Lightnews — Scholar-powered news

David Schloss

@davidmschloss.bsky.social

33 followers 11 following 1.1K posts

Founder at Convert ROI | Managing $3M+ Monthly Ad Spend | $300M+ Ad Campaign Expertise | Sharing Proven Strategies, Insights, and Success Stories

Posts Media Videos Starter Packs

David Schloss @davidmschloss.bsky.social · 36m

10/10

This 5-minute hook formula doubled retention & boosted conversions across our clients’ YouTube ads.

Apply it → watch your campaigns transform.

Don’t forget to Follow, retweet, favorite and comment.

#AdsThatConvert #SocialMediaGrowth

David Schloss @davidmschloss.bsky.social · 36m

9/10

❌ Common hook killers:

Fast. Relatable. Intriguing. That’s the winning combo.

David Schloss @davidmschloss.bsky.social · 36m

8/10

⏱ Hook timing matters:

David Schloss @davidmschloss.bsky.social · 36m

7/10

Step 5️⃣: Build a curiosity bridge.

#ContentMarketing

David Schloss @davidmschloss.bsky.social · 36m

6/10

Step 4️⃣: Create unexpected contrast.

David Schloss @davidmschloss.bsky.social · 36m

5/10

Step 3️⃣: Deliver 7-second social proof.

David Schloss @davidmschloss.bsky.social · 36m

4/10

Step 2️⃣: Hit them with a 5-word pain point.

#ViralMarketing

David Schloss @davidmschloss.bsky.social · 36m

3/10

Step 1️⃣: Start mid-action.

Curiosity > branding.

David Schloss @davidmschloss.bsky.social · 37m

2/10

🎯 The brutal truth:

If your intro doesn’t grab attention instantly, you’re already burning ad spend.

#MarketingTips #AdStrategy

David Schloss @davidmschloss.bsky.social · 37m

1/10

🚨 80% of YouTube ads fail in the first 7 seconds.

Why? Their hook sucks.

We used a simple 5-minute formula that doubled retention for a client (1.2% → 2.8%) and boosted watch time by 47%.

Here’s the second-by-second blueprint 🧵

#YouTubeAds #DigitalMarketing

David Schloss @davidmschloss.bsky.social · 1d

11/11

Your YouTube ads don’t fail because of “the algorithm.”

They fail because of these 4 challenges 👆

Fix them → scale faster, profit sooner.

Don’t forget to Follow, retweet, favorite and comment. 🔥

#YouTubeAds #MarketingStrategy

David Schloss @davidmschloss.bsky.social · 1d

10/11

David Schloss @davidmschloss.bsky.social · 1d

9/11

Creative checklist ✅

#ContentMarketing #VideoAds

David Schloss @davidmschloss.bsky.social · 1d

8/11

4️⃣ Creative That Falls Flat 🎬

Your ad is dead if:

#AdCreative

David Schloss @davidmschloss.bsky.social · 1d

7/11

Target smarter:

#MediaBuying #YouTubeMarketing

David Schloss @davidmschloss.bsky.social · 1d

6/11

3️⃣ Targeting Gone Wrong 🎯

Most campaigns fail because:

#AudienceTargeting

David Schloss @davidmschloss.bsky.social · 1d

5/11

Fix your funnel:

#ConversionRate #GrowthHacking

David Schloss @davidmschloss.bsky.social · 1d

4/11

2️⃣ Clicks That Never Convert 📉

Lots of traffic, zero sales.

You’ll notice:

#FunnelOptimization

David Schloss @davidmschloss.bsky.social · 1d

3/11

How to fight back:

#MarketingTips #AdStrategy

David Schloss @davidmschloss.bsky.social · 1d

2/11

1️⃣ The CPC Trap 💸

#YouTubeAds #DigitalMarketing

David Schloss @davidmschloss.bsky.social · 1d

1/11

🚨 Most YouTube ad campaigns don’t fail because of the platform…

They fail because of 4 silent killers draining your ROI.

Here’s how to spot (and fix) them before your budget disappears 🧵

David Schloss @davidmschloss.bsky.social · 2d

9/
If you’re tired of ads that “look good” but don’t convert → this thread is your new roadmap.

Don’t waste another dollar chasing fake KPIs.

Don’t forget to Follow, retweet, favorite and comment.

#MarketingTips #InstagramAds #PaidTraffic #SocialMediaAds #BusinessGrowth

David Schloss @davidmschloss.bsky.social · 2d

8/
The 80/20 rule of ad success:

Stick to the formula. It works.

#MarketingSuccess #GrowthTips

David Schloss @davidmschloss.bsky.social · 2d

7/
Warning signs you’re on the wrong track:

🚨 If you're doing these, pause and reassess.

#MarketingFails

David Schloss @davidmschloss.bsky.social · 2d

6/
Shift your mindset if you want results:

🚫 Quick wins are killing your margins

#PerformanceMarketing