CSEM
@csem.ch
CSEM is a Swiss technology innovation center developing advanced technologies with a high societal impact, which it then transfers to industry to strengthen the economy. The non-profit orientated, public-private organization is internationally recognized.
Noa Schmid receives the CSEM Inventor Award 2026 for innovations in precision liquid handling, enabling faster and more accurate laboratory diagnostics. His work led to 8 patents and products used worldwide.
Read full PR : bit.ly/3OgNZIh
#CSEMInventorAward #LaboratoryDiagnostics #LifeSciences
Read full PR : bit.ly/3OgNZIh
#CSEMInventorAward #LaboratoryDiagnostics #LifeSciences
CSEM Inventor Award 2026: Noa Schmid recognized for breakthroughs in laboratory diagnostics
CSEM awards the Inventor Award 2026 to Noa Schmid for eight patented innovations in high-precision liquid handling, powering faster and more accurate laboratory diagnostics worldwide.
bit.ly
February 9, 2026 at 7:13 AM
Noa Schmid receives the CSEM Inventor Award 2026 for innovations in precision liquid handling, enabling faster and more accurate laboratory diagnostics. His work led to 8 patents and products used worldwide.
Read full PR : bit.ly/3OgNZIh
#CSEMInventorAward #LaboratoryDiagnostics #LifeSciences
Read full PR : bit.ly/3OgNZIh
#CSEMInventorAward #LaboratoryDiagnostics #LifeSciences
On #WorldCancerDay, we’re proud to show how tech + cross-sector collaboration at CSEM is reshaping cancer care — more precision, better outcomes, real hope. From surgery to prediction, our partners across CH & Europe make the impact possible. Discover more stories: www.csem.ch
#CancerInnovation
#CancerInnovation
February 4, 2026 at 7:21 AM
On #WorldCancerDay, we’re proud to show how tech + cross-sector collaboration at CSEM is reshaping cancer care — more precision, better outcomes, real hope. From surgery to prediction, our partners across CH & Europe make the impact possible. Discover more stories: www.csem.ch
#CancerInnovation
#CancerInnovation
If #AI is everywhere, trust has to be everywhere too.
Through the EPoSS & INSIDE Edge AI Working Group,
@csem.ch 's Philippe Dallemagne argues #trust is the real adoption barrier.
Do you agree — or are performance and cost still bigger blockers? Discover more: bit.ly/45HWPor
Through the EPoSS & INSIDE Edge AI Working Group,
@csem.ch 's Philippe Dallemagne argues #trust is the real adoption barrier.
Do you agree — or are performance and cost still bigger blockers? Discover more: bit.ly/45HWPor
February 3, 2026 at 4:56 PM
If #AI is everywhere, trust has to be everywhere too.
Through the EPoSS & INSIDE Edge AI Working Group,
@csem.ch 's Philippe Dallemagne argues #trust is the real adoption barrier.
Do you agree — or are performance and cost still bigger blockers? Discover more: bit.ly/45HWPor
Through the EPoSS & INSIDE Edge AI Working Group,
@csem.ch 's Philippe Dallemagne argues #trust is the real adoption barrier.
Do you agree — or are performance and cost still bigger blockers? Discover more: bit.ly/45HWPor
🌍 Europe’s new MTG-S weather satellite has delivered its first images, boosting early detection of extreme weather. Inside is the Corner Cube Mechanism, developed by @csem.ch, Swiss & European partners—35 years of precision at work with @esa.int.
🔗 Full story: bit.ly/4brbHv3
#EarthObservation
🔗 Full story: bit.ly/4brbHv3
#EarthObservation
MTG-S: Swiss Precision Powering Europe’s Next-Gen Weather Forecasting
Discover how CSEM’s high-precision mechanism at the heart of MTG-S improves extreme weather forecasting and turns complex space measurements into real societal impact.
bit.ly
February 2, 2026 at 2:09 PM
🌍 Europe’s new MTG-S weather satellite has delivered its first images, boosting early detection of extreme weather. Inside is the Corner Cube Mechanism, developed by @csem.ch, Swiss & European partners—35 years of precision at work with @esa.int.
🔗 Full story: bit.ly/4brbHv3
#EarthObservation
🔗 Full story: bit.ly/4brbHv3
#EarthObservation
🏭 The #AI race isn’t about models. It’s about production.
AI winners will be those who can industrialize it. Europe is entering Phase 2—scaling AI in the real world, building on strengths like manufacturing and reliability.
What’s the biggest barrier between AI pilots and full-scale deployment?
AI winners will be those who can industrialize it. Europe is entering Phase 2—scaling AI in the real world, building on strengths like manufacturing and reliability.
What’s the biggest barrier between AI pilots and full-scale deployment?
January 30, 2026 at 9:53 AM
🏭 The #AI race isn’t about models. It’s about production.
AI winners will be those who can industrialize it. Europe is entering Phase 2—scaling AI in the real world, building on strengths like manufacturing and reliability.
What’s the biggest barrier between AI pilots and full-scale deployment?
AI winners will be those who can industrialize it. Europe is entering Phase 2—scaling AI in the real world, building on strengths like manufacturing and reliability.
What’s the biggest barrier between AI pilots and full-scale deployment?
✨ As the year wraps up, we’re celebrating everything we achieved together. Your trust and shared purpose turned ideas into real momentum. Wishing you a joyful break filled with rest, renewal, and inspiration. We’ll be back in 2026, ready to keep collaborating & innovating side by side! 🎉
December 19, 2025 at 7:07 AM
✨ As the year wraps up, we’re celebrating everything we achieved together. Your trust and shared purpose turned ideas into real momentum. Wishing you a joyful break filled with rest, renewal, and inspiration. We’ll be back in 2026, ready to keep collaborating & innovating side by side! 🎉
2025 marked a turning point for #TechBio, where technology meets biology, when concepts finally began to take shape in the real world.
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐓𝐞𝐜𝐡𝐁𝐢𝐨 𝐢𝐧 𝐚𝐜𝐭𝐢𝐨𝐧?
👉Discover the technologies that matter on our blog lnkd.in/ePQy4kin
👇Watch and listen to our experts right now youtu.be/d69VSutDeVQ 👇
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐓𝐞𝐜𝐡𝐁𝐢𝐨 𝐢𝐧 𝐚𝐜𝐭𝐢𝐨𝐧?
👉Discover the technologies that matter on our blog lnkd.in/ePQy4kin
👇Watch and listen to our experts right now youtu.be/d69VSutDeVQ 👇
December 11, 2025 at 1:56 PM
2025 marked a turning point for #TechBio, where technology meets biology, when concepts finally began to take shape in the real world.
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐓𝐞𝐜𝐡𝐁𝐢𝐨 𝐢𝐧 𝐚𝐜𝐭𝐢𝐨𝐧?
👉Discover the technologies that matter on our blog lnkd.in/ePQy4kin
👇Watch and listen to our experts right now youtu.be/d69VSutDeVQ 👇
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐓𝐞𝐜𝐡𝐁𝐢𝐨 𝐢𝐧 𝐚𝐜𝐭𝐢𝐨𝐧?
👉Discover the technologies that matter on our blog lnkd.in/ePQy4kin
👇Watch and listen to our experts right now youtu.be/d69VSutDeVQ 👇
What does Switzerland’s future in semiconductors look like? It’s being built now. Alain-Serge Porret shows how @csem.ch’s ultra-low-power edge-AI chips and privacy-first design power #SwissChips. Worth a watch 👇: bit.ly/48Maw6B Merci: @ethz.ch
#Semiconductors #EdgeAI #LowPowerElectronics
#Semiconductors #EdgeAI #LowPowerElectronics
In Conversation with Dr. Alain-Serge Porret | SwissChips Interview Series
What if powerful AI could run on a chip the size of your fingernail, using just milliwatts of energy: and without ever sending your data to the cloud? CSEM’s latest work brings that future within reac...
bit.ly
December 9, 2025 at 8:40 AM
What does Switzerland’s future in semiconductors look like? It’s being built now. Alain-Serge Porret shows how @csem.ch’s ultra-low-power edge-AI chips and privacy-first design power #SwissChips. Worth a watch 👇: bit.ly/48Maw6B Merci: @ethz.ch
#Semiconductors #EdgeAI #LowPowerElectronics
#Semiconductors #EdgeAI #LowPowerElectronics
Christophe Ballif wraps up 13 years leading @csem.ch's Sustainable Energy activities. On RTN, he reflects on Switzerland’s PV shift after Fukushima and CSEM’s breakthroughs: BIPV, solar modules, 30%+ cells. He now hands the baton to Tonio Buonassisi. 🌞🌱
Interview French only: bit.ly/3XD20BE
Interview French only: bit.ly/3XD20BE
Christophe Ballif referme la page du centre des énergies renouvelables
Fondateur et directeur du Centre des énergies renouvelables du CSEM depuis 2012, le physicien Christophe Ballif passera le relais à la fin de l'année. En treize ans sous sa direction, ce pôle d'excellence neuchâtelois est devenu un acteur majeur de l'innovation dans le domaine du photovoltaïque et des énergies renouvelables.
bit.ly
December 8, 2025 at 1:08 PM
Christophe Ballif wraps up 13 years leading @csem.ch's Sustainable Energy activities. On RTN, he reflects on Switzerland’s PV shift after Fukushima and CSEM’s breakthroughs: BIPV, solar modules, 30%+ cells. He now hands the baton to Tonio Buonassisi. 🌞🌱
Interview French only: bit.ly/3XD20BE
Interview French only: bit.ly/3XD20BE
Big news: CSEM’s Michele De Bastiani is a 2025 @clarivate.com Highly Cited Researcher™ 🧠. A top-1% citation honor—and a testament to our perovskite team pushing next-gen solar forward. Congrats to Michele and the whole group! bit.ly/4pgrhNX
Michele De Bastiani Named Clarivate Highly Cited Researcher 2025 | CSEM
Clarivate names CSEM’s Michele De Bastiani a 2025 Highly Cited Researcher (top 1% by citations) for perovskite–silicon tandem PV advances.
bit.ly
December 4, 2025 at 4:16 PM
Big news: CSEM’s Michele De Bastiani is a 2025 @clarivate.com Highly Cited Researcher™ 🧠. A top-1% citation honor—and a testament to our perovskite team pushing next-gen solar forward. Congrats to Michele and the whole group! bit.ly/4pgrhNX
A 20-unit Swiss building cut heating electricity costs by 11%—with no comfort loss🔥. @csem.ch-led OPERA project shows how smart predictive control makes heat pumps more efficient using software, not hardware. Scalable and already commercialized: bit.ly/44c9XBw
Predictive heat pump control cuts heating electricity costs by 11% | CSEM
CSEM’s OPERA project shows how predictive control of heat pumps and PV in a Swiss multi-apartment building cuts heating electricity costs by 11% while preserving comfort.
bit.ly
December 4, 2025 at 4:08 PM
A 20-unit Swiss building cut heating electricity costs by 11%—with no comfort loss🔥. @csem.ch-led OPERA project shows how smart predictive control makes heat pumps more efficient using software, not hardware. Scalable and already commercialized: bit.ly/44c9XBw
Reposted by CSEM
Smart sensing tag developed by Empa, EPFL and CSEM researchers to protect sensitive goods in transit. The tag is completely biodegradable.
https://www.empa.ch/web/s604/greenspack
#greenelectronics #sensortechnology #empamaterialsscience
https://www.empa.ch/web/s604/greenspack
#greenelectronics #sensortechnology #empamaterialsscience
Smart sensor tag protects sensitive goods
Researchers from Empa, EPFL and CSEM have developed a green smart sensing tag that measures temperature and humidity in real time – and can also detect whether a temperature threshold has been exceeded. In future, this could be used to monitor sensitive shipments such as medicines or food. The sen...
www.empa.ch
December 2, 2025 at 9:39 AM
Smart sensing tag developed by Empa, EPFL and CSEM researchers to protect sensitive goods in transit. The tag is completely biodegradable.
https://www.empa.ch/web/s604/greenspack
#greenelectronics #sensortechnology #empamaterialsscience
https://www.empa.ch/web/s604/greenspack
#greenelectronics #sensortechnology #empamaterialsscience
🧑🚀🤰 Next breakthrough in prenatal monitoring didn’t come from a hospital. It came from #space research. Thrilled to see @csem.ch's ELAINE project featured on p.5 of @esa.int’s Space Benefits for Earth 2025 report: bit.ly/4ivJjJE.
Wearable, textile sensors for at-home fetal monitoring: bit.ly/3KkVNHx
Wearable, textile sensors for at-home fetal monitoring: bit.ly/3KkVNHx
Wearables and AI transforming prenatal care
The Bern MedTech Collaboration Call-funded ELAINE project uses wearables and AI with the aim of improving prenatal care through better, continuous maternal and fetal health monitoring.
bit.ly
December 3, 2025 at 7:31 AM
🧑🚀🤰 Next breakthrough in prenatal monitoring didn’t come from a hospital. It came from #space research. Thrilled to see @csem.ch's ELAINE project featured on p.5 of @esa.int’s Space Benefits for Earth 2025 report: bit.ly/4ivJjJE.
Wearable, textile sensors for at-home fetal monitoring: bit.ly/3KkVNHx
Wearable, textile sensors for at-home fetal monitoring: bit.ly/3KkVNHx
🥇 Swiss SME BUSS wins @csem.ch's Digital Journey Award 2025 for its Predictive Quality project, which aims to bring industrial #AI to compounding. Up to CHF 100k in tech support. Full story & more about the award: bit.ly/4pMS8RP.
Next year… could it be you on that stage? ✨
Next year… could it be you on that stage? ✨
BUSS wins CSEM Digital Journey Award 2025 for Predictive Quality
Swiss SME BUSS wins the CSEM Digital Journey Award 2025 for its Predictive Quality project, using industrial AI and SenseHUB® to predict plastics quality in real time and cut waste, energy use and dow...
bit.ly
December 3, 2025 at 7:17 AM
🥇 Swiss SME BUSS wins @csem.ch's Digital Journey Award 2025 for its Predictive Quality project, which aims to bring industrial #AI to compounding. Up to CHF 100k in tech support. Full story & more about the award: bit.ly/4pMS8RP.
Next year… could it be you on that stage? ✨
Next year… could it be you on that stage? ✨
Researchers from @empa-materials.bsky.social, EPFL & @csem.ch have created a fully compostable smart sensing tag that protects temperature-sensitive shipments like medicines, vaccines, and food. Now featured in @natcomms.nature.com ➡️ Read more on our website: bit.ly/44Ip59N ➡️ Nature: bit.ly/4rvZfzC
Cutting-edge solution for sustainable smart packaging combining chipless RFID tags and a biodegradable substrate
Designed for applications like logistics and environmental monitoring, the tags can be biodegraded, disposed of, or recycled without requiring complex waste management systems.
bit.ly
December 1, 2025 at 4:03 PM
Researchers from @empa-materials.bsky.social, EPFL & @csem.ch have created a fully compostable smart sensing tag that protects temperature-sensitive shipments like medicines, vaccines, and food. Now featured in @natcomms.nature.com ➡️ Read more on our website: bit.ly/44Ip59N ➡️ Nature: bit.ly/4rvZfzC
⏱️ A clock that drifts less than 0.5s in a million years? At CSEM, we’re building optical atomic clocks that set the pace for GPS, networks, finance — and future space and autonomous systems.
Read Blog article by Steve Lecomte: bit.ly/4ptJWFZ
#AtomicClocks #DeepTech
Read Blog article by Steve Lecomte: bit.ly/4ptJWFZ
#AtomicClocks #DeepTech
Atomic Clocks in Switzerland | Accurate Time from Neuchâtel
Discover how Neuchâtel’s CSEM and Rolex Quantum are shaping the future of accurate time with optical atomic clocks powering GPS, finance, and space exploration.
bit.ly
November 25, 2025 at 9:54 AM
⏱️ A clock that drifts less than 0.5s in a million years? At CSEM, we’re building optical atomic clocks that set the pace for GPS, networks, finance — and future space and autonomous systems.
Read Blog article by Steve Lecomte: bit.ly/4ptJWFZ
#AtomicClocks #DeepTech
Read Blog article by Steve Lecomte: bit.ly/4ptJWFZ
#AtomicClocks #DeepTech
CSEM joins RECHARGE & BEPA in the #BatteryDealforEU, driving the INNOVATE pillar with cutting-edge battery research, advanced infrastructure and strong industry collaboration. Join the pledge 👉 bit.ly/49y2yzX
#CSEM #CSEMBatteryInnovationHub
#CSEM #CSEMBatteryInnovationHub
November 24, 2025 at 10:45 AM
CSEM joins RECHARGE & BEPA in the #BatteryDealforEU, driving the INNOVATE pillar with cutting-edge battery research, advanced infrastructure and strong industry collaboration. Join the pledge 👉 bit.ly/49y2yzX
#CSEM #CSEMBatteryInnovationHub
#CSEM #CSEMBatteryInnovationHub
🌌 Could life exist elsewhere in our solar system? @csem.ch and @ethz.ch | Space have been selected by @esa.int for SpaceChip, a 1-year pilot to explore lab-on-a-chip tech that could support future missions that search for potential biosignatures beyond Earth.
#SpaceTech #DeepTech
#SpaceTech #DeepTech
November 24, 2025 at 9:51 AM
🌌 Could life exist elsewhere in our solar system? @csem.ch and @ethz.ch | Space have been selected by @esa.int for SpaceChip, a 1-year pilot to explore lab-on-a-chip tech that could support future missions that search for potential biosignatures beyond Earth.
#SpaceTech #DeepTech
#SpaceTech #DeepTech
Four deep-tech ventures join CSEM’s ACCELERATE Program 2025 — transforming Swiss research into real-world impact. From medtech to photonics, discover how innovation moves from lab to market. 🚀
👉 Read more: bit.ly/49xeVfm
#CSEM #DeepTech #SwissInnovation
👉 Read more: bit.ly/49xeVfm
#CSEM #DeepTech #SwissInnovation
CSEM ACCELERATE 2025: four Swiss deep-tech ventures selected
Discover CSEM’s 2025 ACCELERATE cohort: four Swiss deep-tech projects in medtech, digital health, energy, and photonics shaping tomorrow’s industries.
bit.ly
November 4, 2025 at 10:07 AM
Four deep-tech ventures join CSEM’s ACCELERATE Program 2025 — transforming Swiss research into real-world impact. From medtech to photonics, discover how innovation moves from lab to market. 🚀
👉 Read more: bit.ly/49xeVfm
#CSEM #DeepTech #SwissInnovation
👉 Read more: bit.ly/49xeVfm
#CSEM #DeepTech #SwissInnovation
Strong enough for space. Gentle enough for the human body.
Polyimide is transforming how we design medical and wearable devices.
CSEM’s Patrick Surbled reveals how this material is powering the future of healthcare.
🔗 Read more: bit.ly/4qt1mnr
Polyimide is transforming how we design medical and wearable devices.
CSEM’s Patrick Surbled reveals how this material is powering the future of healthcare.
🔗 Read more: bit.ly/4qt1mnr
October 30, 2025 at 8:09 AM
Strong enough for space. Gentle enough for the human body.
Polyimide is transforming how we design medical and wearable devices.
CSEM’s Patrick Surbled reveals how this material is powering the future of healthcare.
🔗 Read more: bit.ly/4qt1mnr
Polyimide is transforming how we design medical and wearable devices.
CSEM’s Patrick Surbled reveals how this material is powering the future of healthcare.
🔗 Read more: bit.ly/4qt1mnr
How do we know if electronics are really sustainable? ♻️
LCA (Lifecycle Analysis) tracks impacts across a product’s life.
What would you look for in a truly sustainable device 👉 bit.ly/3KhL00p
#CircularElectronics
LCA (Lifecycle Analysis) tracks impacts across a product’s life.
What would you look for in a truly sustainable device 👉 bit.ly/3KhL00p
#CircularElectronics
October 14, 2025 at 7:52 AM
How do we know if electronics are really sustainable? ♻️
LCA (Lifecycle Analysis) tracks impacts across a product’s life.
What would you look for in a truly sustainable device 👉 bit.ly/3KhL00p
#CircularElectronics
LCA (Lifecycle Analysis) tracks impacts across a product’s life.
What would you look for in a truly sustainable device 👉 bit.ly/3KhL00p
#CircularElectronics
What if the future of AI, quantum tech, and ultra-fast internet fit on a chip thinner than a hair? 💡
Discover how TFLN is transforming photonics and shaping our digital world.
Read Blog article here👇
bit.ly/3W3qkvM
Discover how TFLN is transforming photonics and shaping our digital world.
Read Blog article here👇
bit.ly/3W3qkvM
Thin-Film Lithium Niobate (TFLN) | CSEM Photonics
Discover how TFLN enables faster internet, greener AI, and secure quantum tech. Learn how CSEM drives this breakthrough from lab to real-world use.
bit.ly
October 13, 2025 at 9:57 AM
What if the future of AI, quantum tech, and ultra-fast internet fit on a chip thinner than a hair? 💡
Discover how TFLN is transforming photonics and shaping our digital world.
Read Blog article here👇
bit.ly/3W3qkvM
Discover how TFLN is transforming photonics and shaping our digital world.
Read Blog article here👇
bit.ly/3W3qkvM
Still exploring insights from @CSEM.ch on sustainable electronics 👉 bit.ly/3KhL00p
One takeaway from our whitepaper: we can screen print electronics like T-shirts — scalable, efficient & less wasteful. More in thread 👇
#SustainableElectronics
One takeaway from our whitepaper: we can screen print electronics like T-shirts — scalable, efficient & less wasteful. More in thread 👇
#SustainableElectronics
October 8, 2025 at 6:34 AM
Still exploring insights from @CSEM.ch on sustainable electronics 👉 bit.ly/3KhL00p
One takeaway from our whitepaper: we can screen print electronics like T-shirts — scalable, efficient & less wasteful. More in thread 👇
#SustainableElectronics
One takeaway from our whitepaper: we can screen print electronics like T-shirts — scalable, efficient & less wasteful. More in thread 👇
#SustainableElectronics
Invitation to the CSEM Roadshow in the canton of Schwyz
Tuesday, November 11, Küssnacht, 4:00 p.m. – 6:30 p.m.
Wednesday, November 12, Einsiedeln, 4:00 p.m. – 6:30 p.m.
Wednesday, November 26, Pfäffikon SZ, 4:00 p.m. – 6:30 p.m.
Register on schwyz-next.ch/events/
Tuesday, November 11, Küssnacht, 4:00 p.m. – 6:30 p.m.
Wednesday, November 12, Einsiedeln, 4:00 p.m. – 6:30 p.m.
Wednesday, November 26, Pfäffikon SZ, 4:00 p.m. – 6:30 p.m.
Register on schwyz-next.ch/events/
October 7, 2025 at 9:06 AM
Invitation to the CSEM Roadshow in the canton of Schwyz
Tuesday, November 11, Küssnacht, 4:00 p.m. – 6:30 p.m.
Wednesday, November 12, Einsiedeln, 4:00 p.m. – 6:30 p.m.
Wednesday, November 26, Pfäffikon SZ, 4:00 p.m. – 6:30 p.m.
Register on schwyz-next.ch/events/
Tuesday, November 11, Küssnacht, 4:00 p.m. – 6:30 p.m.
Wednesday, November 12, Einsiedeln, 4:00 p.m. – 6:30 p.m.
Wednesday, November 26, Pfäffikon SZ, 4:00 p.m. – 6:30 p.m.
Register on schwyz-next.ch/events/
Road safety has a blind spot: the driver’s health. 🚗💡
CSEM’s new #DriverCheck uses AI to detect fatigue, stress & medical events — all with full privacy.
A Swiss innovation to save lives on the road.
Read more: bit.ly/47a1H6G
CSEM’s new #DriverCheck uses AI to detect fatigue, stress & medical events — all with full privacy.
A Swiss innovation to save lives on the road.
Read more: bit.ly/47a1H6G
DriverCheck: Swiss AI to Boost Driver Safety
Swiss-made DriverCheck monitors fatigue, stress, and emergencies in real time — full privacy, safer roads in Switzerland and Europe.
bit.ly
October 6, 2025 at 7:48 AM
Road safety has a blind spot: the driver’s health. 🚗💡
CSEM’s new #DriverCheck uses AI to detect fatigue, stress & medical events — all with full privacy.
A Swiss innovation to save lives on the road.
Read more: bit.ly/47a1H6G
CSEM’s new #DriverCheck uses AI to detect fatigue, stress & medical events — all with full privacy.
A Swiss innovation to save lives on the road.
Read more: bit.ly/47a1H6G