fundamentally misreads what's happening.
This isn't me arguing, but just look at the data:
750 million people use ChatGPT-
I understand where this comes from, but I think it fundamentally misreads what's happening.
This isn't me arguing, but just look at the data:
750 million people use ChatGPT-
January 16, 2026 at 6:16 PM
I keep seeing articles arguing that AI search "hasn't arrived yet" or that it's some small, separate thing you can ignore.
I understand where this comes from, but I think it fundamentally misreads what's happening.
This isn't me arguing, but just look at the data:
750 million people use ChatGPT-
I understand where this comes from, but I think it fundamentally misreads what's happening.
This isn't me arguing, but just look at the data:
750 million people use ChatGPT-
Simon Willison, someone I look to for practical LLM expertise, shared his 2026 predictions this week. He believes we hit a real turning point in November 2025 with GPT-5.2 and Claude Opus 4.5.
He predicts that LLM code quality will become "undeniable" in the next year, and that we'll solve-
He predicts that LLM code quality will become "undeniable" in the next year, and that we'll solve-
January 15, 2026 at 8:45 PM
Simon Willison, someone I look to for practical LLM expertise, shared his 2026 predictions this week. He believes we hit a real turning point in November 2025 with GPT-5.2 and Claude Opus 4.5.
He predicts that LLM code quality will become "undeniable" in the next year, and that we'll solve-
He predicts that LLM code quality will become "undeniable" in the next year, and that we'll solve-
There was a time where a lot of genuinely smart people thought that people would flock en masse to voice ordering assistants like Siri or Alexa…and that never really happened. I think a lot of that is that the voice UX was pretty poor and the opportunity to look at quality/price indicators was non-
January 14, 2026 at 2:07 PM
There was a time where a lot of genuinely smart people thought that people would flock en masse to voice ordering assistants like Siri or Alexa…and that never really happened. I think a lot of that is that the voice UX was pretty poor and the opportunity to look at quality/price indicators was non-
OpenAI officially launched ChatGPT Health this week, and I have to say, one statistic buried in their announcement really caught my eye. Here's a number that everyone in healthcare marketing should be paying attention to: 230 million users ask ChatGPT health questions every single week.
So, a-
So, a-
January 13, 2026 at 2:07 PM
OpenAI officially launched ChatGPT Health this week, and I have to say, one statistic buried in their announcement really caught my eye. Here's a number that everyone in healthcare marketing should be paying attention to: 230 million users ask ChatGPT health questions every single week.
So, a-
So, a-
This week, we've seen Grok, Elon Musk's AI on X, generating explicit images of women and children.
AI Forensics actually found about 800 pornographic images and videos that were created using the Grok Imagine app. Even more concerning: organized Telegram communities with thousands of members have-
AI Forensics actually found about 800 pornographic images and videos that were created using the Grok Imagine app. Even more concerning: organized Telegram communities with thousands of members have-
January 12, 2026 at 6:16 PM
This week, we've seen Grok, Elon Musk's AI on X, generating explicit images of women and children.
AI Forensics actually found about 800 pornographic images and videos that were created using the Grok Imagine app. Even more concerning: organized Telegram communities with thousands of members have-
AI Forensics actually found about 800 pornographic images and videos that were created using the Grok Imagine app. Even more concerning: organized Telegram communities with thousands of members have-
We've been busy creating practical guides to help you navigate AI search. Here's what's new:
www.knowatoa.com
January 11, 2026 at 6:16 PM
We've been busy creating practical guides to help you navigate AI search. Here's what's new:
Instagram's head of product recently didn't exactly say that it would be easier to "fingerprint" real media than to try and spot fake media, but he acknowledged that trying to detect AI-generated content is a losing battle.
He's surprisingly nuanced and candid in his Threads post about the future-
He's surprisingly nuanced and candid in his Threads post about the future-
January 10, 2026 at 2:07 PM
Instagram's head of product recently didn't exactly say that it would be easier to "fingerprint" real media than to try and spot fake media, but he acknowledged that trying to detect AI-generated content is a losing battle.
He's surprisingly nuanced and candid in his Threads post about the future-
He's surprisingly nuanced and candid in his Threads post about the future-
A New York Times reporter has filed a personal lawsuit against AI companies. This case is about how AI models were trained, not just what they produce. It's separate from the Times' own corporate lawsuit.
Most AI copyright lawsuits focus on the AI's output. They ask if the AI copied copyrighted-
Most AI copyright lawsuits focus on the AI's output. They ask if the AI copied copyrighted-
January 9, 2026 at 6:16 PM
A New York Times reporter has filed a personal lawsuit against AI companies. This case is about how AI models were trained, not just what they produce. It's separate from the Times' own corporate lawsuit.
Most AI copyright lawsuits focus on the AI's output. They ask if the AI copied copyrighted-
Most AI copyright lawsuits focus on the AI's output. They ask if the AI copied copyrighted-
Ashley MacIsaac, a Canadian fiddler with a 30-year career, was accused of being AI-generated. Not his music, but him, the actual person.
The rumor spread on social media. People looked at his photos for signs of AI. They wondered if his music sounded "too perfect." They even pointed to small-|
The rumor spread on social media. People looked at his photos for signs of AI. They wondered if his music sounded "too perfect." They even pointed to small-|
January 8, 2026 at 8:45 PM
Ashley MacIsaac, a Canadian fiddler with a 30-year career, was accused of being AI-generated. Not his music, but him, the actual person.
The rumor spread on social media. People looked at his photos for signs of AI. They wondered if his music sounded "too perfect." They even pointed to small-|
The rumor spread on social media. People looked at his photos for signs of AI. They wondered if his music sounded "too perfect." They even pointed to small-|
I'd bet that most people don't know that the "GPT" in ChatGPT stands for "Generative Pre-trained Transformer".
Despite what Optimus Prime might have to say about it, today "transformer" is a term that refers to a type of AI model architecture that the underlying AI models in ChatGPT, Gemini,-
Despite what Optimus Prime might have to say about it, today "transformer" is a term that refers to a type of AI model architecture that the underlying AI models in ChatGPT, Gemini,-
January 7, 2026 at 2:07 PM
I'd bet that most people don't know that the "GPT" in ChatGPT stands for "Generative Pre-trained Transformer".
Despite what Optimus Prime might have to say about it, today "transformer" is a term that refers to a type of AI model architecture that the underlying AI models in ChatGPT, Gemini,-
Despite what Optimus Prime might have to say about it, today "transformer" is a term that refers to a type of AI model architecture that the underlying AI models in ChatGPT, Gemini,-
Most Americans, 78% of them, want stricter rules for AI. This feeling crosses all political divides. People are worried about losing jobs, about misinformation, privacy issues, and unfair decisions made by algorithms without clear reasons or accountability.
Personally, I think the way forward is-
Personally, I think the way forward is-
January 6, 2026 at 2:07 PM
Most Americans, 78% of them, want stricter rules for AI. This feeling crosses all political divides. People are worried about losing jobs, about misinformation, privacy issues, and unfair decisions made by algorithms without clear reasons or accountability.
Personally, I think the way forward is-
Personally, I think the way forward is-
OpenAI's inevitable ad based monetization of ChatGPT has yet to happen (Sam Altman seems content to continue shoveling VC money into the furnace for the time being) but leaked internal conversations, and app metadata suggest what's coming is not too far off.
We had Nano Banana (Google's AI image-
We had Nano Banana (Google's AI image-
January 5, 2026 at 6:16 PM
OpenAI's inevitable ad based monetization of ChatGPT has yet to happen (Sam Altman seems content to continue shoveling VC money into the furnace for the time being) but leaked internal conversations, and app metadata suggest what's coming is not too far off.
We had Nano Banana (Google's AI image-
We had Nano Banana (Google's AI image-
A new research paper starts with a deceptively simple idea: researchers trained language models to confess their mistakes in a separate output that doesn’t affect the reward for their main answer.
The industry incentivizes current AI models to appear confident even when they’re wrong.
If they-
The industry incentivizes current AI models to appear confident even when they’re wrong.
If they-
December 28, 2025 at 6:16 PM
A new research paper starts with a deceptively simple idea: researchers trained language models to confess their mistakes in a separate output that doesn’t affect the reward for their main answer.
The industry incentivizes current AI models to appear confident even when they’re wrong.
If they-
The industry incentivizes current AI models to appear confident even when they’re wrong.
If they-
Google’s Nick Fox, SVP of Knowledge and Information, said optimizing for AI search is “the same” as traditional SEO. Just build great content for users.
This is either reassuring or a dangerous oversimplification, depending on how charitable you’re feeling.
The reassuring interpretation:-
This is either reassuring or a dangerous oversimplification, depending on how charitable you’re feeling.
The reassuring interpretation:-
December 27, 2025 at 2:07 PM
Google’s Nick Fox, SVP of Knowledge and Information, said optimizing for AI search is “the same” as traditional SEO. Just build great content for users.
This is either reassuring or a dangerous oversimplification, depending on how charitable you’re feeling.
The reassuring interpretation:-
This is either reassuring or a dangerous oversimplification, depending on how charitable you’re feeling.
The reassuring interpretation:-
Merriam-Webster named “slop” its word of the year for 2025.
The damning definition: “Digital content of low quality, artificial intelligence usually produces it.”
The dictionary’s official recognition of AI content pollution validates what content creators have been screaming about for two years.
The damning definition: “Digital content of low quality, artificial intelligence usually produces it.”
The dictionary’s official recognition of AI content pollution validates what content creators have been screaming about for two years.
December 26, 2025 at 6:16 PM
Merriam-Webster named “slop” its word of the year for 2025.
The damning definition: “Digital content of low quality, artificial intelligence usually produces it.”
The dictionary’s official recognition of AI content pollution validates what content creators have been screaming about for two years.
The damning definition: “Digital content of low quality, artificial intelligence usually produces it.”
The dictionary’s official recognition of AI content pollution validates what content creators have been screaming about for two years.
A search marketer on Reddit reported ChatGPT referral traffic dropping from 2,200 visits per day to 1,200 starting November 11th. That’s a 45% decline in a single day.
Other practitioners chimed in with similar patterns. ChatGPT traffic grew steadily from July through early November, then suddenly-
Other practitioners chimed in with similar patterns. ChatGPT traffic grew steadily from July through early November, then suddenly-
December 25, 2025 at 8:45 PM
A search marketer on Reddit reported ChatGPT referral traffic dropping from 2,200 visits per day to 1,200 starting November 11th. That’s a 45% decline in a single day.
Other practitioners chimed in with similar patterns. ChatGPT traffic grew steadily from July through early November, then suddenly-
Other practitioners chimed in with similar patterns. ChatGPT traffic grew steadily from July through early November, then suddenly-
Claude Code has really taken the development world by storm (Anthropic will literally make a billion dollars in revenue this year off Claude Code alone).
It’s a command-line tool that looks clunky but delivers elegance.
And, despite the “code” in its name, it’s my go-to answer when someone on-
It’s a command-line tool that looks clunky but delivers elegance.
And, despite the “code” in its name, it’s my go-to answer when someone on-
December 24, 2025 at 2:07 PM
Claude Code has really taken the development world by storm (Anthropic will literally make a billion dollars in revenue this year off Claude Code alone).
It’s a command-line tool that looks clunky but delivers elegance.
And, despite the “code” in its name, it’s my go-to answer when someone on-
It’s a command-line tool that looks clunky but delivers elegance.
And, despite the “code” in its name, it’s my go-to answer when someone on-
The ultimate threat to search as a marketing channel isn’t AI search replacing traditional search; it’s AI replacing search intent with task intent.
What’s task intent? It’s the level of activity that supersedes search. Put another way, it’s what prompted people to search in the first place.
What’s task intent? It’s the level of activity that supersedes search. Put another way, it’s what prompted people to search in the first place.
December 23, 2025 at 2:07 PM
The ultimate threat to search as a marketing channel isn’t AI search replacing traditional search; it’s AI replacing search intent with task intent.
What’s task intent? It’s the level of activity that supersedes search. Put another way, it’s what prompted people to search in the first place.
What’s task intent? It’s the level of activity that supersedes search. Put another way, it’s what prompted people to search in the first place.
Headlines can often lead you astray, and if you just skimmed the recent updates about the prevalence of AI Overviews in Google SERPs, you might have been tricked into thinking they were going away.
Google has (unsurprisingly) started shifting AI Overviews away from purely informational queries-
Google has (unsurprisingly) started shifting AI Overviews away from purely informational queries-
Google AI Overviews surged in 2025, then pulled back: Data
Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.
searchengineland.com
December 22, 2025 at 6:16 PM
Headlines can often lead you astray, and if you just skimmed the recent updates about the prevalence of AI Overviews in Google SERPs, you might have been tricked into thinking they were going away.
Google has (unsurprisingly) started shifting AI Overviews away from purely informational queries-
Google has (unsurprisingly) started shifting AI Overviews away from purely informational queries-
Simon Willison took a close look at Claude's "soul document." This is an internal prompt that sets Claude's personality, how it talks, and how it makes decisions. It's really interesting to see how AI personalities are built.
The soul document clearly tells Claude to be curious, thoughtful, and-
The soul document clearly tells Claude to be curious, thoughtful, and-
December 21, 2025 at 6:16 PM
Simon Willison took a close look at Claude's "soul document." This is an internal prompt that sets Claude's personality, how it talks, and how it makes decisions. It's really interesting to see how AI personalities are built.
The soul document clearly tells Claude to be curious, thoughtful, and-
The soul document clearly tells Claude to be curious, thoughtful, and-
A new study from MIT and Columbia found something pretty shocking.
Readers actually prefer content written by AI, as long as they don't know it's AI.
In the study, people read articles and rated them on how clear, helpful, and engaging they were (though notably not "entertaining").
AI-generated-
Readers actually prefer content written by AI, as long as they don't know it's AI.
In the study, people read articles and rated them on how clear, helpful, and engaging they were (though notably not "entertaining").
AI-generated-
December 20, 2025 at 2:07 PM
A new study from MIT and Columbia found something pretty shocking.
Readers actually prefer content written by AI, as long as they don't know it's AI.
In the study, people read articles and rated them on how clear, helpful, and engaging they were (though notably not "entertaining").
AI-generated-
Readers actually prefer content written by AI, as long as they don't know it's AI.
In the study, people read articles and rated them on how clear, helpful, and engaging they were (though notably not "entertaining").
AI-generated-
Google just launched a personal context feature for Gemini. This lets the AI remember what you like, your projects, and past chats. It then gives you more personalized answers.
This is like ChatGPT's memory feature, but with a key difference. Gemini can use information from your whole Google-
This is like ChatGPT's memory feature, but with a key difference. Gemini can use information from your whole Google-
December 19, 2025 at 6:16 PM
Google just launched a personal context feature for Gemini. This lets the AI remember what you like, your projects, and past chats. It then gives you more personalized answers.
This is like ChatGPT's memory feature, but with a key difference. Gemini can use information from your whole Google-
This is like ChatGPT's memory feature, but with a key difference. Gemini can use information from your whole Google-
The Verge had an interesting talk about what they call "The DoorDash Problem," aka what happens when AI agents act for you online, and things go wrong.
DoorDash drivers are independent workers who deliver for customers. But things constantly go wrong: Mixed up orders Spilled food The driver took-
DoorDash drivers are independent workers who deliver for customers. But things constantly go wrong: Mixed up orders Spilled food The driver took-
December 18, 2025 at 8:45 PM
The Verge had an interesting talk about what they call "The DoorDash Problem," aka what happens when AI agents act for you online, and things go wrong.
DoorDash drivers are independent workers who deliver for customers. But things constantly go wrong: Mixed up orders Spilled food The driver took-
DoorDash drivers are independent workers who deliver for customers. But things constantly go wrong: Mixed up orders Spilled food The driver took-
ChatGPT now offers group chats to everyone. This means multiple people can talk with the AI together. It's a bigger deal than it sounds.
Before, ChatGPT was just for one person. You asked questions, it answered, and your chats were private. Now, you can invite teammates, clients, or others to a-
Before, ChatGPT was just for one person. You asked questions, it answered, and your chats were private. Now, you can invite teammates, clients, or others to a-
December 17, 2025 at 2:07 PM
ChatGPT now offers group chats to everyone. This means multiple people can talk with the AI together. It's a bigger deal than it sounds.
Before, ChatGPT was just for one person. You asked questions, it answered, and your chats were private. Now, you can invite teammates, clients, or others to a-
Before, ChatGPT was just for one person. You asked questions, it answered, and your chats were private. Now, you can invite teammates, clients, or others to a-