Coretext Pty Ltd
@coretext.bsky.social
Australian communications and creative agency working with government, research and industry in science, health, agriculture, engineering and technology to create and share knowledge for a fairer, more sustainable world.
✨ Word of the Week: Luminescence 💡 The science behind the glow of Christmas—light emitted made without heat! From LEDs to glow worms, luminescence makes the season shine. What words should we feature in 2026?
December 24, 2025 at 10:00 PM
✨ Word of the Week: Luminescence 💡 The science behind the glow of Christmas—light emitted made without heat! From LEDs to glow worms, luminescence makes the season shine. What words should we feature in 2026?
🎬 What I’m… Penny is reflecting on the pending Christmas break — a time for connection, and for reflection. At Coretext, that reflection includes Australian discoveries that have had real-world impact here and abroad. Our What I’m series shares what our team is exploring and inspired by.
December 22, 2025 at 1:00 AM
🎬 What I’m… Penny is reflecting on the pending Christmas break — a time for connection, and for reflection. At Coretext, that reflection includes Australian discoveries that have had real-world impact here and abroad. Our What I’m series shares what our team is exploring and inspired by.
Word of the Week: Toponymy — the study of place names! Every name tells a story of culture, geography or history. From restored Indigenous names to local landmarks, toponymy maps the meanings behind where we live. Which science word should we explore next?
December 17, 2025 at 11:37 PM
Word of the Week: Toponymy — the study of place names! Every name tells a story of culture, geography or history. From restored Indigenous names to local landmarks, toponymy maps the meanings behind where we live. Which science word should we explore next?
🏔️ Word of the Week: Orography! The study of mountains and how their shape and height influence rainfall, weather patterns, and ecosystems. 🌦️ Perfect for #InternationalMountainDay! Which science word should we explore next?
December 17, 2025 at 5:58 AM
🏔️ Word of the Week: Orography! The study of mountains and how their shape and height influence rainfall, weather patterns, and ecosystems. 🌦️ Perfect for #InternationalMountainDay! Which science word should we explore next?
Great science communication isn’t accidental. We’ve outlined 12 approaches effective research organisations take, and why they matter. Flick through the carousel or read the blog to learn more: www.coretext.com.au/post/the-12-...
December 17, 2025 at 1:34 AM
Great science communication isn’t accidental. We’ve outlined 12 approaches effective research organisations take, and why they matter. Flick through the carousel or read the blog to learn more: www.coretext.com.au/post/the-12-...
🎬 What I’m… Our consulting editor Brad is photographing the start of the 2025 canola harvest in western Victoria after weeks of rain delayed the season. This crop is destined for European markets. Our What I’m series shares what our team is exploring, learning and inspired by. Follow for more.
December 15, 2025 at 5:23 AM
🎬 What I’m… Our consulting editor Brad is photographing the start of the 2025 canola harvest in western Victoria after weeks of rain delayed the season. This crop is destined for European markets. Our What I’m series shares what our team is exploring, learning and inspired by. Follow for more.
Headlines fail for predictable reasons: too broad, too internal, too many ideas, weak verbs. We outline five pitfalls and how to fix them. Read the blog: www.coretext.com.au/post/why-you...
December 9, 2025 at 5:40 AM
Headlines fail for predictable reasons: too broad, too internal, too many ideas, weak verbs. We outline five pitfalls and how to fix them. Read the blog: www.coretext.com.au/post/why-you...
🎬 What I’m… Our production editor Tiffany reflects on the use of AI in writing — handy for drafts, but meaningful communication still depends on human editorial judgement. Our What I’m series shares the ideas shaping how our team works.
December 8, 2025 at 4:47 AM
🎬 What I’m… Our production editor Tiffany reflects on the use of AI in writing — handy for drafts, but meaningful communication still depends on human editorial judgement. Our What I’m series shares the ideas shaping how our team works.
🌱 It’s #WorldSoilDay. Soil underpins crops, climate, and clean water — yet most of its life stays hidden. How can we make the invisible visible, and ensure soil health shapes every land-use decision?
December 5, 2025 at 1:57 AM
🌱 It’s #WorldSoilDay. Soil underpins crops, climate, and clean water — yet most of its life stays hidden. How can we make the invisible visible, and ensure soil health shapes every land-use decision?
🐟 Word of the Week: Bioaccumulation 🌿 Bioaccumulation happens when pollutants such as mercury or pesticides build up in living things faster than they’re broken down, moving up the food chain and affecting humans too. What word should we feature next?
December 4, 2025 at 1:43 AM
🐟 Word of the Week: Bioaccumulation 🌿 Bioaccumulation happens when pollutants such as mercury or pesticides build up in living things faster than they’re broken down, moving up the food chain and affecting humans too. What word should we feature next?
A single social post can’t do every job. When we repurpose content for clients, identical posts almost always perform differently across platforms — and usually not for the better. Our new blog sets out five ways to adapt a message so its right for each one. Read more: tinyurl.com/onemessagema...
December 2, 2025 at 6:37 AM
A single social post can’t do every job. When we repurpose content for clients, identical posts almost always perform differently across platforms — and usually not for the better. Our new blog sets out five ways to adapt a message so its right for each one. Read more: tinyurl.com/onemessagema...
🎬 What I’m… Today, Deborah is observing a legume trial in central Victoria. Over the years this region has shifted from cattle and hay to canola. Now, legumes are now being tested for their fit. Our What I’m series shares our team’s work — ideas and experiences shaping how we communicate science.
December 1, 2025 at 4:48 AM
🎬 What I’m… Today, Deborah is observing a legume trial in central Victoria. Over the years this region has shifted from cattle and hay to canola. Now, legumes are now being tested for their fit. Our What I’m series shares our team’s work — ideas and experiences shaping how we communicate science.
🧪 Word of the Week: Stoichiometry! The science of balance in chemical reactions—crucial for safe medicines, clean fuels & sustainable industry. Precision is what makes innovation possible. What word should we feature next?
November 27, 2025 at 3:28 AM
🧪 Word of the Week: Stoichiometry! The science of balance in chemical reactions—crucial for safe medicines, clean fuels & sustainable industry. Precision is what makes innovation possible. What word should we feature next?
Strong briefs prevent scope creep. Clear purpose, named audiences, explicit constraints. Our blog reveals the essentials — and why they save more time than any rewrite ever will. Read it on the Coretext site: www.coretext.com.au/post/what-st...
November 25, 2025 at 4:55 AM
Strong briefs prevent scope creep. Clear purpose, named audiences, explicit constraints. Our blog reveals the essentials — and why they save more time than any rewrite ever will. Read it on the Coretext site: www.coretext.com.au/post/what-st...
🎬 What I’m… Nicole is north of Wagga photographing Thunder lentils being harvested. Lentils enable weeds and diseases to be controlled before swinging back into cereal crops. Our What I’m series shares our team’s work — ideas and innovations shaping the future of science communication.
November 24, 2025 at 1:16 AM
🎬 What I’m… Nicole is north of Wagga photographing Thunder lentils being harvested. Lentils enable weeds and diseases to be controlled before swinging back into cereal crops. Our What I’m series shares our team’s work — ideas and innovations shaping the future of science communication.
🧫 Word of the Week: Antimicrobial
Antimicrobials kill or stop the growth of microbes (bacteria, viruses, fungi) and are vital in medicine, farming & food safety. This week marks World Antimicrobial Resistance Awareness Week, a reminder to use them wisely. What word should we feature next?
Antimicrobials kill or stop the growth of microbes (bacteria, viruses, fungi) and are vital in medicine, farming & food safety. This week marks World Antimicrobial Resistance Awareness Week, a reminder to use them wisely. What word should we feature next?
November 20, 2025 at 3:00 AM
🧫 Word of the Week: Antimicrobial
Antimicrobials kill or stop the growth of microbes (bacteria, viruses, fungi) and are vital in medicine, farming & food safety. This week marks World Antimicrobial Resistance Awareness Week, a reminder to use them wisely. What word should we feature next?
Antimicrobials kill or stop the growth of microbes (bacteria, viruses, fungi) and are vital in medicine, farming & food safety. This week marks World Antimicrobial Resistance Awareness Week, a reminder to use them wisely. What word should we feature next?
From robots in Queensland to seaweed farming in Tasmania, diversity keeps Australian agriculture strong. 🌾 Read our National Agriculture Day blog on how variety drives resilience: www.coretext.com.au/post/austral...
November 18, 2025 at 2:24 AM
From robots in Queensland to seaweed farming in Tasmania, diversity keeps Australian agriculture strong. 🌾 Read our National Agriculture Day blog on how variety drives resilience: www.coretext.com.au/post/austral...
🎬 What I’m… Christine’s mapping next year’s publishing schedule and reviewing a major series we’ve just completed — ensuring every insight feeds into a sharper process next time. Our What I’m series shares our team’s work — ideas and innovations shaping the future of science communication.
November 17, 2025 at 5:27 AM
🎬 What I’m… Christine’s mapping next year’s publishing schedule and reviewing a major series we’ve just completed — ensuring every insight feeds into a sharper process next time. Our What I’m series shares our team’s work — ideas and innovations shaping the future of science communication.
🐝 Word of the Week: Pollinator!
Australia’s 2,000+ native bees plus butterflies, beetles & birds keep ecosystems and crops alive. Protecting them protects our food. 🌸 What word should we feature next?
Australia’s 2,000+ native bees plus butterflies, beetles & birds keep ecosystems and crops alive. Protecting them protects our food. 🌸 What word should we feature next?
November 13, 2025 at 12:30 AM
🐝 Word of the Week: Pollinator!
Australia’s 2,000+ native bees plus butterflies, beetles & birds keep ecosystems and crops alive. Protecting them protects our food. 🌸 What word should we feature next?
Australia’s 2,000+ native bees plus butterflies, beetles & birds keep ecosystems and crops alive. Protecting them protects our food. 🌸 What word should we feature next?
Accuracy in science comms is essential—but responsibility goes further. During the International Week of Science and Peace, our latest blog shows how responsible communication strengthens trust in science and society. Read how to apply these principles in your own work: tinyurl.com/responsibles...
November 11, 2025 at 3:11 AM
Accuracy in science comms is essential—but responsibility goes further. During the International Week of Science and Peace, our latest blog shows how responsible communication strengthens trust in science and society. Read how to apply these principles in your own work: tinyurl.com/responsibles...
🐝 Brad’s inspecting hives on Victoria’s South Coast as Australian Pollinator Week begins—spotlighting native bees, butterflies, beetles and hoverflies that keep Australia’s landscapes alive.
November 10, 2025 at 12:18 AM
🐝 Brad’s inspecting hives on Victoria’s South Coast as Australian Pollinator Week begins—spotlighting native bees, butterflies, beetles and hoverflies that keep Australia’s landscapes alive.
🧬 Word of the Week: Metastasise — when cancer spreads from one part of the body to another. Studying how and why this happens helps scientists design treatments that stop tumours from spreading and improve survival rates. What word should we explore next?
November 5, 2025 at 10:01 PM
🧬 Word of the Week: Metastasise — when cancer spreads from one part of the body to another. Studying how and why this happens helps scientists design treatments that stop tumours from spreading and improve survival rates. What word should we explore next?
A communication audit reviews your full communication system — channels, cadence, workflows and feedback. Our latest blog shows how acting on audit findings strengthens clarity, efficiency and trust: www.coretext.com.au/post/how-a-c...
November 3, 2025 at 10:01 PM
A communication audit reviews your full communication system — channels, cadence, workflows and feedback. Our latest blog shows how acting on audit findings strengthens clarity, efficiency and trust: www.coretext.com.au/post/how-a-c...
🎬 What I’m… Catherine’s thinking about audience focus — making sure every piece of content reaches the people it’s for, in a way that works for them. Our What I’m series shares our team’s work — ideas, experiences and innovations shaping the future of science and communication.
November 2, 2025 at 10:00 PM
🎬 What I’m… Catherine’s thinking about audience focus — making sure every piece of content reaches the people it’s for, in a way that works for them. Our What I’m series shares our team’s work — ideas, experiences and innovations shaping the future of science and communication.
🪨 Word of the Week: Stratigraphy! The study of Earth’s rock layers—vital for building safely, finding minerals & reconstructing past climates. Science beneath our feet! What word should we feature next?
October 30, 2025 at 2:48 AM
🪨 Word of the Week: Stratigraphy! The study of Earth’s rock layers—vital for building safely, finding minerals & reconstructing past climates. Science beneath our feet! What word should we feature next?