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Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 17h

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The newsletter for those who love or are about to love marketing. ✨ I also share things related to the Building in public approach, Tech, Social media, Community building, Content creation, VC & Fun...

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Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 17h

Since I had to recover over the weekend, I had plenty of time to work on my Sunday newsletter. I always enjoy this topic. It’s become a tradition to write about things that might happen next year.

And how is your weekend?
Work or chill? Or something between?

#buildinpublic

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Reposted by Nika Kotláriková | Business Marketing With Nika

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 1d

In 2015, the influencer marketing market was worth $1.7 billion.

And do you know how much it is now, in 2025? Hold on:

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Reposted by Nika Kotláriková | Business Marketing With Nika

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 2d

What is your weekend going to be like?

Working or Chilling?

a cat is playing with an apple laptop on a table

ALT: a cat is playing with an apple laptop on a table

media.tenor.com

2 1 7

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 1d

Jokes aside. 😀

As a small influencer and marketer, I see the market and collaboration from both sides, which is why I wrote an article:

• How to approach influencers
• Best practices for a successful collaboration
• Tools for finding influencers

businessandmarketing.substack.com/p/how-to-col...

🤝 How to collaborate with influencers

Claim profitable partnerships and build relationships that actually last.

businessandmarketing.substack.com

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Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 1d

$32.55 billion.

To put that into perspective, the average house in the US costs ~$512,800.
USD 32.55 billion = 63,460 houses.
That amount could build an entire small town.

So... I have even more motivation to become an influencer.
People, heart my posts, like my posts – I want to be rich!

1 2

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 1d

In 2015, the influencer marketing market was worth $1.7 billion.

And do you know how much it is now, in 2025? Hold on:

2 1 3

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 1d

Same here! :D

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Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 1d

What project are you working on? :)

1 1

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 2d

What is your weekend going to be like?

Working or Chilling?

a cat is playing with an apple laptop on a table

ALT: a cat is playing with an apple laptop on a table

media.tenor.com

2 1 7

Reposted by Nika Kotláriková | Business Marketing With Nika

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 3d

There’s no secret formula – the more active you are, the better results you can expect.

No wonder my account isn’t growing as expected when I spend most of my time on a competitor’s social media platform.

Maybe that’s the reason your Bluesky account isn’t growing either.

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Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 3d

There’s no secret formula – the more active you are, the better results you can expect.

No wonder my account isn’t growing as expected when I spend most of my time on a competitor’s social media platform.

Maybe that’s the reason your Bluesky account isn’t growing either.

1 3

Reposted by Nika Kotláriková | Business Marketing With Nika

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 4d

Many people have asked me why I’m on Product Hunt every single day. How much do they pay me for it? 😀

Not a single penny!

If you want to stick with something for a long time, you really have to love it.

1 2 3

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 4d

Should I start to interview people again as well?

(yes, I have a YouTube channel too):
www.youtube.com/@businessmar...

Business & Marketing | Nika Kotláriková

YouTube channel about Business, Marketing, Social Media, Technology, SaaS, and not only personal growth. Host: Nika Kotláriková

www.youtube.com

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 4d

Many people have asked me why I’m on Product Hunt every single day. How much do they pay me for it? 😀

Not a single penny!

If you want to stick with something for a long time, you really have to love it.

1 2 3

Reposted by Nika Kotláriková | Business Marketing With Nika

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 5d

4. Repost your content after some time.
5. Talk about the current topics.
6. Tag relevant people.
7. Act like you have nothing to lose – but protect your reputation!!!

#buildinpublic

[2/2]

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Reposted by Nika Kotláriková | Business Marketing With Nika

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 5d

These are the ultimate rules for growing your account – and they apply to any social media platform:

1. Engage with people who reply; it will increase your engagement rate.
2. To get more impressions, comment under the big creators' posts.
3. Be prompt with responding to comments.

[1/2]

1 1 1

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 5d

4. Repost your content after some time.
5. Talk about the current topics.
6. Tag relevant people.
7. Act like you have nothing to lose – but protect your reputation!!!

#buildinpublic

[2/2]

1 1 5

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 5d

These are the ultimate rules for growing your account – and they apply to any social media platform:

1. Engage with people who reply; it will increase your engagement rate.
2. To get more impressions, comment under the big creators' posts.
3. Be prompt with responding to comments.

[1/2]

1 1 1

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 5d

Are you preparing any campaign?

Reposted by Nika Kotláriková | Business Marketing With Nika

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 6d

Happy Monday!

What are you working on?

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Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 6d

Happy Monday!

What are you working on?

1 1 3

Reposted by Nika Kotláriková | Business Marketing With Nika

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 7d

Last night, I closed my laptop, not really knowing what topic to write for my newsletter, which I send out every Sunday.

BUT…

When you’re under time pressure and have been writing long enough, you always find a way.

I managed to finish the article 💅 and still have at least 2 hours to spare 😎.

1 1 4

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 7d

I realised that I do not answer my notifications very well. (99+) 😅

Anyway, make sure you subscribed, so you will contribute with one more notification I will not read. 😀

businessandmarketing.substack.com

Business & Marketing with Nika | Nika Kotláriková | Substack

The newsletter for those who love or are about to love marketing. ✨ I also share things related to the Building in public approach, Tech, Social media, Community building, Content creation, VC & Fun...

businessandmarketing.substack.com

Nika Kotláriková | Business Marketing With Nika @businessmarketing.bsky.social · 7d

Last night, I closed my laptop, not really knowing what topic to write for my newsletter, which I send out every Sunday.

BUT…

When you’re under time pressure and have been writing long enough, you always find a way.

I managed to finish the article 💅 and still have at least 2 hours to spare 😎.

1 1 4