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Dario Tordoni @dariotordoni.bsky.social · 2d

If you're also experimenting with organic app growth, I'd love to hear your experiences! What worked for you?

Also, sharing some ASO guides I used to get started
- @apptweak.com: www.apptweak.com/en/aso-blog/...
- App Radar: appradar.com/app-store-op...
- Kurve: kurve.co.uk/blog/backlin...

How to build an effective ASO strategy: A step-by-step guide for 2025

Follow this step-by-step approach to create an effective ASO strategy for your app/game and increase your organic downloads.

www.apptweak.com

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Dario Tordoni @dariotordoni.bsky.social · 2d

The work is far from over. The direction feels right, but the conversion rate (CR) could be way better. Next up on the list:

🎨 Redesigning my truly ugly app icon
🖼️ Creating more professional screenshots
🧪 A/B testing the entire store listing to improve CR

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Dario Tordoni @dariotordoni.bsky.social · 2d

For the first ~2 months? Nothing. 🦗
But then, things started moving.

This is the keyword ranking progress in the US after 3 months. The organic-only approach seems to be working, slowly but surely.

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Dario Tordoni @dariotordoni.bsky.social · 2d

My process was pretty straightforward, no magic tricks:

📚 Studied ASO best practices (guides, blogs)
🎯 Analyzed direct & indirect competitors
🔍 Did keyword research w/ SEO/ASO tools
✍️ Optimized my store listing (title, desc, screenshots)
❌ Tried to get backlinks (0 success so far, lol)

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Dario Tordoni @dariotordoni.bsky.social · 2d

Drinklytics app #buildinpublic, an ASO (App Store Optimization) recap. 📈I kept seeing a theory on Reddit: without an initial ad spend, the Play Store algorithm basically ignores you.
So an experiment: 100% organic from scratch. Here's what happened after 3 months.. 🧵👇
#buildinpublic #ASO #indiedev

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Dario Tordoni @dariotordoni.bsky.social · 2d

Mmm, wrong priorities

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Dario Tordoni @dariotordoni.bsky.social · 2d

For the first ~2 months? Nothing. 🦗
But then, things started moving.

This is the keyword ranking progress in the US after 3 months. The organic-only approach seems to be working, slowly but surely. It is possible to get visibility without ads.

Dario Tordoni @dariotordoni.bsky.social · 2d

My process was pretty straightforward, no magic tricks:

📚 Studied ASO best practices (guides, blogs)
🎯 Analyzed direct & indirect competitors
🔍 Did keyword research w/ SEO/ASO tools
✍️ Optimized my store listing (title, desc, screenshots)
❌ Tried to get backlinks (0 success so far, lol)

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Dario Tordoni @dariotordoni.bsky.social · Jul 19

I also think that 12 testers don't prove anything; I think it was introduced as a barrier to reduce publication. Ultimately, among friends and potential end users of the app, you can find twelve interested people. Until recently, I think there were 20 people, then they reduced it.

Dario Tordoni @dariotordoni.bsky.social · Jul 19

I think the point for Google is that if a developer can't find "n" people to install and test the app, perhaps the app's quality isn't good enough for publication. I don't think it's a big requirement, but ultimately, it's not impossible to achieve

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Dario Tordoni @dariotordoni.bsky.social · Jul 18

Hey, that's really fun!

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Dario Tordoni @dariotordoni.bsky.social · Jul 18

Thank you, it seems cool

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Dario Tordoni @dariotordoni.bsky.social · Jul 18

Nice UI, very clean! Based on the data the tool collects and how it does so, do you think user consent is required to activate the landlift script?

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Dario Tordoni @dariotordoni.bsky.social · Jul 18

I am talking about the one with stats about the hero section, the analytics tool

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Dario Tordoni @dariotordoni.bsky.social · Jul 18

Hey, so the screenshot is from another project made by you? What's the name?

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Dario Tordoni @dariotordoni.bsky.social · Jul 9

Don't worry about copies, build in public in the LLM era, it's inevitable unfortunately. I hope it arrives on the store soon, I already have a couple of friends in mind who would use it!

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Dario Tordoni @dariotordoni.bsky.social · Jul 9

Hey, thanks for the support! But every time I share the Play Store link and see the preview, I remember I have to change it. Seriously. 🙃

Dario Tordoni @dariotordoni.bsky.social · Jul 9

This idea is really cool! So it's not published in the PlayStore yet, right?

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Dario Tordoni @dariotordoni.bsky.social · Jul 9

I seriously need to revise my app icon. It's really terrible.
#buildInPublic #buildInPublicButPleaseChangeTheIcon

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Dario Tordoni @dariotordoni.bsky.social · Jul 9

Sharing projects can be harder than building them!
I'm on a #BuildInPublic journey with #Drinklytics 👉 buff.ly/QO9yvLG , finding my rhythm and voice with sharing. Big shoutout to @buffer.com, is simplifying my workflow, from idea organization to scheduling. Definitely helping me be more consistent

Drinklytics, tasting notes app - Apps on Google Play

Your wine, spirits or beer tasting notes app. Never forget a great sip!

play.google.com

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Dario Tordoni @dariotordoni.bsky.social · Jul 6

What about your product? Is it free or are you planning a specific business model?

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Dario Tordoni @dariotordoni.bsky.social · Jul 6

Thank you for the feedback. Yes, this would be a great feature! I need to find a way to implement it as a free features to keep the app free and ad-free

Dario Tordoni @dariotordoni.bsky.social · Jul 6

Yes, that would have been a perfect use case!
Not yet, but it will. It's in flutter so it has a single codebase for both Android and iOS.
What feature would you expect from an app like this?

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Dario Tordoni @dariotordoni.bsky.social · Jul 5

Oh, it's cool! I'm not very into the video generation, but it seems useful! I instead built an app to save drinks (wine, beer and spirits), like a simple tasting notes app, or a drink archive, play.google.com/store/apps/d...

Drinklytics, tasting notes app - Apps on Google Play

Your wine, spirits or beer tasting notes app. Never forget a great sip!

play.google.com

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Dario Tordoni @dariotordoni.bsky.social · Jul 5

The one on the right, I like that it is more expressive.

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