Itamar Medeiros
banner
designative.bsky.social
Itamar Medeiros
@designative.bsky.social
48 followers 35 following 110 posts
Husband. Dad. Born in #Brazil, living in #Germany. VP of #DesignStrategy at #SAP SuccessFactors (Opinions are my own) #UX #Designer #Photographer #Speaker #BassPlayer #Capoeira. You can find me at https://www.designative.info/
Posts Media Videos Starter Packs
Pinned
Concept Design: Transforming Product Discovery Insights into User Experience

Concept design during product discovery shapes user experiences and drives innovation. It guides teams to develop solutions that resonate with users.
Concept Design: Transforming Product Discovery Insights into User Experience
Concept design during product discovery shapes user experiences and drives innovation. It guides teams to develop solutions that resonate with users.
www.designative.info
As agents grow smarter, what remains distinctly human in the act of creation? This piece explores how to use Human-Agent Centered Design (HACD) principles to protect authorship, craft, and the flow that makes #creativity meaningful. #ArtificialIntelligence #AgenticAI #HACD
Reimagining Creativity When Agents Do the Doing
Exploring how Human–Agent Centered Design (H-ACD) can preserve meaning, mastery, and creative flow of experiences in the age of AI.
www.designative.info
In an age of autonomous AI agents, are traditional human-centered methods of understanding user needs sufficient? In this article, I make an argument that Jobs-to-be-Done (JTBD) can help create intention-based designs deliver Human-Agent Centered Experiences.
Jobs-to-Be-Done and Intention Mapping: Translating Human Needs into Agent Actions
Jobs-to-Be-Done uncovers what people need, but in an agent-mediated world, we must translate those needs into actionable intentions.
www.designative.info
AI is everywhere—in our feeds, tools, and workflows. But does design need a new paradigm to keep up? From User-Centered Design to Human–Agent Centered Design, let’s debate how agents change the way we design for (and with) humans. #HACD #AI #ArtificialIntelligence #AgenticAI #UX
Human–Agent Centered Design: Why Our Profession Must Evolve with AI
Artificial intelligence transforms design, and Human–Agent Centered Design (H-ACD) keeps humans central while involving agents as trusted mediators.
www.designative.info
Jobs-to-be-Done isn’t just theory—it’s a toolkit for influence. Elevate your Design and Research practice by uncovering user outcomes, creating strategic clarity, and win buy-in so your research shapes real product decisions.
Using Jobs To Be Done to Elevate your Design and Research Practice
Elevate your design and research practice: use JTBD to uncover user outcomes, win buy-in, and guide product strategy with clarity.
www.designative.info
“Understanding isn’t in your head — it’s in the room.” “Understanding isn’t in your head — it’s in the room.” Steven’s talk gives you a glimpse into problem-solving through visual thinking and what good facilitation looks like. #VisualThinking #Collaboration #Facilitation
Stephen P. Anderson on Getting from Information to Understanding
Giving form to ideas, shaping them together, turns information into understanding and extends our cognitive reach.
www.designative.info
From distance learning booms in Brazil to China’s intense academic scale and Germany’s rigid but free system, I’ve seen how education evolves. Here’s how global trends—and creativity—are reshaping what and how we learn. #EducationSystem #China #Germany #Brazil
What I’ve learned living 20 years overseas: Education & Learning
Education systems shape careers and societies. Here’s what living 20 years overseas taught me about Brazil, China, Germany, and creativity in learning.
www.designative.info
Germany’s dual education system keeps youth unemployment low and builds a skilled workforce. How does it compare to Brazil, China, and the U.S., and what lessons can they learn?
Living in Germany: “Dual System” of Education
Germany’s dual education system blends classroom learning with paid apprenticeships, offering lessons for Brazil, China, and the U.S.
www.designative.info
Over 60 global companies, including SAP, Siemens, and Deutsche Bank, pledged €631B to jumpstart Germany’s economy and drive digital innovation. Learn why “Made for Germany” is a bold bet on AI, infrastructure, and the country’s industrial future.

#ArtificialIntelligence #Economic
Economy in Germany: CEOs Unite to Boost Private Investment
Germany’s top companies pledge €631B for innovation, AI, and growth under the “Made for Germany” initiative.
www.designative.info
Preta Gil didn't just face cancer—she transformed it into art. In her final project, she gave us a powerful message of love and resilience. Read our tribute to her life and legacy, and the story behind "Tudo Vai Passar". #RIP #Music #Inspiration
For Inspiration: “Tudo Vai Passar” by Preta Gil
A tribute to Preta Gil, who turned her battle with cancer into art—and left us with a song full of love, light, and meaning: Tudo Vai Passar.
www.designative.info
Glaser likely avoids being called a legend, as he still works daily. But what else can describe the man behind iconic 20th-century brand marks and pop culture designs? In this episode of the "A Conversation with..." series, Debbie Millman interviews graphic design legend Milton Glaser.
Watch “A Conversation with Milton Glaser” talk
In this episode of the "A Conversation with..." series, Debbie Millman interviews graphic design legend Milton Glaser.
www.designative.info
Discover Oki Sato’s playful approach to design. Learn how this top Japanese designer uses humor, nostalgia, and irony to create inspiring projects worldwide. Dive into his philosophy and achievements now.
Oki Sato on His Playful Approach to Design
GQ visits the Tokyo studio of the prolific Japanese designer and architect Oki Sato, known for his playful approach to design.
www.designative.info