Caleb Kramer
@calebkramer.bsky.social
Brand experience strategist ∙ Ex-AKQA, Vice, et al
Exploring the next economy ∙ Design × tech × biz
Currently LA-based ∙ 🇺🇸 born, 🇹🇼 raised
https://linktr.ee/calebkramer
Exploring the next economy ∙ Design × tech × biz
Currently LA-based ∙ 🇺🇸 born, 🇹🇼 raised
https://linktr.ee/calebkramer
Love this meaningful, local effort by Fender. Limited edition Altadena Telecasters, made from wildfire-damaged cedar, are up for auction. 100% of proceeds go toward rebuilding homes and families impacted by the 2025 Eaton fire.
January 26, 2026 at 10:47 PM
Love this meaningful, local effort by Fender. Limited edition Altadena Telecasters, made from wildfire-damaged cedar, are up for auction. 100% of proceeds go toward rebuilding homes and families impacted by the 2025 Eaton fire.
It's what we all kind of intuitively knew: AI enhances workflows, but struggles to own the workflow itself.
When given real-world roles like banking analyst and corporate lawyer, even the most advanced models fail over 70% of the time.
When given real-world roles like banking analyst and corporate lawyer, even the most advanced models fail over 70% of the time.
January 23, 2026 at 6:09 PM
It's what we all kind of intuitively knew: AI enhances workflows, but struggles to own the workflow itself.
When given real-world roles like banking analyst and corporate lawyer, even the most advanced models fail over 70% of the time.
When given real-world roles like banking analyst and corporate lawyer, even the most advanced models fail over 70% of the time.
The view from Taipei 101, where Alex Honnold will be free soloing live on Netflix soon.
January 22, 2026 at 4:49 PM
The view from Taipei 101, where Alex Honnold will be free soloing live on Netflix soon.
I have to say, between Merge Labs, Worldcoin, and OpenAI's new Orwellian ad model, Altman is giving me the ick.
January 21, 2026 at 5:40 PM
I have to say, between Merge Labs, Worldcoin, and OpenAI's new Orwellian ad model, Altman is giving me the ick.
My LinkedIn profile just got a major upgrade.
January 20, 2026 at 8:49 PM
My LinkedIn profile just got a major upgrade.
Love the idea of connecting the Zwift community IRL. I'm sure there's plenty of local grassroots activity, but curious what's next from the brand after this pilot.
January 19, 2026 at 7:58 PM
Love the idea of connecting the Zwift community IRL. I'm sure there's plenty of local grassroots activity, but curious what's next from the brand after this pilot.
If you're still billing hours, it's time to start updating scopes to reflect AI-accelerated output or transition to value-based pricing. The current arbitrage won't last forever.
Billed 12 Hours for a Few Seconds of Work: How AI Is Helping Law Firms Overcharge Clients
The ability of AI to reduce the time required for certain legal tasks is exposing both the legal profession's reliance on the billable hour to boost firms' income and the unrealistic expectations that...
www.kiplinger.com
January 19, 2026 at 7:47 PM
If you're still billing hours, it's time to start updating scopes to reflect AI-accelerated output or transition to value-based pricing. The current arbitrage won't last forever.
This may look bad for OpenAI, but this is natural in new categories. Different players find more specialized product-market fit. What matters is whether the pie keeps growing.
January 16, 2026 at 8:54 PM
This may look bad for OpenAI, but this is natural in new categories. Different players find more specialized product-market fit. What matters is whether the pie keeps growing.
Photographer Weimin Chu captured China's epic investment in wind and solar energy. Looking at these images, you can't help but feel the future continuing to be pulled Eastward.
January 16, 2026 at 8:44 PM
Photographer Weimin Chu captured China's epic investment in wind and solar energy. Looking at these images, you can't help but feel the future continuing to be pulled Eastward.
I just returned from a trip to Taiwan, where I grew up and visit as often as I can. Every time I’m back, there’s something new. Just for fun, I decided to share a few favorite finds. Maybe they’ll offer some inspiration or spark some last-minute gift ideas.
December 11, 2025 at 7:29 PM
I just returned from a trip to Taiwan, where I grew up and visit as often as I can. Every time I’m back, there’s something new. Just for fun, I decided to share a few favorite finds. Maybe they’ll offer some inspiration or spark some last-minute gift ideas.
What better way to spend a rainy Friday night in Los Angeles than hanging with the homies @profgalloway.com @karaswisher.bsky.social
November 15, 2025 at 7:37 PM
What better way to spend a rainy Friday night in Los Angeles than hanging with the homies @profgalloway.com @karaswisher.bsky.social
Recently came across Collingwood-Norris and her 'visible creative mending'. Creating beauty out of imperfection is so wabi sabi. Love it.
November 3, 2025 at 1:57 PM
Recently came across Collingwood-Norris and her 'visible creative mending'. Creating beauty out of imperfection is so wabi sabi. Love it.
With everything going on, catastrophe preparedness that's fun feels like a growing market opportunity.
Judy was the first brand to catch my eye. Now SafeTaiwan is selling emergency kits for pets, in case you know who tries something.
Judy was the first brand to catch my eye. Now SafeTaiwan is selling emergency kits for pets, in case you know who tries something.
November 2, 2025 at 11:05 PM
With everything going on, catastrophe preparedness that's fun feels like a growing market opportunity.
Judy was the first brand to catch my eye. Now SafeTaiwan is selling emergency kits for pets, in case you know who tries something.
Judy was the first brand to catch my eye. Now SafeTaiwan is selling emergency kits for pets, in case you know who tries something.
This World Series really was theatrical. A win-win for me. You know Nike had a version of this locked and loaded for the Blue Jays too. Congrats to both teams for giving us baseball greatness.
November 2, 2025 at 2:23 PM
This World Series really was theatrical. A win-win for me. You know Nike had a version of this locked and loaded for the Blue Jays too. Congrats to both teams for giving us baseball greatness.
This sounds an awful lot like the decision-making process that led HBO to rebrand as Max. Brand naming and architecture aren't as obvious or unimportant as some leaders seem to think.
Apple exec on Apple TV rebranding: ‘let’s just do it’
Eddy Cue says he doesn’t think having multiple products named Apple TV will be a problem.
www.theverge.com
October 31, 2025 at 5:13 PM
This sounds an awful lot like the decision-making process that led HBO to rebrand as Max. Brand naming and architecture aren't as obvious or unimportant as some leaders seem to think.
Task could be my show of the year. It's a little like Infernal Affairs set in rural Pennsylvania. Youse should watch it.
Opinion | This HBO Mini-Series Gets Rural America Right
www.nytimes.com
October 31, 2025 at 2:33 PM
Task could be my show of the year. It's a little like Infernal Affairs set in rural Pennsylvania. Youse should watch it.
Are you humanizing your brand or are you humanwashing?
via nstlgiaxpress
via nstlgiaxpress
October 31, 2025 at 12:28 AM
Are you humanizing your brand or are you humanwashing?
via nstlgiaxpress
via nstlgiaxpress
Withings has a new smart urine analyzer that borrows a page from the Brita filter playbook.
This must've been something to work on, from consumer research to business model design to copywriting.
This must've been something to work on, from consumer research to business model design to copywriting.
October 30, 2025 at 8:58 PM
Withings has a new smart urine analyzer that borrows a page from the Brita filter playbook.
This must've been something to work on, from consumer research to business model design to copywriting.
This must've been something to work on, from consumer research to business model design to copywriting.
Here in LA, where KCRW runs like fluoride in tap water, this is tectonic news.
October 24, 2025 at 9:45 PM
Here in LA, where KCRW runs like fluoride in tap water, this is tectonic news.
Love the concept of browsers like Comet, Atlas, and Dia. But the idea that I may be feeding the algorithm, creating a Westworld profile of myself is not good. This isn't Chrome cookies. If you're using these: how have you mitigated privacy concerns? Or should I just get over it?
October 24, 2025 at 6:31 PM
Love the concept of browsers like Comet, Atlas, and Dia. But the idea that I may be feeding the algorithm, creating a Westworld profile of myself is not good. This isn't Chrome cookies. If you're using these: how have you mitigated privacy concerns? Or should I just get over it?
ALSO, Rivian's micromobility spinoff, really nailed solarpunk branding, down to the smallest details.
That quirky mono style font, the crank arm scrolljacking moment, and the dreamy copywriting are all magic. ✨
That quirky mono style font, the crank arm scrolljacking moment, and the dreamy copywriting are all magic. ✨
October 24, 2025 at 4:00 PM
ALSO, Rivian's micromobility spinoff, really nailed solarpunk branding, down to the smallest details.
That quirky mono style font, the crank arm scrolljacking moment, and the dreamy copywriting are all magic. ✨
That quirky mono style font, the crank arm scrolljacking moment, and the dreamy copywriting are all magic. ✨
This Kith collab with George Costanza isn’t coming out of nowhere. The guy is an icon in online menswear culture.
September 24, 2025 at 6:26 PM
This Kith collab with George Costanza isn’t coming out of nowhere. The guy is an icon in online menswear culture.
Apple's new Sleep Score is being put to the test. According to Quantified Scientist, it has more in common with Oura than Whoop.
September 23, 2025 at 10:10 PM
Apple's new Sleep Score is being put to the test. According to Quantified Scientist, it has more in common with Oura than Whoop.
Where dreams meet reality
via Collin Slattery, Victoria Buchanan
via Collin Slattery, Victoria Buchanan
September 19, 2025 at 3:48 PM
Where dreams meet reality
via Collin Slattery, Victoria Buchanan
via Collin Slattery, Victoria Buchanan