Fathi
@clientlesscopy.bsky.social
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Notice patterns in your behavior.
Self-awareness is where real change begins honestly.
Self-awareness is where real change begins honestly.
December 29, 2025 at 12:05 AM
Notice patterns in your behavior.
Self-awareness is where real change begins honestly.
Self-awareness is where real change begins honestly.
Believe in your path even when everyone doubts it.
Prove them wrong quietly.
Prove them wrong quietly.
December 28, 2025 at 11:00 PM
Believe in your path even when everyone doubts it.
Prove them wrong quietly.
Prove them wrong quietly.
Your opening line is everything.
Mess it up and nobody reads line two.
So don't start with:
"In today's fast-paced world..."
"Have you ever wondered..."
"As a leader in the industry..."
Start with something real.
Mess it up and nobody reads line two.
So don't start with:
"In today's fast-paced world..."
"Have you ever wondered..."
"As a leader in the industry..."
Start with something real.
December 28, 2025 at 10:01 PM
Your opening line is everything.
Mess it up and nobody reads line two.
So don't start with:
"In today's fast-paced world..."
"Have you ever wondered..."
"As a leader in the industry..."
Start with something real.
Mess it up and nobody reads line two.
So don't start with:
"In today's fast-paced world..."
"Have you ever wondered..."
"As a leader in the industry..."
Start with something real.
Every word costs attention.
Your reader has a limited budget.
Maybe 30 seconds.
Maybe less.
Spend it wisely.
Cut anything that doesn't move them forward.
Even if it sounds nice.
Ruthless = readable.
Your reader has a limited budget.
Maybe 30 seconds.
Maybe less.
Spend it wisely.
Cut anything that doesn't move them forward.
Even if it sounds nice.
Ruthless = readable.
December 28, 2025 at 9:01 PM
Every word costs attention.
Your reader has a limited budget.
Maybe 30 seconds.
Maybe less.
Spend it wisely.
Cut anything that doesn't move them forward.
Even if it sounds nice.
Ruthless = readable.
Your reader has a limited budget.
Maybe 30 seconds.
Maybe less.
Spend it wisely.
Cut anything that doesn't move them forward.
Even if it sounds nice.
Ruthless = readable.
The word "just" is sneaky.
"Just sign up"
"Just try it"
"Just click here"
It makes things sound easy.
Too easy.
Like you're downplaying their decision.
Remove it.
Respect their choice.
"Just sign up"
"Just try it"
"Just click here"
It makes things sound easy.
Too easy.
Like you're downplaying their decision.
Remove it.
Respect their choice.
December 28, 2025 at 8:02 PM
The word "just" is sneaky.
"Just sign up"
"Just try it"
"Just click here"
It makes things sound easy.
Too easy.
Like you're downplaying their decision.
Remove it.
Respect their choice.
"Just sign up"
"Just try it"
"Just click here"
It makes things sound easy.
Too easy.
Like you're downplaying their decision.
Remove it.
Respect their choice.
Stop burying the point.
Say the important thing first.
Then explain it.
Not the other way around.
Your reader might not make it to sentence three.
Give them the good stuff early.
Say the important thing first.
Then explain it.
Not the other way around.
Your reader might not make it to sentence three.
Give them the good stuff early.
December 28, 2025 at 7:02 PM
Stop burying the point.
Say the important thing first.
Then explain it.
Not the other way around.
Your reader might not make it to sentence three.
Give them the good stuff early.
Say the important thing first.
Then explain it.
Not the other way around.
Your reader might not make it to sentence three.
Give them the good stuff early.
You know what kills good copy?
Trying to sound smart.
Your reader isn't grading your vocabulary.
They just want to understand.
Talk normal.
Write normal.
Connect normal.
Trying to sound smart.
Your reader isn't grading your vocabulary.
They just want to understand.
Talk normal.
Write normal.
Connect normal.
December 28, 2025 at 6:02 PM
You know what kills good copy?
Trying to sound smart.
Your reader isn't grading your vocabulary.
They just want to understand.
Talk normal.
Write normal.
Connect normal.
Trying to sound smart.
Your reader isn't grading your vocabulary.
They just want to understand.
Talk normal.
Write normal.
Connect normal.
You don't need permission to write simply.
You don't need to prove you're smart.
You need to be understood.
That's the whole job.
Say it clear.
Say it true.
Hit send.
You don't need to prove you're smart.
You need to be understood.
That's the whole job.
Say it clear.
Say it true.
Hit send.
December 28, 2025 at 5:01 PM
You don't need permission to write simply.
You don't need to prove you're smart.
You need to be understood.
That's the whole job.
Say it clear.
Say it true.
Hit send.
You don't need to prove you're smart.
You need to be understood.
That's the whole job.
Say it clear.
Say it true.
Hit send.
Good copy is a sidewalk.
Easy to walk on.
Gets you where you're going.
No one trips.
Bad copy is a hiking trail in flip-flops.
Be the sidewalk.
Easy to walk on.
Gets you where you're going.
No one trips.
Bad copy is a hiking trail in flip-flops.
Be the sidewalk.
December 28, 2025 at 4:01 PM
Good copy is a sidewalk.
Easy to walk on.
Gets you where you're going.
No one trips.
Bad copy is a hiking trail in flip-flops.
Be the sidewalk.
Easy to walk on.
Gets you where you're going.
No one trips.
Bad copy is a hiking trail in flip-flops.
Be the sidewalk.
Active voice hits harder:
"The report was completed" ← meh
"I finished the report" ← better
"Mistakes were made" ← weak
"We messed up" ← honest
Own your verbs.
"The report was completed" ← meh
"I finished the report" ← better
"Mistakes were made" ← weak
"We messed up" ← honest
Own your verbs.
December 28, 2025 at 3:01 PM
Active voice hits harder:
"The report was completed" ← meh
"I finished the report" ← better
"Mistakes were made" ← weak
"We messed up" ← honest
Own your verbs.
"The report was completed" ← meh
"I finished the report" ← better
"Mistakes were made" ← weak
"We messed up" ← honest
Own your verbs.
My writing got better when I stopped:
Trying to sound professional
Using words I'd never say out loud
Writing how I thought I "should"
Now I just write how I talk.
Game changer.
Trying to sound professional
Using words I'd never say out loud
Writing how I thought I "should"
Now I just write how I talk.
Game changer.
December 28, 2025 at 2:01 PM
My writing got better when I stopped:
Trying to sound professional
Using words I'd never say out loud
Writing how I thought I "should"
Now I just write how I talk.
Game changer.
Trying to sound professional
Using words I'd never say out loud
Writing how I thought I "should"
Now I just write how I talk.
Game changer.
Before/after is the oldest trick
because it works.
Before: chaos
After: calm
Before: confusion
After: clarity
Show the shift.
That's the whole story.
because it works.
Before: chaos
After: calm
Before: confusion
After: clarity
Show the shift.
That's the whole story.
December 28, 2025 at 1:01 PM
Before/after is the oldest trick
because it works.
Before: chaos
After: calm
Before: confusion
After: clarity
Show the shift.
That's the whole story.
because it works.
Before: chaos
After: calm
Before: confusion
After: clarity
Show the shift.
That's the whole story.
Words that sound good but mean nothing:
Innovative
Next-level
Premium
Ultimate
Strategic
Just tell me what it does.
Plain language wins.
Innovative
Next-level
Premium
Ultimate
Strategic
Just tell me what it does.
Plain language wins.
December 28, 2025 at 12:02 PM
Words that sound good but mean nothing:
Innovative
Next-level
Premium
Ultimate
Strategic
Just tell me what it does.
Plain language wins.
Innovative
Next-level
Premium
Ultimate
Strategic
Just tell me what it does.
Plain language wins.
Questions are underrated.
"Ever feel like you're shouting into the void?"
Now they're nodding.
Now they're engaged.
Now they're reading the next line.
Ask what they're already thinking.
"Ever feel like you're shouting into the void?"
Now they're nodding.
Now they're engaged.
Now they're reading the next line.
Ask what they're already thinking.
December 28, 2025 at 11:01 AM
Questions are underrated.
"Ever feel like you're shouting into the void?"
Now they're nodding.
Now they're engaged.
Now they're reading the next line.
Ask what they're already thinking.
"Ever feel like you're shouting into the void?"
Now they're nodding.
Now they're engaged.
Now they're reading the next line.
Ask what they're already thinking.
I cut 40% of what I write.
Not because it's bad.
Because it's not needed.
Every word should move things forward
or get out of the way.
When in doubt, cut it out.
Not because it's bad.
Because it's not needed.
Every word should move things forward
or get out of the way.
When in doubt, cut it out.
December 28, 2025 at 10:01 AM
I cut 40% of what I write.
Not because it's bad.
Because it's not needed.
Every word should move things forward
or get out of the way.
When in doubt, cut it out.
Not because it's bad.
Because it's not needed.
Every word should move things forward
or get out of the way.
When in doubt, cut it out.
Your opening line isn't working if:
It could apply to anything
It starts with "Welcome"
It explains who you are first
You're still setting the stage
Get to the point.
They'll stick around if it matters.
It could apply to anything
It starts with "Welcome"
It explains who you are first
You're still setting the stage
Get to the point.
They'll stick around if it matters.
December 28, 2025 at 12:06 AM
Your opening line isn't working if:
It could apply to anything
It starts with "Welcome"
It explains who you are first
You're still setting the stage
Get to the point.
They'll stick around if it matters.
It could apply to anything
It starts with "Welcome"
It explains who you are first
You're still setting the stage
Get to the point.
They'll stick around if it matters.
Start with the problem.
Not the solution.
Not your story.
Not the background.
The problem.
Because if they don't feel it,
they won't want the fix.
Hook the hurt first.
Not the solution.
Not your story.
Not the background.
The problem.
Because if they don't feel it,
they won't want the fix.
Hook the hurt first.
December 27, 2025 at 11:01 PM
Start with the problem.
Not the solution.
Not your story.
Not the background.
The problem.
Because if they don't feel it,
they won't want the fix.
Hook the hurt first.
Not the solution.
Not your story.
Not the background.
The problem.
Because if they don't feel it,
they won't want the fix.
Hook the hurt first.
People remember:
Stories.
Images.
Feelings.
Examples.
They forget:
Lists of features.
Corporate speak.
Anything that sounds like homework.
Stories.
Images.
Feelings.
Examples.
They forget:
Lists of features.
Corporate speak.
Anything that sounds like homework.
December 27, 2025 at 10:01 PM
People remember:
Stories.
Images.
Feelings.
Examples.
They forget:
Lists of features.
Corporate speak.
Anything that sounds like homework.
Stories.
Images.
Feelings.
Examples.
They forget:
Lists of features.
Corporate speak.
Anything that sounds like homework.
Weak: "Many people struggle with this"
Strong: "You've tried this 5 times already"
Weak: "Results may occur"
Strong: "Your inbox gets quieter"
See the difference?
Direct. Specific. Personal.
That's the move.
Strong: "You've tried this 5 times already"
Weak: "Results may occur"
Strong: "Your inbox gets quieter"
See the difference?
Direct. Specific. Personal.
That's the move.
December 27, 2025 at 9:01 PM
Weak: "Many people struggle with this"
Strong: "You've tried this 5 times already"
Weak: "Results may occur"
Strong: "Your inbox gets quieter"
See the difference?
Direct. Specific. Personal.
That's the move.
Strong: "You've tried this 5 times already"
Weak: "Results may occur"
Strong: "Your inbox gets quieter"
See the difference?
Direct. Specific. Personal.
That's the move.
Your words don't need to dance.
They need to land.
Say what you mean.
Mean what you say.
Skip the fancy footwork.
Clear beats clever.
Every single time.
They need to land.
Say what you mean.
Mean what you say.
Skip the fancy footwork.
Clear beats clever.
Every single time.
December 27, 2025 at 8:04 PM
Your words don't need to dance.
They need to land.
Say what you mean.
Mean what you say.
Skip the fancy footwork.
Clear beats clever.
Every single time.
They need to land.
Say what you mean.
Mean what you say.
Skip the fancy footwork.
Clear beats clever.
Every single time.
Replace "things" with actual words:
"It helps with things" ← lazy
"It helps with back pain" ← clear
"Things get better" ← vague
"You wake up energized" ← real
Specifics stick.
Vague slides off.
"It helps with things" ← lazy
"It helps with back pain" ← clear
"Things get better" ← vague
"You wake up energized" ← real
Specifics stick.
Vague slides off.
December 27, 2025 at 7:01 PM
Replace "things" with actual words:
"It helps with things" ← lazy
"It helps with back pain" ← clear
"Things get better" ← vague
"You wake up energized" ← real
Specifics stick.
Vague slides off.
"It helps with things" ← lazy
"It helps with back pain" ← clear
"Things get better" ← vague
"You wake up energized" ← real
Specifics stick.
Vague slides off.
Hot take:
Paragraphs with more than 3 lines
are doing too much.
Break them up.
Give eyes a place to rest.
White space isn't wasted space.
It's breathing room.
Paragraphs with more than 3 lines
are doing too much.
Break them up.
Give eyes a place to rest.
White space isn't wasted space.
It's breathing room.
December 27, 2025 at 6:01 PM
Hot take:
Paragraphs with more than 3 lines
are doing too much.
Break them up.
Give eyes a place to rest.
White space isn't wasted space.
It's breathing room.
Paragraphs with more than 3 lines
are doing too much.
Break them up.
Give eyes a place to rest.
White space isn't wasted space.
It's breathing room.
Good copy = good conversation
You wouldn't walk up to someone and say:
"Greetings! I am here to inform you..."
You'd say:
"Hey, so I figured something out..."
Start there.
Stay there.
You wouldn't walk up to someone and say:
"Greetings! I am here to inform you..."
You'd say:
"Hey, so I figured something out..."
Start there.
Stay there.
December 27, 2025 at 5:00 PM
Good copy = good conversation
You wouldn't walk up to someone and say:
"Greetings! I am here to inform you..."
You'd say:
"Hey, so I figured something out..."
Start there.
Stay there.
You wouldn't walk up to someone and say:
"Greetings! I am here to inform you..."
You'd say:
"Hey, so I figured something out..."
Start there.
Stay there.
When you get stuck writing,
ask yourself:
"What would I text my sister about this?
"Then write that.
Strip away the formal stuff.
Keep the energy.
That's your voice right there.
ask yourself:
"What would I text my sister about this?
"Then write that.
Strip away the formal stuff.
Keep the energy.
That's your voice right there.
December 27, 2025 at 4:01 PM
When you get stuck writing,
ask yourself:
"What would I text my sister about this?
"Then write that.
Strip away the formal stuff.
Keep the energy.
That's your voice right there.
ask yourself:
"What would I text my sister about this?
"Then write that.
Strip away the formal stuff.
Keep the energy.
That's your voice right there.
Here's what matters most:
Care about the person reading.
Actually care.
Not about the sale.
About helping them.
People feel the difference.
And they respond to it.
That's copywriting.
Care about the person reading.
Actually care.
Not about the sale.
About helping them.
People feel the difference.
And they respond to it.
That's copywriting.
December 27, 2025 at 3:01 PM
Here's what matters most:
Care about the person reading.
Actually care.
Not about the sale.
About helping them.
People feel the difference.
And they respond to it.
That's copywriting.
Care about the person reading.
Actually care.
Not about the sale.
About helping them.
People feel the difference.
And they respond to it.
That's copywriting.