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davecainseo.bsky.social
Dave Cain
@davecainseo.bsky.social
180 followers 280 following 230 posts
📊 Data-Led Digital Professional
💼 Head of Digital Marketing
💻 Talk about SEO, Analytics, PPC & Data
🎸 Play guitar, gig goer, F1 fan, dog owner
🔗 www.davecain.co.uk
📍 Nottingham, UK
Posts Replies Media Videos
Reposted by Dave Cain
trishcarey.bsky.social
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I built a fake brand and tricked 8 AI search engines for 2 months. The results show how any real brand can be poisoned, and how to fight back.
ahrefs.com
December 10, 2025 at 9:43 PM
davecainseo.bsky.social
The EU has opened an investigation into Google over its artificial intelligence (#AI) summaries which appear above search results. The investigation will also cover Google's AI Mode, which gives people an answer in a conversational style with some links to other pages 🤖

www.bbc.com/news/article...
EU investigates Google over AI-generated summaries in search results
It is examining whether the tech giant did not offer "appropriate compensation" to web publishers.
www.bbc.com
December 9, 2025 at 1:07 PM
davecainseo.bsky.social
OpenAI is preparing to bring ads to the ChatGPT Android app, with code in the latest beta hinting at marketplace content and search-focused ad displays 🛍️ #AI #Advertising

www.testingcatalog.com/openai-plant...
OpenAI plants testing ads in ChatGPT Android app
OpenAI is preparing to bring ads to the ChatGPT Android app, with code in the latest beta hinting at marketplace content and search-focused ad displays.
www.testingcatalog.com
December 1, 2025 at 6:02 PM
davecainseo.bsky.social
SEO vs. PPC vs. AI: The visibility dilemma 🔭

searchengineland.com/seo-vs-ppc-v...
SEO vs. PPC vs. AI: The visibility dilemma
AI now sits alongside SEO and PPC as a third visibility layer. See how behavior, SERPs, and discovery are shifting – and how to adapt.
searchengineland.com
November 24, 2025 at 8:02 PM
davecainseo.bsky.social
A year of Google Analytics 4 on GOV.UK 📊 #GA4 insidegovuk.blog.gov.uk/2025/11/10/a...
A year of Google Analytics 4 on GOV.UK
Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.
insidegovuk.blog.gov.uk
November 18, 2025 at 1:10 PM
davecainseo.bsky.social
New website day 🤓 🥳
www.davecain.co.uk
November 9, 2025 at 3:58 PM
davecainseo.bsky.social
ChatGPT ads are coming and they won’t look like Google Ads searchengineland.com/chatgpt-ads-...
ChatGPT ads are coming – and they won’t look like Google Ads
OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.
searchengineland.com
November 8, 2025 at 3:11 PM
davecainseo.bsky.social
How Google’s AI Overviews are accelerating change in paid search 🔍
searchengineland.com/how-googles-...
How Google’s AI Overviews are accelerating change in paid search
Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.
searchengineland.com
November 6, 2025 at 10:26 PM
davecainseo.bsky.social
📰 Research firm Forrester, says AI is set to face a reckoning due to the gap between inflated vendor promises and the value delivered, with fewer than one-third of decision-makers able to make the connection between the value of #AI and financial growth.
www.theregister.com/2025/10/28/f...
AI bubble to deflate as firms delay spend, warns Forrester
ai-pocalypse: Gap between vendor promises and business results set to trigger market correction, research firm predicts
www.theregister.com
October 30, 2025 at 8:36 AM
davecainseo.bsky.social
What went right this week: the good news that matters ☕📰

www.positive.news/society/good...
What went right this week: the good news that matters
Blind people were able to read again, Ireland kept its basic income for artists, and life returned to a US river, plus more good news
www.positive.news
October 25, 2025 at 9:35 AM
davecainseo.bsky.social
Google to expand ads in AI Overviews to more English-speaking markets by the end of 2025 🛍️

searchengineland.com/google-expan...
October 19, 2025 at 7:01 PM
davecainseo.bsky.social
European spending on ChatGPT Subscriptions has stalled since May, according to an analysis of transaction data by Deutsche Bank 🏦

observer.co.uk/news/busines...
ChatGPT spending stalls as AI ‘bubble’ gets bigger
OpenAI’s flagging subscription rate is feeding worries that an AI bubble may soon burst
observer.co.uk
October 19, 2025 at 4:38 PM
davecainseo.bsky.social
OpenAI's ChatGPT is so popular that almost no one will pay for it 🤑

www.theregister.com/2025/10/15/o...
ChatGPT: so popular, hardly anyone will pay for it
: If you build it, they will come and expect the service to be free
www.theregister.com
October 17, 2025 at 7:51 PM
davecainseo.bsky.social
Optimizing for ChatGPT Shopping: How product feeds power GEO 📃 🛍️

searchengineland.com/optimizing-c...
Optimizing for ChatGPT Shopping: How product feeds power GEO
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.
searchengineland.com
October 16, 2025 at 9:28 PM
davecainseo.bsky.social
YouTube is enabling a new Brand Pulse Report which will use all-new data, powered by Google #AI, to provide actionable insights that help understand the full presence of a brand’s organic and paid content on #YouTube ▶️ 🎥

blog.google/products/ads...
YouTube's new report helps brands understand the full value of paid and organic video
For the first time, YouTube enables brands to understand their influence by directly connecting organic success to paid media effectiveness.
blog.google
October 12, 2025 at 1:19 PM
davecainseo.bsky.social
How different #AI engines generate and cite answers 🤖 📚

searchengineland.com/how-differen...
How different AI engines generate and cite answers
See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.
searchengineland.com
October 10, 2025 at 9:38 PM
davecainseo.bsky.social
Ask a Techspert: What is vibe coding? share.google/0l2Lgl4ixdio...
Ask a Techspert: What is vibe coding?
Learn more about AI and how it’s enabling new development tools, like “vibe coding.”
share.google
October 7, 2025 at 11:11 PM
davecainseo.bsky.social
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT 🛍️

searchengineland.com/chatgpt-shop...
ChatGPT Shopping is here – and it’s changing ecommerce SEO rules
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.
searchengineland.com
October 3, 2025 at 5:40 PM
davecainseo.bsky.social
The Rise of Nostalgia Marketing: How Brands Can Tap Into Throwback Culture 🎞️

www.brandwatch.com/blog/marketi...
Nostalgia Marketing: How Brands Tap Into Throwbacks
Nostalgia sells. Learn how brands are using reboots, anniversaries, and retro products to connect with audiences in 2025.
www.brandwatch.com
September 21, 2025 at 8:41 PM
davecainseo.bsky.social
The owner of Rolling Stone, Billboard and Variety sued Google on Friday, alleging the technology giant's #AI summaries use its journalism without consent and reduce traffic to its websites 🔍 🤖

www.reuters.com/sustainabili...
Rolling Stone, Billboard owner Penske sues Google over AI overviews
The owner of Rolling Stone, Billboard and Variety sued Google on Friday, alleging the technology giant's AI summaries use its journalism without consent and reduce traffic to its websites.
www.reuters.com
September 14, 2025 at 6:01 PM
davecainseo.bsky.social
We analyzed 208,085 webpages, here's what we learnt about Core Web Vitals 📊

backlinko.com/core-web-vit...
We Analyzed 208K Webpages. Here's What We Learned About Core Web Vitals and UX
Large-scale analysis of Core Web Vitals scores, along with their relationship with UX.
backlinko.com
September 13, 2025 at 9:16 PM
davecainseo.bsky.social
#SEO vs #GEO: 5 Key Differences Despite the Similarities 🔍 🤖

ahrefs.com/blog/seo-vs-...
SEO vs. GEO: 5 Key Differences Despite the Similarities
Confused about SEO vs. GEO? Learn the 5 key differences and why you now need both to connect with customers.
ahrefs.com
September 12, 2025 at 7:40 PM
davecainseo.bsky.social
Desperate Companies Now Hiring Humans to Fix What #AI Botched 📝

futurism.com/companies-hi...
Desperate Companies Now Hiring Humans to Fix What AI Botched
After getting rid of their human workers to invest in AI, companies are now hiring freelancers to fix the sloppy content those AIs put out.
futurism.com
September 5, 2025 at 4:56 AM
davecainseo.bsky.social
The Leading Brands & Domains in AI Search Across 10 Business Categories (brilliant article by @lilyray.nyc) 🔍

www.amsive.com/insights/seo...
The Leading Brands & Domains in AI Search Across 10 Business Categories
Discover the leading brands & top cited websites in AI Search across 10 business categories in this Profound & Amsive joint data study.
www.amsive.com
September 4, 2025 at 7:42 PM
davecainseo.bsky.social
Why more and more people are tuning the news out 🗞️ 📴

Emotional toll of constant negative news and unlimited access to ‘doomscrolling’ has led to record-high news avoidance

www.theguardian.com/society/ng-i...
Why more and more people are tuning the news out: ‘Now I don’t have that anxiety’
Emotional toll of constant negative news and unlimited access to ‘doomscrolling’ has led to record-high news avoidance
www.theguardian.com
September 1, 2025 at 7:03 PM