Author | Lightnews

dotsucks.bsky.social @dotsucks.bsky.social · 1d

💬 101domain knows: .sucks domains protect brand reputation.
Hear the full conversation: get.sucks/evoke/resour...

🛡️ Claim yourbrand.sucks before others do.
#DotSucks #DomainStrategy #ReputationManagement

In Conversation with 101domain – EVOKE

For more than 15 years, 101domain has helped companies secure innovative online namespaces—so we caught up with them to find out how .SUCKS can play a role.

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dotsucks.bsky.social @dotsucks.bsky.social · 7d

📰 PR is about controlling the story.
A .sucks domain = your hub for responses, accountability & trust.
Learn how: get.sucks/evoke/resour...

#PRStrategy #DotSucks #ReputationManagement

How to Use a .SUCKS Domain in Your PR Strategy – EVOKE

Whether you're introducing the world to something new, managing a mishap or trying to spread a positive message, you can do it with a catchy .SUCKS domain.

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dotsucks.bsky.social @dotsucks.bsky.social · 8d

⚡ Case Study: Charged.sucks proves owning a .sucks domain builds trust.
Turn complaints into clarity. Own your story.
Read more: get.sucks/evoke/succes...

#DotSucks #BrandTrust #ReputationManagement

Charged.sucks

dotsucks.bsky.social @dotsucks.bsky.social · 13d

🤔 Customers question your values? Silence kills trust.
Use a .sucks domain to show accountability & control the narrative.
Read how: get.sucks/evoke/resour...

#BrandTrust #DotSucks #ReputationManagement

What to Do When Customers Start to Question Your Brand Values – EVOKE

Consumers are keeping a close eye on brand values. Keep these best practices in mind when they start to question what your brand stands for.

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dotsucks.bsky.social @dotsucks.bsky.social · 15d

🚨 Cybersquatters profit off your brand. Don’t let them.
A .sucks domain lets you take control before others do.
Read how to protect yourself: get.sucks/evoke/resour...

#BrandSafety #DotSucks #ReputationManagement

Cybersquatting: What It Is and How to Prevent It – EVOKE

There are a few ways traffic meant for your company's site can be intercepted—and cybersquatting is one of them. Learn how to prevent these attacks.

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dotsucks.bsky.social @dotsucks.bsky.social · 23d

Counterfeits cost billions. 💸
These 3 brands could’ve done more...will you?
Read more: get.sucks/evoke/news/t...

Claim “yourbrand”.sucks today.
#BrandSafety #DotSucks

3 Brands That Needed Better Protection Against Counterfeits – EVOKE

Don't let copycats take advantage of you or your reputation. Here’s how some brands have responded to fake goods–and how others should follow suit.

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dotsucks.bsky.social @dotsucks.bsky.social · 26d

Bad reviews tank sales. 🛒
Smart e-comm sites protect themselves with “yourbrand”.sucks.
Read more: get.sucks/evoke/succes...

Claim yours today.
#Ecommerce #DotSucks

How E-Comm Sites Can Benefit from a .SUCKS Domain – EVOKE

E-comm is the place to be, and it’s going to be an uphill battle to stand out against everyone else in the business. Find out how a .SUCKS domain can help.

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dotsucks.bsky.social @dotsucks.bsky.social · 29d

Yes, there IS such a thing as bad press. 📉
Don’t let backlash hijack your story.
Read more: get.sucks/evoke/news/t...

Claim your .sucks domain today.
#BrandSafety #DotSucks

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dotsucks.bsky.social @dotsucks.bsky.social · 29d

Big brands made the “suck” list. 👀 Yours could too.
Take control, claim “yourbrand”.sucks before critics do.
Read more: get.sucks/evoke/news/a...

#ReputationManagement #DotSucks

A Definitive List of Brands That Suck – EVOKE

Through some careful analysis, we created a list of companies that suck. Find out which brand is searched for with "sucks" almost 5,500 times per month.

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dotsucks.bsky.social @dotsucks.bsky.social · Sep 17

3 stories. One lesson: If you don’t own it, someone else will. 🚨
Read more: get.sucks/evoke/news/3...

Protect your brand, claim your .sucks domain.
#BrandProtection #DotSucks

3 Stories That Prove You Need to Claim Your Domains Before Someone Else Does – EVOKE

You might think you're safe from your competitors and non-supporters—but you're not. Learn from these mistakes why you need to claim your domains ASAP.

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dotsucks.bsky.social @dotsucks.bsky.social · Sep 11

Influencers slip. Your brand suffers. 💥
Don’t let THEIR mistake own YOUR reputation.
Read more: get.sucks/evoke/resour...

Protect your brand and claim “yourbrand”.sucks.
#InfluencerMarketing #BrandProtection

Are Your Influencers Impacting Your Reputation for the Worst? – EVOKE

Influencer marketing might seem like an easy way to gain the trust of your customers, but you have to be smart about who you choose to work with.

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dotsucks.bsky.social @dotsucks.bsky.social · Sep 9

Flight delays suck. Lost bags suck. Bad reviews? They really suck. ✈️
Protect your brand before travelers do it for you.
Read more: get.sucks/evoke/resour...

Claim “yourbrand”.sucks today.
#Travel #DotSucks

The Role of a .SUCKS Domain in the Travel Industry – EVOKE

From booking sites to vacation rental companies and airlines—using a .SUCKS can be a strategic win for every kind of company in the travel industry.

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dotsucks.bsky.social @dotsucks.bsky.social · Sep 5

Rival trolls thrive when you don’t own your narrative. 👀
A .sucks domain keeps control in YOUR hands...not theirs.
Read more: get.sucks/evoke/resour...

Claim your domain today.
#BrandProtection #DotSucks

Are Rivals Trolling You Online? Here’s How a Proper Domain Strategy Could Have Stopped It – EVOKE

Make sure you’re 10 steps ahead of trolls by getting creative with your domain strategy and taking control of your brand’s online narrative.

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dotsucks.bsky.social @dotsucks.bsky.social · Sep 3

Taylor Swift is engaged...but let’s not forget the ticketing fiasco she helped fix!

3.5 B site hits. Scalpers & bots > fans. Senate hearings. “Save Our Swifties” law. FTC suing brokers NOW. Swifties didn’t just move on, they made it matter. #ErasTour #TicketmasterFail
get.sucks/evoke/news/c...

Ticketmaster's Disastrous Handling of Taylor Swift's Eras Tour: A Saga of Betrayal and Ineptitude – EVOKE

In what was meant to be a triumphant celebration of Taylor Swift's illustrious musical journey, the Eras Tour has devolved into an unprecedented debacle, underscoring Ticketmaster's stunning inability...

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dotsucks.bsky.social @dotsucks.bsky.social · Aug 28

Bad reviews destroy trust. Businesses with low ratings lose 33% revenue; even a 1‑star boost can add 9%. 📉 73% of consumers say bad reviews shake trust.
get.sucks

Protect your brand narrative. Claim ""yourbrand"".sucks before critics do.
Read more: get.sucks/evoke/resour...
#ReputationManagement

Home – get.sucks

Tell the world what .SUCKS Search available domains and stake your claim on a unique, effective and memorable URL now. Why .SUCKS PROVIDE Provide your audience with a central platform to voice feedbac...

get.sucks

dotsucks.bsky.social @dotsucks.bsky.social · Aug 27

Want to protect your brand and turn criticism into strategic insight?🤔

Including ""yourbrand"".sucks in your defense lineup gives you narrative control before backlash strikes.

Read more: get.sucks/evoke/resour...
#BrandSafety #DomainStrategy #DotSucks #ReputationManagement

https://get.sucks/evoke/resources/dos‑donts‑registering‑domains/

dotsucks.bsky.social @dotsucks.bsky.social · Aug 21

When Tide, Samsung, Starbucks & Southwest stumbled, they didn’t hide, they owned it and bounced back.

Don’t need to wait for a crisis to own your narrative. Be ready before anyone else shapes the story.🔥

Read more: get.sucks/evoke/resour...
#BrandSafety #DomainStrategy #ReputationManagement

How 4 Big Brands Have Recovered from Serious Mishaps – EVOKE

Making mistakes is part of doing business. What these examples prove is that owning your sh*t is key to getting back in customers' good graces.

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dotsucks.bsky.social @dotsucks.bsky.social · Aug 19

Your TLD strategy can do more than shield your brand.

Get strategic: expanding your domain portfolio including "yourbrand".sucks turns defensive registration into engagement and insight.💡

Claim it before someone else does.

Full read: get.sucks/evoke/news/b...
#DomainStrategy #ReputationManagement

A Robust Domain Portfolio Can Protect Your Brand—But That’s Not All – EVOKE

Building a domain portfolio for brand protection is great...but there's so much more you could be doing. It's time to put your domains to work.

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dotsucks.bsky.social @dotsucks.bsky.social · Aug 14

Luxury brands aren’t immune to criticism.
That’s why every prestige brand should own their .sucks domain. 🛡️

✔️ Protect reputation
✔️ Own the narrative
✔️ Future-proof your brand

Read more: get.sucks/evoke/news/l...
#BrandSafety #LuxuryMarketing #DotSucks #ReputationManagement

Luxury Brands Can .SUCKS, Too – EVOKE

Luxury brands have a lot to lose. Find out why they need a robust online brand protection strategy, and how .SUCKS can help.

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dotsucks.bsky.social @dotsucks.bsky.social · Aug 12

Turning criticism into innovation starts with owning your .sucks domain.
Give customers a place to be heard before someone else owns the conversation.

Read: get.sucks/evoke/news/b...
Claim yours now. #BrandSafety #ReputationManagement #CX #DotSucks

get.sucks

dotsucks.bsky.social @dotsucks.bsky.social · Aug 7

Your domain = your identity.

From .com to .ai, domains tell your story, but .sucks helps you own the criticism before someone else does.

Even Apple & Google secured theirs. Did you?

👀 Read more: get.sucks/evoke/news/a...

#BrandSafety #DotSucks #MarketingTips #ReputationManagement

A Subjective Overview of the History and Future of Domains – EVOKE

Before you know where you're going, it's good to look back at where you came from. A brief history of domain registries can help you understand the possibilities of the modern era.

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dotsucks.bsky.social @dotsucks.bsky.social · Aug 4

Apple, Google, Microsoft: which tech giant sucks the most? 👀

They all bought their .sucks domains to protect their brands.

If they did it, why haven’t you?

🛡️ Own "yourname".sucks before someone else does.

📖 Read more: get.sucks/evoke/news/a...

#BrandSafety #ReputationManagement #DotSucks

dotsucks.bsky.social @dotsucks.bsky.social · Jul 31

Want to shake up an industry? Own the domain that says it loud.

GotMilk.Sucks turns a classic slogan into a protest platform and that’s the power of a .SUCKS domain.

Use it to call out, campaign, or take a stand.

💥 Be bold at get.sucks

#DotSucks #BrandDisruption #GotMilkSucks

Home – get.sucks

Tell the world what .SUCKS Search available domains and stake your claim on a unique, effective and memorable URL now. Why .SUCKS PROVIDE Provide your audience with a central platform to voice feedbac...

get.sucks

dotsucks.bsky.social @dotsucks.bsky.social · Jul 29

Want loyalty, repeat business, and impact?
Put the customer first and yes, that includes your domain name.
Try .SUCKS domains like Sweat.SUCKS or WorkplaceInjury.SUCKS that own customer pain points and bring them solutions.
🚀 #CustomerCentric #Marketing #BrandStrategy

dotsucks.bsky.social @dotsucks.bsky.social · Jul 24

🌍 The future of business is ethical.

From Patagonia to Mozilla, real brands are proving that profit + purpose can coexist.
Explore the 5 trends reshaping business:

🔗: www.get.sucks/evoke/news/t...
#EthicalBusiness #Sustainability #TechForGood #DotSucks

The Future of Ethical Business: Emerging Trends and Innovations – EVOKE

In an era where ethical considerations shape consumer choices and influence industry landscapes, businesses are increasingly recognizing the importance of integrating social responsibility into their ...

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