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Meta to launch national super PAC against AI regulation

Mike Buckbee @buckbee.bsky.social · 3h

If AI gets regulated like social media (content moderation requirements, algorithmic transparency, data restrictions), it could fundamentally change how AI search systems work and what content they surface.

My intuition is that Meta's fighting a losing battle here. The question isn't whether AI-

Meta is launching a national super PAC that will be committed to fighting AI regulation. It has already been testing these waters with a PAC in California.

Meta to launch national super PAC against AI regulation

Mike Buckbee @buckbee.bsky.social · 3h

positioning itself as the "open" AI company while simultaneously fighting regulation domestically.

The strategy seems to be: be so useful to governments internationally that they'll think twice about regulating you domestically.

For search marketers, the regulatory landscape matters enormously.

Meta is launching a national super PAC that will be committed to fighting AI regulation. It has already been testing these waters with a PAC in California.

Meta to launch national super PAC against AI regulation

Mike Buckbee @buckbee.bsky.social · 3h

the technology.

On the other hand, Meta launching a political action committee to fight regulation feels like exactly the kind of move that makes people want more regulation.

What's particularly interesting is the timing. Meta's also making Llama available to more governments in Europe and Asia,-

Meta is launching a national super PAC that will be committed to fighting AI regulation. It has already been testing these waters with a PAC in California.

Mike Buckbee @buckbee.bsky.social · 3h

Meta just announced they're launching a national super PAC specifically to fight AI regulation, and I have opinions about this.

On one hand, I get it. Overregulation can absolutely stifle innovation, and some of the proposed AI regulations are written by people who fundamentally don't understand-

Mike Buckbee @buckbee.bsky.social · 1d

weight. Good, bad, or missing entirely, it all matters.

Curious what AI is saying about you? Check it with Knowatoa.

#SEO #AI #tech #chatgpt #Knowatoa

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Mike Buckbee @buckbee.bsky.social · 1d

Almost half of ChatGPT’s usage is people just… asking.

“What should I do?”

“Which one’s better?”

It’s less about writing the email and more about steering the decision before it’s even made.

That changes the game. If AI is now in the decision loop, what it says about your brand has real-

Mike Buckbee @buckbee.bsky.social · 1d

The real question: Will Microsoft actually build this, or is this just visionary talk that never ships?

Link: www.theverge.com/tech/783795/...

Mike Buckbee @buckbee.bsky.social · 1d

if AI agents are doing the browsing, traditional SEO might become irrelevant. Exciting because whoever figures out how to get AI agents to recommend their brand wins everything.

Mike Buckbee @buckbee.bsky.social · 1d

by this because it's such a fundamental shift in how we think about the internet. We went from portals (Yahoo organizing the web) to search (Google indexing it) to AI agents (systems that navigate it for you).

For search marketers, this is terrifying and exciting simultaneously. Terrifying because-

Mike Buckbee @buckbee.bsky.social · 1d

trip to Japan in March," and it doesn't give you a list of links. It researches, compares, books, and reports back.

Suleyman specifically called out the current browser experience as "broken" - too many tabs, too much context switching, too much manual work that AI could handle.

I'm fascinated-

AI-Generated “Workslop” Is Destroying Productivity

Mike Buckbee @buckbee.bsky.social · 1d

Microsoft's AI CEO, Mustafa Suleyman, just gave an interview to The Verge where he basically said browsers as we know them are going to disappear into something much more… agentic.

His vision: instead of browsing, you'll have AI agents that browse for you. You tell your browser, "I need to plan a-

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Mike Buckbee @buckbee.bsky.social · 2d

function to write good stuff as it has my actual name on it.

Link: hbr.org/2025/09/ai-g...

Despite a surge in generative AI use across workplaces, most companies are seeing little measurable ROI. One possible reason is because AI tools are being used to produce “workslop”—content that…

hbr.org

AI-Generated “Workslop” Is Destroying Productivity

Mike Buckbee @buckbee.bsky.social · 2d

proponents of creating "face" vs. "faceless" content, where we want people to literally be able to visualize my face when they read this newsletter or hear me on a podcast.

We're doing that because it's part of a brand strategy that works well for AI search, but also because it's a forcing-

Despite a surge in generative AI use across workplaces, most companies are seeing little measurable ROI. One possible reason is because AI tools are being used to produce “workslop”—content that…

hbr.org

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Mike Buckbee @buckbee.bsky.social · 2d

be said in one sentence.

I see this constantly in the search marketing world. Someone asks ChatGPT to "write an SEO report" and gets back 2,000 words of generic advice that could apply to any website.

It looks like work It wastes time It adds nothing of value

Partially, this is why we're big-

AI-Generated “Workslop” Is Destroying Productivity

Despite a surge in generative AI use across workplaces, most companies are seeing little measurable ROI. One possible reason is because AI tools are being used to produce “workslop”—content that…

hbr.org

1 1

Mike Buckbee @buckbee.bsky.social · 2d

HBR just published something I've been thinking about for months but couldn't quite articulate: AI-generated "workslop" is clogging up organizations and actually making people less productive.

The term "workslop" is perfect. It's the AI-generated emails that take three paragraphs to say what could-

A Personal Assistant for Your Inbox

Mike Buckbee @buckbee.bsky.social · 3d

them the context they need to do better searches on your behalf, understand what's important to you, find your favorite brands, etc.

Which, for search marketers, matters.

Link: www.perplexity.ai/hub/blog/a-p...

Today we're launching Perplexity Email Assistant, exclusive for Perplexity Max subscribers. Email Assistant brings a powerful personal assistant to your email, transforming your inbox to action.

www.perplexity.ai

Mike Buckbee @buckbee.bsky.social · 3d

their subscription).

But I don't think it's really about "email", I think it's about context. Nobody (including me) knows exactly what the future of search is going to look like, but it's become very clear that we're going to have agents doing searches for us.

The move on Perplexity's part gets-

A Personal Assistant for Your Inbox

Today we're launching Perplexity Email Assistant, exclusive for Perplexity Max subscribers. Email Assistant brings a powerful personal assistant to your email, transforming your inbox to action.

www.perplexity.ai

Mike Buckbee @buckbee.bsky.social · 3d

Perplexity just launched an AI assistant for your inbox, and it's…fine?

The pitch: AI reads your emails, surfaces what's important, drafts responses, and even finds that one message from three months ago you can't remember. It's basically giving everyone an executive assistant for free (as part of-

Knowatoa - AI Search Discovery

Mike Buckbee @buckbee.bsky.social · 6d

could.

See how it works on your site at knowatoa.com

#SEO #AI #tech #api #Knowatoa

Find out if AI search services correctly describe your company's products and services, consider your company positively, and how to outrank your competitors.

knowatoa.com

Knowatoa - AI Search Discovery

Mike Buckbee @buckbee.bsky.social · 6d

programmatically.

What that means in practice: custom dashboards, client-ready reporting, or even scrappy side projects are now possible right on top of your AI visibility data.

I’ve already seen teams weaving this into their workflows in ways that make more sense than any pre-built view ever-

Find out if AI search services correctly describe your company's products and services, consider your company positively, and how to outrank your competitors.

knowatoa.com

Mike Buckbee @buckbee.bsky.social · 6d

Every SEO tool has a UI. That’s fine, until you’re staring at the same dashboards everyone else is.

Back in August we rolled out API Integrations at Knowatoa. It’s been a game-changer for how teams actually use AI search data. Rankings, citations, performance tracking… all now accessible-

Go behind the browser with Chrome’s new AI features

Mike Buckbee @buckbee.bsky.social · 11d

Chrome + Gemini is helping them synthesize everything they read into actual decisions, judging your page and making recommendations back to the user.

Link: blog.google/products/chr...

Google Chrome is getting upgraded with the latest AI to make it safer, smarter and more useful

blog.google

Mike Buckbee @buckbee.bsky.social · 11d

gets spicy for marketers. Chrome pulls info from multiple pages you've viewed to fill out complex forms. No more copy-pasting between tabs like a caveman.

For SEOs, this represents a steady progression from "optimize for people" to "optimize for AI bots working for people" on the spectrum.

Go behind the browser with Chrome’s new AI features

Google Chrome is getting upgraded with the latest AI to make it safer, smarter and more useful

blog.google

Go behind the browser with Chrome’s new AI features

Mike Buckbee @buckbee.bsky.social · 11d

It even checks the actual content of pages you visited.

Tab organization got smart too. Chrome watches what you're doing and groups tabs automatically. Planning a trip? Boom, travel tab group appears. Researching competitors? There's your competitive analysis folder.

The form filling is where it-

Google Chrome is getting upgraded with the latest AI to make it safer, smarter and more useful

blog.google