Dave Cousin
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davetheseo.bsky.social
Dave Cousin
@davetheseo.bsky.social
I love SEO, SEOing and SEOs and travelling, ideally to SEO conferences

I'm Expert SEO Consultant, Strategist and Trainer specialising in International SEO and Migrations with over 20 years in the industry.
Green Tip: Want to use great AI images in your presentations, website, docs and social posts?

Worried about the sustainability of generating all these images to be used just once?

Well Sora has a Search function to check what others have already generated, often you can find just what you need.
October 7, 2025 at 8:17 PM
OpenAI's new Research Paper 'How People Use ChatGPT' is an absolute Goldmine. I've pulled out what I think are the 10 most fascinating insights and learnings

Read them here, now:
davetheseo.com/2025/09/open...

Definitely read the full paper at some point, but it's 63 pages.
Top 10 Insights for SEOs OpenAI’s ‘How People Use ChatGPT’ Report
OpenAIs new report is a Goldmine for SEOs & Marketers, Read the Top 10 Learnings now. Who's using ChatGPT and How are they using it, understand Topics 7 intent.
davetheseo.com
September 17, 2025 at 8:04 AM
It wasn't possible to go through everything in the course in this video so if you've got some questions to ask to check this is right for you? Message me or tag me in a comment
Have you got a site migration coming up?

Worried about your rankings?

Dave Cousin's Complete SEOs Guide to Website Migrations Training will give you lowdown on the potential pitfalls and everything you need to consider to ensure you don't lose all your hard work.

brightonseo.com/courses/The-...
September 16, 2025 at 1:06 AM
Reposted by Dave Cousin
🌱 GreenSEO is back, 22 Oct!

📍Join us in Brighton for an evening of sessions on making the web more green

🎤 With @davetheseo.bsky.social, Heidi Swigon & Alex Holliman

🎟️ Free tickets: greenseo.org/brightonseo

Part of @brightonseo.com fringe. Sponsored by @screamingfrog.co.uk & Climbing Trees
July 21, 2025 at 5:55 PM
Yesterday was the kind of head down day where, I left my phone in the garden at lunchtime and didn't realise until bedtime; at least my phone is 'sun-ripened' now.
July 9, 2025 at 11:12 AM
If you didn't have time to read through by detailed SEO's guide to MCP I have now created a video version www.youtube.com/watch?v=yz7D...
SEO's Guide to MCP: What SEOs need to know about (and do about) Model Context Protocol for AI Agents
YouTube video by DavetheSEO
www.youtube.com
July 1, 2025 at 2:42 AM
I'm going to be posting a lot more about Machine(AI) Accessibility and the developing standards for this, but MCP is something that exists, is supported by many AI tools and agents and which you can start planning to implement now.
davetheseo.com/2025/06/what...
What SEOs need to know (& do) about MCP (Model Context Protocol
AI Agents mean SEOs need to think about Machine Accessibility to sites' content but also interactions, from appointments to purchases. MCP's the solution.
davetheseo.com
June 18, 2025 at 6:48 PM
It's now less than a week to go until my SEO For Non Specialists 1 day course in London.
It's going to be a fantastic course and it would be a shame if there were seats unfilled, so right now if you buy 2 or more tickets for your team, or a friend, they're half price. davetheseo.com/etn/seo-trai...
March 18, 2025 at 12:28 AM
Most people I'm connected with here are SEOs, my course in London on Mar 24th is SEO for Non-Specialists Ecom Edition. So if you work with anyone you'd love to see improve SEO skills e.g. e-Com Mngrs, copywriters, Devs give them this link & discount code save-50gbp-feb
davetheseo.com/etn/seo-trai...
SEO Training: SEO for Non Specialists – E-Commerce Edition -
This training for all of those who aren't SEOs but still end up doing SEO, whether you think of it as SEO or not. Whether you write product descriptions, plan the category structure or update the temp...
davetheseo.com
February 24, 2025 at 6:48 PM
My most recent content: Top 8 (sort of 10) SEO Mistakes E-Commerce Teams, without an SEO, Make:

Read more and find the solutions: davetheseo.com/2025/02/top-...

Or listen to the Mp3: davetheseo.com/wp-content/u...
Top 8 SEO Mistakes E-Commerce Teams, without an SEO, Make
Eight mistakes that are upsetting for SEOs to see, but I've seen dozens of times, ruining SEO visibility without e-com teams realising.
davetheseo.com
February 22, 2025 at 12:00 AM
Our new research shows AI Overviews are skipping UGC sites in favour of trusted, authoritative sources. Google’s playing it safe, and brands that understand this and optimise accordingly can win big.

Learn how to optimise for AIOs and stand out in the SERPs.
davetheseo.com/2025/01/who-...
Who dominates AIOs isn’t the same as who dominates traditional results, Reddit aren’t going to dominate AI Overviews any time soon. -
Read some of the insights from a new Whitepaper report by Dave the SEO and Authoritas. Then download the full whitepaper as a free PDF.
davetheseo.com
January 24, 2025 at 12:44 PM
You may think that we don't know enough about how to optimise for AIOs or where, when, how and why they show yet? This 35 page whitepaper changes that.

Created in collaboration with Authoritas, using their data on AIOs & SERPs, download here & start optimising now: davetheseo.com/2025/01/righ...
Free research report: Download 35 page PDF 'State of AIOs at the end of 2024' Now
Insights on AIOs include, Where they show by industry and intent, who is dominating them and how to use them to your advantage.
davetheseo.com
January 20, 2025 at 11:51 AM
It took relatively little time to fix & know that it has been max of 24 hrs, but my WP site went down, well in to 'Coming Soon Mode', got a sinking feeling followed by panic.
Don't understand why, flushed cache & didn't work, tried other things, didn't work, flushed cache but in hosting & fixed it
January 16, 2025 at 4:10 PM
I shared a lot with ChatGPT, I want to see what the impact of this is with personalisation apparently an area that OpenAI have been working on.

I told it my age, relationship status, sexuality, favourite films, artists, bands, holidays, sports..

Will I find I get better more useful information?
December 18, 2024 at 5:29 PM
I'm someone who struggles in winter normally so feel very lucky to be working here in Mexico City for a month over Christmas and staying with my partner's lovely family.
It was a bit cloudy first thing this morning but it's brightened up, so looks like I will be able to sun bathe on my lunch break.
December 17, 2024 at 3:27 PM
If you say don't use Chat GPT for research, which seems to be trending, then you need to extend that to Google and AI Overviews.

Both can be used for research, just not answers, people need to understand the research process doesn't stop here.

My take on this: youtu.be/66_Yh7jgsqs
youtu.be
December 11, 2024 at 9:25 PM
If your business' strategy for 2025 is to enter new markets then your SEO strategy is going to need to be updated for every market to be successful.
Read here to find out which 5 key areas I recommend you look at and how to update your strategy for each
www.advancedwebranking.com/blog/re-exam...
New Market, New Strategy: 5 Key International SEO Strategy Elements to Re-examine for Each New Market
Discover how to adapt your international SEO strategy by analyzing competitors, search demand, and cultural nuances for success in new markets.
www.advancedwebranking.com
December 5, 2024 at 9:00 PM
Ah in Canadian terms we're basically neighbours then, a lot of SEO happening over there? Any good SEO or digital meetups in Vancouver?
December 3, 2024 at 5:31 PM
As many of you know I was based in Brighton UK, I am now still partly based in Brighton but also partly based in Calgary, Canada.
So where's all the Canadian SEOs? I hear they exist, apparently I keep missing them, maybe they're hibernating to escape the winter but otherwise help me find them please
December 3, 2024 at 1:25 AM
Great Brighton SEO Merchandise, 100% reusable, recyclable Aluminium cup, & on the right one I got in March at Calgary Flames still going strong even with constant use.
November 28, 2024 at 7:08 PM
Would love to hear others thoughts on this opinion piece I posted a little while ago about how it is SEOs who are going to have to push for better accesibility in many companies or with many clients.

davetheseo.com/2024/10/opin...
Opinion: If SEOs don’t push for Web Accessibility who will? - Dave the SEO
The European Accesibility Act is coming in June 25, many don't know or don't know what to do. Even if you aren't selling to the EU though goodAccessibility is vital.
davetheseo.com
November 26, 2024 at 8:47 PM
DevfestYYC followed by BrightonSEO San Diego and then a couple of days off exploring Los Angeles means today is basically admin, emails and getting round to posting on Social Media, I forget when I'm travelling, and to take pictures.

What a great week and a half though.
November 25, 2024 at 9:39 PM
Talks for today over at #BrightonSEO now time to meet new people and catch up with others. If you see me say hi, also I'm heading to LA on Thursday so if you're from or know LA and can give me tips even better.
November 20, 2024 at 1:41 AM
I'm always excited to get up on a stage and talk about SEO, particularly excited to do that at SearchAfricon in May. Discovering Lagos will be great too, anyone with tips for what to do and see there do let me know.
November 19, 2024 at 10:02 PM
Off to BrightonSEO San Diego and looking forward to some California Sun, but have to first get through this to the airport, luckily Calgary public transport know how to deal with snow.
November 18, 2024 at 1:30 PM