var archive_results = {}; function runSearch(q) { let results_node = document.getElementById("list_results"); results_node.innerHTML = ""; if (q.length 0) { // split query into lowercase words let keywords = q.toLowerCase().trim().split(/\s+/); for (let i = 0; i 0) { title_node = document.createElement("span"); title_node.innerHTML = ": " + item.title + "" } let s = item.content_text; if (s.length 200) { s = s.substr(0, 200) + "..."; } let text_node = document.createElement("span"); text_node.innerHTML = "

Google is continuing its transformation to Meta Ads: View-Through Conversion Optimization: “You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.” Story Image Ads in PMax: “Performance Max campaigns now support vertical 9:16 image ads” The agents are coming: Open Source Google Ads API MCP Server The Model Context Protocol (MCP) is the open standard that allows Large Language Models (LLMs), like Google Gemini, to connect with and act upon external data sources and applications.

You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

Posted on Friday 25 Jul 2025. 697 words, 5 links. By Matt Webb.

The Hoosiers seem entirely at home on top of the college football universe.

Posted on Friday 25 Jul 2025. 697 words, 5 links. By Matt Webb.

Consumer confidence dipped Income-based splintering continues Luxury shoppers are feeling good Jobs numbers aren’t great And it’s beginning to look a lot like an expensive holiday season Prices / inflation are top of mind for almost everyone & A higher income doesn’t necessarily mean less concern over rising prices. Best guess: total holiday spend may be relatively stable with past years, but purchase volume will be down. Basically: less stuff for the same spend.

Sustainable growth comes from creating value first for employees and customers. Get the order wrong and you burn through your future.

ADWEEK reviewed a job listing showing OpenAI is hiring a Growth Paid Marketing Platform Engineer to build internal tools for campaign management, ad platform integration, and real-time attribution.

Perplexity (AI) is adding to its competition with Google (and most major tech platforms), trying to carve itself a slice of that sweet e-commerce pie. The Pro Shop feature promises free shipping on items bought through Perplexity, enabling customers to complete transactions without leaving the platform. While browsing for products, users will notice a “Buy with Pro” option for eligible items. After selecting it, they will need to enter their billing and shipping details to finalize their purchase.

AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.