Chris Long
@chrismlong.bsky.social
VP Of Marketing - I improve rankings through a deep understanding of Google's algorithm and Web technology. MozCon, SMX, BrightonSEO speaker
Big SEO News: Chegg is suing Google over AI Overviews.
They claim that AIOs have had a "profound impact on Chegg’s traffic, revenue, and workforce":
They claim that AIOs have had a "profound impact on Chegg’s traffic, revenue, and workforce":
February 25, 2025 at 1:11 PM
Big SEO News: Chegg is suing Google over AI Overviews.
They claim that AIOs have had a "profound impact on Chegg’s traffic, revenue, and workforce":
They claim that AIOs have had a "profound impact on Chegg’s traffic, revenue, and workforce":
Advanced Schema SEO: This article showcases how to use "@id" schema to create powerful connections between your site's entities:
February 12, 2025 at 2:03 PM
Advanced Schema SEO: This article showcases how to use "@id" schema to create powerful connections between your site's entities:
Ecommerce SEO Tip: Always analyze your product and category pages with JavaScript turned off.
You'll easily spot content that's JS-dependent:
You'll easily spot content that's JS-dependent:
February 7, 2025 at 1:27 PM
Ecommerce SEO Tip: Always analyze your product and category pages with JavaScript turned off.
You'll easily spot content that's JS-dependent:
You'll easily spot content that's JS-dependent:
SEO Data Study: By analyzing 80M+ clickstream records, Semrush found NEARLY HALF of users use ChatGPT like a search engine + more insights:
February 6, 2025 at 2:00 PM
SEO Data Study: By analyzing 80M+ clickstream records, Semrush found NEARLY HALF of users use ChatGPT like a search engine + more insights:
Whoa, OpenAI launched "Deep Research" an AI-agent capable of conducting complex online research.
This could automate a TON of SEO research:
This could automate a TON of SEO research:
February 3, 2025 at 1:48 PM
Whoa, OpenAI launched "Deep Research" an AI-agent capable of conducting complex online research.
This could automate a TON of SEO research:
This could automate a TON of SEO research:
SEO Study: This analysis of 1M queries found that links still matter.
Data showed links were most important for high volume, local + informational queries:
Data showed links were most important for high volume, local + informational queries:
January 31, 2025 at 1:58 PM
SEO Study: This analysis of 1M queries found that links still matter.
Data showed links were most important for high volume, local + informational queries:
Data showed links were most important for high volume, local + informational queries:
SEO Case Study: Next time someone tells you to fix your "long title tags", show them this.
Using long titles resulted in a +15% increase in visibility:
Using long titles resulted in a +15% increase in visibility:
January 29, 2025 at 1:16 PM
SEO Case Study: Next time someone tells you to fix your "long title tags", show them this.
Using long titles resulted in a +15% increase in visibility:
Using long titles resulted in a +15% increase in visibility:
Holy moly. ChatGPT's Operator will be HUGE for automating SEO processes.
Here's their AI agent analyzing competitors to create a content outline:
Here's their AI agent analyzing competitors to create a content outline:
January 28, 2025 at 1:49 PM
Holy moly. ChatGPT's Operator will be HUGE for automating SEO processes.
Here's their AI agent analyzing competitors to create a content outline:
Here's their AI agent analyzing competitors to create a content outline:
Technical SEO Tip: Screaming Frog's "JS Word Count %" report allows you to analyze exactly how much JavaScript content your pages have:
January 27, 2025 at 1:57 PM
Technical SEO Tip: Screaming Frog's "JS Word Count %" report allows you to analyze exactly how much JavaScript content your pages have:
Reposted by Chris Long
Ecommerce SEO: How to use generative AI to create product descriptions from your reviews - searchengineland.com/ecommerce-se... from @chrismlong.bsky.social
Ecommerce SEO: How to use generative AI to create product descriptions from your reviews
A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews.
searchengineland.com
January 21, 2025 at 10:36 AM
Ecommerce SEO: How to use generative AI to create product descriptions from your reviews - searchengineland.com/ecommerce-se... from @chrismlong.bsky.social
Advanced Entity SEO: This comprehensive guide explains how entities work, ways Google uses them and tactics SEOs can use to optimize for semantic search:
January 22, 2025 at 2:47 PM
Advanced Entity SEO: This comprehensive guide explains how entities work, ways Google uses them and tactics SEOs can use to optimize for semantic search:
New Ecommerce SEO article: How to utilize gen-AI to create product descriptions from reviews with Screaming Frog + OpenAI's API:
January 21, 2025 at 3:51 PM
New Ecommerce SEO article: How to utilize gen-AI to create product descriptions from reviews with Screaming Frog + OpenAI's API:
Retailers, Amazon's SEO is about get totally shaken up. Amazon is instituting new rules that limit keyword usage in EVERY SINGLE product title:
January 16, 2025 at 2:39 PM
Retailers, Amazon's SEO is about get totally shaken up. Amazon is instituting new rules that limit keyword usage in EVERY SINGLE product title:
Ecommerce SEO: This visual perfectly captures how dramatically the commerce search results have changed in the past 5 years:
January 15, 2025 at 1:58 PM
Ecommerce SEO: This visual perfectly captures how dramatically the commerce search results have changed in the past 5 years:
New SEO Study: This data analysis of 10K+ questions found that Google + Bing rankings had the strongest correlation to brand mentions in AI-search:
January 14, 2025 at 3:21 PM
New SEO Study: This data analysis of 10K+ questions found that Google + Bing rankings had the strongest correlation to brand mentions in AI-search:
Excited to see useful updates to Agital's "Google Search Console" SEO extension! It now includes algo update overlays + table comparison data:
January 13, 2025 at 2:23 PM
Excited to see useful updates to Agital's "Google Search Console" SEO extension! It now includes algo update overlays + table comparison data:
SEO Tip: If you're unsure your site is eligible for AI Search, CHECK YOUR LOG FILES!
You'll see definitive data that they're crawling your site:
You'll see definitive data that they're crawling your site:
January 9, 2025 at 1:32 PM
SEO Tip: If you're unsure your site is eligible for AI Search, CHECK YOUR LOG FILES!
You'll see definitive data that they're crawling your site:
You'll see definitive data that they're crawling your site:
Technical SEO Tip: You can use Screaming Frog's "Custom Search" function to easily identify internal linking opportunities.
Here's the process:
Here's the process:
January 8, 2025 at 1:33 PM
Technical SEO Tip: You can use Screaming Frog's "Custom Search" function to easily identify internal linking opportunities.
Here's the process:
Here's the process:
SEO Study: New data shows that most major AI crawlers CANNOT EXECUTE JavaScript.
Heavy JS-rendering will limit your ability to appear in AI search:
Heavy JS-rendering will limit your ability to appear in AI search:
January 7, 2025 at 1:41 PM
SEO Study: New data shows that most major AI crawlers CANNOT EXECUTE JavaScript.
Heavy JS-rendering will limit your ability to appear in AI search:
Heavy JS-rendering will limit your ability to appear in AI search:
New SEO article: This case study found real data that suggests completely stopping SEO could result in 10-20% traffic declines PER YEAR:
www.searchpilot.com/resources/bl...
www.searchpilot.com/resources/bl...
January 3, 2025 at 1:29 PM
New SEO article: This case study found real data that suggests completely stopping SEO could result in 10-20% traffic declines PER YEAR:
www.searchpilot.com/resources/bl...
www.searchpilot.com/resources/bl...
Huge SEO news: A new Google exploit was discovered that revealed 2,000+ classifiers for click probability, site_quality, consensus + more:
December 17, 2024 at 1:17 PM
Huge SEO news: A new Google exploit was discovered that revealed 2,000+ classifiers for click probability, site_quality, consensus + more:
Ecommerce SEO: This is an incredibly smart strategy from Lulus.
On categories, they load EVERY SINGLE product variant name, optimizing them at scale:
On categories, they load EVERY SINGLE product variant name, optimizing them at scale:
December 16, 2024 at 2:45 PM
Ecommerce SEO: This is an incredibly smart strategy from Lulus.
On categories, they load EVERY SINGLE product variant name, optimizing them at scale:
On categories, they load EVERY SINGLE product variant name, optimizing them at scale:
SEO Tip: I'm now convinced that ranking in Bing is more important than ever. Content that performs well in Bing tends to get cited in ChatGPT Search:
December 12, 2024 at 1:50 PM
SEO Tip: I'm now convinced that ranking in Bing is more important than ever. Content that performs well in Bing tends to get cited in ChatGPT Search:
Technical SEO Tip: Any single change made to a URL path results in search engines viewing it as a COMPLETELY DIFFERENT page:
December 11, 2024 at 1:31 PM
Technical SEO Tip: Any single change made to a URL path results in search engines viewing it as a COMPLETELY DIFFERENT page:
Ecommerce SEO Insight: I've just found evidence that Merchant Center feeds are in fact the PRIMARY DRIVER of Google Product Grid inclusion:
December 6, 2024 at 1:22 PM
Ecommerce SEO Insight: I've just found evidence that Merchant Center feeds are in fact the PRIMARY DRIVER of Google Product Grid inclusion: