Lightnews — Scholar-powered news

Dan Petrovic @dejanseo.bsky.social · 4d

Thanks Brisbane!
Next stop, Amsterdam.

Dan Petrovic @dejanseo.bsky.social · 5d

"In this session Dan will pop-up the bonnet and reveal the very engine that drives his AI optimization workflow. Get ready for an unprecedented level of both strategic and practical advice."

register.spotlightconf.com/2025/begin?c...

Dan Petrovic @dejanseo.bsky.social · 16d

I keep losing track of our tools and demos so I made a list: dejan.ai/tool/

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Dan Petrovic @dejanseo.bsky.social · 16d

If your page was one of the search results supplied to Google’s AI, would it be selected as one of the grounding sources in its final response? dejan.ai/brand-releva...

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Dan Petrovic @dejanseo.bsky.social · 19d

www.eweek.com/news/microso...

Microsoft to Launch Marketplace for Publishers to Sell Content to AI Companies

The Publisher Content Marketplace will initially be available to a select group of publishers.

www.eweek.com

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Dan Petrovic @dejanseo.bsky.social · 21d

My thoughts about a fair and healthy web content ecosystem where publishers get micropayments when AI grounds its responses in their content.

dejan.ai/blog/caps/

CAPS: A Content Attribution Payment Scheme for the AI Era

The Problem: A Broken Content Ecosystem We’re watching the collapse of the web’s economic model in real-time, and everyone knows it. AI assistants have fundamentally changed how people consume informa...

dejan.ai

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Dan Petrovic @dejanseo.bsky.social · 24d

If you do this. Check your site. Check search results. Take action. A common artifact reveals thousands of websites which use AI content derived from other content sources through search and tools: dejan.ai/blog/ai-reve...

Using GPT-5 Structured Output Markers to Detect AI-Generated Content Online

When you populate your website with language model–generated text, you inherit a subtle but real risk: AI-specific artifacts may leak into the published content. These markers aren’t always obvious to...

dejan.ai

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Dan Petrovic @dejanseo.bsky.social · Sep 21

A paper Why Language Models Hallucinate (Kalai, Nachum, Vempala, Zhang, 2025) shows that LLMs inevitably hallucinate due to statistical limits and evaluation incentives. Without grounding in real retrieval systems, they cannot provide reliable search.

dejan.ai/blog/llm-is-...

LLM is a Presentation Layer in AI Search

Classic IR: crawl, index, retrieve, rank remain with search engines. There is a persistent myth that large language models (LLMs) have fundamentally replaced search. In truth, LLMs do not crawl the we...

dejan.ai

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Dan Petrovic @dejanseo.bsky.social · Sep 20

Citation Mining for AI SEO 👉 cm.dejan.ai
At DEJAN AI this represents a single step in a complex citation mining pipeline which involves GSC API, query intent classification, synthetic query and fanout generation, prompt generation, citation target text retrieval, NLP and semantic matching.

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Dan Petrovic @dejanseo.bsky.social · Sep 4

What a great day for a Gen AI Search industry! Google's DeepMind team has just released EmbeddingGemma. The most powerful embedding model with direct lineage to Gemini technology which powers Google's AI Search:
dejan.ai/blog/embeddi...

EmbeddingGemma: The Game-Changing Model Every SEO Professional Needs to Know

Why Google’s Latest Embedding Model Could Reshape Search Understanding In the business of Gen AI search optimization, staying ahead means understanding the underlying technologies that power modern se...

dejan.ai

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Dan Petrovic @dejanseo.bsky.social · Sep 4

Internally we use terms like SR (Selection Rate) and PB (Primary Bias) in the context of AI Search optimization. What do they mean? Take a look because these things really are a big deal: dejan.ai/blog/sr/

Primary Bias on Selection Rate in AI Search

What is Selection Rate? Selection Rate (SR) is a key performance metric for AI systems that measures the frequency with which an AI selects and incorporates a specific item from a total set of groundi...

dejan.ai

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Dan Petrovic @dejanseo.bsky.social · Sep 4

Update: Brand FAQs added to our AI sentiment tool: reviews.dejan.ai

Dan Petrovic @dejanseo.bsky.social · Sep 2

Want this?
We're looking for AI Search Optimization pioneers to provide feedback. Early Access Request: dejan.ai/engage/?feat...

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Dan Petrovic @dejanseo.bsky.social · Sep 1

The Latent History of AI Boom
dejan.ai/blog/ai-boom/

The Latent History of AI Boom

This is the story of how AI transitioned from niche to mainstream and the pieces that fell into place to make that happen. Picture this. It’s 2017, we’re in the era dominated by Recurrent Neural Netwo...

dejan.ai

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Dan Petrovic @dejanseo.bsky.social · Aug 31

Something Joshua Squires discovered about AI Overviews but didn't get enough attention. Here's my theory: dejan.ai/blog/ai-over...

AI Overviews = Dialogflow Agent?

Joshua Squires shared one of the most interesting AI Overview leaks and for some reason it was mostly ignored by the SEO industry. I’d like to draw your attention to it today because it provides two k...

dejan.ai

Dan Petrovic @dejanseo.bsky.social · Aug 30

dejan.ai/blog/fan-out...

Fan-Out Query Search Volume Prediction Using Deep Learning

While traditional keyword research tools provide valuable data, they often fall short in discovering truly novel or long-tail search query variations that a business might not yet rank for, or even be...

dejan.ai

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Dan Petrovic @dejanseo.bsky.social · Aug 29

Look at me predicting monthly search volumes for ~700,000 fan-out queries for one of my clients. No SaaS, no APIs. A custom model I trained for them on their own GSC data. This is absolutely delightful stuff! ✨

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Dan Petrovic @dejanseo.bsky.social · Aug 28

Are you engaging with comment bots without realising?
Here's a helpful AI detection guide: dejan.ai/blog/comment...

Comprehensive Guide to Identifying AI Comment Bots

Some people use AI to speed up the process of getting their ideas and message out. Others use it to polish up their language which I think is really cool use of AI, especially if they’re not a native ...

dejan.ai

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Dan Petrovic @dejanseo.bsky.social · Aug 27

Chrome is now *loaded* with AI features and models.
Here's my reference list: dejan.ai/blog/chrome-...

Chrome AI Frameworks & Models

Chrome’s AI-driven segmentation platform enhances user experiences by predicting behaviours and tailoring features accordingly. Explore the different models that power these optimizations and how they...

dejan.ai

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Dan Petrovic @dejanseo.bsky.social · Aug 23

dejan.ai/blog/does-sc...
Tested and nothing. Sorry guys :(
Thanks @lilyray.nyc

Does Schema Help With “AI”?

This test is designed to show whether Open AI’s browsing tool does a better job at supplying their model GPT-5 with grounding context from a page with schema. We took the exact HTML from the original ...

dejan.ai

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Dan Petrovic @dejanseo.bsky.social · Aug 21

dejan.ai/blog/your-we...

Your website is about to start talking. Are you ready for this?

Chrome is about to give all websites a voice through a built-in version of Gemini. Your visitors will have completely private chats with it. No external API calls to Google’s servers and once loaded y...

dejan.ai

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Dan Petrovic @dejanseo.bsky.social · Aug 21

Everything SEO people love these days, chunking, vectors and more: dejan.ai/blog/inside-...

Inside Chrome’s Semantic Engine: A Technical Analysis of History Embeddings

I decoded Chrome’s internal semantic search, found the exact chunking mechanism, embedding logic and am now able to browse, search and cluster my own search history through decoded vector embeddings. ...

dejan.ai

Dan Petrovic @dejanseo.bsky.social · Aug 19

What a fascinating way to get an idea what Google "thinks" you do based on what it has on you. Based on the "About" snippet I think I should stop releasing random tools and start promoting the fact I run a commercial AI Search agency with paying clients.

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Dan Petrovic @dejanseo.bsky.social · Aug 18

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Dan Petrovic @dejanseo.bsky.social · Aug 17

This tool allows you to see if a person, brand, product or service is a known entity in Google's knowledge graph.
entities.dejan.ai