Lightnews — Scholar-powered news

Claire Broadley @clairebroadley.com · 8d

Pretzel says hello, long lost cousin

A sleeping cat with Bengal/ tabby markings stretching out on an armchair

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Claire Broadley @clairebroadley.com · 8d

Binge-watching the new Alan Partridge series and the Substation section had me weeping. All-time best Partridge series?

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Claire Broadley @clairebroadley.com · Sep 5

Yes. Very creepy.

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Claire Broadley @clairebroadley.com · Sep 5

New email greeting inspo

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Claire Broadley @clairebroadley.com · Sep 3

Lush closed its UK stores, factories, and online operations today.

I didn’t realise until I saw the news on TikTok. Good on them for taking a stand.

Shops in ROI are closed tomorrow.

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Reposted by Claire Broadley

Claire Broadley @clairebroadley.com · Aug 21

Some experiments using #Comet to browse the web, review content, and navigate complicated websites.

For content optimization, we can pick up some new tips by watching Comet as it browses.

www.clairebroadley.com/optimize-con...

How Do We Optimize For Agents? Tests Using the Comet Browser

Understanding the limits of Perplexity's Comet browser and what we need to do to optimize content for agents.

www.clairebroadley.com

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Claire Broadley @clairebroadley.com · Aug 29

Enjoying my second attempt at #Substack and doing much better this time around!

Content, SEO, and AI: contentrefresh.substack.com
Trends updates: explodingtopicsinsider.substack.com

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Claire Broadley @clairebroadley.com · Aug 26

Has the UK technology editor at the Guardian never come across custom GPTs? This is the kind of nonsense that sparks AI psychosis. Why is the Guardian publishing this.

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Claire Broadley @clairebroadley.com · Aug 26

Can a calculator suffer if you calculate a really big number?

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Claire Broadley @clairebroadley.com · Aug 23

open.substack.com/pub/contentr...

My personal #Substack is back, with weekly updates about AI and SEO (primarily for writers and content marketers)

President Trombe, 2017-2041

Your weekly update on content, SEO, and AI news

open.substack.com

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Claire Broadley @clairebroadley.com · Aug 22

A great example of low-effort content here, directly from the Google team.

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Reposted by Claire Broadley

Claire Broadley @clairebroadley.com · Aug 20

A new #Substack and a new idea. Some insights and thoughts about the content we've been producing lately.

explodingtopicsinsider.substack.com

Exploding Topics Insider | Claire Broadley | Substack

Discover Trends 12+ Months Before Everyone Else. Click to read Exploding Topics Insider, by Claire Broadley, a Substack publication. Launched a day ago.

explodingtopicsinsider.substack.com

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Claire Broadley @clairebroadley.com · Aug 21

Some experiments using #Comet to browse the web, review content, and navigate complicated websites.

For content optimization, we can pick up some new tips by watching Comet as it browses.

www.clairebroadley.com/optimize-con...

How Do We Optimize For Agents? Tests Using the Comet Browser

Understanding the limits of Perplexity's Comet browser and what we need to do to optimize content for agents.

www.clairebroadley.com

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Claire Broadley @clairebroadley.com · Aug 21

America’s highest earners are most concerned about being replaced by AI.

Some thoughts about why (and what happens if they’re right):

open.substack.com/pub/explodin...

America's Highest Earners Are Most Scared of AI Replacement

AI's impact on the workforce is more complex than we thought

open.substack.com

Claire Broadley @clairebroadley.com · Aug 20

A new #Substack and a new idea. Some insights and thoughts about the content we've been producing lately.

explodingtopicsinsider.substack.com

Exploding Topics Insider | Claire Broadley | Substack

Discover Trends 12+ Months Before Everyone Else. Click to read Exploding Topics Insider, by Claire Broadley, a Substack publication. Launched a day ago.

explodingtopicsinsider.substack.com

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Claire Broadley @clairebroadley.com · Aug 20

Another example of AI chat bots and terrible UX, this time from #Barclays.

No other options to contact Barclaycard except via phone, and the lines are closed.

This is an obstacle, not an assistant.

Claire Broadley @clairebroadley.com · Aug 19

I was honored to get input from @mariehaynes.bsky.social on the future of work:
explodingtopics.com/blog/ai-work...

AI's impact on work feels scary.

But I try to remember this: "Humanity will adapt, and the resilient will find incredible opportunities in this time of change."

The Hidden AI Workforce: 29% of Employees Pay for Their Own AI Tools As Bosses Provide No Training

Our survey of 1,000+ AI users reveals who’s paying, who’s resisting, and why the highest earners fear AI the most.

explodingtopics.com

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Claire Broadley @clairebroadley.com · Aug 19

29% of people are paying for the #AI tools they use at work.

But the bigger question is... why?

I spotted a really good Reddit discussion in the #ChatGPT subreddit. Wrote up some thoughts here:

explodingtopicsinsider.substack.com/p/29-pay-for...

29% Pay For Their Own AI Tools at Work

Our AI survey statistic reveals hidden motivations for self-funding AI tools

explodingtopicsinsider.substack.com

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Claire Broadley @clairebroadley.com · Aug 18

Genuinely the 3rd time I’ve shared this today.

vm.tiktok.com/ZNdC4PxQx/

TikTok - Make Your Day

vm.tiktok.com

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Claire Broadley @clairebroadley.com · Aug 17

I try not to contribute to negative sentiment on the internet, but this is so prevalent now and needs to be called out. It impacts the disabled and the elderly disproportionately by making communication 10x more challenging.

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Claire Broadley @clairebroadley.com · Aug 17

If you’re going to use AI for customer-facing interactions, THINK. Whose problem are you solving? The company’s, or the customer’s? It needs to solve both.

The refusal to send an email here is an *intentional decision* to add friction.

Just because you CAN do this, doesn’t mean you should.

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Claire Broadley @clairebroadley.com · Aug 17

If your AI chat bot is a front end for your content and nothing more, get rid of it, because I guarantee customers hate it.

This one from Haven:

- can’t connect me to a real person out of hours
- can’t get my last surname right, because it doesn’t accept two words

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Reposted by Claire Broadley

Exploding Topics @explodingtopics.com · Aug 14

Your employees are already using AI. It’s time to support them.

Our survey of 1,000+ AI users reveals the gap between employee reality and management perception.

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Claire Broadley @clairebroadley.com · Aug 11

OK, I gave GPT-5 a chance but I’m back with Claude. I don’t have time to scroll 12 times to read one response. Even with a system prompt limiting the length, it just won’t stop.

Claire Broadley @clairebroadley.com · Aug 7

It’s like Black Friday for AI hot takes.

Jokes aside: these are all good and worth reading.

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