Caster Communications
@castercomm.com
An award-winning tech PR and social media agency with an impressively talented team driving conversations on IoT, metaverse, smart home, cyber, AI, climate tech, and more.
We're taking a break from Bluesky. Find Caster Communications on LinkedIn, Instagram, Facebook, and X.
November 3, 2025 at 4:34 PM
We're taking a break from Bluesky. Find Caster Communications on LinkedIn, Instagram, Facebook, and X.
The Caster team will be out of the office for our annual off-site All-Team meeting from Monday, September 29 through Friday, October 3. We’ll return on Monday, October 6th feeling energized, inspired, and ready to bring fresh ideas into the final quarter of the year.
September 26, 2025 at 1:57 PM
The Caster team will be out of the office for our annual off-site All-Team meeting from Monday, September 29 through Friday, October 3. We’ll return on Monday, October 6th feeling energized, inspired, and ready to bring fresh ideas into the final quarter of the year.
CONTENT ECOSYSTEMS, NOT ONE-OFFS
Clustered content, internal linking, and clear topical ownership show both humans and machines you’re an authority worth citing.
SEO now = being part of a trusted conversation, and you can't do that with just one article or landing page.
4/4
Clustered content, internal linking, and clear topical ownership show both humans and machines you’re an authority worth citing.
SEO now = being part of a trusted conversation, and you can't do that with just one article or landing page.
4/4
August 26, 2025 at 6:47 PM
CONTENT ECOSYSTEMS, NOT ONE-OFFS
Clustered content, internal linking, and clear topical ownership show both humans and machines you’re an authority worth citing.
SEO now = being part of a trusted conversation, and you can't do that with just one article or landing page.
4/4
Clustered content, internal linking, and clear topical ownership show both humans and machines you’re an authority worth citing.
SEO now = being part of a trusted conversation, and you can't do that with just one article or landing page.
4/4
AI VISIBILITY
#AI search agents are making choices on behalf of buyers.
If your brand isn’t recognizable to ChatGPT, Perplexity, or Gemini, you won’t make the shortlist, even if you rank on Google.
3/4
#AI search agents are making choices on behalf of buyers.
If your brand isn’t recognizable to ChatGPT, Perplexity, or Gemini, you won’t make the shortlist, even if you rank on Google.
3/4
August 26, 2025 at 6:46 PM
AI VISIBILITY
#AI search agents are making choices on behalf of buyers.
If your brand isn’t recognizable to ChatGPT, Perplexity, or Gemini, you won’t make the shortlist, even if you rank on Google.
3/4
#AI search agents are making choices on behalf of buyers.
If your brand isn’t recognizable to ChatGPT, Perplexity, or Gemini, you won’t make the shortlist, even if you rank on Google.
3/4
AUTHORITY OVER CLICKBAIT
AI + Google alike pull from trusted sources, not just optimized ones.
Mentions in credible outlets, consistent messaging, & expert quotes matter more than keyword stuffing.
2/4
AI + Google alike pull from trusted sources, not just optimized ones.
Mentions in credible outlets, consistent messaging, & expert quotes matter more than keyword stuffing.
2/4
August 26, 2025 at 6:46 PM
AUTHORITY OVER CLICKBAIT
AI + Google alike pull from trusted sources, not just optimized ones.
Mentions in credible outlets, consistent messaging, & expert quotes matter more than keyword stuffing.
2/4
AI + Google alike pull from trusted sources, not just optimized ones.
Mentions in credible outlets, consistent messaging, & expert quotes matter more than keyword stuffing.
2/4
Happiest birthday to our amazing Sarah! We're so proud of all you've accomplished and so excited for everything that lies ahead, both personally and professionally. Thank you for bringing so much dedication and positivity to our team every single day!
August 25, 2025 at 3:17 PM
Happiest birthday to our amazing Sarah! We're so proud of all you've accomplished and so excited for everything that lies ahead, both personally and professionally. Thank you for bringing so much dedication and positivity to our team every single day!
Awards + Media: CES Innovation Award deadlines are looming, and press rooms are busier than ever. Strategic PR makes sure your news isn’t missed.
Our full guide: castercomm.com/2025/08/22/h...
#PR #TechPR #MediaStrategy #ConsumerTech
Our full guide: castercomm.com/2025/08/22/h...
#PR #TechPR #MediaStrategy #ConsumerTech
The Trade Show Support You Need – For CES and Beyond - Caster Communications
Overview of the PR strategy and tactics Caster executes for clients exhibiting at trade shows like CES, InfoComm, and CEDIA Expo.
castercomm.com
August 22, 2025 at 3:36 PM
Awards + Media: CES Innovation Award deadlines are looming, and press rooms are busier than ever. Strategic PR makes sure your news isn’t missed.
Our full guide: castercomm.com/2025/08/22/h...
#PR #TechPR #MediaStrategy #ConsumerTech
Our full guide: castercomm.com/2025/08/22/h...
#PR #TechPR #MediaStrategy #ConsumerTech
Speaking slots: Calls for #CES presentations are already open.
The best sessions take months of prep, so don’t wait until winter to start pitching ideas.
2/3
The best sessions take months of prep, so don’t wait until winter to start pitching ideas.
2/3
August 22, 2025 at 3:35 PM
Speaking slots: Calls for #CES presentations are already open.
The best sessions take months of prep, so don’t wait until winter to start pitching ideas.
2/3
The best sessions take months of prep, so don’t wait until winter to start pitching ideas.
2/3
Going to #CEDIA & need client dinner spots? These are all walkable from the Convention Center:
1️⃣ Guard & Grace – Modern steakhouse
2️⃣ Rioja – Elevated New American
3️⃣ Ocean Prime – Seafood & cocktails
4️⃣ The Capital Grille – Classic steakhouse
5️⃣ Corinne – Relaxed American, steps away
⌛Time to book!
1️⃣ Guard & Grace – Modern steakhouse
2️⃣ Rioja – Elevated New American
3️⃣ Ocean Prime – Seafood & cocktails
4️⃣ The Capital Grille – Classic steakhouse
5️⃣ Corinne – Relaxed American, steps away
⌛Time to book!
August 19, 2025 at 7:28 PM
Going to #CEDIA & need client dinner spots? These are all walkable from the Convention Center:
1️⃣ Guard & Grace – Modern steakhouse
2️⃣ Rioja – Elevated New American
3️⃣ Ocean Prime – Seafood & cocktails
4️⃣ The Capital Grille – Classic steakhouse
5️⃣ Corinne – Relaxed American, steps away
⌛Time to book!
1️⃣ Guard & Grace – Modern steakhouse
2️⃣ Rioja – Elevated New American
3️⃣ Ocean Prime – Seafood & cocktails
4️⃣ The Capital Grille – Classic steakhouse
5️⃣ Corinne – Relaxed American, steps away
⌛Time to book!
Happy happy birthday to our two best men! Adam Forziati and Peter Girard, we're so lucky to have you as part of the Caster family. Thank you for being the hardest workers, the steadiest voices of reason, the humor, and the only testosterone on the team. Caster wouldn't be Caster without you!
August 18, 2025 at 1:11 PM
Happy happy birthday to our two best men! Adam Forziati and Peter Girard, we're so lucky to have you as part of the Caster family. Thank you for being the hardest workers, the steadiest voices of reason, the humor, and the only testosterone on the team. Caster wouldn't be Caster without you!
Caster is once again proud to sponsor Bark on the Beach, a one-mile people-and-pup walk-a-thon benefiting the Animal Rescue Rhode Island (ARRI)!
Grab your leash and join the Bark on the Beach! If you aren't local, but still want to help, you can donate at animalrescueri.org
Grab your leash and join the Bark on the Beach! If you aren't local, but still want to help, you can donate at animalrescueri.org
August 18, 2025 at 12:39 PM
Caster is once again proud to sponsor Bark on the Beach, a one-mile people-and-pup walk-a-thon benefiting the Animal Rescue Rhode Island (ARRI)!
Grab your leash and join the Bark on the Beach! If you aren't local, but still want to help, you can donate at animalrescueri.org
Grab your leash and join the Bark on the Beach! If you aren't local, but still want to help, you can donate at animalrescueri.org
Deadlines for the #CES Call for Speakers (Aug 28) & Innovation Awards (Aug 22) come fast, so early planning is the key to securing media coverage, awards, & meaningful meetings in Las Vegas.
Our latest blog breaks down how to make #CES2026 your biggest win yet: castercomm.com/2024/11/08/s...
Our latest blog breaks down how to make #CES2026 your biggest win yet: castercomm.com/2024/11/08/s...
Start Your CES Engines - Caster Communications
If you're planning to make an impact at CES 2025, you need to start planning your media outreach strategy now. Start your CES engines.
castercomm.com
August 15, 2025 at 6:55 PM
Deadlines for the #CES Call for Speakers (Aug 28) & Innovation Awards (Aug 22) come fast, so early planning is the key to securing media coverage, awards, & meaningful meetings in Las Vegas.
Our latest blog breaks down how to make #CES2026 your biggest win yet: castercomm.com/2024/11/08/s...
Our latest blog breaks down how to make #CES2026 your biggest win yet: castercomm.com/2024/11/08/s...
The brands that win at #CES2026 aren’t waiting until November to plan. They're starting now, in August, with a strategy for media, awards, and visibility.
Read our guide to starting your CES PR plan: castercomm.com/2025/08/11/t...
Read our guide to starting your CES PR plan: castercomm.com/2025/08/11/t...
The Ultimate Caster Communications Guide to CES 2026: Why Your Pre-Show Planning Must Start Now - Caster Communications
Maximize your CES 2026 impact with expert pre-show planning insights from Caster Communications. Start early to win awards, secure media, and boost visibility.
castercomm.com
August 11, 2025 at 3:55 PM
The brands that win at #CES2026 aren’t waiting until November to plan. They're starting now, in August, with a strategy for media, awards, and visibility.
Read our guide to starting your CES PR plan: castercomm.com/2025/08/11/t...
Read our guide to starting your CES PR plan: castercomm.com/2025/08/11/t...
Brand awareness now drives search, not the other way around.
People #Google you AFTER they’ve heard of you (through media, social, or AI recs. PR builds the credibility & recognition AI needs to choose you over competitors.
castercomm.com/2025/07/28/s...
4/4
People #Google you AFTER they’ve heard of you (through media, social, or AI recs. PR builds the credibility & recognition AI needs to choose you over competitors.
castercomm.com/2025/07/28/s...
4/4
AI Agents Are Making the Choices. Will They Choose You? - Caster Communications
AI agents are now making decisions for users. Learn how to build trust with LLMs and stay visible, credible, and competitive in the AI-driven web.
castercomm.com
August 8, 2025 at 2:20 PM
Brand awareness now drives search, not the other way around.
People #Google you AFTER they’ve heard of you (through media, social, or AI recs. PR builds the credibility & recognition AI needs to choose you over competitors.
castercomm.com/2025/07/28/s...
4/4
People #Google you AFTER they’ve heard of you (through media, social, or AI recs. PR builds the credibility & recognition AI needs to choose you over competitors.
castercomm.com/2025/07/28/s...
4/4
Authority beats optimization.
AI rewards brands mentioned in reputable outlets, quoted by experts, & seen consistently across channels.
One high-quality #PR placement can put you in AI responses on that topic for months, outranking dozens of #SEO blog posts.
castercomm.com/2025/07/11/a...
3/4
AI rewards brands mentioned in reputable outlets, quoted by experts, & seen consistently across channels.
One high-quality #PR placement can put you in AI responses on that topic for months, outranking dozens of #SEO blog posts.
castercomm.com/2025/07/11/a...
3/4
AI Search vs. Google: Why PR is the New SEO Strategy - Caster Communications
How AI tools like ChatGPT and Google’s AI Overviews are reshaping search behavior and why public relations, not traditional SEO, is now the key to visibility.
castercomm.com
August 8, 2025 at 2:19 PM
Authority beats optimization.
AI rewards brands mentioned in reputable outlets, quoted by experts, & seen consistently across channels.
One high-quality #PR placement can put you in AI responses on that topic for months, outranking dozens of #SEO blog posts.
castercomm.com/2025/07/11/a...
3/4
AI rewards brands mentioned in reputable outlets, quoted by experts, & seen consistently across channels.
One high-quality #PR placement can put you in AI responses on that topic for months, outranking dozens of #SEO blog posts.
castercomm.com/2025/07/11/a...
3/4
AI search isn’t built to list every option, it’s built to choose FOR the user.
Generative AI tools & AI agents act on behalf of people, making selections based on trust signals, not clicks. If your brand isn’t trusted by these systems, you’re invisible.
castercomm.com/2025/07/11/a...
2/4
Generative AI tools & AI agents act on behalf of people, making selections based on trust signals, not clicks. If your brand isn’t trusted by these systems, you’re invisible.
castercomm.com/2025/07/11/a...
2/4
AI Search vs. Google: Why PR is the New SEO Strategy - Caster Communications
How AI tools like ChatGPT and Google’s AI Overviews are reshaping search behavior and why public relations, not traditional SEO, is now the key to visibility.
castercomm.com
August 8, 2025 at 2:17 PM
AI search isn’t built to list every option, it’s built to choose FOR the user.
Generative AI tools & AI agents act on behalf of people, making selections based on trust signals, not clicks. If your brand isn’t trusted by these systems, you’re invisible.
castercomm.com/2025/07/11/a...
2/4
Generative AI tools & AI agents act on behalf of people, making selections based on trust signals, not clicks. If your brand isn’t trusted by these systems, you’re invisible.
castercomm.com/2025/07/11/a...
2/4
#AI & #publicrelations are more connected than ever before. You could say that PR is the new SEO...
Here's how we see it:
1/4
Here's how we see it:
1/4
August 8, 2025 at 2:15 PM
#AI & #publicrelations are more connected than ever before. You could say that PR is the new SEO...
Here's how we see it:
1/4
Here's how we see it:
1/4
Knowles balanced armature drivers are powering the new Status Audio Pro X premium #earbuds. These tiny but mighty components deliver the clarity and detail #audiophiles crave, packed into a sleek design. More on @forbes.com: www.forbes.com/sites/marksp...
Knowles Balanced Armatures Will Power Status Audio’s New Pro X Premium Earbuds
Status Pro X premium wireless earbuds use Knowles' two Knowles balanced armatures and a 12mm diameter dynamic driver in each earpiece to deliver audio clarity.
www.forbes.com
July 15, 2025 at 3:29 PM
Knowles balanced armature drivers are powering the new Status Audio Pro X premium #earbuds. These tiny but mighty components deliver the clarity and detail #audiophiles crave, packed into a sleek design. More on @forbes.com: www.forbes.com/sites/marksp...
Caster is closed today, July 3rd and tomorrow, July 4th. We hope everyone is having some well-deserved rest and fun in the sun!
July 3, 2025 at 6:47 PM
Caster is closed today, July 3rd and tomorrow, July 4th. We hope everyone is having some well-deserved rest and fun in the sun!
Shelly Gen4 is here: The first devices are now shipping in North America, bringing unmatched #smarthome flexibility with support for #Wi-Fi, #Bluetooth, #Zigbee and #Matter. See details on @theverge.com: www.theverge.com/news/693180/...
These teensy multi-protocol relays work with every platform.
Shelly’s Gen4 relays start at $18 and can automate anything that’s wired, from light switches and garage door openers to sprinkler systems and appliances. Designed to fit inside electrical boxes, rela...
www.theverge.com
June 26, 2025 at 3:47 PM
Shelly Gen4 is here: The first devices are now shipping in North America, bringing unmatched #smarthome flexibility with support for #Wi-Fi, #Bluetooth, #Zigbee and #Matter. See details on @theverge.com: www.theverge.com/news/693180/...
The new @crestron.bsky.social 1 Beyond Cameras 2.0 firmware unlocks smarter, more dynamic #intelligentvideo features to enhance #collaboration in hybrid meeting rooms and learning spaces. Details via @reworked.bsky.social: www.reworked.co/the-wire/cre...
#AI #workplace
#AI #workplace
Crestron Expands Intelligent Video Capabilities With 1 Beyond Cameras 2.0 Firmware Update
Firmware update unlocks intelligent multi-camera switching for up to five 1 Beyond cameras, plus new tracking features and greater integration across the Crestron ecosystem. Rockleigh, NJ – June 26, 2...
www.reworked.co
June 26, 2025 at 3:42 PM
The new @crestron.bsky.social 1 Beyond Cameras 2.0 firmware unlocks smarter, more dynamic #intelligentvideo features to enhance #collaboration in hybrid meeting rooms and learning spaces. Details via @reworked.bsky.social: www.reworked.co/the-wire/cre...
#AI #workplace
#AI #workplace
Both Silicon Labs and Trident IoT just earned the brand-new Z-Wave Protocol Certification, meaning trusted #security, smooth #interoperability, and faster paths to market for #productdevelopers building Z-Wave devices.
#ZWave #innovation just leveled up: z-wavealliance.org/news_p/z-wav...
#ZWave #innovation just leveled up: z-wavealliance.org/news_p/z-wav...
Z-Wave Protocol Certification Achieved by Silicon Labs and Trident IoT - Z-Wave Alliance
The Z-Wave Alliance announces that Silicon Labs and Trident IoT have achieved the newly established Z-Wave Protocol Certification.
z-wavealliance.org
June 17, 2025 at 10:13 PM
Both Silicon Labs and Trident IoT just earned the brand-new Z-Wave Protocol Certification, meaning trusted #security, smooth #interoperability, and faster paths to market for #productdevelopers building Z-Wave devices.
#ZWave #innovation just leveled up: z-wavealliance.org/news_p/z-wav...
#ZWave #innovation just leveled up: z-wavealliance.org/news_p/z-wav...
🚨NLM Photonics announced a record-breaking organic OEO material that delivers unmatched speed, energy efficiency, and scalability for #photonic devices. This leap forward could transform data center and #AI interconnects. www.novuslight.com/nlm-photonic...
NLM Photonics Announces Organic Electro-Optic Material with Record-Breaking Performance - Novus Light Today
www.novuslight.com
June 11, 2025 at 9:13 PM
🚨NLM Photonics announced a record-breaking organic OEO material that delivers unmatched speed, energy efficiency, and scalability for #photonic devices. This leap forward could transform data center and #AI interconnects. www.novuslight.com/nlm-photonic...