Pedro Dias ⚡️
@dias.social
Search Findability Architect.
Used to work at Google. Now I fix SEO problems... Often created by SEOs.
› Founder @visively.com
› 🇵🇹 living in 🇬🇧
› More https://pedro.dias.social/
Used to work at Google. Now I fix SEO problems... Often created by SEOs.
› Founder @visively.com
› 🇵🇹 living in 🇬🇧
› More https://pedro.dias.social/
Reposted by Pedro Dias ⚡️
Pedro Dias (@dias.social) explains that AI, like humans, starts at a junior level but improves over time, becoming more efficient and capable, now competing with professionals in easily disrupted fields.
maj.to/42nO0zo
maj.to/42nO0zo
August 18, 2025 at 11:00 AM
Pedro Dias (@dias.social) explains that AI, like humans, starts at a junior level but improves over time, becoming more efficient and capable, now competing with professionals in easily disrupted fields.
maj.to/42nO0zo
maj.to/42nO0zo
My VP to me:
- "Is this SEO thing always this stressful?"
Me:
- How much time do you have?
- "Is this SEO thing always this stressful?"
Me:
- How much time do you have?
August 6, 2025 at 8:51 AM
My VP to me:
- "Is this SEO thing always this stressful?"
Me:
- How much time do you have?
- "Is this SEO thing always this stressful?"
Me:
- How much time do you have?
This wave of bipolar disorder going around making people uncertain of what they've been doing in an industry that's been around for ~20 years is concerning.
IT'S NOT AN EVOLUTION IF THERE'S NOTHING DIFFERENT TO IT!
IT'S NOT AN EVOLUTION IF THERE'S NOTHING DIFFERENT TO IT!
July 18, 2025 at 8:06 AM
This wave of bipolar disorder going around making people uncertain of what they've been doing in an industry that's been around for ~20 years is concerning.
IT'S NOT AN EVOLUTION IF THERE'S NOTHING DIFFERENT TO IT!
IT'S NOT AN EVOLUTION IF THERE'S NOTHING DIFFERENT TO IT!
I guess Page Indexing Coverage in GSC is stuck on "Last updated: 12/07/2025"
July 17, 2025 at 4:05 PM
I guess Page Indexing Coverage in GSC is stuck on "Last updated: 12/07/2025"
My heartfelt support for all in-house SEOs being bombarded with questions from their teams about some article they read written by a random GEO/AIO/LEO scam artist.
July 16, 2025 at 4:27 PM
My heartfelt support for all in-house SEOs being bombarded with questions from their teams about some article they read written by a random GEO/AIO/LEO scam artist.
Some days, my LinkedIn feed is so old, I can see SEOs posting about how Altavista might be a DMOZ killer!
July 9, 2025 at 12:44 PM
Some days, my LinkedIn feed is so old, I can see SEOs posting about how Altavista might be a DMOZ killer!
This is what I've come across on X, from someone recommending "How to do LEO (LLM Engine Optimization) for your startup"
If this is not old school SPAM, I don't know what is
If this is not old school SPAM, I don't know what is
July 8, 2025 at 4:31 PM
This is what I've come across on X, from someone recommending "How to do LEO (LLM Engine Optimization) for your startup"
If this is not old school SPAM, I don't know what is
If this is not old school SPAM, I don't know what is
It’s still SEO!
Thank you for your attention to this matter!
Thank you for your attention to this matter!
June 23, 2025 at 9:19 PM
It’s still SEO!
Thank you for your attention to this matter!
Thank you for your attention to this matter!
UK's one-week Summer for 2025 has arrived.
June 13, 2025 at 10:22 AM
UK's one-week Summer for 2025 has arrived.
If you received one of these on the left, you can do a test and verify your GSC bulk exports are still working.
This message is just a byproduct from GCP outage yesterday.
This message is just a byproduct from GCP outage yesterday.
June 13, 2025 at 10:10 AM
If you received one of these on the left, you can do a test and verify your GSC bulk exports are still working.
This message is just a byproduct from GCP outage yesterday.
This message is just a byproduct from GCP outage yesterday.
Two spoiled brats are having a fight over there
👈🏻
👈🏻
June 5, 2025 at 7:35 PM
Two spoiled brats are having a fight over there
👈🏻
👈🏻
Random SEO Tip:
Actually, a reminder—Do you know what matters most? Talk to your users
Actually, a reminder—Do you know what matters most? Talk to your users
June 5, 2025 at 12:26 PM
Random SEO Tip:
Actually, a reminder—Do you know what matters most? Talk to your users
Actually, a reminder—Do you know what matters most? Talk to your users
I'm expecting any AI Mode data potentially coming to GSC will very likely be anonymised
May 30, 2025 at 2:51 PM
I'm expecting any AI Mode data potentially coming to GSC will very likely be anonymised
Interesting interview of Google's Sundar Pichai with The Verge
"Google CEO Sundar Pichai on the future of search, AI agents, and selling Chrome"
www.youtube.com/watch?v=1IxG...
"Google CEO Sundar Pichai on the future of search, AI agents, and selling Chrome"
www.youtube.com/watch?v=1IxG...
Google CEO Sundar Pichai on the future of search, AI agents, and selling Chrome
YouTube video by The Verge
www.youtube.com
May 27, 2025 at 3:25 PM
Interesting interview of Google's Sundar Pichai with The Verge
"Google CEO Sundar Pichai on the future of search, AI agents, and selling Chrome"
www.youtube.com/watch?v=1IxG...
"Google CEO Sundar Pichai on the future of search, AI agents, and selling Chrome"
www.youtube.com/watch?v=1IxG...
"Long form content"
😑
-- Food blogger that never, ever did a user research study on their target audience.
😑
-- Food blogger that never, ever did a user research study on their target audience.
May 8, 2025 at 2:07 PM
"Long form content"
😑
-- Food blogger that never, ever did a user research study on their target audience.
😑
-- Food blogger that never, ever did a user research study on their target audience.
Google let the Ads team run core search; made everything to max out ad profits in detriment of organic, including allegedly degrading results.
Now, they're reaping the results
Now, they're reaping the results
May 8, 2025 at 9:12 AM
Google let the Ads team run core search; made everything to max out ad profits in detriment of organic, including allegedly degrading results.
Now, they're reaping the results
Now, they're reaping the results
I've named my NAS "Ganymede"
If you're a nerd like me, you'll understand why 😅
If you're a nerd like me, you'll understand why 😅
April 30, 2025 at 4:16 PM
I've named my NAS "Ganymede"
If you're a nerd like me, you'll understand why 😅
If you're a nerd like me, you'll understand why 😅
Have I been ballooned? 😅🥳
April 30, 2025 at 6:34 AM
Have I been ballooned? 😅🥳
Anyone experiencing data issues in Google Search Console for sudden drops in average position, but only visible at an unfiltered level?
Ex, if I exclude branded terms, for which I rank, the drop in average position is not visible.
Ex, if I exclude branded terms, for which I rank, the drop in average position is not visible.
April 25, 2025 at 8:42 AM
Anyone experiencing data issues in Google Search Console for sudden drops in average position, but only visible at an unfiltered level?
Ex, if I exclude branded terms, for which I rank, the drop in average position is not visible.
Ex, if I exclude branded terms, for which I rank, the drop in average position is not visible.
Every time I come across someone talking about programmatic SEO
April 17, 2025 at 3:32 PM
Every time I come across someone talking about programmatic SEO
Google unifying the way they serve results, from using ccTLDs to the .com domain, DOESN'T change anything regarding internationalisation, the need for proper internationalisation architecture, or the use of HREFLANG
April 17, 2025 at 8:57 AM
Google unifying the way they serve results, from using ccTLDs to the .com domain, DOESN'T change anything regarding internationalisation, the need for proper internationalisation architecture, or the use of HREFLANG
There are actually very few reasons where links should default to open in a new window without a specific user action.
April 15, 2025 at 3:48 PM
There are actually very few reasons where links should default to open in a new window without a specific user action.
Have you ever worked on a website where GSC Live Testing is blocked from Google's side? This has been my life for quite some time, and while it's challenging and makes your life VERY difficult, it's not impossible. It makes you think of other ways to live test and debug.
April 15, 2025 at 9:46 AM
Have you ever worked on a website where GSC Live Testing is blocked from Google's side? This has been my life for quite some time, and while it's challenging and makes your life VERY difficult, it's not impossible. It makes you think of other ways to live test and debug.
In case you missed my thoughts on the future of SEO last week:
"Users are increasingly becoming “supervisors” of search tasks, while AI systems will increasingly become the users and carry out time consuming and research intensive tasks"
-- Link in the original post
"Users are increasingly becoming “supervisors” of search tasks, while AI systems will increasingly become the users and carry out time consuming and research intensive tasks"
-- Link in the original post
I've just rambled a bit: "GEO, LEO and the Future of SEO"
"There are a lot of buzzwords being pushed around in the digital marketing space right now. Some stemming from attempts at trying to understand what kind of changes the new waves of AI systems will bring..."
pedrodias.net/seo/geo-leo-...
"There are a lot of buzzwords being pushed around in the digital marketing space right now. Some stemming from attempts at trying to understand what kind of changes the new waves of AI systems will bring..."
pedrodias.net/seo/geo-leo-...
April 14, 2025 at 8:11 AM
In case you missed my thoughts on the future of SEO last week:
"Users are increasingly becoming “supervisors” of search tasks, while AI systems will increasingly become the users and carry out time consuming and research intensive tasks"
-- Link in the original post
"Users are increasingly becoming “supervisors” of search tasks, while AI systems will increasingly become the users and carry out time consuming and research intensive tasks"
-- Link in the original post