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diginomica
@diginomica.com
We’re a team of writers and analysts bringing you rich, informed use cases, analysis and opinion about enterprise technology, with the informed buyer in mind. Visit us at www.diginomica.com
As part of the diginomica network content series, we look at how Europe’s largest tyre and wheel distributor, Global Automotive Group, has moved away from legacy ERP to a portfolio of enterprise applications. Mark Chillingworth sat down with CIO Ron Linssen to find out more: bit.ly/46owWdy
February 9, 2026 at 5:06 PM
With the so-called ‘death of SaaS’ sending ripples of panic, Stuart Lauchlan says it's time to halt the made-up doom-mongering SaaSpocalypse mutterings and listen to some sense from Aaron Levie, co-founder of Box, as shared at the Cisco AI Summit: bit.ly/45WwgvS
February 9, 2026 at 5:05 PM
This week's highlights from @jon.diginomica.com include why SaaS is not actually dead, the AI investments giving Wall Street a funny turn, digi event coverage from Acumatica and Dynatrace, how to survive + thrive as a Black woman in tech, plus Atlassian, Salesforce and Celonis News: bit.ly/3OfDKUx
February 9, 2026 at 5:03 PM
What should HR be doing now? HR execs are hearing endless stories of how HR teams will need to re-design work in this AI age. But does any of it amount to much in terms of practical action? Cath Everett investigates: bit.ly/45NAGoL
February 6, 2026 at 2:31 PM
Record enterprise deals have driven the first $1 billion cloud revenue quarter, for @atlassian.bsky.social @alyx.diginomica.com reviews the numbers, with data suggesting AI code generation tools expand Atlassian usage rather than shrink it: bit.ly/3O8vcig
February 6, 2026 at 2:29 PM
Last year Twilio created a new role - Head of Marketing Innovation and AI. @bmzinck.bsky.social hears how Piyush Sagar Mishra is bringing a B2C mindset to a B2B challenge: bit.ly/3LTpRed
February 5, 2026 at 5:04 PM
Following recent speculation around the OpenAI and NVIDIA relationship, Stuart Lauchlan was intrigued to hear what CEO Jensen Huang had to say at Cisco’s AI Summit, including his vision of the transformative power of what the company of the future - and its workers - might look like: bit.ly/4tjp7Qf
February 5, 2026 at 3:16 PM
According to Freshworks CEO Dennis Woodside, mid-market organizations won't be building their own AI agents anytime soon. Derek du Preez caught up with him to find out more about his ambitions in this arena: bit.ly/4toQBnM
February 5, 2026 at 3:14 PM
82% of business leaders think that outdated technology could hinder their supply chain’s potential, according to a recent Blue Yonder report. With this in mind, Chief Technology Officer Salil Joshi has identified the seven pillars that enable efficient, agile, AI-powered supply chains bit.ly/4r024s0
February 5, 2026 at 3:08 PM
Slashwork is the new team communication platform for the AI era, that will appeal to customers who loved (and still miss) Meta's Workplace app. Phil Wainewright has the story behind the ex-Facebook engineers who've created Slashwork - and gives us his take on its potential: bit.ly/4bCxP5Q
February 5, 2026 at 10:50 AM
With boardrooms demanding results from AI spending, Snowflake is betting that friction-free tools on its data platform will help enterprises finally deliver value. @marksamuels.bsky.social has the latest: bit.ly/45NYfOg #SnowflakeBUILD
February 4, 2026 at 4:47 PM
Could Microsoft Copilot be an early AI market casualty? What are the difficulties of getting productivity gains from it? Katy Ring spoke with Stephanie Mosticchio, Global Microsoft Alliance Leader for PwC, to find out more about Copilot enterprise adoption: bit.ly/46xjcx5
February 4, 2026 at 4:06 PM
Are LLMs up to the job when it comes to determining an agentic future? Can they meet the rules, regulations and essential practices that enterprises are built on? Stuart Lauchlan takes a look at the evolution in some of the AI messaging from Salesforce: bit.ly/3OnUlpa
February 4, 2026 at 4:04 PM
The Palantir worldview, as articulated by CEO Alex Karp, remains US-centric and not exactly upbeat about non-US prospects. Stuart Lauchlin analyzes why Palantir is too busy in the US to help much with Europe's big problems: bit.ly/4acflGZ
February 4, 2026 at 4:03 PM
New research from Celonis reveals enterprises are past resistance but stuck on operational readiness. 85% want agentic transformation but 76% admit their processes aren't ready. Derek du Preez digs in: bit.ly/4qktnw6
February 4, 2026 at 4:02 PM
Could Microsoft Copilot be an early AI market casualty? What are the difficulties of getting productivity gains from it? Katy Ring spoke with Stephanie Mosticchio, Global Microsoft Alliance Leader for PwC, to find out more about Copilot enterprise adoption: bit.ly/46xjcx5
February 4, 2026 at 1:03 PM
Workspace Group is the largest flexible office, studio, workshop and light industrial unit provider in London. Mark Chillingworth caught up with Head of Technology Chris Boultwood, to hear the role technology plays in customer service and ambition: bit.ly/46vKNPc
February 3, 2026 at 5:14 PM
It’s a week for OpenAI partners to be vague about their commitments it seems, says Stuart Lauchlan, as Disney CEO says he sees working with OpenAI as a growth opportunity...at some point: bit.ly/4qdIYh2
February 3, 2026 at 5:13 PM
To mark US #BlackHistoryMonth, Cath Everett spoke to two women about the biggest challenges they have faced working in a white, male-dominated tech industry and the lessons they have learned along the way. bit.ly/4c7ev0A
#DiversityEquityInclusion #WomenInTech
February 3, 2026 at 5:12 PM
At #DynatracePerform2026 senior leaders spent less time talking about sweeping AI futures and more on the practical realities of enterprise AI transformation. @alyx.diginomica.com explains why: bit.ly/4tdJoGX
February 3, 2026 at 12:05 PM
Marketers are at a crossroads. To survive, they need Gen AI skills, but they also need their organizations to help them, and that's not always the case. @bmzinck.bsky.social analyzes the findings in a new report from the Marketing AI Institute: bit.ly/3NUVX9R
February 3, 2026 at 11:18 AM
Is most animal testing unnecessary? With 3D organ printing, donated human skin cells and computer modelling offering more effective and kinder tests, Madeline Bennett suggests why tech advances might render it obsolete: bit.ly/3Mlur4U
February 3, 2026 at 10:00 AM
What's caught @jon.diginomica.com’s eye this week? Good, bad or ugly, here are his Hits & Misses. Plus event season kicks in, as does our coverage: bit.ly/45I1QgP
February 2, 2026 at 1:58 PM
Working in her family photography business from a young age gave BlackLine's Tammy Coley a passion for numbers, but also early experience of racism. Madeline Bennett sat down with her to hear her story: bit.ly/3ZJOjSf
February 2, 2026 at 1:32 PM
"The document was described as a breakthrough in responsible AI governance. In my opinion, it is anything but."

Here's this week's Monday Morning Moan from @thechrismiddleton.bsky.social - and remember...

"Whatever you do, don’t upset Claude!"
bit.ly/3O453kF
Monday Morning Moan - Anthropic’s ‘Claude Constitution’ - responsible AI governance or political marketing gibberish? Guess!
Whatever you do, don’t upset Claude!
bit.ly
February 2, 2026 at 10:39 AM