Copy That Lands
@copythatlands.bsky.social
Why “fine” copy fails — and what actually works. Patterns, frameworks, and insights for copy that lands.
Most copy is ... fine. Fine copy survives approval, but dies in readers’ minds. 🧵
January 19, 2026 at 5:42 PM
Most copy is ... fine. Fine copy survives approval, but dies in readers’ minds. 🧵