Author | Lightnews

Coretext Pty Ltd @coretext.bsky.social · 1d

A communication audit reviews your full communication system — channels, cadence, workflows and feedback. Our latest blog shows how acting on audit findings strengthens clarity, efficiency and trust: www.coretext.com.au/post/how-a-c...

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Coretext Pty Ltd @coretext.bsky.social · 2d

🎬 What I’m… Catherine’s thinking about audience focus — making sure every piece of content reaches the people it’s for, in a way that works for them. Our What I’m series shares our team’s work — ideas, experiences and innovations shaping the future of science and communication.

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Coretext Pty Ltd @coretext.bsky.social · 6d

🪨 Word of the Week: Stratigraphy! The study of Earth’s rock layers—vital for building safely, finding minerals & reconstructing past climates. Science beneath our feet! What word should we feature next?

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Coretext Pty Ltd @coretext.bsky.social · 7d

We joined the @birdlifeoz.bsky.social Aussie Bird Count: 20 minutes, dozens of species, and a clear lesson — structure and transparency turn curiosity into contribution. 🐦 Read our reflection on citizen science and communication: www.coretext.com.au/post/how-a-2...

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Coretext Pty Ltd @coretext.bsky.social · 9d

🎬 What I’m… Lauren, our Digital Designer, designs digital content that’s authentic, on-brand and purposeful. Our What I’m series shares our team’s work — ideas, experiences and innovations shaping the future of science and communication.

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Coretext Pty Ltd @coretext.bsky.social · 13d

🧩 Word of the Week: Polymerisation! How small molecules join into long chains to create plastics, rubbers and textiles—materials shaping daily life. What word should we feature next?

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Coretext Pty Ltd @coretext.bsky.social · 14d

Medical breakthroughs mean little if they stay in journals. Strategic communication moves evidence from publication to practice—faster.
🔗 See how during #MedicalResearchWeek: www.coretext.com.au/post/how-str...

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Coretext Pty Ltd @coretext.bsky.social · 16d

Canola harvest across southern Australia shows what decades of R&D can do. Varieties bred for drought, disease and yield — adaptable across the country.

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Coretext Pty Ltd @coretext.bsky.social · 20d

Word of the Week: Agroecology 🌱 On #WorldFoodDay, we’re reminded that real food security isn’t just about growing more food—it’s about growing it in ways that care for people and the planet. That’s what agroecology is all about. What word should we explore next?

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Coretext Pty Ltd @coretext.bsky.social · 22d

When research communication drifts into ambiguity, uptake drops. Clarity isn’t simplification—it’s precision. We help teams align intent and understanding so research reaches the right audiences.
🔗 Read the full blog: www.coretext.com.au/post/the-hid...

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Coretext Pty Ltd @coretext.bsky.social · 23d

In this episode of our What I’m... series we flashback to Melissa at the Brassica Conference. Now, as canola harvest is underway, the research on genetics, agronomy and disease management shared there is paying off in the paddock. 🌾

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Coretext Pty Ltd @coretext.bsky.social · 26d

🥚 It’s #WorldEggDay. Beyond brunch, eggs play a role in child growth, women’s livelihoods, and resource-efficient protein. But here’s the harder question: are eggs part of a sustainable food future — or just a bridge food on the way there?

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Coretext Pty Ltd @coretext.bsky.social · 27d

🌀 Word of the Week: Spaghettification — when extreme gravity near a black hole stretches matter into thin strands. A cosmic reminder of physics at its limits. What word should we explore next?

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Coretext Pty Ltd @coretext.bsky.social · Oct 6

🎬 What I’m… Brad, our Consulting Editor, has been at an ag tech expo in regional Victoria, featuring weed control, sensors, autonomous machinery and precision tools. Our What I’m series shares our team’s work — ideas, experiences and innovations shaping the future of science and communication.

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Coretext Pty Ltd @coretext.bsky.social · Oct 2

Word of the Week: Entropy ♨️ The science of energy dispersal. Why hot drinks cool, batteries drain and randomness keeps encryption secure. From fridges to computing, entropy shapes daily life. What word should we feature next?

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Coretext Pty Ltd @coretext.bsky.social · Sep 30

Jargon, overselling, dense text, missing context, inaccessible design—5 mistakes that derail science comms. Our blog shows how to avoid them.
🔗 www.coretext.com.au/post/five-co...

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Coretext Pty Ltd @coretext.bsky.social · Sep 29

🌍 29 Sept is Intl Day of Awareness on Food Loss & Waste. Households = 60% of food waste. Our team’s tips: compost, eat leftovers, preserve food, meal kits, glass storage, buy ‘ugly’ produce. What’s your best food waste reduction hack?

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Coretext Pty Ltd @coretext.bsky.social · Sep 25

🌿 Word of the Week: Photosynthesis. The process plants use to make food from sunlight, water and air. It also gives us the oxygen we breathe and helps capture carbon from the atmosphere. What science word should we feature next?

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Coretext Pty Ltd @coretext.bsky.social · Sep 23

Proofreading isn’t polish. It’s the line between clarity and chaos. We’ve put together 7 tips to keep your reports sharp and error-free. 🔗 Read them here: www.coretext.com.au/post/7-proof...

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Coretext Pty Ltd @coretext.bsky.social · Sep 22

🎬 Nicole’s in the paddock thinking about crown rot, in this snippet from our What I’m series. Mid to late grain filling (August–October) is often when growers look for signs—but symptoms aren’t always visible. A PREDICTA® B test is the best way to assess Fusarium crown rot risk.

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Coretext Pty Ltd @coretext.bsky.social · Sep 18

🌍 Word of the Week: Geodesy. The science of measuring Earth’s shape and gravity - essential for GPS, mapping, sea-level monitoring and disaster response. What word should we feature next?

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Coretext Pty Ltd @coretext.bsky.social · Sep 16

Readers decide in 3 seconds whether to keep reading your research report, or move on. Visual hierarchy is the difference between being read and being ignored. Our blog shows how to get it right. 🔗 Read more: www.coretext.com.au/post/the-3-s...

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Coretext Pty Ltd @coretext.bsky.social · Sep 14

🎬 New What I’m… episode
This week: Tim on judging the World Illustration Awards (Science & Technology)
Winners will be announced tomorrow (16 Sept, 8pm UK time). A reminder that science communication is as much about design and illustration as it is about words.

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Coretext Pty Ltd @coretext.bsky.social · Sep 10

Word of the Week: Pharmacodynamics! 💊 How drugs interact with our bodies at the cellular level—essential for safe dosing, predicting drug interactions & developing better treatments. Send suggestions for other words to explore! #Pharmacodynamics #WordOfTheWeek #PharmaceuticalScience #ScienceEveryday

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Coretext Pty Ltd @coretext.bsky.social · Sep 8

We approach complex science (like bathymetric surveys) with a four-step method

1️⃣ Focus on why it matters
2️⃣ Simplify visually and structurally
3️⃣ Use analogies
4️⃣ Test with non-specialists

📧 Want help making complex science clear? Contact us: coretext.com.au.

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